{"id":64,"date":"2007-04-15T16:10:01","date_gmt":"2007-04-15T16:10:01","guid":{"rendered":"http:\/\/denimiscool.wordpress.com\/2007\/04\/15\/vf-arvind-to-have-e-commerce-retailing\/"},"modified":"2018-10-27T11:58:49","modified_gmt":"2018-10-27T06:28:49","slug":"vf-arvind-to-have-e-commerce-retailing","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/brands\/denim-collections-indian\/vf-arvind-to-have-e-commerce-retailing\/64","title":{"rendered":"VF Arvind to have e-commerce retailing"},"content":{"rendered":"<p>Its good to know that more and more industries\/companies are realising the power of the &#8216;New Media&#8217; for marketing their products.<br \/>\nWhereas, in countries like US , e-commerce is almost considered a must by most of the retailers, in India, where the power of the net has yet to be tapped, its potential is being realised slowly and slowly by the marketers..<br \/>\nIt gives a good feeling to know that <strong>VF Arvind is planning to go for an e-commerce site for its ,currently 7, VF brands<\/strong> (besides others like North Face etc which are to be added soon).<\/p>\n<p>Selling established brands through the net is probably the least problematic as the consumers are aware of the prices , fits ,styles etc .All they need to know is the style and size they like and its easy to order through the net . It is particularly true for the Indian consumer, who is notorious for &#8216;hand feeling&#8217; the products a number of times before purchasing.<\/p>\n<p>However, backup operations and the service support are critical for the success of the e-commerce project.<br \/>\nThe experience of VF Corp would come in handy for Arvind in this regard as they have been retailing online since a long time..<\/p>\n<p><strong>However, it would be most interesting to see the day when Arvind does retail its own brands through the net and makes them a success&#8230;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Its good to know that more and more industries\/companies are realising the power of the &#8216;New Media&#8217; for marketing their products. Whereas, in countries like US , e-commerce is almost considered a must by most of the retailers, in India, where the power of the net has yet to be tapped, its potential is being [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[1617,340,94,1442],"class_list":["post-64","post","type-post","status-publish","format-standard","hentry","category-denim-collections-indian","tag-arvind","tag-denim-buy-online","tag-indian-news-on-denim","tag-vf"],"_links":{"self":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/64","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/comments?post=64"}],"version-history":[{"count":0,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/64\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media?parent=64"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/categories?post=64"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/tags?post=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}