{"id":731,"date":"2009-08-09T22:31:19","date_gmt":"2009-08-10T05:31:19","guid":{"rendered":"http:\/\/www.denimsandjeans.com\/denim-brands\/denim-brands-international\/70-gap-1969-premium-denim-jeans-launched\/"},"modified":"2009-08-11T10:31:45","modified_gmt":"2009-08-11T17:31:45","slug":"70-gap-1969-premium-denim-jeans-launched","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/brands\/denim-collections-international\/70-gap-1969-premium-denim-jeans-launched\/731","title":{"rendered":"$70 Gap 1969 Premium Denim Jeans Launched"},"content":{"rendered":"

Gap<\/strong><\/a> Creative Director Patrick Robinson<\/strong> launched their new 1969 Men\u00e2\u20ac\u2122s\/Women\u00e2\u20ac\u2122s Jeans Collection <\/strong>by opening the company’s new 1969 Jean Shop on Robertson Boulevard  in West Hollywood, California. Named after the inception year of Gap (1969), these jeans have a great recession free price tag of  max $70.<\/strong>However, some styles can be bought for under $60 also.<\/p>\n

\"gap<\/a> <\/p>\n

Perhaps to stress  the premium denim label of these jeans , the launch has been made at Robertson Boulevard<\/a> -which is one of the most important retail destinations for denim in L.A  – in a heritage inspired  denim pop-up store with a number of celebrities  including Ashlee Simpson<\/a> -Wentz, Emma Roberts, Molly Sims, Anthony Kiedis and Halle Berry<\/a>  in attendance.<\/p>\n

\"gap<\/a> <\/p>\n

\"gap<\/a> <\/p>\n

So don\u00e2\u20ac\u2122t you need to spend  $200 for a jeans with great fit and fabrics and finishes ?<\/font><\/strong> <\/p>\n

 <\/p>\n

Answer would be yes if you believe what  Gap claims . The creative director for this line \u00e2\u20ac\u201c Patrick Robinson<\/a> – spent a year and a half fine-tuning the line, from shopping around for fabrics, and teaching factories how to make those perfect hand-made finishes, to working with several body types to master that perfect fit.  He says<\/strong> <\/p>\n

\u00e2\u20ac\u0153<\/font><\/strong>For me, honestly, these are the best fitting jeans in the world.  We\u00e2\u20ac\u2122ll go up against any brand of any jean, and these fit better,\u00e2\u20ac\u009d<\/font><\/strong><\/em><\/font><\/p>\n

\u00e2\u20ac\u0153<\/font><\/strong><\/em><\/font>We want[ed] jeans that, for women, make you have the best butt in the world \u00e2\u20ac\u009d.<\/font><\/em><\/font><\/p>\n

 <\/p>\n

Lets wait and see if the customers are going to echo his sentiments . <\/p>\n

 <\/p>\n

Some features of the new collection<\/strong><\/font> <\/p>\n

<\/font><\/p>\n

  • Classic rinses and hues from darkest ink to light,<\/strong> distressed finishes. <\/li>\n
  • 14 new styles<\/strong> for men and women  include Always Skinny<\/i>, Real Straight<\/i>,Sexy Boot<\/i>, Long and Lean, Curvy<\/i>, and Perfect Boot <\/i>for women and the Straight<\/i>, Authentic<\/i>,Standard <\/em>fits for Men. <\/li>\n
  • Boyfriend<\/strong> <\/i>for women<\/strong> and the Skinny <\/i>for men<\/strong> are also included. <\/li>\n
  • The 1969 jean cuts will stay the same each season<\/strong>, while buttons, washes and detailing will change to reflect current trends. So you won\u00e2\u20ac\u2122t miss your fit when your favorite jeans give out. <\/li>\n
  • Re-worked denim styles with selvage details in their hems<\/strong>, stitching, washes, hardware and seems.\n

     <\/p>\n

    Will this collection give a tough time to other Premium Denim Brands ?<\/strong><\/font><\/p>\n

    <\/font><\/p>\n

    Impacted by recessionary times, the Super Premium Denim category has already been witnessing a fall in sales<\/a>.  Already the average prices of Premium Denims have been falling and if Gap has brought out a reasonably decent product, it is not doubtful that Gap could take away a sizeable share of the premium denim market and give other brands a run for their money. <\/p>\n

     <\/p>\n

    For those who want to visit the Gap 1969 shop, here is the address :<\/p>\n

     <\/p>\n

    Open till: Sunday, September 27, 2009<\/b><\/p>\n

                            Monday \u00e2\u20ac\u201c Sunday: 10:30 a.m. \u00e2\u20ac\u201c 7:00 p.m.<\/b><\/p>\n

    Where:<\/b>  108 N Robertson Blvd, Los Angeles, CA 90048<\/b><\/p>\n

                            (310) 285-1880<\/b><\/p>\n<\/p>\n<\/li>\n","protected":false},"excerpt":{"rendered":"

    Gap Creative Director Patrick Robinson launched their new 1969 Men\u00e2\u20ac\u2122s\/Women\u00e2\u20ac\u2122s Jeans Collection by opening the company’s new 1969 Jean Shop on Robertson Boulevard  in West Hollywood, California. Named after the inception year of Gap (1969), these jeans have a great recession free price tag of  max $70.However, some styles can be bought for under $60 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[396,457,69],"class_list":["post-731","post","type-post","status-publish","format-standard","hentry","category-denim-collections-international","tag-gap-1969","tag-gap-denim","tag-premium-denim"],"_links":{"self":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/comments?post=731"}],"version-history":[{"count":0,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/731\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media?parent=731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/categories?post=731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/tags?post=731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}