{"id":7339,"date":"2013-03-24T00:39:39","date_gmt":"2013-03-24T07:39:39","guid":{"rendered":"http:\/\/www.denimsandjeans.com\/?p=7339"},"modified":"2013-03-24T00:49:18","modified_gmt":"2013-03-24T07:49:18","slug":"denim-jeans-market-italy-2012","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/denim\/denim-jeans-market-italy-2012\/7339","title":{"rendered":"Denim Production And Consumption In Italy"},"content":{"rendered":"

\"italy<\/a>When one speaks of denim fashion in EU , the first nation that comes to mind is Italy. Italy has been the harbinger of denim developments with a number of important mills like TRC  and denim brands like Diesel  having originated from here. <\/p>\n

But what is the consumption of denim jeans in Italy ?  How many jeans are produced in Italy? How many of these are men\u00e2\u20ac\u2122s and how many are women\u00e2\u20ac\u2122s jeans ? What are the exports and imports of the same ? Is the production of jeans going down ? Does men\u00e2\u20ac\u2122s jeans sell more than women\u00e2\u20ac\u2122s ? What is the net consumption of jeans? Is this consumption stable or is it changing?  What is the per capita consumption of jeans in Italy ? <\/p>\n

We will look at these  and more figures in this data report for the years 2009 – 2011.  [private_special]<\/p>\n

Production of Jeans in Italy 2009-2011<\/em><\/font><\/h1>\n

 <\/p>\n\n\n\n\n\n\n
Year <\/strong><\/td>\nMen\u00e2\u20ac\u2122s Jeans Production Quantity(million pieces) <\/strong><\/td>\nWomen\u00e2\u20ac\u2122s Jeans Prod. qty
(million pcs)  <\/strong><\/td>\n		Total Jeans
(million pcs)<\/strong><\/td>\n<\/tr>\n
2009<\/td>\n27.44 <\/td>\n12.54<\/td>\n39.98<\/td>\n<\/tr>\n
2010<\/td>\n22.31<\/td>\n13.42<\/td>\n35.73<\/td>\n<\/tr>\n
2011<\/td>\n21.34<\/td>\n12.61<\/td>\n33.95<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

As we can see that the production of jeans is continuously falling and not without reason. The increasing costs of production and cheaper imports have affected the production of jeans in this fashion capital of Europe. However, the men\u00e2\u20ac\u2122s jeans production has falle almost 23% from 2009 to 2011 whereas Women\u00e2\u20ac\u2122s jeans production is almost constant. This also shows that it is important for quick fashion requirements of women\u00e2\u20ac\u2122s jeans that the jeans be produced in Italy. <\/p>\n

Consumption of Jeans in Italy 2009-2011
<\/font><\/em><\/h1>\n\n\n\n\n\n\n
Year<\/strong><\/td>\nProduction<\/strong><\/td>\nImport<\/strong><\/td>\nExports <\/strong><\/td>\nConsumption<\/strong><\/td>\n<\/tr>\n
2009<\/td>\n39.98<\/td>\n43.03<\/td>\n26.36<\/td>\n56.63<\/td>\n<\/tr>\n
2010<\/td>\n35.73<\/td>\n46.13<\/td>\n26.62<\/td>\n55.25<\/td>\n<\/tr>\n
2011<\/td>\n33.95<\/td>\n42.86<\/td>\n23.68<\/td>\n53.13<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The  consumption of jeans in Italy seems to be sliding with a fall of about 5% over the three year period of 2009-2011. This shows that the jeans market is saturated in Italy . Great changes in consumption patterns are not expected barring small year to year changes . <\/p>\n

Per Capita Consumption of Jeans in Italy<\/em><\/font><\/h1>\n

What is the per capita consumption of jeans in Italy ? Lets see below :<\/p>\n\n\n\n\n
Population <\/strong><\/td>\nConsumption of Jeans (2011)<\/strong><\/td>\nPer Capita Consumption (2011)<\/strong><\/td>\n<\/tr>\n
60.5 million<\/td>\n53.13 million<\/td>\n0.87 jeans <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The per capita consumption of jeans in Italy seems to be around 0.9 jeans per person \u00e2\u20ac\u201c which is in line with the European consumption. This looks quite low in comparison to US where the consumption is about 2 jeans \/person. However, it needs to be kept in mind that Italian consumption of denim jeans is about 50% of the total consumption of denim apparel . A large quantity of denim fabric is consumed in the form of shirts, jackets,  skirts and other denim apparel.  Check out some figures from Cotton Inc survey<\/a> regarding the approx consumption of jeans vs other denim apparel. 
The consumption of denim fabric in Italy during 2011 is expected to be more than 150 million meters taking into account all the products including jeans, jackets, shirts, skirts etc.<\/p>\n

[\/private_special] <\/p>\n","protected":false},"excerpt":{"rendered":"

When one speaks of denim fashion in EU , the first nation that comes to mind is Italy. Italy has been the harbinger of denim developments with a number of important mills like TRC  and denim brands like Diesel  having originated from here. But what is the consumption of denim jeans in Italy ?  How […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7339","post","type-post","status-publish","format-standard","hentry","category-denim"],"_links":{"self":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/7339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/comments?post=7339"}],"version-history":[{"count":0,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/7339\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media?parent=7339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/categories?post=7339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/tags?post=7339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}