{"id":751,"date":"2009-08-27T04:53:38","date_gmt":"2009-08-27T11:53:38","guid":{"rendered":"http:\/\/www.denimsandjeans.com\/denim-brands\/denim-brands-international\/gap-1969-premium-denim-jeans-promotion-strategy-news-views\/"},"modified":"2009-08-27T04:56:34","modified_gmt":"2009-08-27T11:56:34","slug":"gap-1969-premium-denim-jeans-promotion-strategy-news-views","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/brands\/denim-brands-international\/gap-1969-premium-denim-jeans-promotion-strategy-news-views\/751","title":{"rendered":"Gap 1969 Premium Denim Jeans – Promotion Strategy , Videos etc.."},"content":{"rendered":"

The launch of the Gap 1969 premium denim has been widely covered by the press . Gap is a large retailer listed on the NASDAQ and it has been showing flat or negative results<\/a>  for quite some time now \u00e2\u20ac\u201cand now the world is watching whether " Gap can do it<\/a>\u00e2\u20ac\u009d <\/strong>and whether this new jeans can bring it back on rails..<\/p>\n

Here are some miscellaneous points about this launch \u00e2\u20ac\u201c its promotion strategy, a video explaining the different styles in 1969 and a behind the scenes video on \u00e2\u20ac\u02dcBorn to Fit\u00e2\u20ac\u2122 <\/p>\n

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  1. Gap will rely on Facebook instead of TV ads to reach customers. Gap has created a Facebook Page<\/a> . The \u00e2\u20ac\u02dcBorn To Fit\u00e2\u20ac\u2122<\/strong> campaign is designed to make it interactive and anyone with a facebook account  can upload their photos and create  a \u00e2\u20ac\u02dcBorn to \u00e2\u20ac\u00a6.\u00e2\u20ac\u009d tagline. So you will find  photos of people with interesting taglines like \u00e2\u20ac\u02dcBorn to Smile\u00e2\u20ac\u2122, \u00e2\u20ac\u02dcBorn to Dance\u00e2\u20ac\u2122 , \u00e2\u20ac\u02dcBorn to Tell Stories\u00e2\u20ac\u2122   and many more .. This  widget is posted on a users facebook profile and if approved, on the Gap\u00e2\u20ac\u2122s facebook page<\/a> also. The idea is clear \u00e2\u20ac\u201c let people create their their own widgets around Gap 1969 and share with the world. This way consumers would be themselves marketing the company\u00e2\u20ac\u2122s product . Cool..<\/li>\n
  2. Gap seems to be luring the stock traders at the New York Stock Exchange to push up the Gap stock price by providing them 1200 free 1969 jeans<\/a>..Well actually , it was in commemoration of Gap\u00e2\u20ac\u2122s 40th Anniversary coinciding with the launch of the premium denim line.<\/li>\n
  3. Learn about Gap 1969 from Gap\u00e2\u20ac\u2122s Denim architect: This is a nice video from Gap explaining the different women\u00e2\u20ac\u2122s and men\u00e2\u20ac\u2122s styles and why they think they are so special . <\/li>\n
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      4. And here is a behind the scenes video for \u00e2\u20ac\u02dcBorn to fit \u00e2\u20ac\u02dc campaign.<\/ol>\n
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            <\/ol>\n","protected":false},"excerpt":{"rendered":"

            The launch of the Gap 1969 premium denim has been widely covered by the press . Gap is a large retailer listed on the NASDAQ and it has been showing flat or negative results  for quite some time now \u00e2\u20ac\u201cand now the world is watching whether " Gap can do it\u00e2\u20ac\u009d and whether this new […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[396,457],"class_list":["post-751","post","type-post","status-publish","format-standard","hentry","category-denim-brands-international","tag-gap-1969","tag-gap-denim"],"_links":{"self":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/comments?post=751"}],"version-history":[{"count":0,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/751\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media?parent=751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/categories?post=751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/tags?post=751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}