{"id":90,"date":"2007-04-24T05:21:20","date_gmt":"2007-04-24T05:21:20","guid":{"rendered":"http:\/\/denimiscool.wordpress.com\/2007\/04\/24\/vf-to-push-value-denimwear-in-india-through-retailers\/"},"modified":"2018-10-27T11:55:39","modified_gmt":"2018-10-27T06:25:39","slug":"vf-to-push-value-denimwear-in-india-through-retailers","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/brands\/denim-collections-indian\/vf-to-push-value-denimwear-in-india-through-retailers\/90","title":{"rendered":"VF to push value denimwear in India through retailers"},"content":{"rendered":"<p>VF Corp., through its JV VF-Arvind Brands,wants to be a major player in the value jeans segment in India through its value brands like Hero and Riders . To this end, it is aiming to tie up with the various important retailers in India including Wal-Mart .<br \/>\nVF had been more focused on the premium segment of the market through its brands &#8211; Wrangler and Lee &#8211; but realised the importance of the value segment . Its main competitor &#8211; Levi Strauss &#8211; had also realised the same and sold its Signature brand through Wal-Mart (among other retailers).<\/p>\n<p>As <a href=\"http:\/\/economictimes.indiatimes.com\/VF_Corp_in_talks_with_Wal-Mart_for_value_denim_play\/articleshow\/1947204.cms\">Reported by Economic Times<\/a> , the total size of the Jeans market in India is about 40-45 million pairs of denim and out of which 44 million pairs are in the value segment(Less than Rs 1000).<br \/>\nThough I agree with the % of value segment , I feel that the total size of the market of Jeans in India is much bigger. Denim, which used to be mainly an export item, is currently mainly a product for domestic sale (apart from some sale to garment exporters).<br \/>\nI am running out of time and will write more about this shortly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VF Corp., through its JV VF-Arvind Brands,wants to be a major player in the value jeans segment in India through its value brands like Hero and Riders . To this end, it is aiming to tie up with the various important retailers in India including Wal-Mart . VF had been more focused on the premium [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[94,1442],"class_list":["post-90","post","type-post","status-publish","format-standard","hentry","category-denim-collections-indian","tag-indian-news-on-denim","tag-vf"],"_links":{"self":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":0,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/90\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media?parent=90"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/categories?post=90"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/tags?post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}