The capsule is the fresh revamp of the conventional sportswear gear with vibrant and bright colors.Its a mix and match style of multiple logos with navy, purple and aqua palettes.The jackets have been revived as a shell with nylon detailing. Hoodies with multi logo pattern surely provides iconic look to the capsule. A cosy fleece with geometric patterns depicts the arriving winter season and street style-inspired accessories including fanny packs and beanies will fulfill the needs and demands in the celebration times of the season.

The capsule is entitled “ Tommy Jeans Sport Tech Denim ” and is available at the company’s website worldwide. Surprising thing is that there is nothing like denim in this collection – its either nylon or polyester fabrics with denim looks. The brand seeks to capitalize by merging two categories – Athletic Sportswear and Denim without using cotton or indigo at all . Not a bad idea many would say the way the collection has been flying off the shelf ! We have seen many such pseudo denim looks from the lowest streetwear segments to the most premium and few have been successful too . 

Image Courtesy : Tommy Hilfiger

Uniqlo’s Jeans innovation center is based in Los Angeles, the global hub for information on jeans. Jeans specialists are brought together to research and develop the highest quality jeans using state-of-the-art facilities.The UNIQLO jeans revolution begins from this center which was founded in the fall of 2016.They give rise to every Modern, classic, vintage jeans culture, plus the latest trends in fit, design, and finish.According to the official website, working with textile makers and manufacturers from around the world, UNIQLO has developed a brand-new fabric to make the ideal jeans.We have listed below the latest additions in the denim line of UNIQLO.

MODERN SILHOUTTES

Women Uniqlo U Wide Fit Curve Jeans

• Thick, 100% cotton denim with a vintage feel.
• Gently curved cut has a leg-lengthening effect.
• High-rise design looks great with a tucked-in top.

The silhouette of these jeans has a gradual curve from the waist to the hems, making the legs appear longer.Perfect pairing with a simple top or even a one-piece and can be worn in a clean or casual style.
Hem can be rolled up to show trendy silhouette of curved jeans.

Men’s U Wide Fit Tapered Jeans

• Angled front pockets and oversized back pockets.
• Sturdy chain stitching and bar tack stitching.

The look of classic jeans plus workwear-inspired details and a casual tapered cut.

Men’s Regular Fit Jeans

• 100% cotton denim from world-famous denim maker Kaihara, Inc.
• 13.5 oz. (before washing) denim that combines an authentic feel and superb fit.
• Old-fashioned honeycomb fading gives them an authentic style.
• Regular-fit cut, the most basic available at UNIQLO, suitable for any age group.
• Wide 1/4-inch side seams with special dense stitching.
• Developed at Jeans Innovation Center in Los Angeles.

2019 FALL/WINTER LINEUP

Men’s Ultra Stretch Skinny Fit Jeans

• The material’s high expansion and recovery rates ensure a skinny fit with stress-free comfort.
• Available in a range of finishes, from a clean wash to a more casual pre-worn finish.
• The skinniest fit jeans available at UNIQLO.
• Tapered through the leg for a fitted look.
• Flat, smooth seams for a comfortable feel.
• Extra stretch means these jeans can be worn with sporty tops for active days.

Men’s Slim Fit Jeans

• Made with original stretch denim developed with Kaihara.
• Made with slub yarn for a casual look with stretch for comfort.
• Front buttons and rivets engraved to suit classic selvedge denim.

Men’s EZY Jeans

• Made with ISKO denim
• Pile-like lining makes them as soft as sweatpants for a relaxed feel.
• The surface has a pre-worn denim look.
• Drawstring waist fastening.

Men’s Stretch Selvedge Slim Fit Jeans

• Made with indigo selvedge from Kaihara Corporation, a global leader in denim manufacturing
• Traditional selvedge denim with added stretch for comfort and an authentic denim look.
• Made with precious white selvedge and black selvedge.

Men’s EZY Skinny Fit Color Jeans

• Stretch material for easy movement.
• Sleek tapered cut.
• Drawstring waist for a snug, comfortable fit without a belt.
• Seasonal color jeans with an elastic easy-waist construction.
• Versatile style for all ages.

Women’s Ultra Stretch Jeans

• Made with ISKO denim
• Ultra-stretch denim has an expansion rate of 40% and rebound rate of 80%.
• Keep their shape even after extended wear.
• Black color features a special lint-resistant finish.
• Updated for a new season! Now in distressed and cut-off designs.

Women’s High Rise Skinny Ankle Jeans (Beauty Compression)

• Made with compression denim from Kaihara, Inc.
• Densely-woven fabric with roughly twice the stretch of normal denim for a flattering fit.
• High rise jeans with a skinny straight cut.
• Special processing inside the front pocket area gently shapes the midsection.
• Densely-woven fabric with excellent stretch for superb comfort.

Women’s High Rise Straight Jeans

• Vintage-style denim processing.
• Slightly relaxed straight-fit cut.
• Designed to be the perfect length without hemming.

Women’s High Rise Skinny Flare Ankle Jeans

• Thick but stretchy Kaihara denim with an authentic vintage texture.
• Flared from knee to hem.
• Flattering high-rise design.
• Special stretch material on front pockets slims the waistline.
• Versatile ankle length works with a variety of tops and footwear.

Women’s Wide Cropped Jeans

• High-rise, wide-cut jeans for leg-elongating look.
• Cut loosely for comfort at the waist.

Women’s Mid Rise Relaxed Tapered Ankle Jeans

• Distressed and vintage-style designs for a casual style.
• Comfortable, relaxed cut that’s not too fitted.

The dance was seamlessly perfomed while changing different denims smoothly on the move. The dancers mould into different styles and fits while moving on the music. The campaign was directed by Fleur Fortuné which was set to Ndidi O’s 2008 track “Move Together” and the imagery was shot by Tyler Mitchell , the 24 year old photographer from Brooklyn.

“Fall is momentous for Gap as we celebrate our 50th anniversary and the new era of the brand,” says Gap’s senior vice president and chief marketing officer, Alegra O’Hare.”With ‘It’s Our Denim Now’ being my first major campaign, we wanted to make an impactful statement visually and celebrate Gap’s heritage as a denim leader while cementing its future as a brand for all generations. This is only the beginning of what’s to come.”

Gap said in a press release that the launch film champions the “diversity and the versatility of Gap denim” and shows that “when you feel comfortable in your own skin, you are empowered to move towards an optimistic future.” The movie with the new styles and fits encouraged the new generation to pave the path together with being comfortable in your own skin and the lyrics of the song “we can get there faster if we all move together” inspires unity and uncovers the brand’s long history of bridging gaps and bringing people together.

“It’s Our Denim Now” also teases upcoming Fall collections that look to the heritage as the brand celebrates its 50th anniversary.The brand will be launching a limited-edition Denim through Decades capsule on August 20 with updated iconic styles from the ’70s, ’80s and ’90s.The unifying power was beautifully represented in the first ads by the new agency of GAP – Johannes Leonardo.

Let’s have a look at the collection below . Chooose your favourite style at gap.com !

Pictures Credit: gap.com

Balenciaga had a reputation as a couturier of uncompromising standards and was referred to as “the master of us all” by Christian Dior . His bubble skirts and odd, feminine, yet “modernistic silhouettes” became the trademarks of the house

Demna Gvasalia is the hidden talent behind the new collection with his team who showcased the trendy look with changing times.He is the creative director of Balenciaga and head designer of Vetements. They displayed the designs and variants in the sloppy shapes and designs with eye-catching colors and silhouettes.Not only the suits and dresses, but the denim was a part of the collection. Jackets , denims and overcoats with different washes and pattern over the fabric turned many heads in the denim fashion world.Plaids of the muted and bold varieties also surface throughout, granting a retro edge that complements the tiny eyewear and washed-out denim with indigo patterns.

picture credits : balenciaga.com