MUSTANG has acquired the production and distribution franchise for Bogner Jeans, thereby reinforcing the expertise of this denim specialist from Künzelsau in the high-price premium market. Characterised by its passion for luxurious, authentic denim looks and glamorous lifestyles and with prices in the range of Euro 150-200, the collection from Bogner Jeans is an expression of contemporary life in a dynamic world. The repertoire of styles stretches from nonchalant casuals to luxurious jeanswear with perfect fit and optimal materials.

Bottoms

The Slim Fit continues to be the dominating silhouette for women’s jeans.The Bogner Jeans Fall/Winter 2015/16 Collection presents a very versatile range of pants in a wide range of washes and prints. In addition to the classic blue jeans,additions to the collection include all-over coatings with snake print in denim look and jeans with modern color-grading effects. Gray jeans are upgraded with ornamentation, like for example metal sequins on the front pockets.New options are available with the introduction of the innovative new Italian fabrics from Candiani, which cater to the growing demand for sustainability in denim production and processing. The recently developed “Indigo Juice” technique represents an innovative method in this respect, achieving remarkable wash effects with minimal environmental impact thanks to easy fading indigo. New technologies have also been applied in the pants segment, like positioned laser printing or the new sweat-denim fabrics, which feature an authentic denim look. In general, very smooth and soft qualities are processed.

Tops

For the men, T-shirts and sweats are dyed in indigo, with some featuring decorative prints. The sweatshirts are given an impressing look here too, using an interesting material mix of jersey and nylon. The highlights in the shirt segment are created by denim shirts in lightweight fabrics in various washes and piqué-jersey weaves in indigo and double-faced check in soft washes.

Colors & Graphics

The central color of the collection is indigo. Jeans are washed in a wide array of blue shades, but are also presented in darker black denim or varying shades of gray in this season. This color range is complemented for the tops, using rich reds and soft pastel hues like rosé, powder blue and pale yellow, but also with earthy colors like khaki. Patterns, like snake and mermaid prints on pants or cloud-like and lattice prints on tops, are used throughout the entire collection.

MUSTANG Men Collection

Key Pieces

Tapered and skinny fits continue to dominate the coming MUSTANG Men winter collection as far as pants are concerned, creating a generally narrow yet casual silhouette. This season’s ultimate key pieces consist of a small capsule collection of denims in sustainable fabrics from the Italian company Candiani. Also featuring are new worker chinos along with the innovative RealX jeans, an unusual sweat denim in surprisingly authentic washes. Slim, figure-hugging fits are similarly dominant when it comes to tops, particularly among the jackets, including the new denim jackets. The sweats and T-shirts are designed with a diagonal raglan sleeve in many guises, in combination with various indigo-inspired fabric qualities.Shirts and denim shirts in authentic heritage-look fabrics complete the key looks of the men’s FW2015 collection.

Looks

This season’s denims are cast in vivid new shades of blue, from “Seaport” to “Blue Moon”, complemented by various nuances of petrol, black and gray. The strong emphasis on the authenticity of each treatment remains, although the washes are subtler by comparison with last spring and summer. Jeans with strong destroy effects make an important statement, but are only one of the collection’s fashion highlights. The recently developed “Indigo Juice” technique represents an innovative method in this respect, achieving remarkable wash effects with minimal environmental impact thanks to easy-fading indigo.

MUSTANG Women Collection

Key Pieces

Ultra-close-fitting skinny and jegging styles provide the key look in the coming MUSTANG women fall/winter collection. Even the boyfriend jeans are notable for their casually narrow leg silhouette, which is also echoed in a tomboy fit newly launched by the denim specialists from Künzelsau.All slim fits are combined with oversized-look tops to balance out the proportions in fashionable style. Plain new shapes and fabulous textures are trumps among the knitwear, while T-shirts and sweats are elaborately decorated and embroidered for a bohemian look.

Looks

The denims become darker in fall and winter, with black and gray shades dominating among the pants, supplemented by delicate lilac and deep petrol shades. Destroy effects and completely clean finishes go to complete this season’s look.The glossy leather-look denims, now with a new-style coating, are surprisingly soft and comfortable, with modern laser technology lending additional innovative finishes to the material.Nuancing wash effects and elaborate 3D treatments in black-blue and black also create exceptional optical depth.New possibilities are opened up by the newly introduced Italian fabrics from Candiani,which cater to the growing demand for sustainability in denim production and processing.

Colors & Prints

The MUSTANG Women fall/winter collection is dominated by every shade of blue,combined with subtle aqua and turquoise hues, powdery rosé and gray and black. Deep claret and rich burgundy colors are also prominent, joined by a stunning petrol shade in winter.

Sansibar Denim AW’15

In July the MUSTANG Group and famous Sansibar restaurant on the island of Sylt signed a licence agreement for the joint jeans collection, Sansibar Denim. Two months later, MUSTANG presented the first high-end vintage washes produced completely water-free, which are made by using special treatments by hand. This totally new procedure was developed by MUSTANG and is called “Waterfree”.

Looks

For Fall / Winter 2015/16 Zanzibar Denim relies on the usual Tapered Styles and Skinny-Silhouettes .
The price ranges between € 169.95 and € 200.

Women’s Sansibar Denim Aw’15

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Stay-dark and Stay-black colored fabrics maintain a true denim look and colors can keep their performance up to 40 home washes. In the 100% modal denims, colored modals add novelty to the group in terms of color performance and soft handles.

Other features of the new AW15-16 focus on the following themes:

1. A color story: Indian Blue

a. Calik Denim introduces new shades of indigo for the AW14-15 season: Nippon Blue is an almost black, very dark shade of pure indigo, that can be washed down easily for bright and clear contrasts or can be used raw for customized, personal indigo shades. Smokey Blue is a blue grey shade of indigo that washes down to nice blue and when bleached becomes baby blue.

2. An advanced comfort story: Easy Mode

a. High performance and ease of move in fancy structures where denim look meets second skin property in the same product. Fancy weaves, broken twills and double face denims in high elasticity and super soft handles maintain an excellent growth and provide fashion and comfort. Swan, Manas and Dharma are striking examples of this concept.

3. A superstretch story: Fix-Fit

a. In the popular FixFit collection of super stretch and power stretch denims, Calik introduces modal denims in stay-black and stay-blue colors for ultimate comfort, softness, color performance and fit retention. One of the striking features of the new collection is the natural softness of the denims thanks to special processes developed by the in-house R&D team resulting in softness without chemicals. Use of advanced fiber technology such as DualFx and Sorona all provide improved and stabilized recoveries of these highly elastic denims with an elasticity range of 50-85%. Overall, this season’s FixFit denims offered by Calik combine body shaping, natural softness and feeling luxurious. Wider widths offered provide an additional benefit. Alex and Valdez are two interesting families developed especially for the German market bearing the entirespecial features above.

4. A sustainable denims story: Botanical Sense

a. Calik Denim continues with Botanical Sense, the sustainable collection and this season, introduces denims with recycled polyester and Crailar flax in addition to the existing organic cotton, recycled cotton, BCI cotton and natural fiber denims range. Crailar flax is a high performance fiber that requires much less water and chemicals during growth, and has remarkable dimensional stability, moisture wicking property and strong dye uptake, making it a very good replacement for cotton. Additionally, Crailar fiber has irregular slubs for more authentic and natural looks. As for the use of recycled pes, one meter of fabric contains 7 big bottles, adding meaning and fashion to the denim fabric.

b. Calik is in an exclusive colloboration with Crailar Flax for developing denims made from this sustainable new fiber. As stated by Crailar;

“Based on forecasted population growth, the global demand for cotton will double by 2030. But there is simply not enough water or land for cotton alone to accommodate that order of growth, leaving a gap of 22 million tons or more. Man-made cellulosic fibers, such as viscose, as well as synthetic fibers can help narrow that gap but, in the case of synthetics, production depletes precious natural resources such as petroleum, coal, and natural gas.

Still, studies have shown that consumers overwhelmingly prefer to wear natural fibers. According to Cotton Inc.’s 2011 Lifestyle Monitorâ„¢ Survey, 76 percent of consumers say that their favorite fibers to wear are either all-natural or all-natural blends. Taken together, that clear consumer preference, diminishing resources for cultivating cotton, and synthetic fibers’ dependence on petrochemicals translate to an enormous opportunity for non-cotton natural fibers.”

Further, Crailar Flax requires 99% less water than cotton, and fabrics made from Crailar are soft as cotton, with better wicking properties, less shrinkage and stronger in terms of durability. The enhanced dye uptake property of the fiber allows for use of less indigo to achieve the comparably same result in look as in denim, but with much less chemicals.

Cord denims

Corduroy has always been popular as a format winter wear but never explored in other dimensions. Arvind presents corduroy denims that fade as you wear and wash down with every wash. Cord denims include a vast pallete of forest shades and blues with neo dyeing.

Neo Denims

Our latest innovation- Neo Denim- offers a saturated dark blue shade that washes down and gradually and offers great contrast at every level making the jean look super rich. It is a new way of dyeing which is much more sustainable and does not waste any water in the process of dyeing and maintains a deep dyed look at the same time.

Knit Denims

Since knits mould to fit body shapes and give comfort, a new amalgamation has been created by us – combining two methods of fabric construction to give a “ denim effect” using knit structures.

Boomerang Denim

A breed of highly stretchable fabric with extra softness and volume and high shape retention property making it bounce back into shape every time its being worn . The incorporation of special fiber and treatments impart extra suppleness and stretch for skinny jeans making it a highly fashionable product.

Soft and Easy Stretch

A new breed of stretch denim with soft feel , high and easy stretch and a better recovery. The incorporation of special fiber and treatments impart extra suppleness and and easy stretch for skinny jeans. Cotton- viscose blends provide extra luster and softness.

Performance Denim

Multi filament tough fabrics ..

Sustainable Denims

As a part of Sustainable Apparel Coalition , Arvind implements a number of sustainable technologies in various processes of production to bring out its sustainable collection. From Organic and BCI cottons to using natural indigos to advanced denim system for water conservation or using linens , Arvind follows a multi-pronged strategy to contribute towards eco sustainability.

Classic Men

Stretch denim with improved high recovery and retains the looks of non-stretch rigid denim without de-shaping. This is a high performance product with poly spandex and cotton combination with clear twills , giving a clear texture.

Classic Women

All season products where they form the core offering of all brands.