Bottoms and Tops including jeans , jackets , shirts etc
Upholstery
Car seat covers
Ladies fashion dresses
Sarees for Indian women
Burqahs and other dresses for muslims
Towels !
Curtains..
Pet clothes
Helmets 

The list is endless……………………

So if there is one more addition to this list , it should not be surprising at all. Applying denim fabric to accentuate the value of an ipad or an iphone is like bringing two iconic products together.
When Cone selvedge denim is lined with Merino wool to make sleeves for Ipad /Iphones, the product is expected to be still better. Its interesting to see these new applications for denim – but unforunately we will not be able to see the wash down effects on these products..  They will, as they say , age gracefully !

Though  interesting as a product , the denim mills are not going to get a huge advantage in terms of meters sold …But its good to see another place product category being invaded by denim !

Selling established brands through the net is probably the least problematic as the consumers are aware of the prices , fits ,styles etc .All they need to know is the style and size they like and its easy to order through the net . It is particularly true for the Indian consumer, who is notorious for ‘hand feeling’ the products a number of times before purchasing.

However, backup operations and the service support are critical for the success of the e-commerce project.
The experience of VF Corp would come in handy for Arvind in this regard as they have been retailing online since a long time..

However, it would be most interesting to see the day when Arvind does retail its own brands through the net and makes them a success…