Denim by PV comes back to Paris on November 2nd and 3rd Nov and will be held at Paris Event Centre. The last 5 editions of DPV were held at Barcelona from where it has moved back to Paris . With over 77 exhibitors from around the world, DPV hopes to draw in more than the 4000 international visitors who came in the last show. The Director of Denim PV – Chantal Malingrey – says

“New consumers -the millennials, Generation Z (or C for creation, collaboration, communication, connection)- move the boundaries and call into question well-established principles. Denim Première Vision wants to speak to insiders as well as the new generation of designers of fashion and denim. We are going to put forward new experiences to stimulate brands’ imagination and enable buyers and designers to better understand the issues of creation and consumption. This is to develop experiences around this unique material: denim.

Products

Some of the key exhibitors showcase the details of the products that they are going to launch at PV. The main focus of their launches and new products seems to be ‘Sustainability’ and ‘Eco-Initiatives’.

Vicunha Textil

VICUNHA denims are distinguished by 100% BCI (Better Cotton Initiative) cotton. The recycling processes, as per company, are so efficient that there is no waste at the end of the production phase. VICUNHA is the largest individual consumer of BCI cotton in the world. The fabric range also includes a series of styles made using three recycled PET bottles per metre and which require around 80% less water to produce. Launched this season, the ECO RECYCLE range of fabrics incorporates waste yarn which is recycled back into the spinning process to create new yarn.

SOORTY

Soorty launches a collection that is sustainable from raw fiber till washed garment. The company aims for responsibility in each and every stage of their vertically organized production process. Soorty offers green fibers, sustainable dyes and processes, eco- finishes and responsible washing.

Prosperity

Prosperity Textile has continued to expand its offering of hydrosulfite-free indigo colours by introducing Carmine Blue: a unique 70’s inspired indigo shade that is a perfect colour for vintage inspired denims, either rigid or with a hint of stretch.
Sustainability remains a key driver at Prosperity. All lightweights/shirtings are made with BCI Cotton and the use of post-consumer recycled cotton has become a mainstay.

Naveena Denim

Presenting for the first time, Naveena Denim presents a Fortified Denim collection of durable denim fabrics using the Dyneema® fibre. Dyneema® is an ultra-light fibre that is up to 15 times stronger than steel and up to 40% stronger than aramid fibre, weight to weight. The properties of Dyneema® enhance all aspects of classic work wear denim, like durability and resistance.

Baykanlar

For the SS18 season, Baykanlar presents a large selection of denim silhouettes. The denims include artful details, uneven high-low hems, strong prints, floral & animal embroideries, customized slogans and punk inspirations. Furthermore, romantic details with a bohemian touch are found on the inside. Baykanlar denim represents with this collection pop culture with humour and charisma.

Below is an exhaustive list of participating companies .

Denim by PV comes with their 18th Edition at BARCELONA, SPAIN on 18th and 19th May. With over 90 exhibitors from around the world, DPV hopes to draw in more than the 4000 visitors who visited their last edition. Denim Première Vision focuses on the nature of denim and aims to define what True Denim is today It explores its DNA and defines its genes The modern building blocks of True Denim . They also want to take a look at the evolution of denim .While respecting the past, a look at the future is targeted.

True Denim is a tribute to denim A tribute to the know-how To the makers and the innovators To the specialists who are not afraid of pushing limits Who define 21st century standards for genuine denim . They quote Kristina Szasz, Group Vice President of Women’s Design, Abercrombie & Fitch who says

“True denim has the versatility and the ability to become all things to all people. It has a social meaning and is the most personal item in everybody`s wardrobe. It reflects the habits of its wearer almost like a painting on a canvas. Recognizable, iconic, reliable and durable.Premium Denim stands for quality, craftsmanship and innovation. Fabric innovation allows a company to set itself apart in the industry through the ability to create fits that are contoured to perfection.”

We are giving below the list of exhibitors that will join the show and their respective countries and categories . Enjoy the show !

PS: Get in touch at Whatsapp no. : +919815630600

The show also saw the 50th anniversary of Martelli – the washing power house from Italy ! It was quite interesting to see how Martelli greatly contributed to the growth of fashion industry in the last 50 years. From the 60s to still omnipresent tie and dyes to Tinto Bombers (bringing aged and silky effect) to Velvet effect (early coatings) a complete story of the important developments in fashion washing could be found at Martelli !

Now we come to developments and creations by individual mills and companies. We tried to cover as many companies as possible but due to limited time , we can bring developments from few companies only in this article . We are giving below the details from collections of some of the companies (placed in alphabetical order).

Artistic Fabric Mills, Pakistan

AFM has been playing around with technical upgradations in fabrics specially stretch fabrics . Director Mr Hasan Javed mentions that their new super stretches have <3% growth and the focus was also on getting rigid look in comfort stretches. They also brought out new looks like colorful injection slubs, tencel combinations in PFD, light weight shirts , leather coats , Stay blues, Scuba denims etc. Post consumer waste with recycled poly was also being used in their collection.

Artistic Milliners, Pakistan

Focus on sustainability through their Back to life collection which is basically made using PCW (post consumer wastes) mostly in warp . Director Mr Omer Ahmed mentions that company is the largest denim supplier of post consumer waste recycled fabrics. Most of the collection has less than 3% growth. AM focused on further refining its existing portfolio of fabrics with improved parameters, finishings etc. Besides, Back to life, their other product categories were:
S1 Lite – refinement of the stretch fabrics with about 60% stretch , higher strengths and lighter fabrics for jeggings.
Neoprene – 80% stretch fabrics.
A-Max– is powered with Invista Lycra beauty with about 40-45% stretch ability, less than 3% growth and the right amount of compression and body shaping as per Artistic Milliners .

Arvind , India

One of the important parts of Arvind’s collection was the ‘Khadi Denim’. Khadi has been a part of cultural heritage of India where the fabrics were made by weavers on handlooms. The art started dying as it could not compete with the machine made fabrics . Arvind seeks to reinvigorate the eco sustainable art with their Khadi Denims. The fabric is Hand spun, Hand dyed and Hand woven .

Neo Cords – the indigo cords had more options with

Mutant Denim– knit denims with coatings – PU, pigment etc – and various kinds of finishes and with super stretches as well.

Bossa, Turkey

Bossa brings out selvedges with varied looks including melange yarns, Natural denims – from organic cotton, natural indigo dyed etc, recycled fabrics in cool stretches, Knitted denims , Leather coatings ,Tencel fabrics for softer touches, 70s OE look denim from ring yarns, Super soft fabrics using special yarns and chemicals, Stay Indigo fabrics with upto 40 laundries, Stay blacks . Satins with overdyed and other finishes, Cross hatches in super stretches and more. The company focuses a lot on designed indigo shirtings and brought out different weaves – including waffles, double faces etc – combination of dyeing techniques etc for their AW16 collection.

Calik, Turkey

Calik came out with innovative fabrics –OXYGENE with 5Less : less energy, less water, less chemicals, less pollution and less time . The Oxygene fabrics can be treated more quickly (about 50-60% faster than with normal denim) and uses smaller quantities of chemicals, water and consumes less energy. “Our new Oxygene denims represent the future of denim,” says Hamit Yenici, Managing Director.
Besides they also had some cool wool denims, Maxima – Warp stretches, Vintage looks (Blue Seeds) and denims with Crailar fiber for a slubby , linen look denims and other qualities.

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Denim Clothing – Desert Studio, Dubai

The Desert studio at Dubai by Denim Clothing Company (Pakistan) was launched about a year ago. Starting from a small studio where the buyers could come for sample development and very small orders, the company has grown it into a full fledged factory where well over 100,000 pieces are being produced in a month. Using waterless and eco friendly techniques at Desert Studio , the company focuses on bringing out some cool washes and pieces for their customers quick turnaround orders.

Jeanologia, Spain

Jeanologia is offering new technologies aimed at customizing apparel and accessories both at retail and industrial level . Their new Nano laser technology is a small scale machine connected to a scanner and a wide variety of products and materials can be customized and personalized according to the needs to the retailer, customers or even for small capsule collections.

Kurabo, Japan

Kurabo Japan focuses on a limited number of products mainly with the tech twist. Their Airspin yarn denims offer soft handle in rigid denims . Their super compact (very less air) yarns with their secret spinning technique enables very clean and hairless fabrics for that very shiny look in the cotton denims.

Orta Anadolu, Turkey

Comfort squared – with multi directional stretch technology Orta aims to provide 360 degree of performance and comfort.

Body frame – With over 60% stretch in 360 degrees of elasticity the fabrics by Orta also seeks to offer slimming and curve enhancing effects.

Cozy denim – Designed for winters, wool denims with about 18% wool fiber also have anti-odor , moisture control and super soft hand feel to the fabrics.

Sustainability focus – With their Vegan denims -dyed with vegetable dyes- and Green Screen fabrics , the focus on sustainable part of denim could be increasingly felt.

Pizarro , Portugal

Pizarro laundries from Portugal have always been at the helm of new developments related to washing. They bring out their latest processing technology – Sublimation Print On Natural Fibers . With this technology, Pizarro claims that they can do sublimation prints on Cotton , Silk and other natural fiber garments in industrial bulk . Vasco Pizarro , Marketing Director says ‘It is now possible to efficiently do sublimation printing in Eco sustainable way on cotton and all other natural fiber garments of any kind and in bulk. We feel this innovation will change the industry.’

Prosperity , China

Some of the concepts brought out by Prosperity were:

F2 : fit and function – hybrid fiber technology transferring human heat outside and helps increase the energy levels

J-Fit : easy stretch fabrics which do not need pressure to get that stretch. Double functionality with sorina fibers.

D-light – light weight fabrics
Blue Force – tough denim built for strength

Heritage denims – inspired by traditional collection , Grey colors

Re-Invent – using recycled fibers like Reprieve and eco friendly dyeing methods reducing water consumption by about 85% as claimed by the co.

Soorty

Soorty brought out the following concepts.

Denim VIP Special Fibers i.e. Tencel, Modal, Wool, Lurex and etc.

Onyx Black. New Black; More shine; Improved Fastness

3. Coil Spring Denim. (Stretch 30-40% and Growth is up to 3% max)

4. Crystal Blue. (New Color; Nascence of Deep Blues)

5. Full Blue (New Color; Extreme Blue for Magnetism)

6. Sage Blue. (New Color; Greendigo)

7. Black Forever. (Special Black Dyed; Never Goes To Grey; Meant to be black)

8. Zumba. (4 Way Stretch)

US DENIM

Concentrated on vintage rigid fabrics, pure indigos, greys, green casts, multiple overdyed looks, post consumer waste in the weft, Crailar fabrics which are not only sustainable but also give that linen look, neppy denim with better contrasts. Besides their selvedge lines had multiple variations in colors, stretchability etc.

Vicunha, Brazil

Vicunha came out with some interesting concepts.

Perfect Fit :A high-performance denim with high degree of flexibility .
Athletic Denim : Jogging knit denims come out with 76% stretch provides
incredibly unrestricted movement and allows for a wide range of wash options.
True Denim : With Gregory or Jon the authentic jean makes a definitive comeback in genuine vintage and
raw effects.
Transforming denim: Coloured materials coated beforehand with indigo when subjected to the washing process let the original colour beneath
the indigo shine through once again, creating unique and exciting 3D effects.

W Denim, Turkey

This relatively new denim company from Turkey, brings out some innovative concepts in fabrics and washing.

Extreme – Special Fibers to ensure good recovery, authentic slubs.

Miners – Vintage and real denim looks

Boyfriend – Men’s look with feminine touches, loose constructions , authentic and trendy looks

Shirting concepts – A variety of shirting concepts.

Alternative Perspective – Knit look denims which can be washed like normal denims and given all treatments.

Roots – W denim brings together special articles from their collection and have them washed from a reputed Japanese laundry and the results are cool.

Denim by PV is here again and starts today. With over 90 exhibitors from around the world, DPV hopes to draw in more visitors than their last edition. We are giving below the list of exhibitors that will join the show and their respective countries and categories . Enjoy the show !

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Softness is in : Super soft fabrics were highly focused on as manufacturers tried to bring out various technologies in yarn, weaving and finishing to give that ultra soft touch to the consumer . The knit (jersey) denims are a very important part of the soft brigade as companies take the knits to next level with better stretches , comfort , function and distressability. To many, knit denims shall continue as a base staple fabric on which other value additions will be done.

Advanced Coatings : Many companies invested in advanced coatings to be done on lighter weight and high stretch fabrics and to give that shiny and pearly look to the fabric. These coatings are technology intensive as normally it is difficult to sustain them on high stretch fabrics.

Eco sustainability mantra continues with increased vigor. Crailar fiber is being used by a number of exhibitors as an upcoming eco sustainable alternative to cotton and to give that non-uniform linen like effect.

Selvedge denims seem to be getting more popular as middle rung brands also looking at them for their niche products. Most of the producers of selvedge seemed full and happy. Selvedges have been developed further to bring in more variations including blacks, stretches, dyed wefts and other combinations.

We now cover some of the companies we visited. It will not be possible to list all though we will try our best to cover as many.

Cone – USA

Cone denim brings out ConeFlex – denims that stretch in four directions using stretch warp yarns and Cone’s patented SGene yarn technology in the weft. Cone Touch introduces soft hand denims with added benefits of enhanced performance . The fabrics with Catch-Move-Release technology catches moisture move it away from body and releases for quick evaporation. Conegard fabrics are durable water repellant fabric engineered to add functionality and protection against elements. This is done without a coating process and does not interfere with cotton’s inherent capacity to breathe for natural comfort.

Orta – Turkey

Orta Science of Stretch Collection presented in Denim by Premiere Vision on 19-20^th December, 2014 in Barcelona is tailor-designed to serve both the active, as well as the fashion-conscience. Experimenting with different yarn blends, Orta brings out various categories of products including Sensual having Tencel and Modal fibers, Flexible for high stretchability , Ultraflex for a body lifting and slimming effect. Comfort Squared creates a better range of motion for active men and women who require both form and function simultaneously , D-Craft for 100% cotton look with comfort of stretch and more.. Orta also presented some yoga performers and some skaters while wearing their garments.

Arvind – India

Arvind brings
Performance Stretches made in Dual Core Dynamo denim and Dual Fx technology.
Mutant jeans is created with as a combination of construction methods to achieve a denim effect using dobby structures with desirable properties of natural stretch and air permeability.
Neo Denim brings the truly dark blue denims which wash down gradually offering contrasts at every level on different products like Jacquards, prints, soft stretches , neo dying etc.
Boomerang denim – the high stretch denim come with high extra softness and high shape retention quality.
Neo bubble – feathery and airy , light weight denims for women tops , dresses and men’s summer shirts.

Prosperity – China

The new S/S16 collections presented by Prosperity Textile, is based on premium cotton quality, and with many innovative performance fibers.Re-Invent denim seeks to save upto 85% water consumption in dyeing, and more than 75% energy and electricity consumption as well.

• Everblue 57 represents the deep indigo color retention after repetitive washings, and also high levels of color fastness.
• Multi fiber fabric with REPREVE® fibers, Organic Cotton, Recycled Cotton and Hemp to create a eco-denim collection.
• J-Fit – 50% less forces needed to reach super stretch compared to commonly-used spandex/Lycra. Generally, spandex fibers need 1.8 lbs to reach 20% stretch then increases significantly to 4.5 lbs for 50% stretch. With J-Fit, company claims, one only need 1.9 lbs to get the same 50% stretch – means easier to stretch.
• F2 denim collection is taking the trendy Jersey Denim(knit denims) to the next level, with better fit and more functions.Adds a new fiber called Celliant to boost body energy level. The 13 minerals contained in Celliant absorb heat emitted by human body and covert into infrared light, which increases circulation, oxygen and blood flow, to deliver better rest and recovery.
• 3D Denim, Dark/Dark color in warp and weft filling, plus Dark over-dye or coating, Prosperity’s new collection, 3D Denim, creates a statured deep dark color, and the distinctive high-low effect after wash.
• Feel It Collection in this season is offering extremely soft hand feel. Super soft spun yarn, under innovative structure, not only provide the supreme touch like your cashmere, but also present a bold twill line and good drape. Prosperity’s DF^TM finishing is also added to promote the suede look.

Pizarro – Portugal

Pizarro brought out some unique washes to the show . For the knits they had Salt and pepper denim wash, crinkle effects on the knits. and Old Notura method of giving darkened seams. For the piece dyeds, they had some cool denim looking washes and more.

Calik – Turkey

Tech it easy – Knit denims with higher level of resistance and more function so that they can be treated like 100% cotton denim.
Extend Plus – New denims for men with stretch only in warp to give that extra movement space for the men.

Thinur and Skin Flex – Denim for the women to make them feel comfortable and supported with over 85% stretchability and high recovery. Skin flex – meant to be like second skin- are very light weight denims with stretch for women.

Besides , Calik also had some cool fabrics made from Crailar flax combined with tencel adding anti microbial properties with Chitosan extract.

Soorty – Pakistan

Hipster collection , in Dual fx, inspired by the most popular sub cultures of the world , Modal dual fx for a better feel and stretch , 360 collection with X fits, Adamant collection of soft men’s stretches, Cowboy collection of vintage fabrics inspired by Japanese denims . In high stretches, company also came out with Extreme collection with upto 80% stretch and strong recoveries.

Artistic Milliners

Artistic Milliners came out with technological advances including new shades ,new finishes , improved Dual Fx and better stretches to address newer needs of the market. Omer Ahmed , Director Artistic Milliners, speaks to us regarding the new collection here.

Some of their latest products are :

Aged – a collection with newer and darker shades
Hypnosis – A new kind of finish with more lustre for a premium look on denim while retaining shape.
S1 Technology – an improvement on Dual Fx and gives comfort with cotton and two other fibers , low growth and high strength with stretchability going upto 80. Athleisure and Neoprene– Athletic wear becoming more imp, the company brings the knit denims in improved ways. Neoprene fabrics go upto 100% elasticity with improved comfort for the consumers and placed against the yoga pants.

Denim Clothing Company – Pakistan

Concentrated a lot on getting some unique washes both from their Pakistan unit and from their desert studio at Dubai. They have been covered in more details here.

Jeanologia – Spain

Jeanologia brought about a new laser technology – Light Scrapers- to give a different character and hand brushed look to the jeans. The machine enables to give to a basic fabric a number of different looks including multi count, slubs and different fabric patterns . Being eco friendly, the new technology targets to provide more options to the garment manufacturer to provide multiple finished looks on the garment.

Atlantic Mills- Thailand

Atlantic Mills ,bring out bi-stretches, super soft structures and finishes , super stretches upto 80% and more , vintage looks for women wear . For selvedge denim, which the company mentions, it is the largest producer worldwide, had some new variations including those for women.

Matesa – Turkey

The Turkish company Brought out new technologies in yarn dyed fabrics which does not use indigo but fading effect is achieved similar to that of indigo. Besides stretches in modal and tencel combinations, knit denims in more comfortable inner structures, special prints on denims which are not visible before washing and bring out used looks after washing.

US Denim – Pakistan

US Denim bring out some selvedge denims including linen selvedges , crailar flax fabrics, wet indigo look fabrics, multi fiber fabrics including cotton modal tencels , polyamide etc.

Copen – USA

Pocket linnings are becoming a more important part of the jeans as brands experiment with printed and self branded inners. Copen – US brings out some interesting solutions for such buyers.

We also visited Denim Clothing Company from Pakistan and saw some of their cool washes that they performed on their jeans and other garments. They were upbeat on a large selection of their samples in the DPV trend area . The product development team was upbeat on the response and selection of a large number of their samples in the PV trend area. The team said

“We are very happy that over 30 of our samples were selected by PV team for the trend area – which may be the highest for any company. Our latest wash looks have been greatly appreciated by customers.

“We are focusing on innovative fabrics and special washes. Our Desert Studio at Dubai is a novel idea which is helping premium denim buyers to develop and source fashionable products in smaller quantities for quick turnaround and we are getting a great response there. Our strength there lies in our ability to do most complex but eco sustainable washes to the satisfaction of our clients.”

For SS’16 , Denim Clothing brings out

1) Selvedge denims with variations like light and dark indigos, broken twills, stretches etc.
2) Special structures and weaves
3) New coatings to give crisp feelings and lustres
4) Melange range in PFGD versions
5) Super soft fabrics
6) New print range

Here are some images of their products from their units in Pakistan and from Desert Studio in Dubai.

Desert Studio – Dubai

Contact Denim Clothing Team here

Visit their online show

Denim by PV is here again with the next edition coming up at Fira de Barcelona. This time , with over 100 exhibitors, the show will be at its largest including weavers, accessory providers, laundries, fiber suppliers etc. We give an entire list of exhibitors below under different categories. Also here is a synopsis of new products to be displayed by some of the reputed companies at the show.

i-Skool^TM by Isko^TM: supporting tomorrow’s designers

Launched last year at Denim by Première Vision, i-Skool^TM is a cutting-edge talent award promoted by Isko^TM and Creative Room^TM in partnership with Lenzing, Denim by Première Vision and Moleskine®. The project gives talented students from some of Europe’s most renowned fashion-design schools the opportunity to improve their skills and work with a selection of the sector’s leading industrial players. Isko^TMand Creative Room^TM will head up the operational part of the project by providing students with the most advanced ISKO^TM fabrics and technologies, helping them develop a total denim look.

Ajrak Technology by ARTISTIC Fabric Mills

Artistic Fabric Mills (AFM) has developed a ground-breaking indigo piece-dyeing process for denim called Ajrak Technology. The new dyeing technology produces denim fabrics with rich shades and luster that designers often seek but do not easily find. AFM combines fashion fabrics with over 4,000 years of indigo dyeing history in Indus Valley, Pakistan and invites the world design community to explore the lost indigo history of South Asia. Ajrak Technology was developed by AFM’s technicians along with craftsmen who hand dye indigo in the Indus Valley using family techniques passed from generation to generation.

Blue Farm twists indigo!

For A/W 15-16 Blue Farm features a range of products from featherweight indigo shirtings, to chunky denim trucker to cocktail dresses. The brand produces cotton, modal, silk, tencel and wool fibres, with weaves from authentic 3/1 twills to fancy tweedy indigos.
Blue Farm will also feature its techno breakthrough range: “Phantom Denim”. This capsule collection uses a special dyeing technique so products can reveal all their effects during ageing and washing, while remaining environmentally-friendly and consuming fewer chemicals.

Dienpi MOD-ERN details make the difference

Company concept grounds its roots in the history of style and combines passion and research both in men and women’s elegance with an accurate study of the materials and their transformation in a contemporary taste. “Luxury vintage” is the right interpretation of new collection.
ELEGANT SLUMMING
The trend has to be placed in the scenario of British colleges mixed with a hint of rebellion. The result is a look of sartorial culture interrupted by contrasting colors or details which break the schemes and define a “pretty boy”. The accessories are conceived to lead this sartorial accuracy the originality and the strong personality (embroideries, applications and printing techniques).
RECOSTRUCTED presents the combinations and structural diversity with materials such a nylon quilt, knit applied on paper…

LISTS OF EXHIBITING COMPANIES

Companies under Fiber producers , laundry and promotion category are as below:

About hundred companies from around the world are expected to participate in the show as exhibitors. Here is a detailed list of the exhibitors.

Artistic Fabric Mills- Pakistan

AFM focused on super soft and super stretch fabrics for women – creating these fabrics with multiple combinations of fibers. Hasan Javed, Director , explaining the various super soft fabrics and other fabrics from AFM stable, says –

“Super soft, and super smooth hand feel is still very strong for the Spring/Summer season. We achieve this through different techniques. The most obvious one being the use of Tencel® and Modal® fibers from Lenzing in the warp. In addition to this, our new spinning expansion includes combers which allows us to combine thin combed warps with different wefts. New weft technology that we like to call “PLTC” combines four different fibers for a superior handle and excellent recovery at a more economical price. Combining constructions and using certain special warps allow us to use cotton wefts that provide linen looks. Moving away from the soft hand feel side, we have also introduced a new concept called “Mélange à trios”. This injects something novel into our PFD family; a Multi-fiber warp for double color or melange effect.”

Besides, they also introduced fiber dyeing , Coolmax, transparent coatings, glitters etc.

Crescent – Pakistan

Crescent came up with the waterless washing of denim garments through usage of chemicals which , according to Idrish Munshi , enables them to completely avoid the usage of stone and use only 1 litre of water per garmen to achieve the stone wash effect. They also came up with the ‘Jeans of Steel’ – made up of super strong dyneema fibers . The jeans, first created by a denim mill as per Crescent , are over 25% more stronger than the regular 100% cotton denim and much more suitable for motorcycle wear and other outer wear applications.

Artistic Milliner – Pakistan

AM introduced Selvedge denims for the women , besides their other products. Omer Ahmed, Director , says –

“We have 100% cotton, but what we have really worked on is to try to bring the contemporary technology to the selvedge area. For instance, selvedge is primarily for male fashion, but not so much for women. We have tried to bring the same for women – specially in stretch. We have taken the purist approach to these denim – to celebrate the purity of fabrics which has been there for over 100 years. We are trying to commercialize selvedge and make it more affordable. “

They also presented their performance range including Coolmax fabrics (for moisture management) , thermo cool , anti microbial , low friction fabrics etc. Artistic Milliners is also coming up with their Leeds certified factory at Pakistan shortly.

US Apparels – Pakistan

US apparel focused on some key concepts . Pure Indigo light or dark for a summer with contrast. Green cast for fashion and vintage… Grey to recall the great time of rock,&roll. Alternative fibers like modal, tencel, viscose, natural fibers for soft hand feel. Hemp and recycled yarn for sustainability. Print fashion image by laser and washed by ozone for water less. A trip through the memory starting from 80’s when the Indigo was more red up to the stage of Summer 15 . Eco and green still on front line for a lifestyle contemporary and live.

A Chat With Adriano Goldschmied

We had a small chat with denim Guru Adriano Goldschmied . On being asked where denim innovation was heading, he felt that the men’s denim is heading towards heavier weight and washing without stones. Women’s denim innovation was about bringing different fibres in the warp. He also felt that the low end of the market is improving more than the upper end of the market. See the video  below on the chat with Adriano Goldschmied.

Bossa – Turkey

Brings out various concepts . Ultranero – the super dark black fabrics which are not supposed to fade even after repeated washes. Ultra Indigo – uses indigo x indigo ie indigo in weft also to bring out that high indigo concentrated colors .Dust bowl concept has fabrics inspired by colors of the soil – mainly 100% cottons. Make-up– has a number of different colors and different types of yarns used in the weft including the twisted elastomers. The IVY – League collection is targeted to create comfortable fabrics for men in rigid as well as stretch and are inspired by the IVY League of the USA. Concepts like “Indigo Bodies” with very high recoveries are targeted to the female audience. Besides stressing on the eco sustainability concept , Bossa brings out the 100% recycled denim products and ,as their marketing and R&D team claims, that through the process of recycling ,through chemical savings and resuse of carbon dioxide, usage of solar energy in their new project- the company will emit 30,000 tons less to the environment  .
Here below is a  presentation of the images from the Bossa SS’15 Collection.

Bossa SS’ 15 Denim Collection | Denimsandjeans

Orta Anadolu – Turkey

Orta presented their collections in different families . The performance family called the Hero Tech family including the loom tech, True tech , Dare denim etc. Then there are the blended and the stretch families. As per Ebru Ozaydin , the inspiration for the SS’15 was ‘Aqua Weaves ‘- ie the colors of the ocean. Starting from very dark to light blue – all present in the ocean. Within this family they are the Ocean Blues and the Deep Blues (I-core fabrics which are indigo coated fabrics). The light color areas also has ‘ Powder Blues’ – flat fabrics coated with summer colors with a waxy finish.
Orta has also partnered with Eric Hill – a person who is on a mission to visit 194 UN countries around the world. To support him in his journey, Orta offers Dare Denim, a durable new fabric that features environmentally friendly processes and high-tech fibers, tough durability, thermo-regulation, abrasion resistance, water repellent finishes and anti-bacterial properties. Here is a video of a chat with Ebru Ozaydin at Orta .

Collection images here

Arvind Mills , India

Arvind brought out the NEO Denims – with an increased depth of the color which , according to Rajesh Gupta (Design head) “ are highly eco friendly due and enables to produce fabrics which start from high level of saturation and wash down very well. The user can get upto 20 washes starting from darkest color to the ice wash “. Mr Akhtar (CEO) in the video chat, given below, mentions that these are also very environmentally conscious products saving a large amount of water during the dyeing process. These fabrics were also combined with personalized writings which become apparent only after washing due to dark shades of the fabrics. SPICE denims from Arvind give the flexibility to the manufacturers to create their own colors in garment form. Apart from these , Arvind displayed their knit denims, jacquard denims, natural indigo dyed products and others.

Herebelow is a small video of a chat with  Mr. Aamir Akhtar

Also attached is a presentation of their collection images.

Soorty – Pakistan

Soorty came up with different concepts like One Dip – the fabrics capturing the mood of summer by providing the flexibility to the users to create their own colors in garment stage. The extreme sports range are very high stretch and high recovery fabrics for the sportswear application. In the coating kitchen range, they presented a large range of coating techniques. The fabrics included coated tattoos. Denim Art, Gold Miner, Rider, Planets and platter to name few. Post garment coatings including sprays added further ‘color’ to the garments. The 3Sixty collection used a number of colored wefts with multiple combinations of fibers including modal. The Dance collection of super fine , super soft fabrics are targeted towards the usage in jeggings for women.
Mr Shahid Soorty (CEO), upbeat on the response and growth , says –

“Soorty derives its passion from the garments. We believe garments are the  key and this helps us to produce great fabrics. Going forward, we are going for expansion in flat fabrics, garments and denim fabrics. The garment expansion is coming up in Pakistan and also Bangladesh  where we are setting up a 40,000 garments per day Leeds certified factory. This would also help us to give maximum solution to the customer”.

Calik – Turkey

Calik – Brings the ‘Botanical Sense Collection’ . Calik combined all its sustainable efforts under a “natural” collection, Botanical Sense. Botanical Sense takes inspiration and uses raw materials from the nature and makes it industrially applicable. The R&D center focuses on sustainable innovations in products, processes and technology and also collaborates with Turkish universities in developing and testing new ideas. For the launch, 20 new natural denims were introduced in Botanical Sense collection. The denims are made from organic cotton, BCI cotton, recycled cotton, linen, paper yarn,tencel and modal. All the dyestuff is either natural indigo or those approved by GOTS. Finishes are made with the recently introduced less water technology or natural ingredients. Overdyes are all made from natural ingredients. Calik claims that all the fabrics are certified.
They also brought an interesting collection of prints – inspired by the 500 year old art of traditional Japanese hand dyeing technology – “Shibori”- with the industrial application of printing on denims to achieve striking surfaces. Check the video below to understand more about “Shibori” from the Japanese master Hiroshi Murase. 
I spoke to Hiroshi Murase to understand what the Shibori art is about . He explains it in details in the video below :

Third part of our PV report coming very soon !!