At a recently held fashion week, Ellus the famous Brazilian brand brings out also blended contrasting hues in denim forming a color patchwork details that stands out in dresses, sets jackets and pants for both men apart. A more clean street style without interference in laundry emphasizes the brightness of the fabric itself. In male overalls, there are dents, stains , mustaches in 3D and the brand logo highlighting the year of its creation that also appears with applications in jackets. The street references are worked in the round patches with fabrics like vinyl, metallic and leather coming in different looks along with prints currents in a variety of denim jeans and dresses.

Visionary, entrepreneur Nelson Alvarenga invested in Jeanswear market yet when it came to creating this market in Brazil . The era of the 70s was a time when the young generation fought for freedom of expression and, in this spirit, the Ellus was born in 1972.

Five years later, the five pockets denim brand became an object of desire. Then came other hits, such as canvas jeans, colorful and stone-washed, “the stone washed jeans the” and these were brought to Brazil by Elus. Today, Elus is synonymous with bold and authentic Jeanswear. Present throughout Brazil, the brand is also distributed in Europe, Middle East, Latin America, the U.S. and Asia.

Some images from their past collections

We are giving herebelow some latest F/W’14 looks from the brand. What is interesting is that the double denim looks dominate . Dark deep dyed denims, subtle grays , formal styling and some intensively creative and different looks are the key features from the collection .