evisu – DENIMSANDJEANS

Evisu Spring Summer 2018 Collection

Sandeep Agarwal — Thu, 01 Mar 2018 07:49:30 +0000

Japanese Iconic denim label EVISU. has recently unveiled its Spring Summer’18 collection featuring its traditional hand painting , daicock print and special washes. Pieces include the buckle-back jacket having a hand-painted ecru seagull on the chest pocket and boyfriend jeans made of selvedge denim with pink 3-layered Droplet Daicock print on the rear panel are some of the luring articles of this beautiful collection.

Denim Jacket with Hand-painted Seagull | USD 645

This indigo denim jacket from EVISU is cut from quality denim from Japan, and has undergone a worn treatment that creates nice wrinkles on the fabric. The buckle-back jacket features a hand-painted ecru seagull on the chest pocket, representing high quality of the Private Stock collection.

Slim-fit Hand-painted Graphic Selvedge Denim Jeans | USD 685

Crafted from weighty selvedge denim from Japan, this pair of slim-fitting Private Stock jeans comes with a worn treatment, featuring hand-painted ecru seagull and colorful Godhead graphic on the rear pockets. The No. 1 Special patch on the back showcases the premium quality of EVISU’s signature product.

Regular-fit Denim Jeans with Droplet Daicock Print | USD 425

EVISU updates street style fashion in the most creative way. Cut from heavy raw denim in a regular fit, this pair of EVISU jeans features a duo-tone droplet Daicock on the back. Team yours up with a dark blue T-shirt for a cool take.

Kamon and Logo Jacquard Denim Jacket | USD 450

An enduring item with a twist, this EVISU denim jacket is enzyme bleached for a mid indigo tone. It is cut in a regular fit, with Kamon and logo patterned jacquard blocking on the rear yoke, sleeves and chest pockets. Punctuated with a white EVISU logo near the hem on the rear panel, put on your darker jeans for a denim-on-denim game.

Denim Biker Jacket with Daicock Backprint | USD 515

This EVISU jacket is a hybrid of the classic denim jacket and biker jacket, unwashed for a raw indigo presentation. On the biker front panel there are white zip plackets and an ecru print of EVISU in Japanese characters. The ecru Daicock on the back is punctuated with silver Kamons embroidered on both ends. Wear yours with cropped jeans this summer.

Selvedge Boyfriend Jeans with 3-layered Droplet Daicock Print | USD 360

Spice up your casual wardrobe with EVISU’s boyfriend jeans made of selvedge denim. The washed pair features a pink 3-layered Droplet Daicock print on the rear panel. Team yours up with a slim-fitting white T-shirt this summer.

Boyfriend Jeans with Slogan Daicock Print | USD 349

Shake up your casual wardrobe with EVISU’s boyfriend jeans this summer. The pair is washed with ripped details on the front panel. The rear panel is decorated with slogan Daicock, as well as EVISUKURO logo on the pockets. Roll up the cuffs of this cropped-length pair for better proportion.

AW13 Evisu Collection

Sandeep Agarwal — Fri, 27 Sep 2013 12:29:22 +0000

Japanese denim specialist EVISU infuses core elements of traditional Japanese denim wear with modern touches to create its 2013 Autumn Winter Collection. The collection is presented in a series of advertisements shot across multiple locations in Tokyo that best capture the spirit and style of the brand.

EVISU Private Stock Collection

Traditional Japanese denim wear is at the core of the EVISU brand and the EVISU Private Stock collection, the brand’s flagship line, showcases the essence of Japanese culture at superlative levels of quality and craftsmanship. The entire collection is crafted in Okayama, Japan, the home of Japanese denim. Using sophisticated, specially crafted looming machines, the premium quality unsanforized selvedge denim, KIBATA, undergoes more than 30 steps to dye it the famous indigo blue color. A handful of recognized master craftsmen then hand paint the EVISU Seagull logo on the back pockets in separate layers. These jeans are an example of Japanese commitment to perfectionist craftsmanship.

EVISU Heritage Collection

“Classic with a Twist” underpins the design direction of the EVISU Heritage collection. Fusing new-age design elements with traditional denim wear, the collection offers a sophisticated and stylish look. This season EVISU integrates the ever-popular camouflage print and other outdoor gear elements into the collection, which makes the pieces easy to complement with a variety of styles, offering a different and more mature side to denim wear.

EVISU Genes Collection

The stylish EVISU Genes collection is a core line within the EVISU brand. It stands out from the other collections by being designed specially for the street. This new-age, pop-colored denim package is inspired by Tokyo’s unbridled buzz and presents the fun-loving face of Japan to the world. Suitable for all ages, the collection features elements such as patchwork and colorful prints that are used to update classic designs such as MA-1 and varsity jackets. The bright color palette for slim and skinny denim adds a more modern touch to the entire collection.

Women’s Collection

Denim may highlight the masculinity of men, but it has the opposite effect on women. A slim silhouette of denim showcases feminine curves, while the right pair of shorts can bring attention to a woman’s youthful vitality. Evisu tries to pep this up !

Some cool looks from the collection shot at different locations in Tokyo..

Evisu Spring Summer 2013 Denim Lookbook

Sandeep Agarwal — Mon, 11 Feb 2013 16:32:04 +0000

Evisu showcases their 2013 Spring Summer Mens Lookbook. The brand which had been really popular in Japan few years back , works out fresh Daicock prints or embroidery on the back pockets. Also, new designs in hte classic shirt with multi panel fabric combinations could be visible.

Check out latest denim videos on our Denim Videos section !

Evisu Boxpark Shoreditch And Other Denim Looks

Sandeep Agarwal — Tue, 31 Jan 2012 07:34:11 +0000

In celebration of 2012 – Year of the Dragon, a limited edition hand painted RYU (Dragon) Jean were released exclusively at the new EVISU London Boxpark Store.

Available in limited supply of 30 pairs only at £300 each, EVISU artists once again pushed boundaries on raw denim, expertly painting traditional Japanese dragons together with its famous Seagull, creating this unique and one-off range of customised denim especially for the arrival of the Year of the Dragon.

The 2012 RYU Jeans were be personally customised and skillfully hand painted by EVISU artists at its London Boxpark Store on Sat,January 28th 2012 from12:00 GMT. Each jean will have the option of a personalised colour scheme together with the RYU 2012 print on the leather patch authenticating the jeans exclusivity.

Here are some more looks from the latest denim collection from Evisu.

Evisu has always been a little different from most other denim brands using motifs and paintings as an integreal part of their denim jeans . Of course , it does not appeal to all , but there are some die hard fans of the brand – though the brand is nowhere near its peak of popularity in early 2000’s

About :Evisu or Evisu Genes is a Japanese designer clothing company that specializes in producing premium denim wear through traditional, labor-intensive methods. It is a premium denim brand founded in 1991 in Osaka Japan, named after the Japanese god of prosperity.EVISU was considered the first true collectible denim brand in the world, introducing casual denim wearers across the globe to connoisseur-quality Japanese selvedge denim and custom distressing.

In 1991, YAMANE HIDEHIKO founded EVISU in Osaka Japan. YAMANE was trained as a tailor but his love for vintage jeans and his disappointment with the mass-produced modern version led him firstly to the vintage clothing import business and then, revolutionarily, to start putting together the elements required reproducing vintage-style jeans. This needed the gathering together of all the various bits of machinery, none of which had been produced for the last 40 years, which are required to make authentic vintage jeans. The initial production line allowed about 14 pairs of jeans a day to be produced and each of them was lovingly hand-painted with the now famous seagull logo by YAMANE himself.

Evisu Spring and Fall 2009 Heritage collection -Green cast, Red cast & more..

Sandeep Agarwal — Wed, 11 Feb 2009 12:44:18 +0000

In last couple of years Evisu seemed to have been losing some reputation among international denim buyers because of too many flashy artifacts on the back pockets and for lacking subtelity. However, there is still lot of love among its dedicated consumers in Japan and Evisu seems determined to get much more of international attention and customers with its new heritage releases. Also it has to be remembered that Evisu is still one the best producers of Selvedge denim in the world.
Evisu is releasing a set of 5 Heritage Denims for Spring and Fall 2009 . Each of them stays true to the traditional Japanese denim dyeing methods . The set includes both green cast and Red Cast denim.

NO.1 SPECIAL

No1Special is unsanforized japanese selvage denim woven by Kaihara Corps Ltd. Unsanforized denim is the most authentic cloth, as used on the very earliest jeans. It has a slightly hairy surface and the warp and weft yarns are quite loose. When washed for the first time, the denim will shrink because it is not sanforized. Another effect would be that the legs would skew. Though highly undesirable to many users, skewing is a sign of Vintage Jeans (remember they did not have sanforizing facilities in the 19th century. The process was invented in 1933 by Sanford Cluett). Buyer has to hot soak the jeans before wearing and they will get to the size he is looking for .

NO. 2

This denim is identical to No1Special, but sanforized – which means that the jeans will not shrink unduly and will hardly have any hair on the surface.Woven in Osaka Japan on half-width shuttle looms with signature pink selvage. No2 is a mid-to heavy-weight 13.7 oz denim and has a deep blue tone with a very slight red cast.
NO. 3

No3 is the original famous Evisu Heritage selvage denim, previously known as D85. It is rope dyed with indigo to an extremely deep blue, almost black tone. No3 can be recognized by the unusual ‘rising’ sun red and white selvage
NO. 4

No4 is something different developed for the Evisu Heritage Spring 2009 collection. The denim is woven from open-end yarn, as against Ring spun traditionally used by Evisu. Open-end yarn denim has a smoother, flatter surface than ring-spun denim. Like all Evisu Heritage denim, No.4 is woven on half-width shuttle looms.
NO13

And if you are looking for softer denim, then No13Left is the one to go for because of its Left hand twill weave . It is a close reproduction of the early denim used by Lee from the 1910s onwards. Left hand twill denim has a twill direction opposite to the right hand twill and is softer because the direction of the fibres aligns with the direction of the twill. No13Left is green caste indigo, and has mismatched selvage: one side is plain white, and the other side has a single warp thread of indigo woven into it, staying true to the specifications of the original Lee version.

More details on Evisu blog

Evisu Spring Summer ’09 Collection

Sandeep Agarwal — Fri, 11 Jul 2008 06:01:57 +0000

Evisu Deluxe Spring Summer ’09 collection follows the first voyage of a Japanese ship sailing to America (in 1860).It draws from the historical references of the time and tries to combine the best of Japanese and American tailoring..As the Evisu blog mentions, the ‘tailoring is inspired by the naval details such as shaped patch pockets,a high buttoning reefer jacket,sailor collars and wide legged cuffed trousers’ .
The denim collection is also inspired by the LEE brand(H.D Lee company was founded in 1889). The collection uses a newly developed selvedge denims including No.13LEFT- a Japanese woven reproduction of the denim fabrics used by LEE 1910s onwards.Jeans cut from 13LEFT denim have the leather patch sewn on the left side of the waistband.

Sea Washed(!) : The jeans have been hand washed in the sea and dried on the rocks nearby.This means that the washing effects will be subtle and denim will be hard (no chemicals to soften the denim are used).’Whiskering’ and ‘honeycombing’ will come with time as the jeans wears out..Exclusive tailoring is used whereby each jeans is tailored by a single operator who signs each completed pair(if I am correct -Earnest Sewn also uses such tailoring techniques to ensure quality).
The overall effect of all the above mentioned techniques would probably give a clean ,natural looking jeans with somewhat trouser looks. Here is a Evisu’s SS09 Milan Spring Summer Video
[youtube=http://www.youtube.com/watch?v=RtWgbzmh-QQ&eurl=http://www.evisu.com/blog/2008/07/09/evisus-ss09-milan-spring-summer-video/]

Evisu DD +1 Jeans project

Sandeep Agarwal — Sat, 08 Sep 2007 03:30:28 +0000

Evisu has launched a new Denim Project called Dirty Dozen + 1 (DD+1) in association with Superfuture and the Blue in Green store in NY . 13 people are wearing a pair each of special customized jeans from Evisu – hand painted by a famous Japanese artist. The jeans shall be worn for a period of 13 months and evaluated….

I like the way Evisu spends time and energy in getting out products which will have ‘TIME APPEAL’ – ie they will be become better with time and age like OLD WINE… I would have liked to know the kind of fabric they are using in this project .. Will post when available….

Want to see how the jeans has been hand painted ? See here

Evisu (Japan) to open the first store in US

Sandeep Agarwal — Sat, 21 Apr 2007 03:12:37 +0000

Evisu – the premium Japanese denim brand , is to open its first store in North America later this summer.
Evisu is quite popular and has sort of cult status in US and it was logical that they encash this status.
The store will be given a Japanese touch with films from Japan being filmed and the option to buyers to personalise their jeans by hand painting.

‘Before anyone did anything, Evisu did everything’ – Nice catchline…

Evisu Heritage No.1

Sandeep Agarwal — Sun, 25 Mar 2007 17:38:20 +0000

Evisu kicked off the Spring Summer ’07 collection and launched its Heritage No. 1 collection. These Jeans are made of Chinese Selvedge Denim and are hand dipped in dark blue or bronze wash.The jeans are produced with non-shrunk denim that will twist when washed and all pieces from this range are presented in a special No.1 box.

source:hypebeast