The pie chart shows the percentage of Frame Jeans’ women’s jeans styles on discount for
the month of September 2024.

The accompanying graph illustrates the average price trajectory of Frame Jeans’
women’s jeans in September 2024, highlighting the impact of discounts on pricing.

The graph highlights the maximum and minimum prices for Frame Jeans’ women’s jeans
in the month of September 2024.

Fabric Compositions In Women’s Jeans Styles

Note: PCW means post consumer waste and PIW means post industrial waste

Frame Jeans’ product range demonstrates a strong commitment to traditional cotton
while also embracing modern, sustainable fabric compositions. The use of organic and
recycled fibres, along with innovative materials like lyocell, indicates a responsive
approach to consumer demands for both quality and eco-friendly denim. As
sustainability becomes increasingly important in fashion, Frame Jeans’ varied fabric
compositions position them well to cater to evolving market preferences.

The distribution of fits in women’s jeans styles reveals a clear consumer preference for
Boot Cut styles, which dominate the market with 59% of the total share. This indicates
a strong inclination towards versatile and comfortable options that suit a variety of
occasions. Straight Fit follows as the second most popular choice at 18%,
reflecting a steady demand for classic silhouettes. Slim/Skinny Fit accounts for 17%,
showcasing its continued relevance despite growing competition from looser fits. The
Loose Fit category holds 6%, while Cargo styles remain niche at just 1%. This
analysis underscores the dominance of boot cut and straight fits, signalling a potential
opportunity for brands to explore more styles that align with consumer preferences for
comfort and versatility in their denim offerings.

An analysis of the rises in women’s jeans styles offered by Frame Jeans in September
2024 reveals that High Rise is the dominant trend, aligning with the latest denim market
preferences.

This section presents the distribution of broad fit orientations for women’s jeans at Frame
Jeans in the USA, based on 145 Styles, offering a snapshot of consumer preferences in
styles.

The pie chart illustrates the percentage distribution of women’s jeans by fabric stretch
(Rigid and Stretch) for Frame Jeans USA in September 2024.

The significant incorporation of polyester in 54.7% of FRAME women’s jeans indicates
a strategic shift towards enhancing the durability, elasticity, and overall performance of
denim. This trend reflects a consumer preference for practical, versatile clothing that aligns
with modern lifestyle needs. While polyester offers benefits such as improved shape
retention and colorfastness, it is crucial to consider its environmental impact. The
continued use of blended fabrics like polyester suggests that FRAME is effectively
adapting to market demands, balancing traditional denim qualities with contemporary
material innovations.

While the classic denim fabric is rooted in 100% cotton, the modern approach to
denim production demonstrates a significant shift towards a blend of materials. This trend
caters to consumer demand for sustainability and performance, albeit at the cost of
traditional cotton usage. As the industry adapts, ongoing monitoring of consumer
preferences and material innovations will be essential for brands aiming to thrive in this
changing landscape.
The brand seems to be using a number of sustainable fibers including Organic Cotton
at about 7.5% of total fibers, Pre Industrial and post industrial waste fibers. Also noted
were sustainable and fashion fibers Modal, Lyocell etc. Polyester was seen to be at a very
low % compared to many other brands.

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