1. Monthwise Export Analysis
2. Countrywise Export Analysis
3. Leading Denim Suppliers

Raymond is one of the pioneers of denim in India commencing its first denim operation in 1996. Raymond UCO Denim is a 50-50 JV between Raymond and UCO NV of Belgium and is a globally renowned producer of denim fabrics and garments. We spoke to its CEO, Mr Arvind Mathur, to understand what makes the company tick and helps it retain its premium position for over 2 decades.>

How do you think the denim industry has changed in last 5 years?

Overall the market has become very competitive because of which we see retailers offering better quality denim at lower price points with more frequent changes in collections.In terms of fashion there has been a move from denim as comfort wear to athleisure with hyper elasticity and enhanced softness for comfort. This has also to some extent triggered higher growth in women and kids segments. On the global supply chain front there is growing bias in favour of full package suppliers with brands and retailers looking to reduce contact points, geographical spread and various other complexities of a more fragmented sourcing base. Sustainability has certainly taken center stage with increasing awareness and concerns about the environmental impact of a resource hungry denim industry. From cotton to yarn to fabric to garment, every area is being looked into.

As you said Sustainability is the keyword most brands are repeating nowadays. Do you think it is now becoming a mainstream focus for them. How is Raymond preparing itself to achieve sustainable targets of global brands?

Sustainability holds the future survival of the human race and the earth as we know it. The awareness about environmental issues amongst the consumers, NGOs, brands and suppliers is increasing by the day and everyone involved is willing to contribute their bit to improving the situation. It is no longer a marketing gimmick but goes much much beyond. We use Blue Sign certified pre-reduced liquid Indigo. Improved processes allow cleaner production of denim with a positive impact on resource efficiency such as reduction of the sodium hydrosulfite usage by 60-70%, much cleaner water waste and less water usage. Also a major chunk of our cotton consumption is BCI (Better Cotton Initiative). We are a certified producer of PCW (Post Consumer Waste) cotton Denims in collaboration with I:Collect. Our product innovation is geared towards making optimal use of sustainable raw material and processes to further strengthen our sustainability credentials. In this regard we are working closely with both brands and suppliers of innovative material and machines.

What are the main focus areas of development for Raymonds apart from sustainability. How are you planning to differentiate yourselves from your competitors with your developments?

Apart from sustainability there are various other areas we are focusing on. Fabrics made from low torque yarns and super fine cottons to bring out an enhanced soft hand feel is a good example. We have also developed products using value added special blends & speciality yarns in conjunction with balanced fabric construction for ultimate comfort. We will continue to surprise our customers with our super stretch and hyper flex products with excellent recovery properties.

Pl tell us about your latest collection for SS’20 What are the key products that you want to bring to the market .

The latest collection portrays unisex denims in diverse concepts/moods and majorly covers

• A wide range of super-stretch denims (“FLUID” series) with super soft hand feel with ultimate comfort and free-movement through use of latest technology in spinning and weaving.

  

• A range of Bi-stretch denims (“360 DEGREE”) exhibiting sense of freedom of movement to meet the needs of the modern urban consumer.

  

• A collection of classic denim with a contemporary feel (our “VINTAGE” series) for the true denim connoisseur. Salt & pepper look with diverse cast and colour that are bold enough to stand on their own

  

• Eco friendly sustainable products ranging from our “LOW AQUA” range which considerably reduces water consumption during dyeing process to the Salt-free range (“PRISTINE” series) which completely eliminates use of hydrosulphite and brings down the load on effluent. The other highlight are products made from PCW cotton to decrease dependence on natural resources.

  

6. Do you see that the current trend of Fast fashion will sustain for very long. In which direction you see the denim industry moving to in the next 5 years?

The trend towards speed and agility will continue to grow. The rise of fast fashion is steadily shifting the traditional bi-seasonal collections to multi-seasonal collections and this is not going to go away. Shortening supply chains are playing a key supporting role in this phenomena.

However, owing to sustainability issues such as over-consumption and waste generation, there has been a certain level of backlash and this is building up. Hence going forward, while we don’t see slowing down of fast fashion anytime soon, we do certainly expect the industry to take more stringent measures towards use of sustainable raw material and circular processes. It will have to play a pivotal role in curtailing & solving the problem collaboratively. This will drive the development and adoption of new technologies, materials and business models to make fast fashion much more environmentally efficient and sustainable.

A glimpse of latest collection of Raymond Denim comes in the video below :

For more information on Raymond and their products , pl contact Mr Sudhir at sudhir.deorukhkar@raymond.in

CLOSE FIT

High stretch is still very much a desired product. We do however see a shift back to a more comfort silhouette.
Fashion fit = high stretch, comfort fit = low to medium stretch. All the stretches have a soft touch either through mixed fibre blends or construction and finish and they all have great recovery achieved through the use of dual FX or spun polyester. Such stretch denims are gender neutral be they high stretch or comfort, playing to the variety of jean silhouettes. 360 ° stretch and vertical stretch whilst still offering close fit they offer different performance and enhancement of body shape.

PRE-LOVED

Pre-loved denims demonstrate all the characteristics of old Western or Japanese vintage heros. Fabric finishes are Pre-shrunk to enhance the aged and mottled texture in super dark rich indigos.

CLEAN CUT

Sharp flat clean faced denims with minimal surface character and minimal laundry techniques. Denims where the twill is the focus of attention bridging the gap between non-denim and real denim looking to the fashion for denim tailoring.

COSY DENIM

Denims that have a good level of comfort in both fit and touch with a full soft hand both feeling warm and fitting perfectly. Cocooning denims with the extra touch appeal of brushed backs and faces softened by multi fibre blends such as Modal; Miyabi; viscose and spun polyester.

BODY TECH

Body tech denims have levels of performance as well as being super fit fashion items. Such performances enhance the wearer experience often enabling them to be used for active life denims. The high stretches are designed as gender neutral containing performance fibres such as Thermolite to keep you warm; Coolmax as for body temperature regulation and moisture management.

CONSTRUCTION BLUES

Here are denims that are different, that offer an alternative to the regular indigo twill. Chunky constructions designed for jackets, tops and oversized shapes. In spite of their chunkiness, they are soft to touch and super comfortable.

SUSTAINABILITY

LNJ as a company has a strong focus on sustainability . The company has ventured into hydro , wind and solar power to reduce CO2 emissions besides using recycling PCW and working on waste management to minimize the impact on the environment.

HYDRO – India’s first merchant hydro power plant, reducing 800,000 tonnes of CO2 emissions annually

WIND – Harnessing wind power from an 80+ MW capacity. Reducing 130, 000 tonnes of CO2 emissions annually

SOLAR – 5MW Capacity of solar power installed

3 | RECYCLING

GARNETTING of post consumer waste garments.

Recycled Polyester Fibre

4 | WASTE WATER MANAGEMENT

Effluent treatment plant saving 1350 kiloliters of water per day.

For more information on the company, contact

Mr Prabir Bandhopadhyaya at : prabir.bandyopadhyay@lnjbhilwara.com

]]> https://www.denimsandjeans.com/environment/aw-19-collection-lnj-denim-india/34188/feed 0 https://www.denimsandjeans.com/subscriber-reports/india-vs-pakistan-exports-denim-us-2014-2017/33083 https://www.denimsandjeans.com/subscriber-reports/india-vs-pakistan-exports-denim-us-2014-2017/33083#respond Thu, 12 Apr 2018 10:41:48 +0000 https://www.denimsandjeans.com/?p=33083 Though Pakistan has much bigger exports of denim apparel to US than India, still it would be interesting to see how their respective performance show up relative to each other in terms of growth , prices etc.

Table Of Contents

Bangladesh is the principal market for Indian denim fabrics. But it does not mean that the same are not exported to other countries. Countries like Turkey, Egypt, Madgascar, Mexico and some others also import from India.
In this report we focus on some of the important buyers apart from Bangladesh who import denim fabrics from India – their approx volumes and prices for the period of August – September ’17.

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In this report from our data section, we will cover :

a) The quantities that have been shipped by Indian companies to overseas markets in last 12 months – Oct’13 to Sept’14
b) Average prices of such exports for all the four quarters.
c) Most important 5 markets to which these exports are being made currently . An indepth look into the quantities being shipped to these markets and the trends thereof.
d) Average prices of such exports to these markets.

1. Some figures of shipments  of denim fabrics made to countries like China, Cambodia, Colombia ,Hong Kong, Egypt etc. We will cover other countries in another report.
2. There will also be average prices of shipments made to each of these countries on a monthly basis
3. First five months of 2013 are covered.

1. Names of some companies who imported denim jeans into India in early 2012
2. Their contact details
3. The countries from where they imported these products.
4. The descriptions of the products imported.
5. The prices at which the same were imported.

   Note: This is one of our subscriber reports . See the details on more than 20 other titles

1. Names of some companies who imported denim fabrics and jeans into India in early 2012
2. Their contact details
3. The countries from where they imported these products.
4. The descriptions of the products imported.
5. The prices at which the same were imported.

   Note: Checkout our other subscriber reports

The report has the following contents :

a) Top  destinations for shipments of denim fabrics from India in 2010
b)Quarterwise Average prices of fabric export  for different destinations (except B’desh).
c) Approx volumes shipped to different destinations .
d) Changes in prices  compared to 2009.
e) Some details on shipments made in 2011.
Note: We shall be covering the latest prices and destinations for Indian denim fabric in a separate report to come shortly ..

There are a number of denim mills in India and the combined capacity of these mills is about 700 million mtrs. However, when we look at exports, the figures of denim fabric exports are very dismal – mainly due to the fact that domestic market in India is VERY STRONG.. This makes selling in India more lucrative for most of the companies and only some companies export fabrics .

Lets look at some of the destinations where the Indian denim fabric is being shipped. Pl note that these are the actual destinations where the fabric is being shipped but it may not necessarily mean that the orders have originated in the same place.

a)Bangladesh : This is the top exporting destination for Indian denim fabric.
Over 55% of Indian denim exports are made to Bangladesh . Bangladesh is a huge conversion place and with over 273 million pcs of denim apparel shipped to US and EU and this is over 15 times the exports of denim apparel made by India. Hence , it is natural that it is also a huge destination for denim fabric exports. Though the exact figures are difficult to get , it is calculated  that over 50 million mtrs of denim was exported to Bangladesh from India during 2010 .

b)Turkey : Turkey has been a large market for Indian denim. Turkey is a large conversion and distribution centre and imported over 12 million mtrs of denim fabrics from India during 2010. We will speak about the average prices to Turkey in the tables below.

c)Sri Lanka : Sri Lanka is another decent sized garment manufacturing centre in Asia . It has some of the largest factories for garment conversion and about 7 million mtrs of denim fabrics was shipped from India to Sri Lanka during 2010.

d)Egypt : Egypt has always been an important market for Indian denim. However, with about 4 million mtrs shipped in 2010 , it seems to have cooled a little . But we can see more action here in 2011 reports.

e) Lesotho : Lesotho is a surprise destination .Due to the AGOA benefits given to Lesotho, the exports of apparel are duty free to USA. This has encouraged the country to grow its domestic apparel industry. In 2010 over  3.5 million mtrs of denim was exported from Indian to Lesotho . This would be a growing trend as more and more companies seek to export to Lesotho.

f)Cambodia : Cambodia is an emerging destination and is expected to get some benefits from US for duty free imports of apparel . For the moment its exports of over 24 million pcs of denim jeans to EU is quite good and expected to increase as China becomes more and more expensive. About 2 million mtrs of denim fabric was shipped to Cambodia from India during 2010.

g)Hong Kong : Hong Kong used to be a big destination for Indian denim fabrics. However, over a period of time , the exports have fallen and are currently standing at about 2.5 million mtrs in 2010..

h)China : China is a surprise destination and over a million mtrs was also exported to China . Though the Chinese apparel firms are getting more expensive, the prices of local mills are also increasing giving some leeway for exporters of fabrics from outside China.  Though in 2010, only about 1 million mtrs was exported from India, this trend should be increasing in the coming times.

Average prices of denim fabric exports from India in 2010
(Prices in USD/Mtr Fob)

Average prices of denim fabric exports from India in 2009
(Prices in USD/ mtr FOB)

In the first quarter of 2011 , we see that the prices have changed a little. In the first quarter of 2011,  the average price of export of Indian fabric was approx $3.10 / mtr fob (excluding Bangladesh).  This shows that the increase in prices due to cotton price was still reflected in prices of  denim in the first quarter. However, later quarters show some difference which we will bring out in another report.