James Long has fast become one of the most sought after design talents in London. Recently James won the Fashion Forward Award, a British Fashion Council initiative set up to promote emerging design talent and provide funding to talented British designers. It is his instantly recognizable use of leather, print and denim that is key to the James Long aesthetic. Whilst working closely with stylist Luke Day, James Long has become one of the hottest designers at London Fashion Week.

We give below some looks from his AW’15 collection which extensively uses patched denim , denim leather combinations, embroideries and embellishments and even denim+non-denim combinations. But patchwork seems to stand out as the prime theme of his collection . We have been looking at increased usage of patches by designers in bringing out that non-conformist look in their collections and which is being increasingly been taken up by brands (though at not so elaborate a scale) . Perhaps , again denim is looking for a break away from traditional looks to appeal to consumers.