The Denim Girls Project is personal denim brought to life, inspired by the era when personalized denim – patched, embroidered, frayed – became a badge of creativity.Home customization was a staple of the hippy movement’s liberated style and M.I.H created a modern take on its iconic aesthetic. Whether you want to tailor your denim, request applique patches or even commission hand-stitched embroidery to decorate your clothing, the result is completely bespoke. At the heart of M.i.h is always the 70s, so the customization techniques they are offering through their online service will allow you to create the full funk and flash aesthetic.

“I was inspired to bring together our network of denim girls to collaborate on this exciting project where they can make their denim their own in a way that hasn’t been done before,” says Chloe Lonsdale, the brand’s founder and chief creative officer. “Our denim girls all bring a London sense of style and a love of vintage denim to their creations. I love the fact our customers can ultimately co-create their own product with us for a totally unique result. It feels playful, modern and collaborative.”

Rope stitching and wrapped edges are created by hand in their London studio. Step hems and half collars are cut to order. If you want to go the whole way and do it yourself, their vintage-inspired patches come in packs that can be applied at home, or they apply them to your choice of denim. If you want more, they will apply the techniques to your jeans. If there’s something specific you want that you can’t find through their personalization tool – just tell the guys ..

Start customizing your denim at mih-jeans.com/denimgirlsproject

This project by M.I.H jeans further confirms the strengthening of DENIM MASHUP TREND !!

Don’t miss the dates for our upcoming editions of Bangladesh and Vietnam

Marten Dress : Jesper Cardigan

Collarless Evelyn Shirt : Caron Jean

Lana Sheepskin Warmer : Nora Tee : Turo Skirt

Uta All-in-One

Lova Sweater : Juno Skirt

Finn Kimono : Caron Jean

Edie Dress

Stockholm Denim Jacket : Nora Tee : Caron Jean

About M.i.h Jeans

M.i.h Jeans is a girls’ denim brand. Under the direction of Chloe Lonsdale, Founder and Chief Creative Officer, the brand continues to develop its signature products with perfect fits, innovative washes and authentic detailing. Chloe and the team draw inspiration from a personal archive that spans nearly 50 years of denim culture and design.Chloe grew up in a world of indigo, against the backdrop of her family’s denim businesses. Her parents, Tony and Chekkie, were instrumental in the denim revolution of the 70s and instilled a love for its culture, design and attitude in Chloe from a young age. Since its launch in 2006, this has inspired everything the brand creates; from its signature-style jeans to its unpretentious but iconic ready-to-wear collections.

Today M.i.h Jeans is sold in more than 350 stockists across 43 countries. Retail partners include net-a-porter.com, Selfridges, matchesfashion.com, Harvey Nichols, Liberty, Boutique 1, Le Bon Marché, Brown Thomas, Neiman Marcus and Tsum.

De-Brands is the FIRST GLOBAL ONLINE DENIM SHOW launched recently by us.  A number of important denim companies from around the world are part of this show. We will bring some of these products to you in our posts . Given below are few PUBLIC PRODUCTS of some companies. Just click on them to see the details of these products.  To see the PRIVATE PRODUCTS of the companies , buyers need to register on this page