The Indigo Move collection has 24 women styles and 13 men styles designed by Goldschmied in collaboration with Mavi. Available in all indigo shades including ink, smoke, and black, the assortment introduces new silhouettes and fits for Mavi. The foundation for the women’s collection is to bring into the athleisure concept the inspiration from Mavi’s classic mid-rise super skinny, the Adriana.

Expanding on the Adriana body, the selection adds leggings (Elsa & Kiki), super high-rise skinnies (Lucy), gauchos (Daria) and mermaid flares (Linda). To round off the look, bomber jackets (Liv), track jackets (Fiona), blazers (Lucia), trenches (Sara), and denim zip-ups (Tammy) make their debut for easy transition from day to evening. For the men’s category, Mavi uses its regular-rise slim leg fit, the Jake, as the base. Clean, modern, and a Mavi Indigo Move signature, the capsule adds joggers (Jimmy), track jackets (Kevin), blazers (Kit), and hooded pull-ups (Ken).

‘’Mavi means blue in Turkish, and the passion for the blue has been a fundamental pillar of the brand from the first time I worked with Mavi, over 25-years ago. Since then, the amazing Mavi team, powered by this passion, has created one of the leading global brands in the denim industry today. To work with such an innovative group, full of energy and the desire to always be one step ahead in the business, together we were able to create a collection that is truly an incredible achievement for all,” says Adriano Goldschmied.

The collection utilizes two exclusive fabrics:

•  Move Denim: The new material, Indigo Move, is a key element that defines the collection. Offered in different weights and indigo shades, the knit-based fabrication is bringing a strong innovation when compared to the woven denim. The result is the washing effects of a real indigo natural brush denim shadings. Truly a second skin, the knit has the movement, stretch and performance of activewear.

• Bi-Stretch Denim: Incorporating multi-directional stretch, the fabric is developed to ensure maximum freedom of movement and provide extreme comfort for an ebullient lifestyle. Able to stretch from above to below and left to right, the pieces offer excellent shape retention and perfect elongation. Along with designer details and specialty finishes, the result is the ultimate lifestyle staple going beyond athleisure.

“We are excited to celebrate our 25th anniversary with the launch of Indigo Move and collaborating with Adriano Goldschmied” says Elif Akarlilar, Global Brand Director of Mavi. “Continuing our philosophy about movement, luxury, and staying ahead of denim trends, this collection is the epitome of all three categories. Designed by fabrics innovators and created with the latest indigo textile and fabric technology, Indigo Move is the next step in an athleisure lifestyle”.

The Indigo Move collection will retail between $98 to $148 and will be available at www.mavi.com, Mavi Brooklyn retail locations, and other retailors worldwide.

About Mavi

Founded in Istanbul in 1991, Mavi designs a full collection of denim and casual fashion for women and men. Turkey’s first fashion brand to become global, Mavi has been the leading jeans brand in Turkey for the last 24 years and according to the company it contributes 18% market share. Today, Mavi is a $440,000,000 company, selling more than 7 million pairs of jeans per year. Mavi has 387 retail stores with flagships in Istanbul, New York, Berlin, Moscow and Vancouver. Apart from its own retailing network, Mavi is available at leading international chain stores including Nordstrom, Lord & Taylor, Brooklyn Industries, Peek & Cloppenburg, Breuninger and David Jones, and is sold next to premium and high-end denim brands.

Mavi has teamed up with ORTA to protect endangered sea turtles by supporting the Ecological Research Society’s (EKAD) Indigo Turtles project.Mavi, designer of contemporary denim styles inspired by the Mediterranean spirit, and Orta Anadolu, developer of innovative denim fabrics – both from Turkey – have joined forces to unite sea turtles – also called Indigo Turtles because of their color-  with their natural habitat.

The Indigo Turtles project aims to protect two species of sea turtles native to the Mediterranean, Caretta caretta and Chelonia mydas, each of which has been navigating the earth for over a hundred million years. The project kicked off last year, helping fifteen thousand hatchling turtles reach the relative safety of the sea. Facing many difficulties, only forty percent of hatchling turtles reach the water and only one in a thousand survive there after. The Indigo Turtles project not only offers the little turtles hands-on help in the field, but also utilizes its  network to raise awareness about the problem and its potential solutions.

Along with hundreds of university volunteers, customers and followers, Mavi and ORTA employees join EKAD’s efforts in Belek, near Antalya/Turkey, from June to September. Volunteers from around the world help hatchlings climb out of their nests and begin their journey towards the open ocean.

One T-shirt, ten sea turtles!

Mavi has also created a special t-shirt for supporting this activity. Every purchase of a Mavi Indigo Turtle t-shirt can possibly safeguard the lives of ten baby sea turtles and makes a contribution to the Mediterranean basin. The t-shirts will generate resources to protect fifteen thousand hatchlings from four hundred nests. Indigo Turtles T-shirts are available online in Mavi USA

Some Facts On Indigo Turtles

• The Ecological Research Society (EKAD) was established by academics, most of whom are specialists on biodiversity and natural conservation

• The sea turtles have great importance for the Mediterranean’s marine and shoreline ecosystems, and a large proportion of Mediterranean sea turtle’s nesting grounds are on Turkey’s beaches

• It takes fifteen years for a turtle to reach reproductive maturity. Providing a secure environment for them to mature in is vital for the Mediterranean’s ecology

• In a secure environment, sea turtles live an average of sixty years.

• Turtles spend most of their lives at sea. Only female sea turtles return to the beaches where they hatched to dig nests and lay eggs

• As most of their time is spent at feeding sites and on over-wintering migration, sea turtles generally nest only once every three years
• On average, a female sea turtle lays three thousand two hundred eggs and builds forty nests in her lifetime

Denimsandjeans.com Bangladesh – Get ready to be denimified on 1st March ‘14 ! .Top denim companies are showcasing their latest collections and bring the best in denim world to Bangladesh . Large retailers, brands and factories are visiting the show to source them . Are you coming as well ?? Register here to get an invite …

• Fun prints
• Coated denims with a shiny essence and in a number of colors.
• Embellishments – including studded and moto-inspired items with zippers.
• Lots of distressing .
• Dark grey looks….

Check out the images below or see the online presentation herebelow:

Alexa / Finish 15164 Mid Gold Tencel

Alexa / Finish 14390 Mid Gold Sateen

Serena / Finish 14391 Rinse Gold Sateen

Serena / Finish 14506 Mid Gold Alchemy

Alissa / Finish 14736 Deep Reform Gold

Mid Rise Jegging / Finish 14601 Rinse

Mid Rise Jegging / Finish 14601 Rinse

Ashley / Finish 11180 Indigo Gold

Molly / Finish 12836 Dark Gold Pop

Molly Straight / Finish 14265 Mid Gold

Amy / Finish 13552 Dark Gold

Serena Ankle / Finish 15575 Turquoise Fade

Serena Ankle / Finish 15574 Orange Degraded

Serena / Finish 15555 Vintage Kensington

Serena / Finish 14790 White

Serena / Finish 14787 Blurry Flower

Serena / Finish 14281 Rinse Shanti

Serena / Finish 14890 Gray Snake

Serena / Finish 13781 White Floral

Alexa / Finish 14174 Mid Kensington

Alexa / Finish 14281 Rinse Shanti

Alexa / Finish 15444 Neon Flame

Ashley / Finish 15023 Indigo Kensington

Bella / Finish 12077 Shaded Nolita

Emma / Finish 13049 Ripped Nolita

Tiara / Finish 14770 Navy Batik

Beatrix / Finish 14771 Red Batik

Beatrix / Finish 14770 Navy Batik Stretch

Serena Ankle / Finish 15576 Water Colored Camouflage

Judy / Finish 14912 Aqua Ripped Denim

Watch the presentation here

The new collections of Mavi invite interested views from the industry as it seeks to bring out new concepts and directions. Lets have a look at their Fall / Winter 2012 denim – men’s and women’s. Both collections make liberal use of T400 yarn fabrics and of course regular elastanes. Coated denims seem to be a preference in both the collections as well as suedes .

Women’s Denim Fall Winter ‘12/13

New coated denims in metallic and sueded looks have been introduced .Supersoft feel has been emphasized with more sateen fabrics besides black gold tencel . Color denims further evolve into suedes with deep but soft colors like rust .

10670 Serena / Finish 11180 Indigo Gold

10672 Alexa / Finish 14390 mid Gold Sateen

10136 Molly / Finish 14391 Dark Gold Sateen

12011 Autumn / Finish 14474 Black Gold Tencel

12011 Autumn / Finish 14478 Dark Denim

10670 Serena / Finish 14509 Sueded Amethyst

10670 Serena / Finish 14895 Bronze Brushed

10197 Lindy / Finish 14243 Cayenne

Men’s Denim Fall Winter ‘12/13

Men’s denim also see new variations in Indigo cords, suedes , coated denims and of course, the rust colors .

00453 Zach / Finish 14353 Dark White Edge

Black coated Jameson

00453 Zach / Finish 14299 Japanese Selvedge

00422 JAKE / Finish 14040 Sand

14363 Indigo Cord

00422 Jake / Finish 14344 Rinse White Edge Denim

Check out the collection in a slideshow here

Denim Data Sections by Denimsandjeans.com