The story of Paige Denim begins with Paige Adams-Geller’s deep-rooted passion for denim and her extensive experience in the fashion industry. Before launching her own brand, Paige spent years as a fit model for many top denim brands, where she honed her understanding of how jeans should fit and feel. Armed with this unique insight, she set out to create a brand that would offer the perfect combination of comfort, fit, and style. In 2004, Paige Denim was born in Los Angeles, California, a city synonymous with laid-back luxury and fashion-forward sensibilities.

While denim remains at the core of Paige’s identity, the brand has successfully expanded into a full lifestyle offering. Today, Paige’s product line includes a wide array of clothing items, such as tops, jackets, and dresses, as well as accessories. Each piece reflects the same commitment to quality and fit that the brand is known for, allowing customers to build a complete wardrobe that exudes effortless style.

The primary objective of this report is to study Paige denim’s online offerings in the
men’s and women’s jeans. The period of study is from Dec‘23 to May’24. In delving into
Paige denim’s recent strategies trends, a comprehensive examination reveals intriguing
insights across various facets of their product offerings. Let’s explore the key findings:

– Price levels of Paige denim’s men’s and women’s jeans currently at the online retail level.

– We evaluated 6 months of e-comm sales from Dec‘23 to May’24 for Paige denim
on the basis of prices, discounts, gender, fits, rise, stretch etc in order to find out
differences during this period.

– We also analyzed the top few compositions which were used during this time by Paige
denim in their women’s and men’s jeans.

– We studied about 2871 product styles sold online by Paige denim to arrive at the following charts and graphs to give deeper insights into the brands consumer facing front.

Graphs included :

• Discounted products and Total approx no of men jeans styles and women’s jeans styles offered by this brand online during these 6 months.
• Percentage of products on discounts for both men’s and women’s jeans.
• The maximum and the minimum price in each category.
• The average pricing of men’s Jeans and women’s jeans.
• Average discount offered.
• Approx FIT breakup of styles during each of these months including the stretch
  and rise of jeans.
• Most popular compositions. We listed out the major compositions used during
  each month to give an idea about the kind of fibers being used for the fabrics.

Total Number Of Products And Number Of Products On Discount For Men’s And Women’s Jeans

DOWN THE RABBIT HOLE

Play with luxury in a wondrously whimsical world where haute hues of green and rose bloom alongside our intoxicating indigos and moody blues. Paige denim brings out some exotic looks complementing indigo with other hues like green and rose, a sprinkle of  prints . Paige premium has always been strong on their fits and this collection looks no different.

WONDROUSLY WHIMSICAL

Paige ultra dip ultra skinny has an amazing play of multiple colors in the jeans – through fabric and wash innovation.

A real cool jacquard woven short look shorts seemingly extended into a ripped jeans . Very different !

Just some very cool play of light blue on dark indigo achieved in washing process in the Paige Verdugo Ultra Skinny jeans.

MOODY BLUES

BLOOM
Ripped, ripped, ripped…Paige skyline skinny jeans

A cool denim jacket of light stretch denims paired with printed denim.

About : Paige Denim is the jeanious of former fit model turned denim designer Paige Adams-Geller. With over ten years of behind-the-seams experience, Adams-Geller has parlayed her denim expertise into her own eponymous collection of men’s and women’s denim. Created on the foundations of fit, fabric and finish Paige Denim has become the go-to denim house for celebrities such as Penelope Cruz, Reese Witherspoon, Jennifer Garner and many more. Paige Denim, PPD Jeans for Men, Paige Maternity, and Paige Petites are available at Paige Boutiques in Los Angeles, Las Vegas, and New York and at fine retailers nationwide.

Untamed. Barren. Raw.

Discover the elements of maverick masculine style in an artisanally crafted collection inspired by an expedition to Alaska. Paige premium, the denim brand from US incorporates the terrain and organic beauty of the Land of the Midnight Sun with brand’s heritage of quality, craftsmanship and innovative design – Fall 2013 fundamentally explores a back-to-basics aesthetic that synthesizes simple, natural ingredients such as cotton, oil, and wood into modern classics. Staple jean jackets with vintage oiled finishes meet impeccably tailored jeans in eco-friendly denim. Tundra or the tarmac, these pieces speak to the explorer in everyman. Rusty and military colors, two tones with black /indigo and greys, dark blacks and flat indigo fabrics are some of the other highlights of the Lookbook.

MAVERICK

BACK TO BASICS

QUALITY CRAFTSMANSHIP

About : Paige Denim is the jeanious of former fit model turned denim designer Paige Adams-Geller. With over ten years of behind-the-seams experience, Adams-Geller has parlayed her denim expertise into her own eponymous collection of men’s and women’s denim. Created on the foundations of fit, fabric and finish Paige Denim has become the go-to denim house for celebrities such as Penelope Cruz, Reese Witherspoon, Jennifer Garner and many more. Paige Denim, PPD Jeans for Men, Paige Maternity, and Paige Petites are available at Paige Boutiques in Los Angeles, Las Vegas, and New York and at fine retailers nationwide.

Key Trends

• Textured washes and colors are key trends this fall.
• Innovative wash techniques are utilized on both men’s and women’s denim ranging from art-inspired prints for women and oil based washes for men.
• Fall’s styles for women include prints ranging from leaf, feather, and paisley designs as well as hand splattered and heavily coated denim.
• The women’s line also offers deeply saturated hues in bodies adorned with zippers at the hips and side seams.
• The men’s line embodies a modern heritage with updated fits, rich colors, and vintage-inspired washes.
• Fall introduces new men’s fits such as the Lincoln and
  Stanford, a slouchy tapered leg, available in both five-pocket and chino bodies.
• Paige continues to offer a paint box of twill colors and introduces for fall a unique oil wash collection.

Prints and Color denim are two trends that are the most visible in the collections of most brands- and it seems that these trends are likely to continue for some time.

Verdugo Ultra Skinny (Estate Green)

Hoxton Zip Ultra Skinny (Forest )

Skyline Skinny (Porcelain)

Athena Pull On Leather Skinny

Eve Zip (Skinny)

Saddle Patch Leather Skinny

Lincoln Tapered Leg

Normandie Straight Leg

Normandie Slim Straight

Normandie Slim Straight (Syrah)

Note: Denim Import Reports updated with latest data.

Though the USP of Paige has been ‘FIT’ , it has never lost sight of the need to use great fabrics coupled with latest wash trends . The Spring/ Summer 2012 Denim Collection for women and , in some cases, even for men , is a splash of rainbow colors – though we have already seen in some other denim brands. The collection is full of fun colors , tie-dyes etc. For women, the colors include oranges, pinks, reds, and a wide variety of other colors in lightweight sateen and super stretch denim and of course jeggings are quite visible alongwith flare fits.

The men’s denim collection has soft washes in the Doheny range while bold colors are offered in Normandie slim fits.