In this report we studied 15 denim brands:

Lee Jeans
Louis Philippe
Mufti
Numero Uno
Levi Strauss and Co.
Peter England
Spykar
Roadster Brand Jeans
Wrangler
Pepe Jeans
Killer Jeans
Flying Machine
Jack and Jones
Being Human
Lee Cooper

This comprehensive report on Indian denim brands spans over 280 pages and contains
more than 361 graphs and tables, providing an in-depth analysis of these brands both
individually and in comparison with each other. The report covers data from Sept’23,
Dec’23, Mar’24, and Jun’24, enabling a four-quarter comparison to highlight trends and
changes over a period of one year

• Price levels – What price levels they are offering their jeans.

• Fiber Inputs: Analysis of important fiber inputs and how they differ across brands.
• Product Styles: Studied approximately 36,909 product styles sold online to derive insights into the brands’ consumer-facing aspects.
• Total Number of Men’s Jeans Styles: The approximate number of men’s jeans styles offered by each brand online during each month.

• Average discounting offered by all these brands during Dec’23.
  
• Average Pricing: The average pricing of men’s jeans for all these brands.
  
• Average Discounting: The average discount rates offered by each brand.
  
• Price Range: The price range within which each brand operates.
  
• Rigid vs. Stretch: Analysis of the stretchability of styles during the specified months.
  
• Fit Breakup: Approximate fit breakdown of styles for each month.
  
• Cotton Percentage: The average cotton percentage across all styles offered, examining whether the overall cotton percentage used in products is increasing or decreasing.
  
• Popular Compositions: The most popular compositions for each brand, including the major compositions used and their prevalence across styles each month.

The report is available to our annual SPECIAL REPORTS subscribers and it is a 280 page report. Also those who want to buy this report, please contact us at this email and we will send you the buy link .

mktg3@denimsandjeans.com

The primary objective of this report is to study three brands of Inditex: Zara, Bershka and
Pull & Bear online offerings in the men’s and women’s jeans. The period of study is from
Dec‘23 to May’24. In delving into these brand’s recent strategies trends, a comprehensive
examination reveals intriguing insights across various facets of their product offerings.
Let’s explore the key findings:

• Price levels of Zara, Bershka and Pull & Bear men’s and women’s jeans currently at the online retail level.
• We evaluated 6 months of e-comm data of the brands from Dec‘23 to May’24 for Zara, Bershka and Pull & Bear on the basis of prices, discounts, gender, fits, rise, stretch etc in order to find out trends during this period.
• We also analyzed the materials by weight which were used in the fabrics during this time by Zara, Bershka and Pull & Bear in their women’s and men’s jeans.
• We studied about 4048 product styles sold online by Zara, Bershka and Pull & Bear to arrive at the following charts and graphs to give deeper insights into the brands consumer facing front.

Graphs included :

• Discounted products and Total approx no of men’s jeans styles and women’s jeans styles offered by this brand online during these 6 months.
• Percentage of products on discounts for both men’s and women’s jeans.
• The maximum and the minimum price in each category.
• The average pricing of men’s Jeans and women’s jeans.
• Average discount offered.
• Approx FIT breakup of styles during each of these months including the stretch
  and rise of jeans.
• Most popular compositions. We listed out the major compositions used during
  each month to give an idea about the kind of fibers being used for the fabrics.

Total Number Of Men’s Jeans Styles Offered

Total Number Of Women’s Jeans Styles Offered

The primary objective of this report is to study Levi’s USA’s online offerings in the
men’s and women’s jeans. The period of study is from Jun’23 to May’24. In delving into
Levis USA’s recent strategies trends, a comprehensive examination reveals intriguing
insights across various facets of their product offerings. Let’s explore the key findings:

• Price levels of Levi’s USA men’s and women’s jeans currently at the online retail level
• We evaluated 12 months of e-comm sales from Jun’23 to May’24 for Levi’s USA on the basis of prices, discounts, gender, fits, rise, stretch etc in order to find out differences during this period.
• We also analyzed the top few compositions which were used during this time by Levi’s USA in their women’s and men’s jeans.
• We studied about 4055 product styles sold online by Levi’s USA to arrive at the following graphs to give deeper insights into the brands consumer facing front.

Graphs included :

• Discounted products and Total approx no of men jeans styles and women’s jeans styles offered by this brand online during these 6 months.
• Percentage of products on discounts for both men’s and women’s jeans.
• The maximum and the minimum price in each category.
• The average pricing of men’s Jeans and women’s jeans.
• Average discount offered.
• Approx FIT breakup of styles during each of these months including the stretch
  and rise of jeans.
• Most popular compositions. We listed out the major compositions used during
  each month to give an idea about the kind of fibers being used for the fabrics.

Total Number Of Products And Number Of Products On Discount For Men’s And Women’s Jeans

The primary objective of this report is to study H&M Sweden’s online offerings in the men’s and women’s jeans. The period of study is from Dec‘23 to May’24. In delving into H&M Sweden’s recent strategies trends, a comprehensive examination reveals intriguing insights across various facets of their product offerings. Let’s explore the key findings:

• Price levels of H&M Sweden men’s and women’s jeans currently at the online retail level

• We evaluated 6 months of e-comm sales from Dec‘23 to May’24 for H&M Sweden
  on the basis of discounts, gender, fits, rise, stretch etc in order to find out differences
  during this period.
• We also analyzed the top few compositions which were used during this time by H&M Sweden in their women’s and men’s jeans
• We studied about 3449 product styles sold online by H&M Sweden to arrive at the following charts and graphs to give deeper insights into the brands consumer facing front

Graphs included :

• Discounted products and Total approx no of men jeans styles and women’s jeans styles offered by this brand online during these 6 months.
• Percentage of products on discounts for both men’s and women’s jeans.
• The maximum and the minimum price in each category.
• The average pricing of men’s Jeans and women’s jeans.
• Average discount offered.
• Approx FIT breakup of styles during each of these months including the stretch
  and rise of jeans.
• Most popular compositions. We listed out the major compositions used during
  each month to give an idea about the kind of fibers being used for the fabrics.

Total Number Of Products And Number Of Products On Discount For Men’s And Women’s Jeans

The story of Paige Denim begins with Paige Adams-Geller’s deep-rooted passion for denim and her extensive experience in the fashion industry. Before launching her own brand, Paige spent years as a fit model for many top denim brands, where she honed her understanding of how jeans should fit and feel. Armed with this unique insight, she set out to create a brand that would offer the perfect combination of comfort, fit, and style. In 2004, Paige Denim was born in Los Angeles, California, a city synonymous with laid-back luxury and fashion-forward sensibilities.

While denim remains at the core of Paige’s identity, the brand has successfully expanded into a full lifestyle offering. Today, Paige’s product line includes a wide array of clothing items, such as tops, jackets, and dresses, as well as accessories. Each piece reflects the same commitment to quality and fit that the brand is known for, allowing customers to build a complete wardrobe that exudes effortless style.

The primary objective of this report is to study Paige denim’s online offerings in the
men’s and women’s jeans. The period of study is from Dec‘23 to May’24. In delving into
Paige denim’s recent strategies trends, a comprehensive examination reveals intriguing
insights across various facets of their product offerings. Let’s explore the key findings:

– Price levels of Paige denim’s men’s and women’s jeans currently at the online retail level.

– We evaluated 6 months of e-comm sales from Dec‘23 to May’24 for Paige denim
on the basis of prices, discounts, gender, fits, rise, stretch etc in order to find out
differences during this period.

– We also analyzed the top few compositions which were used during this time by Paige
denim in their women’s and men’s jeans.

– We studied about 2871 product styles sold online by Paige denim to arrive at the following charts and graphs to give deeper insights into the brands consumer facing front.

Graphs included :

• Discounted products and Total approx no of men jeans styles and women’s jeans styles offered by this brand online during these 6 months.
• Percentage of products on discounts for both men’s and women’s jeans.
• The maximum and the minimum price in each category.
• The average pricing of men’s Jeans and women’s jeans.
• Average discount offered.
• Approx FIT breakup of styles during each of these months including the stretch
  and rise of jeans.
• Most popular compositions. We listed out the major compositions used during
  each month to give an idea about the kind of fibers being used for the fabrics.

Total Number Of Products And Number Of Products On Discount For Men’s And Women’s Jeans

The primary objective of this report is to study Guess USA’s online offerings in the men’s
and women’s jeans. The period of study is from Dec‘23 to May’24. In delving into Guess
USA’s recent strategies trends, a comprehensive examination reveals intriguing insights
across various facets of their product offerings. Let’s explore the key findings:

• Price levels of Guess USA men’s and women’s jeans currently at the online retail level.
  
• We evaluated 6 months of e-comm sales from Dec‘23 to May’24 for Guess USA
  on the basis of prices, discounts, gender, fits, rise, stretch etc in order to find out
  differences during this period.
  
• We also analyzed the top few compositions which were used during this time by
  Guess USA in their women’s and men’s jeans.
  
• We studied about 1387 product styles sold online by Guess USA to arrive at the
  following charts and graphs to give deeper insights into the brands consumer facing
  front.
  
  Graphs included :

• Discounted products and Total approx no of men jeans styles and women’s jeans
  styles offered by this brand online during these 6 months

• Percentage of products on discounts for both men’s and women’s jeans.
  
• The maximum and the minimum price in each category.
  
• The average pricing of men’s Jeans and women’s jeans.
  
• Average discount offered.
  
• Approx FIT breakup of styles during each of these months including the stretch
  and rise of jeans.
  
• Most popular compositions. We listed out the major compositions used during
  each month to give an idea about the kind of fibers being used for the fabrics.
  

Total Number Of Products And Number Of Products On Discount For Men’s And Women’s Jeans

The brand is celebrated for its ability to rapidly respond to the latest fashion trends,providing customers with new and stylish collections every week. With a strong emphasis on social media engagement and a keen understanding of the millennial and Gen Z markets, Boohoo has successfully positioned itself as a go-to destination for fast fashion. Beyond its core brand, Boohoo has expanded its infl uence through a series of strategic acquisitions, further solidifying its status in the competitive landscape of online retail.

Over the years, it has grown exponentially into a global e-commerce titan, catering to a diverse audience with its extensive range of stylish apparel, accessories, and footwear for both women and men.

The primary objective of this report is to study Boohoo’s ONLINE offerings in the men’s and women’s denim category. The period of study is Dec’23 to May’24. In delving into Boohoo’s recent strategies and consumer trends, a comprehensive examination reveals intriguing insights across various facets of their product offerings. Let’s explore the key findings:

• Price levels of Boohoo UK women jeans currently at the online retail level.
  
• We evaluated 6 months of e-comm sales from Dec’23 to May’24 for Boohoo UK on
  the basis of PRICES, DISCOUNTS, GENDER RATIOS, FITS, MATERIALS/COMPOSITIONS, Rise, stretch etc in order to fi nd out differences during this period.
  
• We also analyzed the top few compositions which were used during this time by
  
• Boohoo UK in their women’s and men’s jeans.
  
• We studied about 11530 product styles sold online of all Boohoo UK to arrive at the
  following charts and graphs to give deeper insights into the brands consumer facing front .

Graphs included:

a)Discounted products and Total approx no of men jeans styles and women’s jeans
styles offered by this brand online during these 6 months.

b) Percentage of products on discounts for both men’s and women’s jeans.

c) The maximum and the minimum price in each category 

d) The average pricing of men’s Jeans and women’s jeans. 

e) Average discounting offered.  

f) Approx FIT breakup of styles during each of these months including the stretch
and rise of jeans

g) Most popular compositions. We listed out the major compositions used during
each month to give an idea about the kind of fi bers being used for the fabrics

Number Of Products On Discount For Men’s And Women’s Jeans

The primary objective of this report is to study Madewell’s ONLINE  offerings in the men’s and women’s denim category. The period of study is Aug’23 to Apr’24. In delving into Madewell’s recent strategies and consumer trends, a comprehensive examination reveals intriguing insights across various facets of their product offerings. Let’s explore the key findings:

1) Price levels of Madewell USA  women jeans currently at the online retail level.

2) We evaluated 9  months of e-comm sales from Aug’23 to Apr’24 for Madewell USA on the basis of  PRICES, DISCOUNTS, GENDER RATIOS , FITS, MATERIALS/ COMPOSITIONS, etc and strived to see what differences we found in this period. 

3) We also analyzed the top few compositions which were used during this time by Madewell USA in their women’s and men’s jeans during these 9 months.

4) We studied about 2246 product styles sold online of all Madewell USA to arrive at the following charts and graphs to give  deeper insights into the brands consumer facing front . 

Graphs included:
a) Discounted products and Total approx no of men jeans styles and women’s jeans styles offered by this brand online during these 9 months.

b) Percentage of products on discounts for both men’s and women’s jeans.

c) The maximum and the minimum price in each category 

d) The average pricing of men’s Jeans and women’s jeans. 

e) Average discounting offered.  

f) Approx FIT breakup of styles during each of these months. 

g) Most popular compositions. We listed out the major compositions used during each month to give an idea about the kind of fibers being used for the fabrics. 

Number of Total Styles and Discounted Styles

In the midst of ongoing changes in the denim landscape, Levi’s remains relevant, adapting
to new challenges such as environmental concerns and the impact of the COVID-19
pandemic. These challenges have led to a rethinking of how denim is made and marketed,
with sustainability and ethical practices taking center stage.

In this era of heightened awareness and accountability, Levi’s stands out in embracing
innovation and sustainability. The compulsion driven by legal and moral obligations, coupled
with heightened consumer awareness, and impending legal threats, has catalyzed a
transformative response among numerous brands.

In this report, our goal was to thoroughly assess Levi’s USA Women Jeans offerings by
analyzing their E-commerce platform. This report is a continuation of our previous report
where we analyzed the same for the months of August-22, January-23 and July-23. Our
approach was multifaceted, aiming to uncover insights into the brand’s market positioning
and strategic direction across various dimensions as reflected from their online offerings.

1. Understanding Pricing Dynamics:

We kicked off our investigation by delving into the pricing landscape of Levi’s Women Jeans in the online retail realm. By mapping out different price ranges, we aimed to grasp how Levi’s positioned itself. Furthermore, we quantified the extent of discounting undertaken by Levi’s during the specified period, recognizing its importance in navigating challenging market conditions and gauging the brand’s resilience.

2. Examining Sales Trends Over Time:

A crucial aspect of our study involved analyzing sales data from three distinct months: August 2023, November 2023, and February 2024. Through a methodical review of sales trends during these periods, we sought to identify any significant variations in key product attributes such as fits, materials/constructions, and definitions. This analysis provided valuable insights into potential shifts or developments within Levi’s product offerings over time.

3. Assessing Fabric Composition:

At the core of our inquiry was an evaluation of the  composition of various fibers in Levi’s Women Jeans across the aforementioned months. Recognizing the importance of fabric composition in reflecting brand ethos and priorities, we examined the prevalence of various compositions to uncover patterns or trends. Of particular interest was identifying the most frequently used compositions, serving as indicators of Levi’s strategic focus on sustainability and fashion. We presented comprehensive tables detailing the full range of fabric compositions, allowing readers to delve deeper into the analysis.

4. Insights into Consumer Engagement:

Our investigation included a meticulous examination of over 500 product styles across the evaluated months. The findings were distilled into visually informative charts and graphs aimed at providing nuanced insights into the brand’s consumer-facing activities. These visual representations covered various metrics, including total product styles available each month, average pricing trends, discounting patterns, fit distributions, and popular fabric compositions. Through these data-driven depictions, we aimed to shed light on broader trends and strategic considerations underlying Levi’s product offerings and consumer engagement strategies.
Graphs included :

In our analysis, we’ve incorporated a variety of graphs to paint a clearer picture of Levi’s USA Women Jeans offerings. Let’s break it down: 

a) Total Number of Women Jeans Styles Sold Online:

Think of this graph as a snapshot of how many different styles of women’s jeans Levi’s had available online each month. It helps us understand how Levi’s is mixing up their offerings over time and how responsive they are to what customers want.

b) Average Pricing Trends:

To track the average prices of all the women’s jeans Levi’s had online during each month. It’s like looking at the pulse of Levi’s pricing strategy over time, showing us how they’re positioning themselves in the market.

c) Discounting Patterns and Pricing After Discounts:

to look at how much Levi’s is discounting their jeans on average each month, and what the prices look like after those discounts. It gives us insights into Levi’s promotional strategies and how flexible they are in response to market changes and competition.

d) Fit Distribution Across Styles:

This will give us an idea of the different fits Levi’s is offering in their women’s jeans each month. It’s like peeking into what styles are trending and how Levi’s is adapting to meet those preferences.

e) Most Popular Fabric Compositions:

By looking at it, we can see which types of fabrics Levi’s is using the most in their women’s jeans. It helps us understand Levi’s commitment to sustainability and fashion trends in their product lineup.

f) Average Fiber Percentage Across Styles:

To look at the average amount of cotton and other fibers used in Levi’s women’s jeans each month. It’s a good indicator of Levi’s dedication to using sustainable materials and where they stand in the broader denim market in terms of eco-friendliness.

Overall, these graphs will give us valuable insights into Levi’s Women Jeans offerings, helping us understand their market performance and strategic direction in a more nuanced way.

Analysis of Women Jeans Styles:

When we looked at Levi’s USA E-commerce platform, we noticed something exciting happening with their women’s jeans styles. In February 2024, there were around 214 different styles available – quite a jump from the 170 styles we saw in November 2023, and even more than the 156 styles back in August 2023. 

The graph we have included shows this increase clearly, like watching the brand grow and evolve over the past year. Levi’s is adapting to the changing tastes of their customers and they are staying relevant in the world of women’s fashion. It seems Levi’s is really working hard to offer a diverse range of options, maybe to keep up with what people are looking for in denim these days.

Denim imports from Vietnam to the USA have remained robust in 2023, with the top 15 brands accounting for 79% of the market share.