womens jeans – DENIMSANDJEANS

Guess & Orta Unite Fashion With Denim Technology To Create `Guess Power Curvy`

Sandeep Agarwal — Mon, 22 Dec 2014 14:51:27 +0000

As comfort , softness and flexibility become increasingly important for female customers, GUESS and ORTA Anadolu (Turkey) and have come together in order to create jeans that targets to offer comfort and flexibility to female customers and keep them happy !. GUESS POWER CURVY – Created from ORTA FITSWELL’s 7845 and 8000, would like to be a second skin for the females with an excellent recovery performance including no bagging out and hold their shape all day long, retaining a super slimming effect.

Today, female consumers are demanding jeans that offer comfort and protection. They want their jeans to provide flexibility, moving with their body in perfect harmony. They are looking for jeans which keep them looking great throughout the day, despite the pressures of their routine. ORTA and GUESS have come together to cater to such demand of the female consumers. This is also a sign of fabric manufacturers and brands coming together to co-brand a technologically savvy product and appeal to the consumers.

A Silky soft tencel/polyester blend fabric made by Orta and supported with their AlchemyOne® finish, creates a soft and luxurious touch.

Both the companies are gung ho about this new jeans collection and say :

“GUESS POWER CURVY Jeans are an absolute must for women on the go, beautifully tailored, good to your skin and luxurious inside and out. They perform well all day long, from your early morning business meeting, to the time when you kick them off to go to bed at night.”

GUESS POWER CURVY is available in all GUESS stores in Europe, online at guess.eu, some selected department stores and multi brand stores .

Main Spring

Pre Spring

Latest Women’s Denim Jeans From Diesel :Style Trends 2011

Sandeep Agarwal — Mon, 20 Jun 2011 03:36:10 +0000

Further to the launch of the Diesel Powder, it would be pertinent to check out some of the latest denim styles from Diesel which celebrate the femininity. There are lots of skin-tight and figure-hugging shapes, made possible by stretch fabrics and the new “jegging” family. There’s a wide selection of classic, boyfriend and bootcut styles – as well as a fantastic flare
that’s sure to tempt the fashionistas . And even the most traditional cuts are laden with details that make them uniquely Diesel. False pockets, zipped pockets, enlarged coin pockets, extra rivets and eye-catching stitching: we believe devilishness is in the details. There are also drop-crotch, carrot and sarouel styles, which are the ultimate in fashion without sacrificing any measure of glamour. And the names of these styles are no less fancy and glamorous ..
Here are over 23 such styles – slim fits and leggings dominate with a couple of flares thrown in !!

1 .NEVY

Fit : Slim / Tapered
Slim cross over belt – workwear backpockets – Low waist slim fit

2. Matic

Fit : Slim / Tapered
Trademark “pop up” fifth pocket.-Slim legs – sexy low waist – alluring rear design with curved yoke – small back pockets – low-slung belt loops.

3. Clushy

Fit : Slim / Tapered
Zipped rear pockets -Cinch construction – Rear higher than the front – Arrow stitching on the hip – delivers a slim effect – a special coin pocket.

4. Cherick

Fit : Slim / Tapered
Biker Soul – Low Waist – Cross Over Belt with double button closure – V cut in the waistband – Push Up effect by back pockets – Leg pattern to shape the calves – Slit Hem

5. Louvely

Fit : Slim / Bootcut
Flares + Slim Leg : a perfect contrast – Knife Edge Pleats – Feminine back Pockets – Advance stitching

6. Hushy

Fit : Slim / Ankle Length
Ankle Length slim fit – Front patch pockets – Rear shaping back pockets – Lengthening effect

7 . Debi

Fit : Regular / Tapered
Mild Carrot Silhouette – Boyfriend look – Medium Wasit – Wide Front Pockets – Pleats in Front and Back of Leg

8 . Staffy

Fit : Regular / Tapered
Boyfriend fit – low crotch – Drop Down Back Pockets – Soft Waistband – Low rise Yoke with dart details – Stitching at Hip for slim shape

9. Livy

Fit : Super slim / Straight
Super Slim fit legs – rounded back pockets – Pleats on the yoke – Great for lovers of Super Skinny

10. Hi – VY

Fit : Super slim / Straight
Longer and slimmer legs – feminine yoke – tight fitting yoke – Antithesis of boyfriend jeans !!

11 . Zivy Jeans

Fit : Super Slim / Ankle Length
Zip on Livy is a Zi-Vy ! – Vertical stitching in back Pockets – Super slim fit

12. Bi- Bi

Fit : Super Slim / Legging
Stitched front Pockets – Biker Style stitching on knee – super stretch fabrics – Super Skinny tight jeans !!

13. Livier

Fit : Super Slim /Legging
Super Soft Fabric – narrow hem â€¦.

14. Stretchic

Fit : Super Slim / Low crotch
Super slim legs – tight hem- dropped crotch – boyfriend touch –
upper back pocket and yoke

15. Biszou

Fit : Super Slim / Legging
Ankle length legging- – stictching details on the knee – tight hem

16 . Halais

Fit : Regular / Tapered
Boyfriend fit – star emboridery at the waist – small star rivet details – back knee pleats

17. Ronhoir

Fits : Regular and straight
Regular small boot cut fit – rich front and back pocket details – cool rivets

18 . Tintsie

Fit : Regular / Low Crotch
Workwear inspired – boyfriend attitude – super low crotch – hammer pockets – advanced stitching on hip

19 . Ashtair

Fit : Regular / Low Crotch
Sarouel fit with super low crotch – big front pleat – drawstring fastening – boyfriend fit with super soft fabric .

20 . Lowette

Fit : Regular/ Straight
Special curved 360 degree yoke – Designed pockets for push up effect – stripe on front fifth pocket – micro eagle on back pocket .

21. Lowky

Fit : Regular slim / Straight
Reinforced waistband with zigzag stitching – curved yoke and back pockets – comfortable but rebellious

22. Lhela

Fit : Regular / Straight
Lot of rivets – special back pocket construction – waist is curved and low – super slim fit leg

23. NEWZ

Fit : Regular / Bootcut
Triple button fastening – Curved waistband – Bootcut

Women’s Jeans – 75th Anniversary. Ironical repeat of Denim Trend..

Sandeep Agarwal — Thu, 17 Sep 2009 04:17:31 +0000

Its difficult to believe that first women’s jeans were introduced 61 years after the men had been wearing them ! . Levi’s had introduced the first men’ jeans – mainly meant for working men- in 1873 . In the Fall of 1934 , it decided to introduce the Lady’s Levi’s Jeans and forever changed the course of women fashion.

Levi’s would have never thought that about 75 years after the introduction of women’s jeans, the denim fits, finishes and fabric innovations would be driven by women’s needs and that the sales of women’s jeans would surpass that of men’s (in fact it was done in 2000)! . Women’s jeanswear are currently leading the denim trends each season and it is difficult to imagine denim seasons without women’s jeans.

Another irony in this 75th year is the popularity of the Boyfriend Jeans and Skinny Jeans trend . Despite the latest high finishing techniques for women’s jeans , today’s most popular styles – The Boyfriend and Skinny Jeans – trace their ancestory to the earliest jeans developed by Levi’s. In the early 1900s, when women had no options available for them , they used to wear the men’s jeans and the Boyfriend Jeans was a ‘Fashion by compulsion’ or due to ‘Lack of choice’.

The evolution of women`s jeans:


* Pre-1934: Women in the West began wearing their husbands` or brothers` Levi`s
501 jeans.
* 1934: The first pair of women`s jeans, Lady Levi`s, are created. Assigned lot
number 701 to distinguish them from men`s jeans (Lot 501), the original pairs
were aimed at women working on ranches and sold in several Western states. 
* 1930s and 1940s: Sales of women`s jeans begin to take off due to the growing
popularity of dude ranches. High-end department stores Best & Co. and H.
Kauffman & Sons Saddlery Company carried Levi`s jeans to meet this new demand.
Women`s jeans also switched from button-fly to zipper. 
* 1960s: Amid a tumultuous cultural revolution, denim becomes a staple in
women`s wardrobes. Jeans become a icon of rebellion that`s adopted by both men
and women.

* 1970s: Levi`s women`s jeans range offers a variety fashion fits, including the
"full" and "straight" leg jeans, and the "jean cuffs." Flares and bell-bottoms
also become popular styles. Levi`s jeans for women are introduced for the first
time overseas. 
* 1980s: The Levi`s brand introduces the famous 501 jeans for women in 1981. The
brand introduces stonewashing to women`s jeans just two years later in 1983. 
* 2002: The premium denim trend takes off and Brands like 7 For All Mankind, True Religion,

J Brand become popular with celebrities  and a wave of premium denim fashion kicks in. Hundreds

new denim brands come on the scene.

*2009: Trends like Boyfriend Jeans, Skinny Jeans , High Waisted Jeans become popular.

Denim leggings is another trend which is picking up..

Via Reuters

Report on Imports of denim jeans into USA in 2007 & 2008 – a comparison

Sandeep Agarwal — Fri, 12 Dec 2008 16:35:20 +0000

Has the impending recession affected the imports of Denim into USA? Apparently no – if we go by the figures that have come. The imports of jeans into US has increased by 5% for the three quarters ended September 2008 as compared to the same period last year. It is also interesting to note that the increase has been uniform in both the Mens/Boys and Womens/Girls Jeans.

Figures of Imports of Jeans into USA in 2007 and 2008

Particulars	2007(million pcs)	2008(million pcs)
Men’s/Boys Jeans
1st qtr	49.38	43.99
2nd qtr	68.55	73.60
3rd qtr	84.62	94.58
Total (3 qtrs)	202.55	212.17 (+5%)
4th qtr	71.44
Grand Total	273.99
Women’s/Girls Jeans
1st qtr	46.27	42.78
2nd qtr	66.52	62.46
3rd qr	76.99	92.7
Total (3 qtrs)	189.78	197.94 (+5%)
4th qtr	59.98
Grand Total	249.76

Source:US customs

These figures seem to defy logic as we get continuous reports of falling consumption levels in US esp since the first quarter of 2008 showed reduced imports and we have seen the growth come only in 2nd and 3rd quarters. But we still have one quarter left in 2008 and we might see some fall here. Another possibilty is that the imports of cheaper denims might be slowly replacing that of more expensive ones and it might be causing some shift in volumes to the former category and affecting overall volumes positively. But I am sure that in the coming quarters we will see some impact of the recession on the imports of Jeans into US..

US Denim imports in 2007 & 2006