With vast innovations having already taken place in the denim industry in the last decade, it is not easy to come out with something very new and game changing. Lee Jeans’ might have just the thing with its new 101+ collection for Spring/Summer 2016,.
The highlight of the collection Sew Free and Purple Cast jeans.Sew Free construction utilizes a proprietary joining technique to give an unfinished aesthetic and illusion of of absence of seams. The jeans give the impression of not having sewn at all. How far the jeans will give the authentic pukering effect on the seams, though remains to be seen. The purple cast on the jeans gives that new summer look that many consumers might be looking for. Other features on the jeans include custom ‘donut’ brass buttons , vintage advertising imagery taken from the Lee Jeans archives and printed onto the lining of the denim jackets, and the label’s signature branded horsehair patch.