Victoria Beckham sues Rock and Republic – lessons for Celebrity denim labels

The trendy posh spice Victoria Beckham, has sued the denim brand Rock & Republic for USD 100 million. Victoria was engaged by Rock and Republic in 2004 to endorse their denim brand. Subsequently, she broke with them and started her own label – DvB denim . However, the label has not been faring too well recently . On the other hand, the Rock and Republic line that she had endorsed seems to have done very well. And, Victoria feels that … Continue reading Victoria Beckham sues Rock and Republic – lessons for Celebrity denim labels