Edwin Jeans : Spring Summer 2012 Look Book

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The denim  from Edwin range has been extended again for SS12 with a couple of new products  worth mentioning including the a light organic jean  and the ED-55 (available for the first time in red-listed selvedge).

Shirting is designed for a free and easy lifestyle – chambrays, linen, stripes are the order of the day..

The riders were outfitted in Edwin denim,: including covetable RV selvage denim jacket., black chambray shirts,  Red Listed selvage and  Rainbow Listed selvage jeans.

Edwin - Spring/ Summer Denim Look Book 2012

 

Edwin - Spring/ Summer Denim Look Book 2012

 

Edwin - Spring/ Summer Denim Look Book 2012

Edwin - Spring/ Summer Denim Look Book 2012

Edwin - Spring/ Summer Denim Look Book 2012

Edwin - Spring/ Summer Denim Look Book 2012

 

Edwin - Spring/ Summer Denim Look Book 2012

Edwin - Spring/ Summer Denim Look Book 2012

Edwin - Spring/ Summer Denim Look Book 2012

Edwin - Spring/ Summer Denim Look Book 2012

Edwin - Spring/ Summer Denim Look Book 2012

Edwin - Spring/ Summer Denim Look Book 2012

Edwin - Spring/ Summer Denim Look Book 2012

Edwin - Spring/ Summer Denim Look Book 2012

About Edwin’s History:

Mr Tsunemi had a passion for denim, which inspired him to import them directly from the United States as no denim was manufactured in Japan at that time. Used, worn-out and dirty denim which had to be laundered and mended by hand in order to sell on to his customers. In 1951 domestically manufactured denim was available for the first time in Japan. This product was expensive and of inferior quality compared to its American counterparts. Mr Tsumeni was driven to create his own denims, with greater sophistication in fits, washes and quality. From this point on in Edwin denim , quality, craftsmanship, innovation and integrity have been paramount to the ethos and aesthetic for the brand. In 1961 Mr. Tsunemi crafted the first pair of Edwin denim jeans. Utilising the letters D, E, N, I & M (reversing the M creating a W) he created the brand name ‘Edwin’. By 1963 Edwin had produced the world’s heaviest(at that time) ringspun denim jean (16oz), featuring the famous three-colour rainbow selvedge, which is still being used today. In the 1970’s Edwin were the first company in the world to develop ‘old wash’ designed to replicate denim which have been worn from its rigid, unwashed state traditionally designed for workwear due to its durability. In the 1980’s Edwin invented ‘stone washing’ which revolutionised the entire denim industry and was a pivotal moment in the evolution of denim manufacturing, thus influencing, every denim company in existence today. In the 1990’s Edwin created the ‘new vintage’ denim concept, which encompasses the subtle beauty of hand replicating vintage washes from archive references pre-dating 1947.

 

 

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