GAP is a globally recognized American brand known for its casual, modern, and versatile approach to fashion. The brand emphasizes classic yet contemporary styles, offering high-quality apparel, footwear, and accessories. GAP’s denim collection is a reflection of its commitment to comfort, durability, and everyday wearability.
The primary objective of this report is to analyze GAP USA’s online offerings in men’s and women’s jeans. The study spans from January 2024 to December 2024, providing key insights into the brand’s denim trends, styles, and pricing strategies in the online retail space. Below are the key areas of analysis:
- Price Levels: We examine the current price levels of Gap men’s and women’s
jeans at the online retail level, providing a comprehensive understanding of the brand’s
positioning in the market. - E-Commerce Analysis: A thorough evaluation of Gap USA’s e-commerce
offerings over the 12-month period is conducted. This analysis focuses on various factors
such as:
• Prices
• Discounts
• Gender-specific styles
• Fits
• Rises
• Stretch options - This examination highlights how these elements vary and their impact on consumer
choices. - Composition Analysis: The report identifies and analyzes the predominant fabric
compositions used in both women’s and men’s jeans, shedding light on the brand’s
commitment to quality and style. - Styles Examination: Our study encompasses an extensive range of styles offered online,
providing deeper insights into Gap USA’s consumer-facing strategy
and the overall trends in their offerings.
Graphs Included
- Percentage of Men’s and Women’s Jeans on Discount: This visual representation
highlights the proportion of jeans on discount for both men and women, showcasing
the brand’s promotional trends. - Price Before and After Discount (USD) for Men’s and Women’s Jeans: This chart
compares the original and discounted prices, providing insights into the extent of
price reductions. - Total Number of Styles and Number of Styles on Discount for Men and Women
Jeans: This chart presents an estimated count of the various jeans styles offered by
Gap USA online over the 12-month period, showcasing the breadth of
their styles for each gender. - Maximum and Minimum Price (USD) for Men’s and Women’s Jeans: The highest
and lowest price points for men’s and women’s jeans reveal the range of pricing
options, capturing Gap USA’s positioning in terms of affordability and
premium pricing. - Broad Fits Orientation of Men’s and Women’s Jeans: A classification of broad fit
styles available in men’s and women’s jeans, reflecting consumer preferences in fit.
D&J Reports Note : All the graphical values are rounded off to the nearest integer value
Fabric Composition of Men’s and Women’s Jeans: A breakdown of the dominant
fabric compositions in men’s and women’s jeans, highlighting material choices for
durability, comfort, and style. - Fits % of Men’s and Women’s Jeans: A percentage-based distribution of different
fit types in men’s and women’s jeans, showing the most popular fit options.
Stretch Vs Rigid Style % of Men’s and Women’s Jeans: This chart compares the
proportion of stretch and rigid styles in men’s and women’s jeans, providing insight
into flexibility preferences. - Rise % of Women’s Jeans: A percentage breakdown of different rise styles (low,
mid, high) in women’s jeans, reflecting consumer demand for various rises.
Total Number Of Styles And Number Of Styles On Discount For Men’s Jeans And Women’s Jeans
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