G Star Raw has recently collaborated with Archroma and introduced a new capsule collection of denim colored using Archroma’s earthcolors, a range of dyes made from recycled plant waste. Archroma’s EarthColors range recently came to public attention for being the Gold Winner of the OutDoor Industry Award 2017, Sustainable Innovations category.
The company developed EarthColors using non-edible waste products, from agriculture and herbal industries, to replace petroleum derived raw materials; which are the conventional raw materials used to synthesize dyes currently. This gives brands an alternative when looking for more natural ways of dyeing garments. The three colors available in the capsule collection: ‘Dark Plum’, ‘Asfalt’ and ‘Mazarine Blue’, are made from the non-edible parts of beetroot and saw palmetto, left over from agriculture industry or herbal extraction.
5620 G-Star Elwood Staq 3D Mid Waist Skinny Color Jeans | USD 180.00
The G-Star Elwood jeans mapped out a new way of thinking about denim when first released. This seasonal version features the same anatomical 3D construction as the original, updated with sustainable denim and a contemporary fit.
Earthtrace Dark Plum Super Stretch Denim – The 5620 G-Star Elwood Staq 3D Mid Waist Skinny Color Jeans is made from sustainable denim with great stretch and recovery. Denim dyed with traceable dyestuff derived from recycled plants and nutshells. (EarthColors by Archroma®) 89.9% less water, 68.5% less energy and 47.5% less CO2 (as claimed by G-Star) , 35% organic cotton, 35% Tencel®, 28% recycled polyester, 2% elastane (Lycra®) Tencel® is made from FSC™-certified eucalyptus that has low impact on the environment. RAW Sustainable. RAW Sustainable garments are made of materials that are sustainable and contribute towards minimizing the environmental impact of the G-Star collection. Color Dark Plum
5620 G-Star Elwood 3D Super Slim Asfalt Color Jeans | USD 180.00
The G-Star Elwood jeans mapped out a new way of thinking about denim when first released. This piece contains Bionic Yarn, a very special thread of cotton and recycled ocean plastic.
RECYCLED PALMETTO LEAVES
Sustainable colors, renewable fabrics, iconic fits. Taking its earthy green hue from recycled palmetto leaves is the Asfalt colorway of EarthColors denim. Recycled agricultural waste is turned into 100% traceable dyes, resulting in a collection of jeans that represent premium quality, without compromising the earth.
5620 G-Star Elwood 3D Super Slim Mazarine Blue Color Jeans | USD 180.00
RECYCLED SAW PALMETTO
The Mazarine Blue iteration of EarthColors denim gets its natural blue shade from recycled saw palmetto. It’s denim, that respects the earth. Recycled agricultural waste is turned into 100% traceable dyes, resulting in a collection of jeans that represent premium quality, without compromising the earth.
“As denim innovators we’re always striving to challenge conventions – both in terms of style and future-proof processes. The introduction of EarthColors into G-Star’s jeans’ collection represents a successful collaboration with Archroma and the embodiment of our sustainable mindset which guides our product design from start to finish.” – Frouke Bruinsma, Corporate Responsibility Director, G-Star RAW.
“G-Star is the very first denim brand to collaborate with Archroma to create a collection of colored jeans,” comments Paul Cowell, Global Head of Brand Marketing, Brand & Performance Textile Specialties, Archroma. “By doing so, we hope they will inspire more denim brands and retailers to switch to sustainable dyeing ingredients that, like EarthColors, allow creating gorgeous colors – and at the same time are so much gentler on our planet. Because it’s our nature!”