Denimsandjeans announces the fourth edition of Denimsandjeans India show to be held at Bangalore on June 8-9, 2022. After a big gap of 3 years, the 4th edition is being organized when the country has almost completely recovered from Covid , most of the population is double vaccinated and by June booster dose will have been administered to most of the urban population. This makes the time very safe for visitors to attend. Besides, the Denimsandjeans team is also taking all measures to have a covid safe environment at the show with social distancing etc.
WIth GREENABLE as the theme of the show, there is a focus on the fact that in last 3 years , there has been a paradigm shift in the way the brands look at the sourcing and offerings. In response to covid , many global brands have incorporated green inputs into their products and have been raising the bar for sustainable productions in their supply chain. A similar move seems to be taken by Indian brands in an increasing way making it important for the supply chain to change accordingly. Besides, another aspect of coivd has been the restriction on movements of people pushing them towards more sedentary lifestyles. This change in lifestyle also reflected in consumer purchases making them look for more comfort in the apparel they bought. This necessitated changes at fiber , weaving , sewing and washing levels to reduce the wear stress on the body.
Both these important elements – GREEN AND COMFORTABLE – combine to form our new theme for the show GREENABLE. The entire show will be designed around this theme and an exciting trend area will reflect these and others important fashion aspects of denim today.
It would be exciting to meet our exhibitors physically after a long time and we welcome the supply chain – mills, garment producers, wash houses, chemical and fiber companies, technology companies and more. Some of them include Arvind, Bhaskar, LNJ, Ginni, Hyosung, Nandan, Jeanologia (Spain) , Global Wash House , VAV, KG Denim, Spectrum , Lenzing, Oswal Denim, Jindal, Raymonds, SF Dyes , Blu Connection, Siyaram, Anubha, WEKO (Germany) , Ultra, Deridesen(Turkey) , Nandan, Kemin and many others under waiting list.
The list is long and ever increasing . Our third edition had a great presence of Indian and global companies and most of the major apparel retailers and brands from India .
An important aspect of the Indian market post covid has been the shift from unorganized towards the organized retail market. The impact of covid, taxation changes and consumer behavior have resulted in an ongoing shift towards the organized retail – which used to be less than 20% of the whole till recently. Most denim brands and retailers that we speak to have increased their volumes by large percentages in 2021 and this has resulted in most Indian garment producers expanding their productions both for local and international markets.
Post covid there has also been a change in marketing strategies of international retailers. They seem to be spreading their risk basket and especially after Bangladesh and Pakistan exporters being booked for long periods due to shifting orders from China , they are looking towards sourcing denim and other apparel from India. This will help Indian producers to export more to US and EU brands and also has encouraged these brands to visit India and also our show in June !