H & M Countrywise Sales in 2012

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Unmindful of the not so inspiring economic situation in Europe, H & M is steaming ahead with continuous growth . It is conquering new territories with stores opening in different countries at rapid pace. In 2012, it opened 304 new stores (29 more than planned)  and now totals over 2776 stores in 48 countries. The new markets it entered like Bulgaria, Latvia, Malaysia, Thailand and Mexico seem to have brought good response to the retailer. The giant retailer will be opening 325 new stores in 2013 with most aggresive expansion in China and USA. New markets like Chile, Lithuania, Serbia and Indonesia (through franchise) will be explored this year. Moreover, the retailer will try to increase its sales through an online shop in USA .

With sales  touching $21 billion in 2012 , it is the second largest apparel retailer in the world after Inditex and is on a high growth path.

In the table below, we will try to understand the main markets of H & M and and how it is faring in the older and the new markets. It would be interesting to see that German maket leads other makets  of H &M by a huge margin. US comes a distant second and other markets like UK , France, Sweden , Netherlands etc follow. It is also interesting to to see that Germany gives the highest per store sale to H &M followed by  Switzerland and Austria – all countries in very close physical proximity .

H&M Sales In Different Countries/ Store Wise Sales : 2012

Country

 

No. of
Stores
Sales in
US$ (million)
%Sales by
country
Sales per store
($ million)
GERMANY 406 4634 21.51 11.41
USA 269 1919 8.91 7.13
UNITED KINGDOM 226 1592 7.39 7.04
FRANCE 182 1525 7.08 8.38
SWEDEN 177 1258 5.84 7.11
NETHERLANDS 124 1023 4.75 8.25
SWITZERLAND 82 890 4.13 10.85
SPAIN 146 888 4.12 6.08
NORWAY 111 859 3.99 7.74
CHINA 134 827 3.84 6.17
ITALY 104 743 3.45 7.14
AUSTRIA 68 731 3.39 10.75
DENMARK 94 657 3.05 6.99
BELGIUM 70 506 2.35 7.23
CANADA 61 478 2.22 7.84
POLAND 103 450 2.09 4.37
JAPAN 22 383 1.78 17.41
FINLAND 53 371 1.72 7.00
RUSSIA 37 325 1.51 8.78
PORTUGAL 23 132 0.61 5.74
GREECE 25 128 0.59 5.12
CZECH REPUBLIC 31 117 0.54 3.77
ROMANIA 19 97 0.45 5.11
HUNGARY 26 95 0.44 3.65
CROATIA 11 93 0.43 8.45
SOUTH KOREA 11 91 0.42 8.27
IRELAND 16 88 0.41 5.50
SLOVENIA 12 74 0.34 6.17
TURKEY 11 67 0.31 6.09
SINGAPORE 2 62 0.29 31.00
LUXEMBOURG 10 57 0.26 5.70
SLOVAKIA 13 52 0.24 4.00
BULGARIA 4 18 0.08 4.50
MALAYSIA 2 13 0.06 6.50
MEXICO 1 7 0.03 7.00
LATVIA 2 5 0.02 2.50
FRANCHISE 88 293 1.36 3.33
2776 21548

For the future, US and China are getting to be important for H & M and it is targeting a number of East European nations as mentioned above. All in all, H &M looks like unstoppable at the moment and on a high growth trajectory . It is spreading its risks by being present in a large number of regions and countries and the future looks not too bleak for the retail giant.

H & M : Denimsandjeans.com

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