Cherry Blossom Meets Denim At Denimsandjeans Japan- Post Show Report

Denimsandjeans successfully launched another edition of the Japan show, timed perfectly with the blooming of the Sakura. Consequently, this year’s theme was aptly named Sakura Denim Symphony. We are pleased to share insights from our Denimsandjeans Japan show.

This two-day event featured approximately 30 exhibitors from various countries and local participants, attracting around 600 visitors from over 250 Japanese companies. The event saw participation from major brands, retailers, buying houses, traders, and manufacturers from across Japan. Notable participants included Caitac, Uniqlo, Muji, Edwin, Yagi, Lachman Exporters, Kurabo, Vintage Denim, SCI, Monura Trading, KOWA, Crystal Yi Da, Toyota Tsusho, TDesign, Baroque, Noura Trading, Sumitex International, Takenouchi Industrial Textile Corp, Marubeni Corporation, Retroactive Inc., M&R , Mac-House, Valta Design, Denham, Righton, Isko etc .

Adriano Goldschmied

This year, Denimsandjeans had the honor of hosting a distinguished guest, Mr. Adriano Goldschmied, whose presence significantly elevated the show in every aspect. Adriano Goldschmied, an Italian fashion designer specializing in denim jeans, is renowned as “the Godfather of Denim” and the originator of “premium denim.” As the founder of Diesel, he also established Replay, Gap 1969, Agolde, Goldsign, and AG Adriano Goldschmied. Currently, Goldschmied owns House of Gold, a creative textile company dedicated to introducing innovative fabrics to the market. It was an enriching experience to meet him and gain insights into the denim industry from his unique perspective.

The B2C Denim Marketplace

Denimsandjeans introduced the first Denim Marketplace in Japan, integrated with a B2B denim supply chain show. The marketplace highlighted unique and niche producers of boro, indigo, and denim, particularly boutique brands, catering to Japanese connoisseurs. The Denim Marketplace at Denimsandjeans featured exceptional boro, sashiko, and indigo denim items crafted by artisanal experts and niche brands.

Selvedge Denim Corner

Japan is the epicenter of selvedge denim, renowned for producing the most authentic selvedge denims for decades. Denimsandjeans presented a unique Selvedge Corner, featuring over 50 special selvedge denims made from fabrics sourced from Japanese and global mills. This collection was curated by the esteemed Dr. Honzawa-san, a veteran in the denim industry in Japan, known for creating numerous denim brands and his significant contributions to the field.


In addition to various activities, the event featured numerous insightful knowledge-sharing sessions led by renowned denim personalities from around the world. These sessions included:

Creativity With Tech Innovation In Denim

Presentation by Mr. Adriano Goldschmied President/Founder at House of Gold, LLC.

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Vintage & Selvedge FOREVER

Presentation by Mr. Yuzi Honzawa – Founder, Dr. Denim Honzawa

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East Meets West, A Conversation Between Bobby Tohma And Stefano Aldighieri ; Discussing Our Life In The Denim World

Presentation by Mr. Stefano Aldighieri – President, Another Deisgn Studio and Mr. Bobby Tohma
President , Amhot Holdings, LLC

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Design For Circularity: The Upcycling Solution

Presentation by Ms. Lucia Rosin – Founder , MEIDEA s.r.l.

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Revolutionizing Denim: Sustainable Washing With Hitech Innovations

Presentation by Mr. Furkan Civelek – GM Sales and Marketing, Yilmak

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Denim Design Change From The 90’s To Present

Presentation by Mr. Hiroshi Kato – Designer ,Founder, Kato brand jeans

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Tokyo Circular Smart Denim Wear

Presentation by Mr. Moto Suzuki – Co-Founder , CEO , Hap Co. Ltd. Japan

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Biologically Reduced Liquid Indigo

Seminar by Mr. Yawer Ali Shah – Co-Founder And CEO At AMA Herbal

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