Launched in 2007 COS is an abbreviation of “Collection of Style.” It is owned by fast-fashion giant H&M but operates independently. Since opening its first store in 2007 in London, COS has grown to 290 locations and 44 markets worldwide and online shopping is available in 19 of those markets. In a time of fast-fashion backlash, COS is in some way antithesis of H&M’s fast fashion as it aspires for longevity and its minimalist silhouettes and restrained color palettes. Staying power – that’s the mantra of COS- and its collections are designed keeping longevity and usability in mind. Sustainability is also one of the keywords thats in the DNA of the brand – though H&M is trying to replicate that in most of its brands.
COS has recently unveiled its new classic and sustainable range of denim workwear collection which is made from organic cotton and (as per them) without the use of Chemical pesticides.
There are no rivets used in this collection with the objective to make recycling process easier once they’ve reached the end of their useful life.
The collection includes slim, straight and wide curve workwear pieces, featuring double line stitching, patch pockets and turn-up detailing reinvent classic fits for men , however for women, it features innovative fits such as the essential tapered high-waist and mid-rise barrel leg jeans.
To celebrate and to mark the launch of this new sustainable initiative, COS had also launched a collaborative project at new Coal Drops store in London’s King’s Cross . Under this project, the idea of upcyling was widely promoted by offering an extension to the lives of visitor’s denim with the help of alternation and repair.