In this report, we have done a detailed analysis of the imports of denim jeans from Pakistan into EU over a period of 10 years from 2010 to 2020 . The detailed report shows the imports by EU over this period. Particularly interesting is the imports in 2020 compared to 2019. The same fell by over 25% – more or less as expected . . The details of the report are as below :
| PARTICULARS |
| Graph showing % share of Pakistan in total EU imports during 2010-2020 |
| Table showing total jeans imports from Pakistan during 2010-2020 |
| Graph showing total jeans imports from Pakistan during 2010-2020 |
| Table showing men’s jeans imports from Pakistan during 2010-2020 |
| Graph showing men’s jeans imports from Pakistan during 2010-2020 |
| Table showing women’s jeans imports from Pakistan during 2010-2020 |
| Graph showing women’s jeans imports from Pakistan during 2010-2020 |
1. TOTAL JEANS EXPORTED FROM PAKISTAN TO EU DURING 2010-2020
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The table shows, Pakistan has increased its share of EU imports significantly over the last 10 years. From an 11% share in 2010, it has approximately doubled to 20% in 2020 and becoming one of the largest supplier of jeans to Europe. It is also important to see that Pakistan increased its share in 2020 also when the absolute imports have fallen by over 25% . This means Pakistan did relatively better than other countries during this year.
| YEAR | QUANTITY IN MILLION PCS | PRICE IN EURO / PIECE | TOTAL EU IMPORTS(QTY) | % SHARE |
| 2010 | 53.95 | 5.68 | 505.97 | 11 |
| 2011 | 58.22 | 6.48 | 507.24 | 11 |
| 2012 | 58.67 | 6.63 | 477.66 | 12 |
| 2013 | 67.45 | 6.47 | 505.56 | 13 |
| 2014 | 86.41 | 6.64 | 533.02 | 16 |
| 2015 | 97.86 | 7.79 | 545.09 | 18 |
| 2016 | 103.63 | 7.48 | 586.79 | 18 |
| 2017 | 106.05 | 7.36 | 587.83 | 18 |
| 2018 | 106.86 | 7.04 | 619.97 | 17 |
| 2019 | 110.77 | 7.04 | 569.14 | 19 |
| 2020 | 81.08 | 6.92 | 399.6 | 20 |
| TOTAL | 930.97 | 6.98 | 5837.87 | 16 |

2. MEN’S JEANS IMPORTED TO EU
Pakistan still specializes in Men’s Jeans over women’s. Men’s jeans still forms over 60% of its exports to EU. In 2019 Pakistan exported the highest number of men’s jeans with a total volume of about 71 million pieces at an average price of EURO 7.22. Compared to 2018, 2019 exported fewer jeans, and due to pandemic in 2020, it fell drastically around 25% compared to 2019. Also on the price front, we can see that Pakistan gets a much better price than its main competitor- Bangladesh, signifying that it is able to get orders for better quality products.
| YEAR | QUANTITY IN MILLION PCS | PRICE IN EURO / PIECE |
| 2010 | 37.67 | 5.82 |
| 2011 | 40.5 | 6.71 |
| 2012 | 39.76 | 6.8 |
| 2013 | 41.21 | 6.63 |
| 2014 | 55.85 | 6.77 |
| 2015 | 65.33 | 7.93 |
| 2016 | 70.42 | 7.58 |
| 2017 | 70.13 | 7.54 |
| 2018 | 71 | 7.22 |
| 2019 | 70.7 | 7.33 |
| 2020 | 50.27 | 7.15 |
| TOTAL | 612.85 | 7.15 |

The following graph shows that the price peaked in 2015 and after that, it more or less hovered between Euro 7.00-7.60 We might likely see a rise in price in 2021.

3. WOMEN’S JEANS IMPORTED TO EU
In 2019 Pakistan imported the highest number of women’s jeans with a total volume of about 40.7 million pieces at an average price of EURO 6.54. Due to the pandemic in 2020, imports of jeans fell drastically around 25% since 2019. It is quite likely that the imports will pick up very strongly in 2021 and we might even see the figures exceeding that of 2019. Still women jeans forms about 40% of the total exports of its jeans to EU .

We can see that strangely that even the women’s jeans price peaked in 2015 and have seen a decline since.

From all the figures above, we can say that Pakistan is now one of the most important exporters of jeans to EU and has been continuously increasing its exports to EU. Its strength and resilience has been visible during 2020 , when it increased its share of exports as compared to other countries . For Europe , Pakistan is now one of the most important sourcing destinations.
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Some of our recent Special Reports :
30% fall in exports of jeans from Bangladesh to EU
Report On Mexico Denim Imports–Dec 2020 & Jan 2021
Imports of Denim Fabric In Indonesia In January & February2021

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