In this report, you’ll find a comprehensive analysis of the denim export from Vietnam to Europe over the course of a year ie from March 2022 to March 2023. We have meticulously covered various aspects, including the purchasing practices of major European brands, their engagement with Vietnamese suppliers, trade dynamics, and detailed data on quantities supplied and average prices.

One of the key highlights is that major European brands accounted for an impressive 88% of the overall denim purchased from Vietnam. Get ready to explore the ins and outs of this dynamic denim industry!

[private_special] Note: This report only reflects the shipments that were made to Europe. If any shipments were made by these brands to other destinations, they would not be covered here.

Top Brands Dominating the European Denim Purchases From Vietnam

The accompanying pie chart vividly illustrates the market shares of these top brands, highlighting their hold on the European denim industry. Discover the dominance of these renowned brands and their contribution to the denim trade between Vietnam and Europe in this insightful report.

• Levi Strauss and G-Star lead the pack, holding an impressive 32.1% and 28.5% share of denim garment purchases from Vietnam, showcasing their strong market presence. Of course Levi’s sources much more garments for their US and other markets from Vietnam, but in this report , we are just covering those that are being sent to EU only .

• H&M follows closely, capturing 7.1% of the denim market, while Kane Top and Fast Retailing secure a decent 5.1% and 5% share respectively of European denim imports from Vietnam.
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We will be focusing on this data to further analyze in details in the ensuing sections.

TOP 5 COMPANIES BUYING DENIMS

This exclusive section unveils the purchasing dynamics of renowned European brands, highlighting their quantities and average prices in sourcing denim garments.

• Levi Strauss and G-Star emerge as industry giants, securing their position as the leading buyers with quantities of 7.88 lakhs and 6.99 lakhs units of denim garments respectively. Levi’s purchased denims at an average price of 12.74 USD/meter, while G Star opted for a higher average price of 18.65 USD/meter.

• Ralph Lauren, although purchasing a smaller quantity of 0.25 lakh units, paid a higher average price of 30.91 USD/meter, showcasing their premium denim preference.

• H&M, Kane Top, and Fast Retailing cement their presence in the market with decent purchases of approximately 1.74 lakhs, 1.26 lakhs, and 1.22 lakhs quantities respectively, paying commendable average prices of 6.96 USD/meter, 1.68 USD/meter, and 9.99 USD/meter.

Recently, G Star has emerged as the leading purchaser of denim garments from European manufacturers, purchased an impressive 6.99 lakh units valued at 13.04 million USD.

GARMENT SUPPLIERS OF THESE BRANDS

In this section, we will delve into the key suppliers of the prominent retail brands, including G-Star, Levi Strauss, Fast Retailing, and H&M. Here we will discover insights into these suppliers, where we have presented data on the quantities and average prices at which they have procured denim garments, giving you a comprehensive understanding of their purchasing patterns. When we look at TCE corp, we need to understand that they are a big Korean group which also has a factory in Vietnam for fabric and garments. They themselves buy their own garments on behalf of other brands and supply to them. So in some case s it may appear that they are both buyer and supplier as well.

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