Sandeep Agarwal

This is a guest post by Stefano Aldighieri , Ex Creative Director , Levis  ElleTi laundry in San Bonifacio, Italy, held an event on June 19th to inaugurate a denim museum and showcase their gigantic reference library. A few hundred lucky…

Female Power The 2017 Golden Globe Awards witnessed a revolutionary incident. The most influential actresses in the world started a protest by wearing black.They said, “Enough, we’ll speak up,” and rose up against the sexism,…

Tom Hawthorne brings about a chronicled story on how the denim industry - specially on the washing side - changed with times.

This is a guest post by Ebru Debbag When I started working for the denim industry 26 years ago digging the 2nd hand market in the back streets of Tokyo as well as getting to Rose Bowl at 6am to line up for the rare-found was how we…

In 2015, men’s jeans and women’s jeans saw similar growth rates with 6% volume rises. The increasing number of workplaces that allow casualwear and jeans in different colours, for both men and women, contributed to their positive…

This article has been written by Begoña Garcia from Jeanologia Global Sustainability Brainbox where she speaks about the processes Jeanologia developed for reduction in water usage in the jeans washing industry.  Approximately 10 years…

Diesel’s new Ad Campaign for Spring Summer 2017 which brought romance and politics together with an intention to deliver the message of quality and humanity at last has been catching everyone’s attention . In a short film , a man tries…

The  Denim Industry of Argentina saw an another positive year in terms of business which can be observed through the recent import figures of denim for the period of Nov’15-Oct’16 . In the span of one year , the country has imported a…

This is a guest post by Stefano Aldighieri - a veteran in the denim industry . He writes about how denim has changed in the last few decades. More info about him at the end of the article.  It is hard not to get confused nowadays when…

M&J Group, internationally renowned as major player in the fashion supply chain from Bangladesh, has always believed in young talents and prized human resources as pivotal asset of the company. For this precise reason the Group decided…

Extending the concept of ‘Freedom of Movement’ to an another level ,Soorty ,a leading vertically integrated denim manufacturer from Pakistan has recently launched “Denim Active”  which blurs the borders between casual wear and…

Finally Its launched ! The most awaited smart denim jacket made by Levis in a collaboration with Google which is known as Jacquard by Google. Project Jacquard was first revealed at Google's I/O development conference in May 2016. This…