Author: Sandeep Agarwal

DSQUARED2 – Menswear Collection Autumn/Winter 2015/16

In the recently held Milan Fashion Week Dsquared â€“ the â€œBorn in Canada, living in London, made in Italyâ€Â brand brought out theirÂ Dsquared2 collections have conquered a wider audience and, owing to their natural stylistic maturity, have become more chic and sophisticated while maintaining those sexy and provocative traits so embedded in their creative roots.

For their AW15/16 collection, the brand focused on improved washes with distresses , splatters, dirty looks , scribblesÂ and patches thrown in not too overt a way. Dark and brightÂ indigos provide the right base color for the designers to play their art on the jeans !

Image courtesy : Nowfashion.com

About
Canadian twin brothers from Dsquared, Dean and Dan Caten have operated in the international fashion business since 1984. They moved to New York City in 1983 to attend the Parsonâ€™s School of Design and in 1991 came to Italy where in 1994, after many collaborations with the most important fashion houses, they had their first menâ€™s collection show, marking the first in a long succession of runway extravaganzas that were to capture the attention of journalists and buyers for their perfect combination of fashion, music and theater.The intelligent mix of irreverent Canadian wit and refined Italian tailoring, together with attention to detail are the foundation of todayâ€™s Dsquared2 philosophy, which has given life to a unique concept of alternative luxury.

January 22, 2015
Celebrity Denim Style 2014-15

Celebrities around the world drive the trends. Whether it is the boyfriend jeans, distressed , skinny, flares , athleisure, leather coated , dressed up or any other looks / styles , celebrities have been at the forefront in to adopt them and to bring them to world at large .We bring in this article the latest jeans worn by celebrities around the world . Distressed/torn/ripped jeans seem to be very popular followed by boy friend jeans (for females ) . We are bringing below the styles adopted by some famous celebrities in recent months. Get inspired by their blue jean looks !

Gwen Stefani in Retro Patchwork denim

Pixie Geldof in Trendy Denim

Christina MilianÂ In Double Denim

Selena’s Topshop Moto Ripped Jeans

South Korean Actress Lee Da-Hae

South Korean Actress Lee Da-Hae In Denim Short

Khloe Kardashian In Super Torn Jeans

Kim KardashianÂ In Torn Jeans

Kim Kardashian With Her One-Year-Old North In Ripped Denim

Kanye WestÂ In Ripped Jeans

Tulisa stepped Out In Ripped Jeans

Alessandra AmbrosioÂ In Ripped jeans

Danielle Lloyd In denim Jacket and White Skinny Jeans

Lana Del Rey In Ripped Jeans

Kate Bosworth In Denim jacket

Emma Stone In Full-On Flares

Cara DelevingneÂ Hiking In TINY denim shorts

Khloe Kardashian In Skinny Jeans

Taylor Swift And Lorde InÂ Denim Shorts

Hilary Duff InÂ Boyfriend Jeans

Miley Cyrus In Denim Shorts

Jennifer’sÂ Garner In Mother jeans

Taylor Swift Hunter Green Hudson Jeans

January 19, 2015
$1 Billion Losses |Target to shut all 133 Canadian stores and sack 17,600 employees

After only two years operating in the Canadian market, Target has announced that it is shutting up shop after enduring financial losses of almost a billion dollars a year.More than 17,600 employees will eventually lose their jobs when the U.S. discount retailer closes its 133 Canadian stores.Target Corp. Chairman and CEO Brian Cornell said on Thursday that the company didn’t see a realistic way for the chain to become profitable before at least 2021. Cornell said on Target’s corporate blog that its Canadian arm was losing money every day.

Target entered Canada in 2013. While operations there improved before the holiday season due to changes in pricing and product assortment, Target still wasn’t satisfied with its performance.Target faced problems from the get go when it entered Canada. There were costly regulations, a slow economy and increasing competition. Cornell said on the blog that when Target Canada first opened the company knew that many Canadian consumers already shopped at its U.S. stores and liked the brand.

‘But, we missed the mark from the beginning by taking on too much too fast,’ he said. Target expanded into Canada in 2013 and has been plagued by problems ever since. Canadian shoppers were greeted with empty shelves during Target’s first few weeks of operation in the Great White North as the chain couldnâ€™t keep up with demand. Shoppers also complained that prices at the big-box store were too high.

Target Corp. Chairman and CEO Brian Cornell said on Thursday that the company didn’t see a realistic way for the chain to become profitable before at least 2021

Cornell said Canadian stores struggled with inventory and pricing problems and ‘delivered an experience that didn’t meet our guests’ expectations, or our own.’

Target is , however, not the only retailer to have this experience in Canada.Â Big Lots Inc. and Best Buy Co. have shuttered stores there and Wal-Mart Stores Inc. has seen its sales in Canada weaken.Target said on Thursday that it expects about $5.4 billion in fourth-quarter losses from discontinued operations in Canada. It foresees about $275 million of losses on discontinued operations in fiscal 2015.

Target Corp. currently has 17,600 employees at its 133 Canadian stores. It has 1,801 stores in the U.S.

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January 16, 2015
James Long Patchwork Fall 2015 Menswear Lookbook | Patchworked!

James Long trained at the Royal College of Art, graduating with a Masterâ€™s degree in Menswear and Accessories. He was recently awarded the Fashion Forward Sponsorship by the British Fashion Council and is known among fashion press and buyers as â€œone of Londonâ€™s promising menswear designers.â€ His work represents a strong, directional man, incorporating elements like leather and knits in neutral colors to highlights this aesthetic.

James Long has fast become one of the most sought after design talents in London. Recently James won the Fashion Forward Award, a British Fashion Council initiative set up to promote emerging design talent and provide funding to talented British designers. It is his instantly recognizable use of leather, print and denim that is key to the James Long aesthetic. Whilst working closely with stylist Luke Day, James Long has become one of the hottest designers at London Fashion Week.

We give below some looks from his AWâ€™15 collection which extensively uses patched denim , denim leather combinations, embroideries and embellishmentsÂ and even denim+non-denim combinations. But patchwork seems to stand out as the prime theme of his collection . We have been looking at increased usage of patches by designers in bringing out that non-conformist look in their collections and which is being increasingly been taken up by brands (though at not so elaborate a scale) . Perhaps , again denim is looking for a break away from traditional looks to appeal to consumers.

January 15, 2015
Mustang AW’15 Lookbook

Bogner Jeans

MUSTANG has acquired the production and distribution franchise for Bogner Jeans, thereby reinforcing the expertise of this denim specialist from KÃ¼nzelsau in the high-price premium market. Characterised by its passion for luxurious, authentic denim looks and glamorous lifestyles and with prices in the range of Euro 150-200, the collection from Bogner Jeans is an expression of contemporary life in a dynamic world. The repertoire of styles stretches from nonchalant casuals to luxurious jeanswear with perfect fit and optimal materials.

Bottoms

The Slim Fit continues to be the dominating silhouette for women’s jeans.The Bogner Jeans Fall/Winter 2015/16 Collection presents a very versatile range of pants in a wide range of washes and prints. In addition to the classic blue jeans,additions to the collection include all-over coatings with snake print in denim look and jeans with modern color-grading effects. Gray jeans are upgraded with ornamentation, like for example metal sequins on the front pockets.New options are available with the introduction of the innovative new Italian fabrics from Candiani, which cater to the growing demand for sustainability in denim production and processing. The recently developed â€œIndigo Juiceâ€ technique represents an innovative method in this respect, achieving remarkable wash effects with minimal environmental impact thanks to easy fading indigo. New technologies have also been applied in the pants segment, like positioned laser printing or the new sweat-denim fabrics, which feature an authentic denim look. In general, very smooth and soft qualities are processed.

Tops

For the men, T-shirts and sweats are dyed in indigo, with some featuring decorative prints. The sweatshirts are given an impressing look here too, using an interesting material mix of jersey and nylon. The highlights in the shirt segment are created by denim shirts in lightweight fabrics in various washes and piquÃ©-jersey weaves in indigo and double-faced check in soft washes.

Colors & Graphics

The central color of the collection is indigo. Jeans are washed in a wide array of blue shades, but are also presented in darker black denim or varying shades of gray in this season. This color range is complemented for the tops, using rich reds and soft pastel hues like rosÃ©, powder blue and pale yellow, but also with earthy colors like khaki. Patterns, like snake and mermaid prints on pants or cloud-like and lattice prints on tops, are used throughout the entire collection.

MUSTANG Men Collection

Key Pieces

Tapered and skinny fits continue to dominate the coming MUSTANG Men winter collection as far as pants are concerned, creating a generally narrow yet casual silhouette. This seasonâ€™s ultimate key pieces consist of a small capsule collection of denims in sustainable fabrics from the Italian company Candiani. Also featuring are new worker chinos along with the innovative RealX jeans, an unusual sweat denim in surprisingly authentic washes. Slim, figure-hugging fits are similarly dominant when it comes to tops, particularly among the jackets, including the new denim jackets. The sweats and T-shirts are designed with a diagonal raglan sleeve in many guises, in combination with various indigo-inspired fabric qualities.Shirts and denim shirts in authentic heritage-look fabrics complete the key looks of the menâ€™s FW2015 collection.

Looks

This seasonâ€™s denims are cast in vivid new shades of blue, from â€œSeaportâ€ to â€œBlue Moonâ€, complemented by various nuances of petrol, black and gray. The strong emphasis on the authenticity of each treatment remains, although the washes are subtler by comparison with last spring and summer.Â Jeans with strong destroy effects make an important statement, but are only one of the collectionâ€™s fashion highlights. The recently developed â€œIndigo Juiceâ€ technique represents an innovative method in this respect, achieving remarkable wash effects with minimal environmental impact thanks to easy-fading indigo.

MUSTANG Women Collection

Key Pieces

Ultra-close-fitting skinny and jegging styles provide the key look in the coming MUSTANG women fall/winter collection. Even the boyfriend jeans are notable for their casually narrow leg silhouette, which is also echoed in a tomboy fit newly launched by the denim specialists from KÃ¼nzelsau.All slim fits are combined with oversized-look tops to balance out the proportions in fashionable style. Plain new shapes and fabulous textures are trumps among the knitwear, while T-shirts and sweats are elaborately decorated and embroidered for a bohemian look.

Looks

The denims become darker in fall and winter, with black and gray shades dominating among the pants, supplemented by delicate lilac and deep petrol shades. Destroy effects and completely clean finishes go to complete this seasonâ€™s look.The glossy leather-look denims, now with a new-style coating, are surprisingly soft and comfortable, with modern laser technology lending additional innovative finishes to the material.Nuancing wash effects and elaborate 3D treatments in black-blue and black also create exceptional optical depth.New possibilities are opened up by the newly introduced Italian fabrics from Candiani,which cater to the growing demand for sustainability in denim production and processing.

Colors & Prints

The MUSTANG Women fall/winter collection is dominated by every shade of blue,combined with subtle aqua and turquoise hues, powdery rosÃ© and gray and black. Deep claret and rich burgundy colors are also prominent, joined by a stunning petrol shade in winter.

Sansibar Denim AWâ€™15

In July the MUSTANG Group and famous Sansibar restaurant on the island of Sylt signed a licence agreement for the joint jeans collection, Sansibar Denim. Two months later, MUSTANG presented the first high-end vintage washes produced completely water-free, which are made by using special treatments by hand. This totally new procedure was developed by MUSTANG and is called “Waterfree”.

Looks

For Fall / Winter 2015/16 Zanzibar Denim relies on the usual Tapered Styles and Skinny-Silhouettes .
The price ranges betweenÂ â‚¬ 169.95 andÂ â‚¬ 200.

Womenâ€™s Sansibar Denim Awâ€™15

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January 8, 2015

3rd Denimsandjeans Bangladesh Show | 1st and 2nd March 2015

The third edition of the Denimsandjeans Bangladesh show shallÂ be held on 1st and 2nd Marchâ€™15 at Dhaka. After the successful two editions last year, the third edition again hopes to bring the global denim fraternity to come together at the most promising denim sourcing destination â€“ Bangladesh .

The second edition in Octâ€™14 saw some cool companies participating and displaying their denim / non-denim and related products in the supply chain from around the world.Â The exhibitors had some great reviews about the show.Â We are giving below some of them:

Pervheiz â€“ Hameem , Bangladesh â€“ says

â€œ..Show has grown by leaps and bounds. I was here in previous season also, but I feel its definitely increase people are walking in. Its all about adding value, kind of people are walking in are tremendous people. These are people we are working on a regular basis. So its a excellent opportunity for us to present garments. In one single day i meet entire no of people otherwise it take entire year to meet. I met them in two days. It was excellent platform for us. All the best i hopes we have shows again and againâ€¦â€

Shamin â€“ Arvind, India -Â says

â€œ..Great, very good show. Its new platform for denim people. Its great event…â€

S.K Sharif â€“ Pacific Denim, Bangladesh-says

â€œ.That was a fantastic show and I should say something special. Customers response is high as you can see we can not sit for whole day and last time also.Â I thank you for such a nice event..â€

Amit Miglani , Oswal Denim ,India-says

â€œWe have very good response. We have new clients also even old clients also very excited about the show and collectionâ€¦â€

Wayne, Imran – Artistic Fabric Mill- Pakistanâ€“ say

â€œ Better than expected. It was very interesting and we have some very good customers and they have great interests in our fabrics. Its been a great show. We have some new markets, new buyers are coming in. Its very exciting thats exactly we are looking in for paticipating in this show, so we can expand our portfolio of customersâ€¦â€

Mujib â€“ Prosperity Denim,China â€“ says

â€œ..Excellent and I give special thanks from Prosperity. Your overall whole organization is excellent. In Denimsandjeans show prosperity will be thereâ€¦â€

Prabir Bandhopadyay â€“ LNJ Denim, India-says

â€œ..Excellent ,we got a good platform. We meet so many our present and new customers. We hope after attending these fairs our business will increaseâ€¦â€

Farrukh â€“ Artistic Milliners, Pakistan â€“ says

Very good!.Â All the customers came from the local industry we were missing. Most of the times we go to Europe to directly meet with the customers but not with the vendors in the Bangladesh because 80 percent of textile garments are exporting from Bangladesh. So we were thinking to come and go to every place but due to shortage of time we can not go everywhere but due to this show every person is coming here so we feel very good with this show.

Abdlekader Amouche â€“ Vicunha, Brazil â€“ says

â€œ..We got great response from the clients we already knows but Its very encouraging to push even more here from this country take advantage of capacity of denim consumption. Its great thing to be here and we will back next year for sureâ€¦â€

Rashid Iqbal â€“ Naveena Denim Ltd, Pakistan– says

â€œ The show is very good. Its very interesting. Its outstanding beyond expectations and we wish you good luck. Its really nice to be here and we look forward to participate in your upcoming fairsâ€¦â€

Abdel Khaleque Kazi â€“ Indigo, Pakistan â€“ says

â€œ..Its going up every day. We hope third one is even betterâ€¦.â€

Manish Khanna â€“ Envoy , Bangladesh â€“ says

â€œ..It was a wonderful experience. I think last show itselfÂ was great and this been a continuation to it. Peopleâ€™s expectation were higher and I believe you have been lived up to the expectationsâ€¦â€

Md Fazle Rabbi â€“Vav technology , Germany â€“ says

â€œ..It was very nice. Lots of customers, buying houses and othersÂ are visiting the show. Really we are very much impressed. We thank you. All our team is very very happyâ€¦â€

Ahsan Zia â€“ Siddiqsons , Pakistan â€“ says

â€œ..Show was perfectly great. Participating in this show made us face to face contacts with customers and buyers and it will help us to forge the business and these type of events are great place for networking and we looking forward to participate again in this . Thanks to you for organizing such a wonderful event that is really help us to forgeÂ our business in Dhaka Bangladesh

We cannot cover all the comments here but can be seen online in videos here â€“ link below:

The invite only show had some of the great buyers and visitors from Bangladesh and around the world . With over 460 companies visiting the show and over 1450 visitors attending , the show had the right mix of Top Executives of retailers and brands, country managers of important buying houses , designers, buyers, sourcing heads, merchandisers and other relevant people in the buying area to give our exhibitors the right exposure to their company and products. Some of the companies which visited the show included major retailers and buyers from around the world many of whom travelled from Europe, Russia, Hong Kong, US , Turkey , India , China etc to attend the show
C&A , Carrefour , Coolcat , Celio , Charles Voegele , Cortefiel , Debenhams , Dewhirst ,El Corte Ingles ,El Corte Ingles , Esprit , Gloria jeans , Grouppo Coin , H&M , HEMA , Hermes , OTTO , Oâ€™stin, Inditex , Kappahl , Kmart , LCWaikiki(Tema) , Levi Strauss & Co , Li & Fung , Lindex, Marks & Spencer , Mondial , New Times , Next , Perry Ellis , PVH , Redpoint , S. Oliver , Sainsbury`s , Target , Tesco , Tom Tailor , UNIQLO , VF , Wal-Mart
The above do not include the names of a large number of factories and buying houses in Bangladesh who participated enthusiastically in the show . Some of them were Ananta Group, Asmara, C.I Intl., Comtextile, Dekko Group, Fx Import, Gina Tricot, Indesore, Standard Group , Misami- Bitopi, Regency, Shanta Denims, Sterling Group, Tex Design, Tusuka and many many other important companies working in denim and related products.

For our third edition, look forward to some interesting seminars, events, talks , trends and just more denim !!

January 5, 2015

Faustine Steinmetz Spring Summer 2015 LookbooK

A new designer – Faustine Steinmetz – creates all fabrics by hand woven process using traditional handlooms in their East London studio. Not only that , they spin, dye and weave allÂ their fabrics. Iconic pieces are reproduced and all by hand!.

Each fabric is solely hand woven by one person using one of their traditional handlooms.Each piece is meticulously made by hand, with some pieces taking over a week to weave.

Faustine has quickly built a reputationÂ for hand woven pieces but for SS15 itâ€™s her thought out take on how a girl should be wearing jeans thatâ€™s really drawing attention.

How it is done ..

All the yarns are made from recycled denim . The designer unravels all theÂ old denim and turns them into yarnsÂ and used traditional pleating and hand stitching techniques for making the jeans.Faustine, who is a Central Saint Martins graudate,Â also teamed up with jewellery label Niomo for artisinal extras to the collection. The fabrics are unique and undenim like except that they use indigo. Jeans and jackets appear in distressed frays of indigo webs, 3D puckering effects and twisted and turned and web like structures renders many fabrics being see- through hanging structures.

For most denim lovers, the looks might be totally out of blue and unexepected , but that is where the fun lies !

January 3, 2015
Phablet Fashion | Bigger Pockets Coming For Jeans For iPhone 6 Plus?
Jeans originated as workwear and over its long journey have transformed into a fashion wear as well . However, the roots of a utilitarian apparel holds biggest attraction for the jeans lovers . One of the major factors for the success of jeans has been its high level of adaptability to changing life styles of the people around the world. We have seen jeans change from a rough and tough work wear to a fashion wear and now turning into an active wear. These mutations continue and jeans continue to evolve to suit the demands of the consumers.

So what happens if Phablets â€“ the large sized phones(phone+tablets) – gain popularity with consumers around the world. Whether it is 5.5 inch iPhone 6 plus or Samsung Note 4 or many other similar smart phones become popular around the world . How will the consumers be able to carry these instruments ? Will they want their jeans pockets to be large enough to hold them ? Or will the consumers adapt themselves to hold the phablets in their hands without desiring a change in their jeans design . This question is specially important for skinny jeans for women andÂ men. The iphone 6 plus are already becoming a victim to #bendgate â€“ bending of the phone in jeans pockets !

Will the designers of denim brands look at options of changing their pocket designs to make space for these monster phones.Â A number of brands spoke to different media sites to give their views .

Uniqlo recently told Quartz :

“We are having conversations currently with the product development team regarding technology overall, and how our clothes can provide compatibility from a user perspective. Jean pockets is one of those conversations.â€

Mashable also heard back from five fashion brands, looking at re-engineering their pants around bigger tech. Though the brands are non-committal , but the question is already under their design discussions:
- American Eagle: “Currently our men’s pockets already accommodate the larger phones including the iPhone 6 [and 6 Plus]. Women’s is still being evaluated.”
- L.L Bean: “Within certain product lines, such as our men’s active apparel for instance, (specifically cargo/utility style pants that have side pockets that are natural spots to carry phones), we do use iPhones and Samsung phones in our fit sessions to ensure that the pockets are large enough to accommodate these larger phones. The iPhone 6 would fit in the pockets now.”
- J.Crew: “Throughout the design process, we try to consider every aspect of the way our customers live their lives, and changing mobile technology is no exception. We think about all of these details – whether it’s introducing new tech accessories for the new iPhone 6 – or special interior pockets to carry the various generations of iPads or tablets.”
- Lee Jeans designer, Whitney Neary, says her company started discussing pocket size as soon as the iPhone 6 Plus debuted: “Itâ€™s something that we always are considering, in terms of the functionality of our garments. Of course, weâ€™re always going to make sure that weâ€™re going for something thatâ€™s flattering for the consumer…but weâ€™re always thinking about how she wears the garment, what occasion sheâ€™s wearing the jeans for and what she needs to just make them work for her everyday life.â€
- Levi’s:Â Head of Global design Jonathan Cheung says “Without being iPhone 6-specific, our mantra, like [Steve Jobs’], will always be to design products that make people’s lives a little better.”
Though we do not see any major immediate effects on the designs of jeans by major brands, but the brands are already watching closely at what consumers are looking for in their jeans related to these smart phones. And we can probably look for some design customizations in some of these brands as the phablets become more popular. !

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December 27, 2014
Merry Christmas And A Happy New Year 2015

We take this opportunity to wish all our readers, friends, visitors, associates, partners and all others a VERY HAPPY CHRISTMAS and Best wishes for A HAPPY NEW YEAR 2015. May you have a year full of Health, Happiness, Prosperity and Peace and may God shower his blessings on all of you! .

psst – may I add for the denim aficionadosÂ that may we see more of denim innovation inÂ 2015 !!!!!

December 25, 2014
Arvind Denim SS`16 Collection

Arvind DenimÂ launched their SSâ€™16 collection at Denim by PV , Barcelona , bringing some interesting products from their stable. Their product development team shared with us the details of their latest SSâ€™16 collection. We bring below some of the information on the new collection shared with us.

Performance Stretches

Womenâ€™s power stretches for high performance andÂ comfort made in dual-core Dynamo Denim and dual-FxÂ® technology by LycraÂ® brand. Denim fabrics with dual-FXÂ® technology by LYCRAÂ® brand have high stretchability but have a high degree of dimensional stability so that jeans retain their shape and fit over time. These super-stretch jeans are supposed to provideÂ comfortable and free-movement and yet have the look and feel of natural denim.

Soft & Easy Stretches

These include aÂ brew of both basic core and easy soft-stretch denims. They are hard wearing and make a great durable pair of denims to stay for long. Classic yet trendy they are now being offered in all new rousing textures, shades, wash-down casts and weights.

Mutant Jeans

A combination of construction methods to achieve a denim effect using dobby structures. Almost identical to woven denim in terms of appearance, it has the desirable comfort properties of natural stretch and air permeability.

Menâ€™s Classics

Stretch denims with improvedÂ recovery and with property to retainÂ the look of non-stretch rigid denim . This is a product with a poly-spandex and cotton combination with clear twills giving a clear texture and can be stoned, bleached or distressed.

Neo Denim

The deep dark denims about which the PD team at Arvind saysÂ :

â€œâ€¦These areÂ real dark blue denim that hides a lot more below the surface to be discovered and excite you! An answer to a true denim fanâ€™s desire. Truly deep dark blue denims which wash down gradually offering great contrasts at every level giving jeans a luxurious and super rich look. Jacquards, prints, soft stretches, core, neo dying here sets a new character for all…â€

Linen Denim

Linen Denim is made out of non-elastic flax yarn and is synonymous to its properties of exceptional comfort, luxury, durability and its unique cooling attribute in hot and humid weather. It can be identified with a high natural luster and a thick and thin character with a crisp and textured feel to it.

Denim Gabardine

CLean and subtle, this is theÂ category of productsÂ for a tailored look.
The Arvind team feels that “:

â€œ It is the most premium category of fabrics with fine slubs giving a clean and bespoke look. Constructed in mid to heavy weights this category of denim offers highly durable, rich in color and lustrous denims.â€

Boomerang Denim

It is high-stretch denim with extra softness andÂ shape retention quality. This denim savors slim body curving silhouette with perfection making it easily one of the hottest denim trends on todayâ€™s denim landscape. The significant snapback and extra pliability makes it bounce back to its shape after every wear making it a perfect choice for super skinny jeans; hence fulfilling the desire for comfort and fit paired with fashion trend.

Spice Denim

As per Arvind team, Spice Denim has intelligence built into the fabric that gives it the property to be dyed in garment form. It dyes to a natural texture of denim in an eco-friendly process. Spice gives denim a newer dimension making it capable to be seasonally played and experimented with, in terms of colors, textures and wash downs. The weft is not dyed and the surface gets wash dimensions like denim.

Denim Shirts

Deep dyed andÂ light-weight denims for shirtings and other tops.Â In Over-dyed, Neo or Chambray versions to enable multiple washed looks .

Neo Bubble ultra light denims

For these light weight denims, meant for ladies dresses and tops , Arvind team enthusiastically mentions:

â€œFeathery and airy, light-weight Denims for women’s tops, dresses and menâ€™s summer shirts. This is a collection of young statement dobbies and prints on Ultra-Light Neo Denims. Stories are created with alluringly exotic inspirations for Spring/Summer 2016. Bohemian, grungy yet feminine, it celebrates summer with vintage floral prints and patterns with a vibrant color palette ..â€

December 24, 2014
Guess & Orta Unite Fashion With Denim Technology To Create `Guess Power Curvy`

As comfort , softness and flexibility become increasingly important for female customers, GUESS andÂ ORTA Anadolu (Turkey)Â andÂ have come together in order to create jeans that targets to offerÂ comfort and flexibilityÂ to female customers and keep them happy !.Â GUESS POWER CURVY – Created from ORTA FITSWELLâ€™s 7845 and 8000,Â would like to be aÂ second skin for the females with an excellent recovery performance including no bagging out and hold their shape all day long, retaining a super slimming effect.

Today, female consumers are demanding jeans that offer comfort and protection. They want their jeans to provide flexibility, moving with their body in perfect harmony. They are looking for jeans which keep them looking great throughout the day, despite the pressures of their routine. ORTA and GUESS have come together to cater to such demand of the female consumers. This is also a sign of fabric manufacturers and brands coming together to co-brand a technologically savvy product and appeal to the consumers.

A Silky soft tencel/polyester blend fabric made by Orta and supported with their AlchemyOneÂ® finish, creates a soft and luxurious touch.

Both theÂ companies are gung ho about this new jeans collection and say :

â€œGUESS POWER CURVY Jeans are an absolute must for women on the go, beautifully tailored, good to your skin and luxurious inside and out. They perform well all day long, from your early morning business meeting, to the time when you kick them off to go to bed at night.â€

GUESS POWER CURVY is available in all GUESS stores in Europe, online at guess.eu, some selected department stores and multi brand stores .

Main Spring

Pre Spring

December 22, 2014
Adriano Goldschmied Works To Create Revolutionary Denim- An Interview

Adriano Goldschmied needs to introduction. Often referred to as â€˜Godfather of Denimâ€™ he is revered by denim community worldwide . With a career in denim spanning over 35 years, Goldschmied took jeans from work wear and made them fashionable. He is the founder of iconic brand Diesels , AG, Goldsign etc and played important role in development of a large number of important brands like Replay, Goldie, Evisu etc. He has never rested on his laurels and has made continuous efforts to bring the denim industry to the next level . Lately he has been working on a new stretch fabric which he feels will turn the fortunes of the denim industry. The â€˜Active Denimâ€™ fabric which he feels is revolutionary , is made by blending cotton, nylon and polyester and is already being taken up by some important denim brands. We got the opportunity to interact with the legend and to ask him more about how the active wear segment is affecting the denim industry and how his new development is industryâ€™s answer to this segmentâ€™s onslaught on the denim market, besides his views on general movements in the industry.

Why is active wear as a segment getting more important from denim perspective?.

There is an important change of life style. In the past the active wear was mostly limited to people making sport, today is expanding to people that do not, and they just feel more comfortable and they like to be ideally more close to a look that is more healthy and active. They have been jeans "aficionados" .

Yoga pants seem to be highly popular . Are they taking share away from the denim market ?

They are, and they definitely are taking space and consumers from the denim brands. But it is not only about this, the yoga pants are just the top of a big iceberg. In my opinion the market in general, including denim, is going in a direction that is not the traditional one where we been working for decades. Consumers are going into new fabrications that are much more comfortable also in the classic five pocket. The knit denim, the real one, made with the circular machines, is substtituting the woven denim including the fake knit woven that has stretchability only in one way. We will see in those fabric not only yoga leggings but also training pants, boyfriend jeans and classic five pockets.

You have been working on creating new game changing stretch fabrics made with blended cotton, nylon and polyester which have been creating ripples in the denim market. Pl tell us know more about these fabrics. How do you think they will help denim industry to grow further.

As you probably know in the past I been working a lot in fabric innovations, bringing stretch abilities never seen before and mixing fiber and making blends in order to make the jean more comfortable. I arrived to a point when I developed the two way stretch that I understood that it was the right time to invent something totally new. This was not an evolution but a revolution. I started thinking that people love the indigo but there was a need of new constructions. So,now bringing the circular machines in the denim world we change completely the industry. I been working in a new generation of fabrics that all the time are stretch at 360 degrees. Basically I been working in two directions in the same family of products. I take the indigo ropes and instead going to the looms I use the circular machines. The first family is with a very high stretch performance as i mix the cotton indigo yarns with nylons or polyesters creating a product that is in between a denim and a performance fabric for the more active design The second direction is still with the indigo yarn but developed in more stable knits that can substitute the classic denim in more traditional fits.
I strongly believe that the denim industry survives all the time because we bring innovation that is keeping the attention and the interest of consumers. In this case this revolution will be probably bloody but very beneficial..

Are these knit denims dimensionally stable and are these products tested by brands? What kind of fibers have been used in such fabrics..

Most of them are on a poly base in the back that is giving a lot of stability. They are in development at many brands and they will be in the market in January. In general they are 60% indigo yarn, 30% Poly or Nylon and 10% Spandax.

Do you think this direction could take a sizeable portion of denim market in coming times ?

It is very early to forecast the size of this business, for sure we need to have a test in the market but I feel it will be really big. This is a product that can be very important and be used from denim brands but also for sport brands. In addition we don`t have to forget that making a legging is much cheaper then making a Jean. So for sure they will be an opening price that naturally will generate a serious volume. What I have in my mind is that in the future could be 30% of the women denim business.

You are often referred to as ‘Godfather of Denim’. What do you think about the broad directions the industry seems to be taking.

I don`t care about how they call me.. What I care is about bringing more interest and business to our industry. I feel that this new direction will add a lot to our segment. We don`t have to forget that today we are under "attack" from the sport giants and new sport brands and I feel that is crucial to have anadequate answer and get back our market.

Eco Sustainability – it seems to be becoming a buzzword in denim . Though brands/retailers like Levi’s ,M&S and H&M are taking it seriously still a very small portion of world denim is eco friendly. Do you think we might reach a stage in next few years where a small % of total denim would be eco sustainable making a visible impact on the environment..

Regarding eco sustainability, we started small and it will be big as long we all understand that it is not just a marketing tool but a practice that we use every day in everything we do. It is our next big challenge and we need to be winners.

December 17, 2014