Denimandjeans | Global Trends, News and Reports | Worldwide

Author: Sandeep Agarwal

  • Denim Updates On Instagram | Week 49 , 2018

    Denim Updates On Instagram | Week 49 , 2018

    This is the new weekly segment by Denimsandjeans.com where we are going to bring the latest Instagram updates from some leading denim creators for our readers. Its fun to check out what these denim pros are upto with their latest creations and activities instwhich they share on Insta . Have fun and let us know if you find it useful . (this mail will not be visible fully in email. pl click here to see it . )

    LEVIS

    Last month Levis hung out at Milk Studios in NYC for Social Studies Newyork. The 3-day education and pop-up experience celebrated the ethos of New York City through curated workshops. Here’s a little recap of the amazing Levi’s® customization that happened.

    https://www.instagram.com/p/Bq8cH2bgqk9/

     

    G Star Raw

    G Star Raw has shared images from the latest collection – TAPED DENIM which is made from the sustainable denim fabrics -Certified by (TM) Gold – cradle to cradle

    https://www.instagram.com/p/Bq5A-9djPpJ/

    https://www.instagram.com/p/Bq2nHtBBwFX/

    https://www.instagram.com/p/Bqz3ZUrDMtz/

    7 For All Mankind

    https://www.instagram.com/p/Bq8MrwhBVXe/

    GUESS

    https://www.instagram.com/p/Bq2uuxfHGlI/

    AG Jeans

    Holiday 2018 Collection By AG Jeans

    https://www.instagram.com/p/Bq5haLJg2Ob/

    Lee Jeans

    https://www.instagram.com/p/Bq-OmXeFRt8/

    Kapita Global

    Kountry Boro Puzzle Calendar

    https://www.instagram.com/p/Bq_IsIPATvo/

    FDMTL

    https://www.instagram.com/p/Bpq45KqgF4J/

     

    Last but not the least, check out the updates on our Instagram page

    https://www.instagram.com/denimsandjeans/

     

  • Kontoor Brands Inc Is The New Jeans Spinoff Company Of VF

    Kontoor Brands Inc Is The New Jeans Spinoff Company Of VF

    KONTOOR BRANDS–VF’s DENIM SPINOFF | Denimsandjeans

    VF Corporation – the well known American worldwide apparel and footwear company founded in 1899 and headquartered in Greensboro, North Carolina – has more than 30 brands in four categories: Outdoor, Active, Work and Jeans . It has diverse  diverse portfolio including Vans, The North Face, Timberland, Wrangler and Lee. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders.
    VF corporation had announced a couple of months back  that they are forming a separate company for its jeanswear brand . Now the name is out and its been branded as KONTOOR BRANDS INC.

    Scott Baxter, VF Americas West group president, will become CEO of Kontoor Brands.

    KONTOOR BRANDS–VF’s DENIM SPINOFF | Denimsandjeans

    Scott Baxter, CEO of upcoming  Kontoor Brands, said

    “In choosing a name for the new company, it was important for us to select something that serves as an umbrella for our iconic Jeanswear brands and provides us with the opportunity to advance our portfolio in the future,” adding the statement . The selected name was inspired by the idea of a perfect fit, which speaks to the rich legacy and storied history of our brands. This name establishes a strong foundation for our future growth as a global leader in the denim and apparel categories, and I’m excited about the opportunities that lie ahead for Kontoor Brands as an independent, publicly traded company.”

    This is an exciting next step in our work to establish our Jeanswear organization as an independent, publicly traded company. Kontoor Brands – a creative variation of the word ‘contour’ – is a compelling company name that will preserve each brand’s unique identity while also providing the opportunity to evolve the company in the years ahead,” said the VF’s president and CEO, Steve Rendle.

    In the past year, the company bought Dickies parent Williamson-Dickie Mfg. Co. as well as Icebreaker and Altra. VF revealed that the brand is launched to expand the growth in new and different categories. The luxury fashion houses are taking up these vague names lately  like Capri Holdings Ltd. which was known as Michael Kors and Tapestry Inc. formerly  Coach which are much less identifiable but yet innovative in their own ways. Kontoor includes Wrangler, Lee, Rock & Republic brands and VF Outlet business. VF will relocate its headquarters from Greensboro to Denver, Colorado in 2019. However, Kontoor brands will remain in Greensboro. The separation is expected to be completed in mid, 2019 , subject to the approval of VF’s Board of directors customary regulatory approvals, and tax and legal consideration. The new company is expected to touch heights in the jeanswear business with more than 20000 employees – assuming that VF wants to remain in the jeans business !

    Wrangler Jeans

    KONTOOR BRANDS–VF’s DENIM SPINOFF | Denimsandjeans

    LEE Jeans

    KONTOOR BRANDS–VF’s DENIM SPINOFF

  • DNA Molecular Tagging to Authenticate Denim | Interview

    DNA Molecular Tagging to Authenticate Denim | Interview

    Results of a new study published in the September/October 2018 issue of the AATCC Review confirmed that DNA molecular tagging is an effective tool to authenticate denim and maintains its integrity even after exposed to the rigors of bleaching and abrasion.The study was conducted by: Applied DNA Sciences, Inc, and the Fashion Institute of Technology(FIT). It was published in the AATCC Review, a highly regarded publication of the American Association of Textile Chemists and Colors.

    DNA Molecular Tagging to Authenticate Denim | Interview

    At the FIT labs in New York, denim swatches were treated with unique DNA molecular tags produced by Applied DNA, then subjected to stone and bleach washings. The samples were then analyzed at Applied DNA’s laboratories in Stony Brook, where it was proven that the DNA tags remained intact and suitable for high quality forensic scale analysis. Based on the observed stability, DNA tags of this kind may soon be ready for testing at a full manufacturing facility to verify the authenticity of the finished denim garment.

    Applied DNA has developed a technology to produce small DNA fragments or identifiers on an industrial scale. Purified enzymes are used to manufacture DNA fragments, each one containing enough information to be used as a DNA-bead or “molecular bar code,” much like an ordinary ink bar code on a label. DNA tags are applied during the cotton ginning phase, enabling the fiber to be tracked and authenticated throughout the entire supply chain.

    DNA Molecular Tagging to Authenticate Denim | Interview

    There has been a lack of commercially available test methods to determine where denim fibers were grown. This is a concern to manufacturers, as global counterfeiting continues to escalate – rising from USD $1.2 trillion in 2017 to an anticipated USD $1.82 trillion by 2020 (Global Brand Counterfeiting Report 2018). The denim authentication problem is significant since most American cotton, including Upland cotton used to produce denim, is shipped overseas and combined with other cotton where it can lose its identity.

    Ms MeiLin Wan - Vice President, Textiles, Applied DNA Sciences Denimsandjeans spoke to Ms MeiLin Wan – Vice President, Textiles, Applied DNA Sciences to get more details on this innovation and to understand how it can help the industry.


    1 Congratulations on a ground breaking research on DNA tagging of cotton fibers. How did this research originate and with what purpose .

    Before we began offering our technology to authenticate textiles, we set out to prove the DNA would survive aggressive solvent washes in currency.  As you know, US currency is made out of cotton and linen. When money is stolen from a bank machine (ATM) or cash in transit box, there is a permanent ink stain that decorates all the cash. We developed unique DNA tags in these inks. When the currency is stolen and the ink is applied onto the cash, we are able to show the date, time, and place of the crime and can then link it to the criminal when the money is recovered.  Even after attempts to remove DNA from ink stained bank notes using chemicals and solvents (independent lab tested), we are still able to authenticate the DNA from the currency. This gave us confidence to pursue DNA in cotton and show how DNA can persist from fiber all the way to fabric.

    DNA tags with proven forensic DNA analysis provides an invaluable tool not just for linking crimes to criminals but also linking cotton growers to consumers by ensuring that the original cotton fiber also has identity with a known date, time and place assigned to it when we tag the cotton at the gin location anywhere in the world. Without DNA tagging you do not know precisely where the cotton comes from. Traceability with DNA is the key.


    2 Denim was selected because of rigorous processes it goes through till final finishing. Did all the tags survive this finishing process.

    Yes, the DNA survived all the finishing processes. This is what makes the DNA system the most robust for traceability because of its ability to withstand chemical washes.

    3 There is lot of mixing of cotton of different origin in the mills. How will tagging solve that problem?

    We can detect blending in samples as we know what we have tagged. We also have a method to determine quantitatively the percentage of Pima cotton vs Non Pima (Upland) cotton in a blended sample.

    4 Will DNA tagging contribute to sustainability goals of different brands and retailers?

    Yes, we believe DNA track and trace solutions help brands and retailers accomplish their sustainability goals by providing PROOF that the claims they are making are backed up with forensically derived data and facts that will hold up as forensic evidence in court.


    5 Do you see in near future a global authority which is entrusted with tagging all origins of cotton?

    In our opinion, the idea that there is a single global authority to manage global supply chains is unsustainable and unrealistic. This is because it relies on the assumption that the “global authority” has control over each of the steps of the supply chain which is not how supply chains operate. In fact, it starts and ends with each of the parties in the supply — from the raw material supplier to spinner, weaver, cut and sew, trim suppliers all the way to brands and retailers. If everyone works together in an integrated supply chain where the raw material is verified at every step of the supply chain, everyone wins.Tagging will be done at ginners’ end . Already Over 200 million lbs of cotton have been tagged in US and Australia at gins.

    DNA Molecular Tagging to Authenticate Denim | Interview

    Denimsandjeans Vietnam | 4th Edition

  • COATS – Sustainability Efforts By The Exhibitors Of Denimsandjeans | Part VI

    COATS – Sustainability Efforts By The Exhibitors Of Denimsandjeans | Part VI

    Continuing our series of articles on sustainability efforts by our exhibitors, we are bringing the sixth in the series . In this report , we are covering Madura Coats  from India showcasing their efforts towards the same.

    Coats, a global manufacturer of thread, zips, trims, and interlinings has been working to limit their impact on the environment for years. According to Coats ,

    “They have been matching, and in most cases surpassing, the requirements for global effluent emission standards while encouraging their suppliers to do the same are just a couple of ways the company strives to improve their ecological performance. Reducing and re-using materials wherever possible in the production process is also a major focus for Coats, especially when it comes to water.”

    Unmanaged water scarcity can threaten ecosystems and communities, representing a material risk to the business if consumption is higher than the local supply. Coats claims that since 2013, Coats’ Vietnam facility has installed programmes to locate and fix any significant leaks in their system and updated dye machines to conserve water, cutting their original annual usage down by enough to fill 22 Olympic size pools. More recently, the Coats team in Honduras opened a new wastewater treatment plant this March to purify water used in manufacturing.

    COATS – Sustainability Efforts By The Exhibitors Of Denimsandjeans | Part V

    The company believes that ,a growing emphasis on sustainability in consumer buying decisions is encouraging brands to release eco-friendly products at a variety of price ranges. Technological advancements in the apparel industry give companies more options to meet the demand for forward-thinking fashion, even if garments are not one hundred percent recycled. Customers have a more transparent view of how their clothes are made, and brands are better able to source and evaluate suppliers.

    Coats has made some significant strides independently and in collaboration with established retailers to develop products that can be reused, work in concert with new sustainable finishing techniques, and are completely recycled as part of their environmental initiative.  Coats has made following claims in the direction of SUSTAINBILITY :

    WASTE NOT , WANT NOT

    A report released by the Ellen MacArthur Foundation last year indicates that less than one percent of material used to produce clothing is recycled into new garments, creating a loss of over one hundred billion USD of materials each year. In conjunction with a major international retailer to create circular fashion products, Coats ensured two of their most popular thread brands would be up to the task.Coats Dymax and Coats Epic are compliant by the Cradle to Cradle Products Innovation Institute standards for use in recyclable and reusable apparel.

    A LASER FOCUS ON DENIM

    Around six billion units of jeans are made annually, using the equivalent of two years of human consumption of water in Paris and electricity in Nepal, as well as 720,000 tons of chemicals according to Fibre2fashion. Thankfully, companies are adapting their methods to reduce water and chemicals in the production process.Laser technology is another name for sustainable finishing in the denim wash sector, allowing manufacturers to create popular distressed styles, patterns, and even images on fabric. It yields impressive environmental and worker safety benefits, as well as increasing efficiency, but requires different threads than used in chemical washes.

    Through extensive testing with denim brands using laser technology, technical solution experts developed threads that are able resist melting in high temperatures: Coats Dual Duty, Coats Dual Duty Supercotton, and Coats Tre Cerchi.

    COATS – Sustainability Efforts By The Exhibitors Of Denimsandjeans | Part V

    FROM TRASH TO TREASURE

    As eco-friendly fashion trends rise, some designers want every aspect of their garments to be sustainably sourced—down to every stitch. While fabrics made from recycled polyester have been used widely apparel for some time, thread made from repurposed plastic is just starting to come onto the market.

    Currently, Coats’ EcoVerde products are the only globally available, one hundred percent recycled line of premium sewing threads on the market that offers the same level of proven performance as the industry’s leading non-recycled threads. Available in both Epic EcoVerde and Gramax EcoVerde, it is made from 100% post-consumer plastic (PET) bottle flakes for use in any type of garment.

    COATS – Sustainability Efforts By The Exhibitors Of Denimsandjeans | Part V

    Thanks Coats for your efforts towards sustainability !

    The next article in this series would be published soon !

    Denimsandjeans Vietnam | 4th Edition

  • EU Exports Of Denim Fabric To Tunisia and Morocco: A Study For 2015-2018

    EU Exports Of Denim Fabric To Tunisia and Morocco: A Study For 2015-2018

    The Africa’s most prominent countries , Morocco and Tunisia are great exporters of denim apparel to EU due to their duty free status . For most of their production, they also import denim fabrics to convert them into garments. The EUR2 certificate enables reimport of finished garments at zero duty and hence the garmenting in , specially , these two countries has been sustaining. Of course some locally produced fabrics are also used for garments . Besides , non EU imports of fabrics is also done but the exports of garments made from those fabrics does not entitle the exporters to duty free status in EU. An analysis of the denim fabrics imported from EU into these two countries will give us an idea as to how these countries are manufacturing and re-exporting garments made from these fabrics.

    In this report , we have

    • Analysed the Denim Fabric Exports along with average price and growth of EU towards Morocco and Tunisia for 2015-18 ( September’18)

    • Comprehensive analysis of growth in the exports to the two countries along with the changes in the average price.

    Table Of Contents
    1. Table Showing Exports of Denim Fabric(Million Sq. Metres) along with Average Price(Euro/Sq. Mtrs.) To Morocco From 2015 to September 2018 By EU
    2. Graph Showing Exports Of Denim Fabric To Morocco From 2015 To September 2018 by EU
    3. Graph Showing Average Price Of Exports Of Denim Fabric To Morocco From 2015 To September 2018 by EU
    4. Table Showing Exports of Denim Fabric(Million Sq. Metres) along with Average Price(Euro/Sq. Mtrs.) To Tunisia From 2015 to September 2018 By EU
    5. Graph Showing Exports Of Denim Fabric To Tunisia From 2015 To September 2018 by EU
    6. Graph Showing Average Price Of Exports Of Denim Fabric To Tunisia From 2015 To September 2018 by EU
    7. Comparison of Exports Made By EU To Morocco and Tunisia
    8. Comparison of Average Price Made By EU To Morocco and Tunisia
    9. Growth In Export From 2015 To 2018

    [private_special]

    1. Denim Fabric Export By EU To Morocco | 2015-2018

    Morocco imported more than 5 million sq mtrs of denim in 2017. This year, till September, we can see that the imports are about 4 million sq mtrs which would roughly be about more than 5 million sq mtrs by the end of the year bringing the imports at similar levels as last year.  However, we can also see that the imports in 2016 were much lesser and year 2017 and 2018 have been better – indicating that production is not slipping .

    The average price was maximum in 2017 at about 7 Euros, but it seems have slipped to about 6.8 Euros this year. Not a big change, but a fall nevertheless.  However, if we consider that these prices are actually sq mtr prices and if we take linear mtr prices, it might actually be about 10 Euros per mtr, we will understand that the fabrics are actually very expensive.  But most of these fabrics are European and hence cannot be cheap.

    Years

    Denim Fabric

    (Million sq. metres)

    Average Price

    (Euro/sq. metres)

    Growth (%)

    2015

    5.9

    5.5

    –

    2016

    4.8

    5.7

    -18.64 %

    2017

    5.4

    7.1

    12.50 %

    2018(till sept)

    4

    6.8

    –

    2018(estimated)

    5.3

    -1.23%

    EU Exports Of Denim Fabric To Tunisia and Morocco: A Study For 2015-2018 | Denimsandjeans

    EU Exports Of Denim Fabric To Tunisia and Morocco: A Study For 2015-2018 | Denimsandjeans

    2. Denim Fabric Export By EU To Tunisia | 2015-2018

    In 2015, the total quantity of denim fabric imported by Tunisia was 12.5 million sq. mtrs. which increased in the subsequent years. The denim fabric import was recorded as 12.8 million sq mtrs in 2016 which increased by almost 1 million sq mtrs in 2017 showing the significant growth within 1 year. On the whole the quantities are more or less stagnant and show that there is no real growth in fabrics being shipped to Tunisia and that garmenting for European fabrics is not witnessing an upsurge. However it also shows that Tunisia gets more than double the fabric from EU than Morocco.

    The trend of the average price across the period 2015-2018 increased consistently showing a rising trend.T he average price was 6.9 euros per sq mtrs in 2015 whereas it has reached upto 8.1 euros per sq. mtrs. till september 2018 – a decent increase.  It also shows that Tunisia is getting more expensive fabrics than Morocco on an average indicating that more fashionable final apparel is being produced in Tunisia.

    Year

    Denim Fabric

    (Million sq.metres.)

    Average Price

    (Euro/sq. metres)

    Growth(%)

    2015

    12.5

    6.9

    –

    2016

    12.8

    7.8

    2.4 %

    2017

    13.7

    8

    7.0 %

    2018(till sept)

    9.8

    8.1

    –

    2018(estimated)

    13.1

    -4.6%

    EU Exports Of Denim Fabric To Tunisia and Morocco: A Study For 2015-2018 | Denimsandjeans

    EU Exports Of Denim Fabric To Tunisia and Morocco: A Study For 2015-2018 | Denimsandjeans

    3. Comparison of Exports Made By EU To Morocco and Tunisia

    Below are the summarised details of the exports made by EU over the period 2015-2018. The exports made to Tunisia is larger than those to Morocco. Comparing the exports in 2015, Tunisia imported 12.5 million sq. mtrs. of denim fabric as compared to 5.9 million sq. mtrs. of denim fabric imported by Morocco. The average price of the import by both the countries is somewhat in the close proximity across the given period. Although, Tunisia has shown an overall increase in the average price from 6.9 to 8.1 whereas Morocco had a mixed ups and downs in terms of average price from 2015 to 2018. Both Tunisia and Morocco have shown a positive % growth in the import of denim fabric from 2016 to 2017 . The denim fabric export by EU at the end of 2018 is estimated to reach 5.3 and 13.1 million sq mtrs in Morocco and Tunisia respectively.

    Years

    Morocco(Million sq mtrs.)

    Tunisia(Million sq mtrs.)

    2015

    5.9

    12.5

    2016

    4.8

    12.8

    2017

    5.4

    13.7

    2018(estimated)

    5.3

    13.1

    EU Exports Of Denim Fabric To Tunisia and Morocco: A Study For 2015-2018 | Denimsandjeans

    4. Comparison of Average Price Made By EU To Morocco and Tunisia

    Years

    Morocco (Euro/sq. mtrs.)

    Tunisia (Euro/sq. mtrs.)

    2015

    5.5

    6.9

    2016

    5.7

    7.8

    2017

    7.1

    8

    2018(till sept)

    6.8

    8.1

    EU Exports Of Denim Fabric To Tunisia and Morocco: A Study For 2015-2018 | Denimsandjeans

    5. Growth In Export From 2015 To 2018

    Years

    Morocco

    Tunisia

    2016

    -18.64

    2.4

    2017

    12.5

    7

    2018(till sept)

    -1.23

    -4.6

     

    EU Exports Of Denim Fabric To Tunisia and Morocco: A Study For 2015-2018 | Denimsandjeans

    [/private_special]

  • EU Increasing Its Denim Jeans Exports From 2015-18

    EU Increasing Its Denim Jeans Exports From 2015-18

    EU is well known as the major importer of denim jeans from around the world. In fact it is now importing much more jeans than the US  and is expected to keep on growing its imports. However, what is relatively less known, the EU is also exporting a huge quantity of jeans. Many of these jeans are either locally produced in countries like Italy, Portugal, Spain or Eastern Europe and a large part of these are also reimported jeans which had been brought from different regions. It would be interesting to study how EU has fared in terms of its exports of jeans in the last 3 years in terms of both Men and Women jeans, the quantities, average prices etc for the same etc. Let’s check out the report.

    Table Of Contents

    Table Showing Mens Denim Exported (Million Pcs) By EU Along With Average Price ( EURO/Pc) From 2015 to 2018

    Graph Showing Mens Denim Exported By EU From 2015 to 2018

    Graph Showing Average Price Of Mens Denim Exported By EU From 2015 to 2018

    Table Showing Women Denim Exported (Million Pcs) By EU Along With Average Price ( EURO/Pc) From 2015 to 2018

    Graph Showing Women Denim Exported By EU From 2015 to 2018

    Graph Showing Average Price Of Women Denim Exported By EU From 2015 to 2018

    Table Showing Total Denim Exported (Million Pcs) By EU From 20145to 2018

    Graph Showing Total Denim Exported By EU From 2015 to 2018

    Graph Showing Total Denim Exported By EU Jan 2018 To September 2018

    [private_special]

    Mens Denim Exported By EU From 2015 to 2018

    Mens Denim export of EU has been always on the growing side since 2015 and is expected to keep the same trend by the end of this year also. In the first 9 months of the year, EU has exported 22.95 million pcs of Jeans at an average price of EURO 21.06/Pc and if the region maintains the same pace, it is expected to reach up to 30 million pcs of exports. The annual growth of about 3% is expected for the year 2018 however in 2017 it was 10%.

    So far as the average price is concerned, the current average price stood at USD 21.06/Pc which is lesser than every previous year, however, greater than what it was in 2016. In 2016, the average price was EURO 19.76/Pc. However, still its a very good price considering the prices at which EU imports the jeans.

    Particulars

    Denim Export

    Average Price

    Years

    ( Million Pcs)

    ( EURO/Pc)

    2015

    24.09

    20.88

    2016

    27.03

    19.76

    2017

    29.81

    21.29

    2018 ( September)

    22.95

    21.06

    2018 ( Projected)

    30.61

    –

    EU Denim Exports From 2015-18 | Denimsandjeans

    EU Denim Exports From 2015-18 | Denimsandjeans

    Women Denim Exported By EU From 2015 to 2018

    2016 was the year when women denim exports of EU registered maximum growth of 16 %. But after that there it fell by 9% and reached 7% in 2017.  In the year 2018, the growth is expected to reach 9 %. EU women jeans exports has shown good figures in the 1st 9 months of 2018 and is expected to come back on increasing growth path.  Based on the current export trend, a level of 32.90 million pcs of denim export might be achieved by the end of 2018.

    The trend of average price floats around the level of 14 – 16.50 EURO/PC.  This price is much less than that of Men’s jeans surprisingly. The first 9 months have shown a very competitive price trend and it is actually the lowest in the last three years going down to an average of Euro 14.61/Pc.

    Particulars

    Denim Export

    Average Price

    Year

    ( Million Pcs)

    ( EURO/Pc)

    2015

    24.18

    16.43

    2016

    28.16

    15.50

    2017

    30.07

    15.73

    2018- September

    24.68

    14.61

    2018- Projected

    32.90

    –

    EU Denim Exports From 2015-18 | Denimsandjeans

    EU Denim Exports From 2015-18 | Denimsandjeans

    Total Denim Exported By EU From 2015 to 2018

    Though women jeans is cheaper than the men’s, it is still powering the growth of exports of jeans from EU giving an overall reasonable figure of growth. The annual growth of total denim export is expected to be at 6% which on the lower side as compared to2017. In2017, the growth was at 9% and in 2016 it was 14%. In2018, EU denim export might cross the level of 60 million pcs and might 63 million pcs by the end of 2018 . Looking at the monthly export trend , August 2018 is the month when the highest export of denim has been achieved however May & June have shown the least exports in the same year.

    Year

    Denim Exports ( Million Pcs

    2015

    48.27

    2016

    55.19

    2017

    59.88

    2018- September

    47.63

    2018- Projected

    63.50

    EU Denim Exports From 2015-18 | Denimsandjeans

    EU Denim Exports From 2015-18 | Denimsandjeans

    [/private_special]

    MY EARTH MY DENIM | Denimsandjeans Vietnam

  • Denim PV London Is Coming Up !

    Denim PV London Is Coming Up !

    Denim PV is coming up with its first edition in  London with a new roving concept on 5-6 December 2018 bringing over 80 global companies together . The aim is to encourage proximity with fashion and design markets while offering the sector new revelations. The venue for December edition is The Old Truman Brewery, London. An international platform that offers technical and technological innovations of exhibitors. This edition emphasis on the experienced part of the market with the workshops & talks about the challenges facing the sector,events & happenings. Let’s grab the details here:

    GET THE SS20 DENIM TRENDS- On Day 1

    Denim PV London Is Coming Up ! | Denimsandjeans

    Shopping With benefits

    For one special week, Shoreditch turns blue! Denim PV have teamed up with over 30 retailers with jeans in their collections – from fashion-focused brands through superb selvedge to vibrant vintage – to bring their badge holders some sweet discounts and perks.Plus: Late Night Shopping and events on Thursday 6 December, when many of the stores will be offering drinks and holding special events for the Denim PV community.

    Denim PV London Is Coming Up ! | Denimsandjeans

    The Smart Creation Area

    Denim PV’s Smart Creation Area offers a Library of eco-responsible fabrics and accessories plus a Wardrobe of responsibly-produced outfits by world-leading denim brands.THE SMART LIBRARY-The Smart Library showcases the latest products and innovations in sustainable denim fabrics and accessories. Get a preview of one eco-responsible development you will discover in December

    Denim PV London Is Coming Up ! | Denimsandjeans

    Denim Making Workshops

    Sharpen your skills with their denim professor Mohsin Sajid: learn about the history of jeanswear design and get hands-on with fabric, scissors and a sewing machine in our fully-equipped studio.Mohsin Sajid, British Fashion Designer, owner and creative director of Endrime, Denim History and 74mma is a highly accomplished denim specialist, acclaimed pattern cutter and ergonomic tailor. He has worked for some of the best denim and apparel companies in the global industry for the last 16 years.

    Denim PV London Is Coming Up ! | Denimsandjeans

    Fashion Talk With Marques’Almeida, London brand ambassadors

    Marta Marques & Paulo Almeida, the designers behind the British label Marques’Almeida (the winning duo of the 2015 LVMH Prize) are the show’s special ambassadors this December.The Marques‘Almeida designers like fabrics, and denim in particular, in all its forms. From head to toe, raw or deconstructed, pleated, frayed, in wide-legged pants, shirts, dresses, worked in volume and more. That’s why, they will be featured at an exclusive event to talk about their award-winning approach to design.

    Denim PV London Is Coming Up ! | Denimsandjeans

    THE LATESTS IN ECO-CREATION

    Experience the next in sustainable denim on second day:

    • 7 Smart Talks about sustainable innovations in all the value chain process
    • Smart Square with the Smart Library (sustainable & innovative developments from exhibitors) and the Smart Wardrobe (responsibly sourced and manufactured clothing)

    Denim PV London Is Coming Up ! | Denimsandjeans

    Image Credits : Denim PV

    Location

    WEDNESDAY 5 & THURSDAY 6 DECEMBER | 9.30am – 6.30pm
    THE OLD TRUMAN BREWERY – LONDON
    91 Brick Ln, London
    United Kingdom

  • Denim Exports By Mexico To The USA From 2014 To 2018

    Denim Exports By Mexico To The USA From 2014 To 2018

    Amid US-Mexico-Canada (USMCA) trade deal , we’ve brought a report on Mexico Denim Exports to the USA covering the period from 2014 to 2018. The report includes the followings :

    1. Denim Exports Mexico to US From 2014 to 2018
    2. Analysis of Share of Mens & Women Denim In the total exports for aforesaid period
    3. Projected Export Figure by the end of 2018

    P A R T I C U L A R S

    Table Showing Women Denim Exported (Million Pcs) By Mexico To USA Along With Average Price ( USD/Pc) From 2014 to 2018

    Graph Showing Women Denim Exported By Mexico To USA From 2014 to 2018

    Graph Showing Average Price Of Women Denim Exported By Mexico To USA From 2014 to 2018

    Table Showing Mens Denim Exported (Million Pcs) By Mexico To USA Along With Average Price ( USD/Pc) From 2014 to 2018

    Graph Showing Mens Denim Exported By Mexico To USA From 2014 to 2018

    Graph Showing Average Price Of Mens Denim Exported By Mexico To USA From 2014 to 2018

    Table Showing Total Denim Exported (Million Pcs) By Mexico To USA Along With Average Price ( USD/Pc) From 2014 to 2018

    Graph Showing Total Denim Exported By Mexico To USA From 2014 to 2018

    Graph Showing Average Price Of Total Denim Exported By Mexico To USA From 2014 to 2018

    [private_special]

    Women Denim Exported By Mexico To USA From 2014 to 2018

    Analysing the export figures of Women Denim , the first two things which we notice are :

    • Mexico is not strong in  Women Denim Exports as the average share in the total export stands around 10% only
    • Women Denim Exports of Mexico is now in recovering phase.

    2015,2016 and 2017 were the years of downfall so far the exports of Women denim is concerned however the country has shown a good recovery in the 1st half of 2018 and it expected to come back on growth path.  From 2014 , the exports have witnessed an adverse growth of around  37%  till 2017 ,which brought down the export at the level of 6.83 million pcs from 10.88 million pcs. In the first half of 2018 , the export stood at 4.04 million pcs and if all went well , we can expect the exports at the end of 2018 to be around 8 million pcs which would signal some recovery.

    There is nothing in Average Price which could surprise you except the average price of the year 2017 . The trend of average price floats around the level of 12.30 – 12.95 however in 2017 it reached upto the level of USD 14.42/Pc . In 2018 , the price fell and reached at USD 13.7/Pc.

    Year

    Denim Export ( Million Pcs)

    Average Price ( USD/Pc)

    2014

    10.88

    12.64

    2015

    8.28

    12.36

    2016

    7.37

    12.95

    2017

    6.83

    14.42

    2018- June

    4.04

    13.7

    2018- Projected

    8.08

    –

    Denim Exports By Mexico To The USA From 2014 To 2018 | Denimsandjeans

    Denim Exports By Mexico To The USA From 2014 To 2018 | Denimsandjeans

    Mens Denim Exported By Mexico To USA From 2014 to 2018

    Mens Denim export of Mexico plunged by 17% from 2014 till 2017 i.e, from 105.24 million pcs to 87.52 million pcs however the first six months of 2018 has shown some encouraging trends which might break the trend of downfall of past years. In the first half of the year, the country has exported 45.89 million pcs of Jeans at an average price of USD 8.24/Pc and if the country maintains the same pace , it is expected to reach upto 91 million pcs of exports.

    So far as the average price is concerned, the current average price stood at USD 8.24/Pc which is higher than last two year’s previous average prices however in the year 2014 & 2015 , the average prices were USD 8.47 & 8.45 respectively.

    Year

    Denim Export ( Million Pcs)

    Average Price ( USD/Pc)

    2014

    105.24

    8.47

    2015

    101.74

    8.45

    2016

    98.44

    7.8

    2017

    87.52

    7.96

    2018

    45.89

    8.24

    2018

    91.78

    –

    Denim Exports By Mexico To The USA From 2014 To 2018 | Denimsandjeans

    Denim Exports By Mexico To The USA From 2014 To 2018 | Denimsandjeans

    Total Denim Exported By Mexico To USA From 2014 to 2018

    After tumbling by 19% from 2014 , the total denim exports by Mexico to USA seems recovering however the projected estimation of denim export is around 100 million pcs which is lesser than the level of 2016. In the year 2018 till the month of June , Mexico has exported 49.98 million pcs of denim to USA at an average price of USD 8.69/Pc. The average price of total denim maintained a good consistency over the years and ranges between USD 8.16 – USD 8.86 .  On the whole, Mexico seems to be showing some recovery based on decline of Chinese exports. Though Mexico still faces huge competition from countries like Paksitan and Bangladesh , the country will still get some spill overs from Chinese exports reductions . The coming years seem not so bad for Mexico !

    Year

    Denim Export ( Million Pcs)

    Average Price ( USD/Pc)

    2014

    116.12

    8.86

    2015

    110.02

    8.74

    2016

    105.9

    8.16

    2017

    94.39

    8.43

    2018

    49.98

    8.69

    2018

    99.96

    –

    Denim Exports By Mexico To The USA From 2014 To 2018 | Denimsandjeans

    Denim Exports By Mexico To The USA From 2014 To 2018 | Denimsandjeans

    [/private_special]

    Save The Dates - Denimsandjeans Vientnam

  • KG Fabriks – Sustainability Efforts By Denimsandjeans Exhibitors – V

    KG Fabriks – Sustainability Efforts By Denimsandjeans Exhibitors – V

    KG Fabriks Limited , is a denim fabric manufacturers from India who have spent a lot of time and effort in making their production processes sustainable and the company has recently been certified by TUV NORD. The company excitedly mentions :

    “Right from its inception in 2005, we have boldly taken the sustainability route for denim production. As the first organisation to use biomass to fuel our processes, KGFL also adopts energy efficient measures, water recycling and controls greenhouse emissions in its endeavor to pioneer planet-friendly denim fabrics. KGFL is far ahead of other denim mills in terms of True Sustainability.  An Audit has been conducted by TUV NORD to classify our products as Green Products combined with trademarked “Green Dnm” swing tag.”

    The “Green Dnm” swing tag with QR code on each garment conveys a precise message to the customer according to KG Fabriks :

    “Earth Friendly Fashion. Conscious Denim. Denim fabric made with so little water that it helps save precious drinking water. Green Dnm swing tag on your garment shows your support for the future of our children”

    KG Fabriks Gets “ Green Dnm” Swing Tag

    The company further claims

    “100% Raw Material Utilisation, Optimum Dye Penetration, 96% ETP Water Recovery and Green Energy concepts combined with Social Sustainability in terms of employment to backward and underprivileged communities led to KG Fabriks’ products certified as Green Products by TUV.   Sustainable measures at KG Fabriks result in potential savings in terms of water  (equal to supplying drinking water to 800, 000 people everyday),  massive usage of recycled polyester fibers  (close to 5,500,000 pet bottle recycled polyester used every month) and maximizing green energy (solar & wind). “

    We spoke to Mr Srihari Balakrishnan – Managing Director – at  KG Fabriks  to understand why he feels their efforts on sustainability are really special :

    When did KG Fabriks start working on sustainability?

    We started our journey on sustainability 5 years back. We became a Zero Liquid and Zero Solid Discharge company first and this helped us to reduce our Chemical footprint by over 30% compared to a conventional denim company.We took extensive trials on reducing water, chemical and carbon footprints and stabilised on all these fronts an year ago.

    We approached sustainability in a holistic manner, starting from complete utlisation of cotton fiber and yarns, lowest usage of water per meter with highest recovery in the industry, optimum usage of dyes and chemicals combined with reuse / recycle technologies and moving more towards renewable energy sources. Today, close to 50% of the energy we use is from renewable sources and in next 3 years, close to 80% will be from renewable sources.

    You recd. the TUV certificate . Has any other denim mill received the same. What is the importance of this certificate and how much time and efforts it took you to get it .

    This certificate is first of its kind in the denim world. TUV NORD conducted the audit for 90 man-days in all our manufacturing locations which includes our spinning mills, value addition facilities and denim plant.

    The audit comprised of evaluating our approach towards conscious usage of raw materials, reducing water consumption and maximising recovery, adaption of renewable energy, reusage of dyes and chemicals along with Zero Liquid and Zero Solid Discharge techniques. They also verified three years’ data on each and every claim we made. Our “Green Denim” fabrics is a “Product and Process certified” wholesome development in the denim industry. In fact, after we have has this holistic approach, we are being approached by a number of certifying agencies to certify our denim either in the closed loop or in the cradle to cradle programs and we are evaluating our option on which program will be more useful for our company, in our onward journey towards super sustainability.

    Congratulations on getting Green Dnm tag. Can the apparel retailers use this tag ? Will you be doing co branding with some retailers on this.

    Yes, retailers can use this swing tag on their garments. We have already started shipping the tags to few of our customers against their orders. The QR code on the reverse side of the tag takes you to our website that talks about our earth friendly sustainable approach. We are also talking to some retailers on co-branding. In fact, our Green Denim could be tagged along with other certified products like Organic, BCI, tencel, etc. to make the fabric more eco-friendly. And if they use dry process in garment making, the final jeans becomes really sustainable.

    What is the future efforts in direction of sustainability that you see.

    We are working on certain in-house developed proprietary technologies to make our products and processes Super Sustainable. We are hopeful of further reducing the carbon footprints to considerable levels with our proprietary technologies viz., i-Wash, i-TopUp and p-Acid, which are in alpha stage at the moment and will move to beta stage in another three months’ time. In another 12 months, we will set the future of Denim, leaving other denim mills 20 years behind in sustainability. Today there are two options for denim mills, to buy certificates or be truly sustainable. We have taken option 2, decided to become truly sustainable. This will not only help conserve water, but also reduce chemicals etc.

    Our conservation efforts have helped save drinking water needs for 800,000 people every day. Recycled polyester usage amounts to 5,500,000 PET bottles being converted into fabrics every month. Successful implementation of proprietary technologies will lead to reduction in water discharge by our dyeing machine by 90% and ETP operations by 50%

    “Let us leave the earth liveable for future generations”.

    KG Fabriks Gets “ Green Dnm” Swing TagKG Fabriks Gets “ Green Dnm” Swing TagKG Fabriks Gets “ Green Dnm” Swing TagKG Fabriks Gets “ Green Dnm” Swing Tag

    Denimsandjeans Vietnam | 4th Edition

  • Denim History To Be Created With Levi Strauss Planning IPO In 2019

    Denim History To Be Created With Levi Strauss Planning IPO In 2019

    Pioneers of blue jeans, the San Francisco-based 145-year-old company – Levi Strauss & Co., is reportedly planning to go for an Initial Public Offering(IPO) to raise between $600 million and $800 million from the market. The company has appointed Goldman Sachs Group Inc. and JPMorgan Chase & Co. to plan and manage this public offering by the end of the 1st quarter of 2019, reports CNBC. Estimated valuation of the company is aimed at over $5 billion.

    Today, the company is being privately held by the descendants of the family of Levi Strauss, however, Levi’s Japan’s unit and Levi’s bonds are being publicly traded. Though it has been held by private players, the company still needs to report quarterly earnings with the Securities and Exchange Commission. This is not the first that the company is going to public, in 1971, the company had gone public to raise USD 50 million from the market and at that time, it was considered to be the biggest IPO ever. Being the biggest IPO ever, it didn’t go very well and later in 1984, the company again reinstated its Private company status by executing a buyout of USD 1.7 billion followed by a further buyout in 1996 covering the stocks of employees as well as the outside investors. Reportedly , Levi’s borrowed a lot to successfully execute this buyout.

    Chip Bergh- CEO Levis

    The sales performance of levis has not been consistent in the past few years however the recent quarters went very well with Levis. On Oct. 9, Levi’s reported revenue of $1.4 billion for the quarter ended Aug. 26, which was a 10 percent jump from the same quarter a year ago. Net income was $130 million, representing an increase of 45 percent. During 2017, the company has not only generated a total revenue of nearly $5 billion but the company has also reduced its debt load in half over the last two years.

    CEO of Levi’s -Chip Bergh, who has been also the President of the company since 2011, considered as the brain behind this IPO as he is eyeing on his massive expansion plans globally, both in terms of physical stores as well as online penetration via E-commerce. Currently, the company operates about 2,900 retail stores but its products are sold in about 50,000 retail locations across 110 countries.

    In January, Bergh told CNBC that about 10 percent of its business is now online, and that proportion is “growing really, really quickly.” Bergh said that its wholesale dot-com business is profitable and its online owned-and-operated business is approaching breakeven.

    Denimsandjeans Vietnam | June 12-13

  • Denimsandjeans Vietnam And India – 2019

    Denimsandjeans Vietnam And India – 2019

    After the successful editions of Vietnam and India denim shows in 2018 , Denimsandjeans has now buckled up for its upcoming editions and announces the dates of both the editions. Vietnam Edition is scheduled for June 12-13  at Riverside Palace, Dist.4 Ho Chi Minh City, Vietnam and India Edition is scheduled for July 17-18 at Hotel Lalit Ashok, Bangalore. These two editions will have two different themes , details of which will be shared later by the host .

    Denimsandjeans Vietnam | June 12-13

    Vietnam is showing great promise because of its increasing importance due to various pacts. There are several trade agreemens and treaties lined up in Vietnam with countries and group of countries and implementation of which will surely lead to a massive growth in the apparel productions and exports . The EVFTA is one of the much-awaited trade agreements which the world is waiting for it to get signed. This new-generation trade agreement between Vietnam and 28 EU member countries. The negotiations on the EVFTA officially concluded on December 1, 2015, and the preliminary text of the agreement was released on February 1, 2016. The EVFTA was split into two Agreements, one for trade and one for investment, on June 26, 2018. Vietnam and the EU formally completed the legal review of their EU-Vietnam FTA and the IPA (the Investment Protection Agreement) in August 2018.

    By the end of August 2018, 24 out of the 28 EU countries had invested in Vietnam, with 2,141 valid projects worth some US$24.17 billion. Among the EU investors, the Netherlands takes the lead with 318 projects valued at US$9.16 billion, followed by France with 527 projects worth US$3.63 billion, the UK and Germany. The EU is now the third largest trading partner and one of the two largest export markets of Vietnam. The import and export structure of Vietnam and the EU complement each other with a less direct competition. Two-way trade revenue between Vietnam and the EU increased more than 12 times from US$4.1 billion in 2000 to US$50.4 billion in 2017.

    The Denimsandjeans show will help the Vietnameses Apparel Trade to integrate and will bring all the major players including Internationals on a single platform for the betterment of overall denim industry of the country. Companies from different countries including China, Italy , Switzerland, India, Bangladesh , Pakistan , Korea , Spain , Germany , and Turkey have been participating and are expected to participate this time as well besides presence of global buyers.

    Denimsandjeans Vietnam - June 12 &1 3

    Denimsandjeans India – July 17 & 18

    The 2nd edition of Denimsandjeans India was a great success and witnessed phenomenal attendances throughout the show. With over 1850 visitors from all the major brands, retailers, buying houses etc in India and some from overseas, it was probably the best aggregation of denim industry in India in a very long time. The post show report of the last show can be read here.

    Denimsandjeans India - July 17 & 18

    For more information on the shows , please contact us at info@denimsandjeans.com

     

  • Prosperity Textiles – Sustainability Efforts By The Exhibitors Of Denimsandjeans | Part IV

    Prosperity Textiles – Sustainability Efforts By The Exhibitors Of Denimsandjeans | Part IV

    Continuing our series of articles on sustainability efforts by our exhibitors, we are bringing the third in the series with the first two reports being already published and can be found here , here , and here. In the 4th report , we are covering Prosperity Textile from China showcasing their efforts towards the same .

    P R O S P E R I T Y

    As a large-scale denim fabric manufacturer with 80 million yards capacity, Prosperity Textile is dedicated to push for sustainable development in denim since founded in 1999, focusing on eco material, green energy and clean production. According to them , In 2017, 20% of  their product sales were from sustainable collections, and they have developed a wide range of eco-friendly products, from sustainable cotton to TENCEL™ Lyocell and from recycled polyester to water/chemical-less dyeing, RE+INVENT denim collection.

    One of the latest highlights, they are adding recycled cotton to promote the circular economic idea, which is also certified with Recycled Content Standard. They mention that they  manage to keep the original blue color of the recycled stuffs, weaving this yarn in the weft, which exhibits super-nice blue faded cast too. Truly vintage and easy-to-identify the recycled concept. And for the dyes they use CARMINE BLUE, which is their signature free-of-hydrosulfite dyeing technology with pre-reduce liquid indigo.

    Prosperity Textile – Sustainability Efforts By The Exhibitors Of Denimsandjeans

    Prosperity further mentions that in Jul 2016, they have successfully connected a 218 KW solar system on the rooftop of our warehouse to the grid, in 25 years, the average annual electricity generation is 190,000 kWh, reducing CO2 emissions by 198 tons a year. They are also expecting to install another 2 MW solar projects in coming years, to cover more energy use with clean energy.

    Prosperity Textile – Sustainability Efforts By The Exhibitors Of Denimsandjeans

    According to Prosperity Textile, they are also acting as a pioneer and choosing the first sustainable innovation in the weaving industry: the brand-new iSAVER™ equipped on R95002denim by Itema, for its newly-opened denim mill in Vietnam. This new technology is able to completely eliminate the left-hand weft waste, allowing to insert the weft yarns in the fabric without the need of additional yarns. iSAVER™ significantly reduces raw material waste, leading to tangible benefits in terms of machine’s efficiency, cost reduction and energy saving. The company mentions that this is for the first time a sustainable solution in weaving equipments has been implemented saving 1000 Kg of cotton per machine per year – about 3% of the total raw materials .

    Prosperity Textile – Sustainability Efforts By The Exhibitors Of Denimsandjeans

    As a result, while the total denim production output at Prosperity Textile in 2017 was increased by 20% to 2016, they claim that they have successfully managed to reduce the GHG emission per meter by 5.4%, water and electricity consumption was also down by 11.5% and 7.9% respectively, per meter.

    Prosperity Textile – Sustainability Efforts By The Exhibitors Of Denimsandjeans

    The company is emphatic in its commitment to sustainability and concludes :

    “Prosperity Textile is committed to sustainability development, and closely works with many third-party certification institutions to make sure the claims of our production and products are true and accurate. We have been awarded the certifications of ISO 9001, 14001, Oeko-Tex® 100, OCS, RCS, Textile Security Label, etc., and are also the members of LYCRA EXCHANGE, BCI, COTTON LEADS and SAC. In Apr 2015, Prosperity received the awards of Top 5 in energy reduction of CLEAN by Design 2014 from Natural Resources Defense Council and World Bank. And in 2016, Prosperity Textile became the first Chinese denim mill joining bluesign® system”

     

    The next article in sustainability series would be published soon !

    IND & VM Show Dates Lin'-