Denimandjeans | Global Trends, News and Reports | Worldwide

Author: Sandeep Agarwal

  • Unveil The “Levi’s® x McLaren Racing Collection” Celebrating Heritage And Innovation

    Unveil The “Levi’s® x McLaren Racing Collection” Celebrating Heritage And Innovation

    Recognized in the racing industry for their influence, creativity, and unquestionable style, McLaren Racing and Levi’s® have collaborated to create one of the year’s trendiest collections. A variety of fashionable, retro-inspired pieces are available in the “Levi’s® x McLaren Racing Collection,” such as a racing jacket, racing suit, racing gloves, heritage trucker jacket, heritage 501 jeans, constructors tee, and racing bandana.

    The light-washed Racing Jacket, which takes cues from the classic McLaren Racing era, features an embossed veg tan leather co-branded patch, twill stitching at the cuff and hem, a satin inner, and a cropped, boxy fit. The Racing Suit offers a wide fit for maximum comfort with its light wash, vintage-inspired patches, crackling print along the right leg, and the same co-branded patch.

    The three-tone Racing Gloves, made of Italian leather and modeled after historic McLaren Racing graphics, go well with the racing suit. Bruce McLaren’s autograph is embroidered on the gloves, and the McLaren emblem is debossed. The medium-washed Heritage Trucker Jacket has a boxy shape with red accents on the center-front zipper, elbow pintucks, and patches with a vintage vibe.

    The red tape welt zipper pocket at the top, patches, and a shadow pocket with a crackle print all contribute to the Heritage 501 Jeans’ antique aesthetic. The Racing Bandana, which reimagines traditional Levi’s® western patterns with ’80s-inspired McLaren designs, pairs nicely with the Constructors Tee, which boasts a timeless design with a printed front graphic of a McLaren race vehicle.

    The collection honors the heritage of both McLaren Racing and Levi’s®. Launched on July 3rd, this is Levi’s® most notable motorsport initiative, taking place prior to McLaren’s home race, the British Grand Prix. The collection has the renowned speedmark insignia throughout and pays tribute to Bruce McLaren, the founder of McLaren Racing.

    “Levi’s® is an iconic global brand, and we are delighted to collaborate with them on this great collection inspired by our rich history and heritage, launching right in time for the British Grand Prix, We hope McLaren and Levi’s® fans will love the Levi’s® x McLaren Racing Collection as much as we do.” said Louise McEwen, Chief Marketing Officer at McLaren Racing, expressing her excitement.

    The Levi’s® x McLaren Racing Collection gives fans a distinctive opportunity to support their preferred team with fashionable, wearable accessories while also showcasing the history and ingenuity of both brands. On July 3rd, the Levi’s® x McLaren Racing Collection went on sale on Levi.com, the Levi’s® App, and in a few Levi’s® Stores.

  • PacSun’s “Better In Baggy” Fall Campaign: Celebrating Denim And Youth Culture

    PacSun’s “Better In Baggy” Fall Campaign: Celebrating Denim And Youth Culture

    PacSun debuted its Fall campaign, “Better in Baggy,” to celebrate the start of the Back to School season. The campaign showcased the brand’s newest denim designs as seen through The PacSun Collective’s perspective.

    Through co-creation, The PacSun Collective fortifies the relationship between the brand and its youth community. The Fall campaign uses models from the Collective, and PacSun’s website offers a year-round nomination process.

    The campaign, which features PacSun’s popular baggy denim fits, follows a fashionable group of pals from the bustling streets of New York City to the serene landscapes of upstate New York. It is shot by members of the brand’s consumer community.

    “Denim is the cornerstone of the PacSun brand,” stated Richard Cox, Vice President of Global Partnerships and Men’s Merchandising at PacSun. “The shift towards baggy and loose-fits shows a movement towards comfort and individuality in fashion. We’re not just launching a campaign, we’re creating styles and moments for our customers and connecting them to our brand in meaningful ways that they can relate to.”

    PacSun and Pinterest have teamed up to develop interactive shop window displays, engage consumers through digital and social media marketing, and collaborate on events in order to further bring the campaign to life. 

    PacSun uses Pinterest’s visual platform to inspire and engage its audience by fusing the best elements of digital and fashion innovation. Shoppable content is integrated, making it simpler for shoppers to find the newest fashions straight from their Pinterest feed. To commemorate the campaign debut, PacSun will also hold an exclusive in-store event at its Soho flagship, encouraging customers to check out the new collection in person along with unique activities and deals.

    One of PacSun’s most important product categories is still denim, and baggy denim is now a key factor in sales. Over 80% of PacSun’s denim sales are now made up of baggy, loose, and wide-leg jeans, reflecting a significant shift in the brand’s consumer preferences.

    The Fall campaign also draws attention to the women’s embroidered denim microtrend. In response, PacSun has incorporated a number of adorned denim styles—such as bows, rhinestones, leopard print, and novelty patches—into its Fall 2024 line. This move reflects the brand’s dedication to staying ahead of trends in fashion and accommodating consumer preferences.

    PacSun is committed to providing innovative fashion filtered through the prism of youth culture, and it is always changing to satisfy its devoted clientele’s needs and tastes.

  • Levi’s USA Men’s And Women’s Jeans Market Analysis: June 2023 To May 2024 (1-Year Review)

    Levi’s USA Men’s And Women’s Jeans Market Analysis: June 2023 To May 2024 (1-Year Review)

    Levi’s, the iconic denim brand with roots dating back to the 19th century, holds a
    special place in the hearts of denim lovers worldwide. Its rich history has not only shaped
    the denim culture but continues to inspire the industry today. In this era of heightened
    awareness and accountability, Levi’s stands out in embracing innovation and sustainability.

    The primary objective of this report is to study Levi’s USA’s online offerings in the
    men’s and women’s jeans. The period of study is from Jun’23 to May’24. In delving into
    Levis USA’s recent strategies trends, a comprehensive examination reveals intriguing
    insights across various facets of their product offerings. Let’s explore the key findings:

    • Price levels of Levi’s USA men’s and women’s jeans currently at the online retail level
    • We evaluated 12 months of e-comm sales from Jun’23 to May’24 for Levi’s USA on the basis of prices, discounts, gender, fits, rise, stretch etc in order to find out differences during this period.
    • We also analyzed the top few compositions which were used during this time by Levi’s USA in their women’s and men’s jeans.
    • We studied about 4055 product styles sold online by Levi’s USA to arrive at the following graphs to give deeper insights into the brands consumer facing front.

    Graphs included :

    • Discounted products and Total approx no of men jeans styles and women’s jeans styles offered by this brand online during these 6 months.
    • Percentage of products on discounts for both men’s and women’s jeans.
    • The maximum and the minimum price in each category.
    • The average pricing of men’s Jeans and women’s jeans.
    • Average discount offered.
    • Approx FIT breakup of styles during each of these months including the stretch
      and rise of jeans.
    • Most popular compositions. We listed out the major compositions used during
      each month to give an idea about the kind of fibers being used for the fabrics.

    Total Number Of Products And Number Of Products On Discount For Men’s And Women’s Jeans

    [private_special]

    Since the report is in pdf format, we are attaching the link from where our subscribers can download the same and read at leisure !

    PW for accessing the report : Men_and_Women_Jeans_LevisUSA_June_2023_To_May_2024

    https://denimsandjeans.in/pdf/brandsjuly2024/H&M%20Sweden%20Products%20Analysis%20December%202023%20To%20May%202024.pdf

    [/private_special]

  • H&M Sweden Men And Women Jeans Products Analysis December 2023 To May 2024

    H&M Sweden Men And Women Jeans Products Analysis December 2023 To May 2024

    Hennes & Mauritz AB, popularly known as H&M, is a leading global fashion retailer headquartered in Stockholm, Sweden. Founded in 1947 by Erling Persson, the company has grown from a single women’s clothing store in Västerås to an international retail giant with thousands of stores across dozens of countries. H&M offers a wide range of clothing, accessories, and home products designed to cater to diverse styles and needs.


    The primary objective of this report is to study H&M Sweden’s online offerings in the men’s and women’s jeans. The period of study is from Dec‘23 to May’24. In delving into H&M Sweden’s recent strategies trends, a comprehensive examination reveals intriguing insights across various facets of their product offerings. Let’s explore the key findings:

    • Price levels of H&M Sweden men’s and women’s jeans currently at the online retail level
    • We evaluated 6 months of e-comm sales from Dec‘23 to May’24 for H&M Sweden
      on the basis of discounts, gender, fits, rise, stretch etc in order to find out differences
      during this period.
    • We also analyzed the top few compositions which were used during this time by H&M Sweden in their women’s and men’s jeans
    • We studied about 3449 product styles sold online by H&M Sweden to arrive at the following charts and graphs to give deeper insights into the brands consumer facing front

    Graphs included :

    • Discounted products and Total approx no of men jeans styles and women’s jeans styles offered by this brand online during these 6 months.
    • Percentage of products on discounts for both men’s and women’s jeans.
    • The maximum and the minimum price in each category.
    • The average pricing of men’s Jeans and women’s jeans.
    • Average discount offered.
    • Approx FIT breakup of styles during each of these months including the stretch
      and rise of jeans.
    • Most popular compositions. We listed out the major compositions used during
      each month to give an idea about the kind of fibers being used for the fabrics.

    Total Number Of Products And Number Of Products On Discount For Men’s And Women’s Jeans

    [private_special]

    Since the report is in pdf format, we are attaching the link from where our subscribers can download the same and read at leisure !

    PW for accessing the report : H&M_Sweden_Products_Analysis_Dec2023_May2024

    https://denimsandjeans.in/pdf/brandsjuly2024/H&M%20Sweden%20Products%20Analysis%20December%202023%20To%20May%202024.pdf

    [/private_special]

  • Denimsandjeans Vietnam – Post Show Report 2024

    Denimsandjeans Vietnam – Post Show Report 2024

    The Denimsandjeans Vietnam show, held on June 26-27, 2024, with the theme “ROOM TO ROAM,” was a resounding success. We were honored to host esteemed denim supply chain companies from over 10 countries, showcasing their world-class products. Attendees experienced the forefront of fashion, technology, and innovation presented at the event. The enthusiasm of our partners created a dynamic and vibrant atmosphere for all participants. Special arrangements were made to provide visitors with a wider array of product choices. Additionally, the event featured interactive seminars led by industry experts, further enriching the experience.

    The two-day event in Ho Chi Minh City garnered significant attention from over 250 companies, attracting attendees from neighboring countries as well. With over 650 visitors, primarily buyers due to restricted entry, the event provided an ideal platform for exhibitors and attendees to experience the Denimsandjeans showcase firsthand. It offered an excellent environment for viewing diverse products, discussing strategies, and fostering collaboration among businesses.

    There was no shortage of popular brands and retailers participating in the event and showcasing their products. The event was attended by visitors from a number of global companies including Adidas, Asmara , Crystal Group , Creative Resources , Cosmopolitan , Dong Minh , Evolution 3 , Gap , MGF Group , PPJ Group , M&R , PVH , Saigon 3 , Saitex , SMT Fashions , T&T Group , Solto Industries , Target , Tap International , VF Corporation , Vinatex , Walmart etc to name a few.

    Event Theme

    This year, we introduced the innovative theme “ROOM TO ROAM – OVERSIZED DENIM UNVEILED,” showcasing the oversized denim culture with Denimsandjeans in 2024! Room To Roam was a unique blend of baggy fit and loose denim trends.

    Trend Area

    The 6th edition of DnJ Vietnam featured a Trend Area showcasing the “ROOM TO ROAM” theme. The collections on display were categorized into six major groups: Loose Fit Luxe, Traveler’s Wardrobe, Sustainable Roominess, Fiber Room, My Fashionable Room, and a Selvedge Arena. Each category reflected the latest trends and provided customers with insights into fabrics, washes, styles, fibers, and more. The Selvedge Arena highlighted selvedge denim from Japan and other parts of the world.

    Denim Bazaar

    Denimsandjeans also showcased the Denim Bazaar in Vietnam, combined with a B2B denim supply chain show. The bazaar featured unique indigo and denim producers, especially boutique ones, attracting connoisseurs from Vietnam. A lot of fascinating denim products were displayed in this area.

    Seminars

    Participants were also invited to attend forums and seminars conducted by experts on various important denim-related topics. The primary goal was to provide valuable insights and ideas on how this framework can be utilized as an effective tool for business operations across different industries. The presentations and panel discussions were both inspiring and highly informative. We are pleased to share the details below:

    World’s First Biochemically Modified Pre Reduced Natural Indigo – Generation Next In Indigo

    This talk was given by Yawer Ali Shah – who is Co-Founder And CEO At AMA Herbal and he spoke in detail about how their biochemically modified pre reduced natural indigo.

    Video : https://youtu.be/F3DspYGS7U8?si=N64lXpkkZ4_-yLx8

    Chàmpions Of Indigo – The Future Is In The Past

    This was an interesting talk between Mitchell Vassie, a Fashion Designer and Educator, and Sam Thi Tinh, a traditional craftsperson from the village of Hoa Tien in Quy Chau. The discussion was a knowledge-sharing session led by the local artisan, focusing on the techniques they have been using in indigo.

    Video : https://youtu.be/eRPe1fJ5b7M?si=tCUhh1tdhzdlMci4

    Jeaneration Z – Denim Trends In America – For 12-27 Years Age Group

    This talk was given by David Tring, a Visiting Fellow at the Hong Kong Design Institute and former VP of Lee Jeans Asia Pacific. It was a very interesting presentation related to denim trends.

    Video : https://youtu.be/iq415ayUGeQ?si=YIvJB3LwKQ3ep_El

    Weaving A Future: Connecting The Denim Industry And Education

    This was a panel discussion between David Tring, Visiting Fellow at the Hong Kong Design Institute and former VP of Lee Jeans Asia Pacific; Mitchell Vassie, Fashion Designer and Educator; Dileepa Marasinghege, Associate Vice President of Global Technical Services at MGF Sourcing (Far East) Limited; Michael Lam, CEO of Advance Denim in Hong Kong; and Corinna Joyce, Senior Programme Manager at RMIT. The discussion focused on education in the denim industry.

    Video : https://youtu.be/ROmehTTF5R0?si=Tx-lR9sKIn9jYeAJ

    3 Fs Of Leading Japanese Denim Brands

    A Talk n by Yuji Honzawa , Founder, Doctor Denim Honzawa , Japan and supported by Bobby Tohma President, Amhot Holdings, LLC. This was a talk focussed on 3Fs (Fabric , Fit and Finish) of leading Japanese denim brands EDWIN, LEVIS and UNIQLO .

    Video : https://youtu.be/Y16Pdz7Std4?si=xsUWRaxtfcTjZv6r

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    Stay Tuned for upcoming events

  • Paige Denim USA Products Analysis December 2023 To May 2024

    Paige Denim USA Products Analysis December 2023 To May 2024

    Paige Denim, often simply known as Paige, is a premium denim and lifestyle brand that has become a beacon of style and innovation in the world of fashion. Founded in 2004 by Paige Adams-Geller, a former top-fit model, Paige has grown from a niche denim label into a global powerhouse known for its dedication to quality, fit, and contemporary design. The brand’s commitment to crafting exceptional jeans and apparel has earned it a loyal following among fashion enthusiasts and celebrities alike.

    The story of Paige Denim begins with Paige Adams-Geller’s deep-rooted passion for denim and her extensive experience in the fashion industry. Before launching her own brand, Paige spent years as a fit model for many top denim brands, where she honed her understanding of how jeans should fit and feel. Armed with this unique insight, she set out to create a brand that would offer the perfect combination of comfort, fit, and style. In 2004, Paige Denim was born in Los Angeles, California, a city synonymous with laid-back luxury and fashion-forward sensibilities.

    While denim remains at the core of Paige’s identity, the brand has successfully expanded into a full lifestyle offering. Today, Paige’s product line includes a wide array of clothing items, such as tops, jackets, and dresses, as well as accessories. Each piece reflects the same commitment to quality and fit that the brand is known for, allowing customers to build a complete wardrobe that exudes effortless style.

    The primary objective of this report is to study Paige denim’s online offerings in the
    men’s and women’s jeans. The period of study is from Dec‘23 to May’24. In delving into
    Paige denim’s recent strategies trends, a comprehensive examination reveals intriguing
    insights across various facets of their product offerings. Let’s explore the key findings:

    – Price levels of Paige denim’s men’s and women’s jeans currently at the online retail level.

    – We evaluated 6 months of e-comm sales from Dec‘23 to May’24 for Paige denim
    on the basis of prices, discounts, gender, fits, rise, stretch etc in order to find out
    differences during this period.

    – We also analyzed the top few compositions which were used during this time by Paige
    denim in their women’s and men’s jeans.

    – We studied about 2871 product styles sold online by Paige denim to arrive at the following charts and graphs to give deeper insights into the brands consumer facing front.

    Graphs included :

    • Discounted products and Total approx no of men jeans styles and women’s jeans styles offered by this brand online during these 6 months.
    • Percentage of products on discounts for both men’s and women’s jeans.
    • The maximum and the minimum price in each category.
    • The average pricing of men’s Jeans and women’s jeans.
    • Average discount offered.
    • Approx FIT breakup of styles during each of these months including the stretch
      and rise of jeans.
    • Most popular compositions. We listed out the major compositions used during
      each month to give an idea about the kind of fibers being used for the fabrics.

    Total Number Of Products And Number Of Products On Discount For Men’s And Women’s Jeans

    [private_special]

    Since the report is in pdf format, we are attaching the link from where our subscribers can download the same and read at leisure !

    PW for accessing the report : Paige_Denim_USA_December_2023_To_May_2024

    https://denimsandjeans.in/pdf/brandsjuly2024/Paige%20Denim%20USA%20Products%20Analysis%20December%202023%20To%20May%202024.pdf

    [/private_special]

  • Indenium School Of Responsible Design @ Denimsandjeans

    Indenium School Of Responsible Design @ Denimsandjeans

    Denimsandjeans has consistently emphasized the importance of education in the textile industry, particularly in the realm of indigo. The Indenium School of Responsible Design- the only Denim, Indigo & Sustainability focused school with a curriculum spanning the entire supply chain from seed to store – participated in the 6th edition of the exhibition, showcasing a unique fusion of natural indigo developments and research. The school’s objective is to bridge the gap between the rapidly evolving denim and street fashion industries, which demand innovative and sustainable textiles, apparel, branding, presentation, and communication. Founded by Sukhraj Singh, the institution aims to empower designers to become visionaries and product development specialists who are passionate about their work. We recently had the opportunity to interview Mr. Singh and gain valuable insights into the school’s initiatives.

    What was the purpose of setting up the Indenium School when there are so many fashion colleges in India?

    The fact that there are so many fashion colleges and yet none have included in their curriculums the vast universe of denim; the most loved fashion product globally. And because it is the most polluting part of the fashion industry, it is a benchmark in learning about areas to improve towards sustainability. Design education has become redundant in view of the expanse of the denim lifestyle industry and cannot address the social and ecological crisis created by the fast fashion industry in the present time. Indenium exceptionally enables a deep understanding of sustainability from ground zero and inculcates responsibility in the design realisation practice.

    Indenium School of Responsible Design is built on some foundational principles. 

    • Responsibility and a value system as work ethics
    • Simplicity in processes through awareness of the source and supply chain to enable sustainable design development
    • Creative expression, innovation & functionality in a long lasting product
    • Community building via collaborations and enabling entrepreneurship

    How is your curriculum different from other similar schools?

    Indenium is the only school in the world addressing Responsible Design through focus on denim, natural indigo & sustainability. Our curriculum helps one explore the full supply and manufacturing chain from a soil-to-soil lifeline approach; learning about natural fibres and dyes from seed-to-crop, deep rooted knowledge of natural indigo, product design & development from both handmade and industry-made domains, brand building, user experience, all the way to the end-of-life of the product when it returns to the soil. We help understand sustainability by first acknowledging the roots of the problems in large scale manufacturing of fast fashion, the lack of concern for people and environment in the industry and the evident environmental crisis, and then address the voids through a revised approach. We are also committed to birthing entrepreneurs and startups by providing brand building inputs along with design learning. We are currently building an incubation centre and nurturing support system for them in the marketplace. Our curriculum focuses on the individual to enable their strengths to become their USPs in their careers.

    Since you do not insist on a particular background in fashion or textiles, how do you ensure that your students are ready to contribute to the industry with your course .

    At Indenium, we instil sensibilities based on awareness of the supply chain, raw material, processes and communities involved keeping the focus on environment and people. Our teams develop specialisations by doing, executing creative ideas diligently, which brings confidence and clear communication. Our entrepreneurs are ready for collaborative projects with the industry to develop required products via innovative intervention at all stages, whether it is to develop yarns in sustainable natural fibres, natural dyeing, weaving or building a collection of responsibly designed products.

    You have completed 3 batches till now . How are Indeniumites doing till now in terms of their work, creative contributions to the industry etc. 

    Out of the three small batch teams so far, eight of them have built their signature brands addressing sustainability and wellness, which have received tremendous appreciation from mentors, professionals as well as customers. Four of these D2C brands have started making active sales. Five of our designers are contributing to the product design and development at Wrangler, Korra (BSC), a start-up and offering B2B services. Three of our team members are building community projects in indigo farming, upcycling textile waste and a seed-to-store brand. Those in the present batch are laying the foundations of their studios with unique concepts. All the participants of four learning teams are active members of the Indenium community, offering their specialisations to each other and building a transparent supply chain.

    When is your next batch starting and what are the plans for this year? Do you want to add more elements to your course this year? 

    Admissions for the 5th batch (2024-25) are ongoing and the course is scheduled to begin on 02 August. We keep the batch sizes small (10-12) to ensure the learning experience is impactful to each individual. Scholarships are available in the fields of industrial, artisanal and art domains.

    We have great supportive associations with Arvind, Indigo Art Museum, Jeanologia, LLDC Shrujan and many aspirational brands from the handmade sector, all of which compliment the guidance provided by our experienced mentors. In the immediate future, we are building our own marketplace platform to support the brands and studios of the Indenium community. We are also positively working on enabling incubation of our entrepreneurs with the help of industry and the Govt. of India.

    Who is the right person to be a student at your school?

    We encourage those who truly seek to make a difference irrespective of their background, since the course enables deep understanding and learning from grass root level. Everyone is eligible who

    • feels strongly towards addressing the fashion crisis
    • has passion for natural dyes and fibres
    • wants to explore slow & responsible fashion
    • wants to rewrite the underlying expression of cultural clothing
    • wants to initiate a change in their existing business/brand
    • wants to build their own ethical and sustainable signature brand

    For more details contact – Sukhraj Singh , Founder – sukhraj@indenium.in

  • Kaiser Denim Specialities @ Denimsandjeans Vietnam

    Kaiser Denim Specialities @ Denimsandjeans Vietnam

    Based in Turkey, Kaiser is a well-known supplier of colorants and laundry auxiliary products, providing environmentally friendly solutions to clients worldwide. Offering the best products and technology for laundries and garment dyes, Kaiser has almost a century of experience in product research and innovation for the textile industry, building on its DyStar heritage.

    In order to promote their innovations, they exhibited garments that explained their concepts at the Denimsandjeans Vietnam 2024 show. Serdar Demircioglu talked with Denimsandjeans on his exclusive products showcased during the show.

    1. Water-Free Stone Wash Look 

    Lava Cell NSY works as a stonewashed effect auxiliary as well as an accelerator for denim stone washing. At room temperature, the substance speeds up mechanical abrasion of Indigo. Without using pumice stones, it gives certain denim qualities a stonewashed look.

    The product offers waterless stone washing processes. It can be used on wet clothes following the pre-wash. Water in the drum is not necessary for application.

    The Lava® Cell NSY, a water-free stone washing enzyme and the Lava Con KKT Powder, a water-free enzyme activator make up the Stone-Free & Water-Free concept. With an environmentally responsible application method, Lava® Cell NSY & Lava Con KKT Powder offers the appearance most similar to pumice stones.

    1. Ozone Bleaching

    A specifically prepared substance called Lava Con OZN is intended to cause denim substrates to undergo ozone bleaching. The product is an environmentally friendly substitute for hypochlorite and permanganate. It gives denim clothing a more pronounced and brilliant bleaching appearance and enhances the marble impression.

    Dry Ozone Application

    Lava Con OZN can be applied via dipping, spraying, routine machine applications, or injection in closed machinery systems. The garments must be completely dry before applying ozone.

    Lava Con OZN is an excellent bleach for fabrics with sulfur and indigo.There is no need for a specific neutralization with this product. All that’s needed for neutralization after the ozone application is a simple detergent wash.

    The clothing produced with this method is referred to as “Zero” because hypochlorite and permanganate are not present in the process.

    1. Advanced Used Look

    Advance used look effect is achieved on garments treated with reactive dye to make sustainable fashion colorful. It is used to create fashionable washed-down effects.

    Advantages of the concept;

    • Applicable for both garment and fabric dyeing
    • No cationization is needed in the dyeing process
    • Excellent color fastnesses can be achieved
    • Provides a fashionable used-look after the garment treatment without additional bleaching process
    • Provides very good reproducibility and levelness
    • Garment treatment process is conducted without water and without hazardous chemicals such as potassium permanganate
    • Energy and time saving

    To connect with them , please contact @ serdard@kaisertekstil.com

  • GUESS USA Men-Women Jeans Analysis Dec 2023 To May 2024

    GUESS USA Men-Women Jeans Analysis Dec 2023 To May 2024

    Guess USA is a renowned fashion brand that has etched its name in the annals of American pop culture and the global fashion industry. Established in 1981 by the Marciano brothers—Georges, Armand, Paul, and Maurice—Guess began its journey in Los Angeles, California, a place synonymous with innovation and style. The brand quickly captured the spirit of the times, blending European elegance with American casualness, and became synonymous with the trendy, youthful, and adventurous lifestyle. As Guess grew, it diversified its product range beyond jeans. Today, Guess offers a comprehensive line of apparel and accessories, including clothing, watches, jewelry, and footwear. The brand’s expansion into these categories has been driven by its commitment to quality and a keen eye for trends. Each Guess product reflects the brand’s dedication to style and craftsmanship, making it a favorite among fashion-conscious consumers worldwide.


    The primary objective of this report is to study Guess USA’s online offerings in the men’s
    and women’s jeans. The period of study is from Dec‘23 to May’24. In delving into Guess
    USA’s recent strategies trends, a comprehensive examination reveals intriguing insights
    across various facets of their product offerings. Let’s explore the key findings:

    • Price levels of Guess USA men’s and women’s jeans currently at the online retail level.
    • We evaluated 6 months of e-comm sales from Dec‘23 to May’24 for Guess USA
      on the basis of prices, discounts, gender, fits, rise, stretch etc in order to find out
      differences during this period.
    • We also analyzed the top few compositions which were used during this time by
      Guess USA in their women’s and men’s jeans.
    • We studied about 1387 product styles sold online by Guess USA to arrive at the
      following charts and graphs to give deeper insights into the brands consumer facing
      front.

      Graphs included :
    • Discounted products and Total approx no of men jeans styles and women’s jeans
      styles offered by this brand online during these 6 months
    • Percentage of products on discounts for both men’s and women’s jeans.
    • The maximum and the minimum price in each category.
    • The average pricing of men’s Jeans and women’s jeans.
    • Average discount offered.
    • Approx FIT breakup of styles during each of these months including the stretch
      and rise of jeans.
    • Most popular compositions. We listed out the major compositions used during
      each month to give an idea about the kind of fibers being used for the fabrics.

    Total Number Of Products And Number Of Products On Discount For Men’s And Women’s Jeans

    [private_special]

    Since the report is in pdf format, we are attaching the link from where our subscribers can download the same and read at leisure !

    PW for accessing the report : Guess_USA_Men_Women_Jeans_Dec_2023_To_May_2024

    https://denimsandjeans.in/pdf/brandsjuly2024/Guess%20USA%20-%20Men%20and%20Women%20Jeans%20Products%20Analysis%20December%202023%20To%20May%202024.pdf

    [/private_special]

  • A Talk With Alexander Bock About The NCD Process Of BluConnection

    A Talk With Alexander Bock About The NCD Process Of BluConnection

    BluConnection is a leading producer of pre-reduced liquid indigo based out of Singapore. They recently launched a new process called NCD process (Nature Conscious Dyeing) which is based on their pre-reduced liquid Indigo DenimBlu36 AR and BluWit, an organic reducing agent. During the recently held Denimsandjeans Vietnam, we discussed with Alexander to know more about how it will help the industry.

    Why did you feel the need to come out with the new NCD process ?

    The NCD process (Natural Conscious Dyeing process) came a long way. The introduction of pre-reduced liquid Indigo was a big step forward to improve Indigo dyeing significantly, achieving better control and making it more sustainable. It  allows us to reduce the amount of an inorganic, toxic chemical required for the reduction of Indigo (Hydrosulfite) significantly. Until today, a substantial amount of Hydrosulfite is required to keep the Indigo dyeing process stable. Not anymore! Bluwit allows us to replace Hydrosulfite completely, imagine Indigo dyeing without Hydrosulfite!

    Hydrosulfite, being the standard reducing agent for the dyeing of Indigo, is contributing to the typical appearance of Denim with dark shades and ring-dyeing effect, yet it is also unstable in solutions and inorganic salt is generated and discharged into the waste water. Finding an alternative for Hydrosulfite which is ecologically sound and performing like Hydrosulfite was driving our team in BluConnection since our inception.

    You mentioned that Bluwit is the first organic reducing agent. Can you tell more about it?

    It is the first organic reducing agent which produces real denim with authentic washing effect without compromise on dye-build-up and dark shades are achievable with 5-6 dips. This is important for denim mills to be able to produce denim with the same or similar esthetics.  

    At the same time they can benefit from a reducing agent which is biodegradable in contrast to Hydrosulfite.

    With Denimblu36 AR being a pre reduced indigo , what benefits in terms of commercials, sustainability and quality does it offer to mills and  downstream garment producers?

    We launched DenimBlu36 AR, which is 20% stronger than our original product DenimBlu30, enjoying a good response from the market. We are applying a purification process to reduce aniline. DenimBlu36 AR is our best product, reducing the CO2 footprint, meeting all retailer requirements effortlessly. At the same it is cost efficient. I ask myself, how cost efficient we should be to make everybody in the supply chain happy? – Today the Indigo cost for 1 pair of jeans is 6-9 cents!


    When it comes to brands, what kind of advantage does it give them for their sustainability claims ?

    Naturally brands can benefit from both our products, DenimBlu36 AR in combination with BluWit, as explained before, ticking all the boxes product wise and manufactured in our new green factory, which was inaugurated in 2022. Our factory is zero discharge, generating the majority of the required energy from solar panels and demonstrating with our “green wall” and green landscape our commitment to people and the environment. In view of upcoming supply chain regulations, it will surely support those brands, retailers and denim mills, who take their commitments towards a sustainable environment and people seriously.


    What customers were you targeting with this new product at our Denimsandjeans Vietnam show?

    The NCD process is suitable for every denim mill!

    For more details , connect alexanderbock@bluconnection.com

  • Good American ft. Irina Shayk: Summer 2024 Denim Campaign

    Good American ft. Irina Shayk: Summer 2024 Denim Campaign

    Just in time for summer, Irina Shayk graces the latest Good American campaign, bringing her “model off duty” flair to their Good Denim collection. The collection, co-founded by Khloé Kardashian and Emma Grede, is now available on Good American’s official website, showcasing styles that are perfect for elevating any casual summer wardrobe.

    Shayk’s contributions to the collection are deeply inspired by the 1990s, offering a blend of modern comfort and nostalgic style. Highlights include a chic striped button-down shirt, body-sculpting Scuba Bodysuits, and the effortlessly cool Good ’90s Carpenter and Good ’90s Relaxed denim fits. These pieces are designed to seamlessly integrate into your summer style, whether you’re dressing up or keeping it casual.

    In the campaign, Shayk showcases a variety of the collection’s standout items. From a denim maxi dress and coats to a denim vest that nods to the resurging vest trend, each piece is designed to bring out the best in summer fashion. Shayk herself expresses her love for denim, saying, “Denim has always been a staple in my wardrobe. You can never go wrong with a great pair of jeans. Right now, I’m really into the oversized denim-on-denim look. Good American jeans not only look cool but also fit really well and are super comfortable.”

    Angel Reese in Good American 

    2024 has seen Good American expand its roster of campaign stars. In May 2024, WNBA player Angel Reese joined the brand to highlight their Long Inseam Denim collection, which is tailored perfectly for tall women. Reese’s personal experience playing professional basketball served as a major inspiration for the series of images featuring her. Similar trends can be seen in this campaign, which show the model in an off-duty cityscape setting.

    Since its inception in 2016, Good American has evolved from selling just denim to becoming a comprehensive apparel brand. This journey culminated in June 2023, with the opening of their first physical store at Los Angeles’ Westfield Century City Mall, transitioning from an exclusively online presence to a tangible retail experience.

    With this latest collection, Good American continues to redefine modern denim, combining high-quality craftsmanship with versatile styles that are perfect for any summer occasion. Explore the new collection on Good American’s website and find your new favorite summer staples.

  • 20 Years Of Meidea – Lucia Rosin , The Founder Shares Her Journey

    20 Years Of Meidea – Lucia Rosin , The Founder Shares Her Journey

    LUCIA ROSIN is a Fashion and Textile Designer with Over 30 Years of Experience Dedicated to sustainability throughout a career spanning over three decades. She is a well known figure in our denim industry (and a friend! ) and promotes a pioneering vision in sustainable design through projects, conferences, and collaborations with companies, schools, and universities. In 2004, she founded Meidea, a creative company which provides customized consultancy services for the fashion world by guiding fashion brands, mills and textile industries in the development of sustainable practices. Recently, MEIDEA celebrated its 20th anniversary. Denimsandjeans conducted an interview with the founder, Lucia Rosin, to discuss their journey and the significant milestones they achieved in reaching this success.

    1) Congratulations on the 20th anniversary of MEIDEA. To what do you attribute this success?

    Over the years, we have consistently prioritized extreme quality and concrete innovation, encouraging technical teams to experiment and innovate. Transparency in our work and in our relationships with clients has been paramount, transforming these relationships into true partnerships. Collaborating with various companies, bringing trend analysis, style consulting, product innovation and development, we have also established strong bonds and contributed to the professional growth of individuals.

    2) In light of MEIDEA’s vision for denim and circularity, could you elaborate on the significant milestones achieved over the past two decades?

    When we started working with dedication on sustainability, we did not find an environment open to change. However, we can say that few companies believed and trusted our vision, bringing concrete results that lasted over time and have led to being pioneers in the sector. We have been working on pre-consumer recycle since 2005; we implemented the use of laser and ozone, to the creation of accessories from recycled materials such as polyester and metal since the early 2000s. We have witnessed the sustainability of communities through photographic storytelling, and through three editions of The Circle Book, collaborating with visionary partners, have amplified our voice on circularity and supply chain tracking.

    3) What new initiatives and collaborations were highlighted during the recent event celebrating this milestone?

    Video : https://youtu.be/nDBAOR_IzoQ

    The presence of our suppliers, friends in the industry and former colleagues highlighted the value of true connections, based on professionalism, kindness and fairness. These relationships are a lasting resource, which fosters the development of innovative projects based on earned trust. We highlighted the power of genuine collaborations based on trust, transparency and passionate work.

    4) Could you provide insights into “Shades of the World,” which was a key highlight of the event?

    Over the years, we have collected  an incredible archive of photos from around the world, meticulously documenting emerging trends, colors, shapes, nature, and humanity during each trip. By presenting these photos and the stories behind them, our guests were transported to those very places, experiencing the emotions and unique narratives captured in each image. “Shades of the World” will continue to be showcased at other events and fairs as a testament to our passion and dedication.

    5) What are the primary strategies and prospects you foresee for the future success of MEIDEA?

    MEIDEA is a dynamic entity that evolves over time, with each new collaborator bringing their story and experience, contributing to our continuous transformation. Looking ahead, we will continue our consultancy work, leveraging our unique expertise to drive innovation in companies. Additionally, we are committed to educate and sharing knowledge with the next generation of designers through active collaborations with universities and associations. We are also focused on the growth of our brand BLU’N ME, which draws constant inspiration from our work and embodies our philosophy.

    For more details, contact Lucia here : luciarosin@meidea.it