HUGO is set to make waves with the unveiling of its latest brand line, HUGO BLUE, featuring a stunning new style and collection for the Spring/Summer 2024 season. This eagerly anticipated addition to the HUGO family will be exclusively available at select Hudson’s Bay locations across Canada, including Vancouver, Montreal, and Toronto, as well as conveniently online at thebay.com.
At the heart of HUGO BLUE is denim, showcased in a variety of styles such as jeans, skirts, jackets, trench coats, shirts, shorts, and more. The collection embraces a laid-back, effortless vibe with slouchy, printed jersey staples and bold logo details, all presented in a color palette themed around various shades of blue, black, and white.
The launch event at Hudson’s Bay Queen St. recently coinciding with Guys’ Night Out, was a dynamic affair filled with creativity. Guests had the opportunity to immerse themselves in the world of HUGO BLUE through an immersive pop-up experience featuring inspiring product installations and entertainment, including a performance by Juno award-winning recording artist, Preston Pablo.
This pop-up experience, currently stationed at Hudson’s Bay Queen St. and later moving to Hudson’s Bay Yorkdale, offers customers a fresh perspective on HUGO, inviting them to explore the world of HUGO BLUE alongside the main line. While the main line continues to focus on elevated casual wear and contemporary tailoring, HUGO BLUE introduces more denim, streetwear, and a variety of gender-neutral styles.
As a brand under HUGO BOSS, HUGO is known for providing a platform for self-expression and an authentic way of dressing. With HUGO BLUE, the brand caters to individuals who dare to break conventions and set trends rather than follow them.
The introduction of HUGO BLUE marks a significant expansion in the brand’s fashion repertoire, emphasizing denim while maintaining the sartorial excellence associated with HUGO’s main line. Both collections offer a blend of sharp and relaxed silhouettes, striking accessories, and a commitment to innovation.
HUGO’s #HUGOYourWay campaign underscores the brand’s ambition to establish itself as the go-to premium brand for those who dare to express their uniqueness through fashion. The campaign features a fusion of creative talents from various industries, embodying the spirit of the brand and inviting viewers into a world of new possibilities and discoveries.
Leading up to the launch, HUGO plans to engage its audience through social media and in-store displays, highlighting the brand’s unique style codes and solidifying its connection with the socially savvy generation. The Summer 2024 collections from both HUGO main line and HUGO BLUE are available for purchase in-store and online, inviting fashion-forward individuals to embrace a wardrobe that’s bold, innovative, and unmistakably HUGO.
Globe Textiles (India) Ltd. is one of the important denim garment factory in Western India besides their own fabric manufacturing in non-denims. It has been a successful Star Exporter and catering to important clients in the last 2 decades . As they participate in our Denimsandjeans India show being held in Bangalore on May 15-16 , we recently had a word with the CEO Mr Bhavin Parikh and tried to know more about their operations .
Globe textiles have been in denim manufacturing for quite some time now. Please tell us about your company.
Globe Textiles India Limited (GTIL) is a prominent player in denim manufacturing, boasting an expansive infrastructure spread across more than 350,000 square feet. Our dedicated and automated facilities for garmenting services cater to global customers. With a strong base for denim fabric sourcing, development, and re-development of new-age fabrics, we stay ahead of trends and encourage experimentation. Our operations are supported by skilled professionals and automation in stitching and washing machines imported and indigenous, combination of technology with good practices. We pride ourselves on our highly skilled and experienced professionals who ensure smooth operations, and our 12 fully operational stitching lines enable us to produce up to 10,000 units daily.
Where do you think most growth is coming from – Indian or International markets for you?
We believe that the most significant growth is currently coming from the Indian market. With the expanding retail sector and consumers becoming increasingly fashion-conscious, coupled with disruptions in international markets due to events like Covid-19 and geopolitical tensions, the Indian market presents substantial growth opportunities for us.
What are the main strengths of your company which enable you to stand apart from others?
Our company’s main strengths lie in our state-of-the-art sustainable washing unit, integrated approach, leveraging cutting-edge technology, ensuring sustainability, deep industry know-how, a passion for indigo, proactive product development, and robust infrastructure. Additionally, our capacity and capability to adapt to evolving market demands set us apart from others in the industry.
What are the latest trends in the Indian market for denim and how do you cater to the same?
In the Indian denim market, we observe a trend towards fashion-oriented products, with a focus on curated laundry applications and diverse fits and silhouettes. We excel in catering to this trend by specializing in fashion segments, curating experimental washes, fits, and designs that resonate with the evolving preferences of Indian consumers.
Do you think that Indian producers are more suitable for producing high value niche products with lower quantities
Yes, I do believe that Indian producers are well-suited for producing high-value niche products with lower quantities. This plays to India’s strengths, and we are continuously striving to capitalize on this by leveraging our expertise, infrastructure, and innovative approach to meet the demands of niche segments effectively.
To contact Globe Textiles team , please mail here.
Co-founder & CEO of AMA Herbal Mr Yawer Ali Shah has come a long way after investing his life’s 25+ precious years in bringing natural dyes to the driving seat in the textile industry. His innovative approach to green climate solutions is reflected in his products and methodologies. Our team talked with him over his Biochemically modified pre-reduced natural indigo which he will be showcasing in India show on May 15-16 in Bangalore.
Congratulations on launching the 1st ever Biochemically modified pre-reduced natural indigo globally !! We were delighted to have this launch at our Japan show. Can you share more about your journey towards making this product?
AMA Herbal is thankful for this commendable gesture from you. It was an honour to unveil this futuristic innovation on such a grand platform witnessed by eminent names of the denim world.
Whenever we were going to sell Bio Indigo in the powder form, which is the old and traditional product we have been supplying for so many years to the denim industry, they were always saying that we have pre-reduced synthetic indigo now, which makes our life easier, it is easy to use, and we have established our line. If you do your product in liquid form, we will be glad to use it. However, we were unable to stabilize our product, we have been working for many years on it.
Now we have established our process. After the extraction of Indigo from the leaves in the reduced form, before oxidizing it to convert it into the powder, we stabilize it by adding some Bacteria & Fungi into it and reaching the optimal reduction where it is biologically fully reducedand modified to be sold as Per-Reduced Natural Indigo. We stabilize the product with eco-friendly stabilizers, and that’s how the product is manufactured.
AMA Herbal is the leading manufacturer & exporter of the Extract form of Bio Indigo® (Natural Indigo) & its cultivation as backward integration. What makes AMA Herbal keep its momentum and keep going up?
Bio Indigo® is extracted from the leaves of a plant named Indigofera Tinctoria. Therefore, lots of cultivation of the plant is needed. When we did our LCA Study, we found that we were positive in every aspect compared to synthetic indigo, except one. A lot of water consumption for indigo cultivation is a global concern.
We brought our innovative approach to the driving seat for the solution. We did our best by employing Sprinkler Irrigation Systems. We reduced water consumption by 60-70% by bringing these systems into action, which is a considerable reduction.
We are now focusing on controlling the cultivation processes where we will be doing this as a Sprinkler Irrigation Systems, reducing the water consumption. We are planning to convert these lands into Certified Organic to sell the indigo as Certified Natural Indigo for the first time.
We thank you for joining the Denims and jeans India show in 2024. Why do you think that the brands in India should ask their supply chain to use more natural dyes and what are the constraints?
We use Indigo leaves as a raw material for extracting the Bio Indigo®. It generates employment opportunities for deprived people engaged in collecting raw materials.
Indigo is a “Farmer-oriented” crop that lays the foundation of sustainable earnings for farmers. They are benefiting monetarily, and the soil fertility of their farms has improved due to the legume nature of the Indigo plant.
This crop has the potential to be the next cash crop, and many farmers have benefited in monetary terms and social terms through indigo farming. So, when Indian brands use our dye, they are supporting farmers.
Synthetic Indigo manufacturing up to the making of denim produces a lot of carbon footprint. We are much better when it is compared to the LCA Study. So, if Indian brands and the other brands of the world are looking to make their products sustainable, natural dyes make a lot of sense.
Therefore, natural dyes should be preferred with more conviction, and brands should introduce them to their regular products. It is how sustainability can be attained in the long run.
Do you see any particular differences in the markets like India, Europe, US etc. How do you handle the differing requirements of these markets?
Yes, there is a difference in the sentiments of the products. In India, we have a good market, but the number is less because people are price-conscious.
Whereas, in the US and Europe, they are not as price-conscious as you find in the Indian region. Europe has come up with a regulation where they are asking about the reduction in the carbon footprints and they are going to come up with a specific level which is reducing carbon footprints. India hasn’t any such plan yet.
Therefore, sentimentally Europe and the US will be quicker towards natural and sustainable products, that’s what we have experienced and that is why we have been exporting more than 70% of our production. India is consuming less, though it is a manufacturing hub.
However, with the change in scenario, we have seen some leading Indian brands like Aditya Birla and many others focusing on natural products, particularly the products manufactured in India. It is indicating good growth in India coming soon.
How are the sustainability regulations coming up in various western countries affecting the entire supply chains and would it propel them towards more natural ingredients?
Carbon saving is a big focus in the international scenario. The European Union is about to launch a label, especially for the carbon footprints that they contain. So with all these regulations coming up very strongly, we see natural products’ promotion grandly.
However, at the same time, the natural products should be performing. They shouldn’t be just having a tag of carbon saving but not performing as they are supposed to be.
The performance of the natural product is equally important. I am sure that natural products have a bright future along with a terrific increase in their global acceptance & immaculate performance.
Lee, the iconic denim brand, has embarked on a groundbreaking journey in collaboration with renowned couturier Suneet Varma and Ace Turtle, the exclusive licensee of Lee in India. Together, they have unveiled a collection titled “Denim Beyond Definition,” which redefines the very essence of denim fashion.
This collaboration represents a departure from the conventional styles of Lee in India. Instead, it introduces a bold fusion of classic denim with elements of Indian couture. From corsets to bell-bottom jeans, and dresses to maxi skirts, each piece in the collection reflects Varma’s distinctive style, characterized by intricate embellishments, threadwork, and mirror detailing.
The collection’s aesthetic is further elevated with the inclusion of gold foil prints, plaid patterns, and metallic riveting, adding a touch of glamour and sophistication to casual denim wear. Varma himself describes the journey as an exciting opportunity to push the boundaries of denim fashion, transcending traditional norms and offering a unique blend of elegance and comfort.
Nitin Chhabra, CEO of Ace Turtle, emphasizes the strategic vision behind this collaboration. By introducing trendsetting collections like “Denim Beyond Definition,” Lee aims to cater to the evolving preferences of Indian consumers, offering premium and unique products that resonate with the modern audience.
The availability of the collection both online and in select Lee stores across India underscores a strategic approach to reach a wide audience and meet the growing demand for innovative fashion choices.
In essence, the collaboration between Lee and Suneet Varma signifies a transformative narrative in fashion. By reimagining denim as a canvas for creativity and self-expression, the “Denim Beyond Definition” collection offers a refreshing perspective on contemporary style, seamlessly blending casual comfort with timeless elegance. As Lee continues to push boundaries and embrace new possibilities, it sets the stage for a future where denim fashion knows no bounds.
Levi’s, the iconic denim brand with roots dating back to the 19th century, holds a special place in the hearts of denim lovers worldwide. Its rich history has not only shaped the denim culture but continues to inspire the industry today
In the midst of ongoing changes in the denim landscape, Levi’s remains relevant, adapting to new challenges such as environmental concerns and the impact of the COVID-19 pandemic. These challenges have led to a rethinking of how denim is made and marketed, with sustainability and ethical practices taking center stage.
In this era of heightened awareness and accountability, Levi’s stands out in embracing innovation and sustainability. The compulsion driven by legal and moral obligations, coupled with heightened consumer awareness, and impending legal threats, has catalyzed a transformative response among numerous brands.
In this report, our goal was to thoroughly assess Levi’s USA Women Jeans offerings by analyzing their E-commerce platform. This report is a continuation of our previous report where we analyzed the same for the months of August-22, January-23 and July-23. Our approach was multifaceted, aiming to uncover insights into the brand’s market positioning and strategic direction across various dimensions as reflected from their online offerings.
1.Understanding Pricing Dynamics:
We kicked off our investigation by delving into the pricing landscape of Levi’s Women Jeans in the online retail realm. By mapping out different price ranges, we aimed to grasp how Levi’s positioned itself. Furthermore, we quantified the extent of discounting undertaken by Levi’s during the specified period, recognizing its importance in navigating challenging market conditions and gauging the brand’s resilience.
2.Examining Sales Trends Over Time:
A crucial aspect of our study involved analyzing sales data from three distinct months: August 2023, November 2023, and February 2024. Through a methodical review of sales trends during these periods, we sought to identify any significant variations in key product attributes such as fits, materials/constructions, and definitions. This analysis provided valuable insights into potential shifts or developments within Levi’s product offerings over time.
3.Assessing Fabric Composition:
At the core of our inquiry was an evaluation of the composition of various fibers in Levi’s Women Jeans across the aforementioned months. Recognizing the importance of fabric composition in reflecting brand ethos and priorities, we examined the prevalence of various compositions to uncover patterns or trends. Of particular interest was identifying the most frequently used compositions, serving as indicators of Levi’s strategic focus on sustainability and fashion. We presented comprehensive tables detailing the full range of fabric compositions, allowing readers to delve deeper into the analysis.
4.Insights into Consumer Engagement:
Our investigation included a meticulous examination of over 500 product styles across the evaluated months. The findings were distilled into visually informative charts and graphs aimed at providing nuanced insights into the brand’s consumer-facing activities. These visual representations covered various metrics, including total product styles available each month, average pricing trends, discounting patterns, fit distributions, and popular fabric compositions. Through these data-driven depictions, we aimed to shed light on broader trends and strategic considerations underlying Levi’s product offerings and consumer engagement strategies. Graphs included :Â
In our analysis, we’ve incorporated a variety of graphs to paint a clearer picture of Levi’s USA Women Jeans offerings. Let’s break it down:
a) Total Number of Women Jeans Styles Sold Online:
Think of this graph as a snapshot of how many different styles of women’s jeans Levi’s had available online each month. It helps us understand how Levi’s is mixing up their offerings over time and how responsive they are to what customers want.
b) Average Pricing Trends:
To track the average prices of all the women’s jeans Levi’s had online during each month. It’s like looking at the pulse of Levi’s pricing strategy over time, showing us how they’re positioning themselves in the market.
c) Discounting Patterns and Pricing After Discounts:
to look at how much Levi’s is discounting their jeans on average each month, and what the prices look like after those discounts. It gives us insights into Levi’s promotional strategies and how flexible they are in response to market changes and competition.
d) Fit Distribution Across Styles:
This will give us an idea of the different fits Levi’s is offering in their women’s jeans each month. It’s like peeking into what styles are trending and how Levi’s is adapting to meet those preferences.
e) Most Popular Fabric Compositions:
By looking at it, we can see which types of fabrics Levi’s is using the most in their women’s jeans. It helps us understand Levi’s commitment to sustainability and fashion trends in their product lineup.
f) Average Fiber Percentage Across Styles:
To look at the average amount of cotton and other fibers used in Levi’s women’s jeans each month. It’s a good indicator of Levi’s dedication to using sustainable materials and where they stand in the broader denim market in terms of eco-friendliness.
Overall, these graphs will give us valuable insights into Levi’s Women Jeans offerings, helping us understand their market performance and strategic direction in a more nuanced way.
Analysis of Women Jeans Styles:
When we looked at Levi’s USA E-commerce platform, we noticed something exciting happening with their women’s jeans styles. In February 2024, there were around 214 different styles available – quite a jump from the 170 styles we saw in November 2023, and even more than the 156 styles back in August 2023.
The graph we have included shows this increase clearly, like watching the brand grow and evolve over the past year. Levi’s is adapting to the changing tastes of their customers and they are staying relevant in the world of women’s fashion. It seems Levi’s is really working hard to offer a diverse range of options, maybe to keep up with what people are looking for in denim these days.
Acne Studios, the Swedish fashion powerhouse, has once again captured the spotlight with its Spring/Summer 2024 campaign starring the rising K-pop band ILLIT. The campaign features the five-member girl group—YUNAH, MINJU, WONHEE, MOKA, and IROHA—in a soft-focused, dreamy setting, showcasing the latest key garments and accessories from the SS24 collection.
The SS24 campaign is not merely about fashion; it’s a celebration of fluidity and transformation. Embracing change and the potential for personal growth and evolution, the campaign concept revolves around celebrating individuality and self-expression. Acne Studios, known for its innovative and visually striking campaigns, has once again pushed boundaries with its use of striking visuals and cutting-edge fashion. This collaboration represents an exciting fusion of technology and creativity. Through partnering with ILLIT, Acne Studios aims to inspire and empower its audience to embrace their unique individuality and celebrate their transformations.
Jonny Johansson, Acne Studios’ Creative Director, expressed his excitement about the collaboration, emphasizing the synergy between the dynamic industries of fashion and music. “We have always supported and championed up-and-coming talents, so this felt like the right way to go about it for a new generation,” said Johansson in a press release.
The campaign not only showcases the latest SS24 collection but also celebrates the collaboration between Acne Studios and ILLIT, marking a union that merges the realms of fashion and music. ILLIT, set to release their debut album SUPER REAL ME on March 25, aligns perfectly with Acne Studios for a collaboration that promises to redefine the boundaries of creativity and self-expression.
The SS24 denim collection, a focal point of the collaboration, reinvents classic denim with a contemporary twist. Drawing inspiration from the raw energy of street style and the cultural impact of music, the collection embodies a sense of rebelliousness and self-expression. Expect to see a fusion of urban aesthetics and high-fashion sensibilities, resulting in a collection that is both edgy and sophisticated.
Featuring a wide range of denim garments and accessories, the SS24 denim collection caters to individuals seeking versatile and stylish pieces for everyday wear. From classic denim jeans and jackets to innovative reinterpretations of denim skirts and dresses, each item showcases Acne Studios’ signature design aesthetic infused with ILLIT’s unique flair. Premium denim fabrics sourced from the finest mills around the world ensure both comfort and style, while innovative treatments and finishes add texture and character to the garments.
Beyond the trendsetting denim collection, Acne Studios spotlights its brand-new Multipocket bag in two sizes—the Baguette and Micro. Crafted from leather with a tanned finish, the bags feature laced knot details reminiscent of the feminine coquette aesthetic, while side flap pockets add functionality.
As the start of a partnership with ILLIT, the K-pop group was front and center at the Fall/Winter 2024 catwalk show in Paris on February 28. Throughout 2024, the group is expected to be seen dressed in Acne Studios for key appearances and performances, solidifying the collaboration between fashion and music.
In the words of Jonny Johansson, “Music is a big part of my life and often inspires me; music and fashion are so intertwined. Right now, it is all about K-pop. We loved the idea of working with a band from the start of their career and growing with them. We have always supported and championed up-and-coming talents, so this felt like the right way to go about it for a new generation.” With the SS24 campaign, Acne Studios and ILLIT invite audiences to join them on a journey of creativity, self-expression, and transformation.
2023 jeans are adorned with a coloured crystal print and rhinestone details. Cut to a supper baggy fit with a mid-waist, super wide leg and long length. Crafted from non stretch denim in a light blue wash.
Details:-
Super baggy fit
Mid waist
Super wide leg
Long waist
Rhinestone details
Button fly
5-pocket construction
Model is 180 cm / 5′11 and wears a size 36 equivalent to 28 denim size
Style ID: Acne Studios 2023F FN Vegas
Shell: 100% Cotton, Patch: 100% Cow leather
PRINTED TROUSERS
Trousers feature a seasonal trompe-l’Å“il digital print with an optical illusion denim effect on non-stretch cotton canvas with a brushed and mineral tinted finish.
Details:-
Loose fit
Mid waist
Wide leg
Long length
Trompe l’oeil denim effect
Button fly
Male model is 182 cm / 6′1 and wears a size 46 equivalent to 29 denim size
Female model is 180 cm / 5′9 and wears a size 44 equivalent to 27 denim size
Artistic Milliners has been fore-runner in global textile industry and has spearhead denim innovation and sustainability, continually pushing the boundaries of what a pair of jeans can be! Their collections are valued by global brands and retailers and are keenly awaited . We are highly excited that the AM team will be launching their Aw25 collection at our Japan show !
We recently interviewd Mr. Baber Sultan , Director Product & Research for his insights on what they have been doing lately and the collection that they will be launching at our Japan show . We share the discussion below :
a) Artistic Milliners is recognized as one of the most reputed global denim producers. What do you think have been the key ingredients for this success.
If I had to sum it up, I believe Artistic Milliner’s success as a globally recognized denim producer stems from a few key principles. We relentlessly pursue advancements in denim fabrics and production processes, always seeking to push the boundaries of innovation. Sustainability is at the heart of everything we do, driving us to minimize our environmental footprint. As a vertically integrated company, we oversee every step of the process in-house, ensuring exceptional quality and flexibility. We collaborate closely with global brands, understanding their unique needs and delivering tailored denim solutions. And of course, we empower our people and invest in cutting-edge technology. Lastly, we recognize our responsibility extends beyond the products – we are committed to ethical practices and making a positive impact on our communities.
b) Recently we hear about a lot of focus on Regenerative Cotton by AM. Why do you think this is important for you? Do you think regenerative cotton can be more important than other sustainable cotton fibers.
Yes, regenerative cotton holds the potential to become even more important than other existing sustainable cotton fibers. Unlike organic options that focus on minimizing harm, or recycled fibers that conserve resources, regenerative cotton proactively rebuilds soil health, promotes biodiversity, and captures carbon. This results in stronger, higher-quality fibers for more durable denim while offering significant environmental benefits. While challenges like upfront investment in new farming practices and developing consistent certifications exist, the overall benefits make regenerative cotton a compelling choice for a more holistic and long-term sustainable denim industry. As consumer awareness and supply increase, expect to see regenerative cotton play an increasingly dominant role in denim production. That’s why we’ve ventured into the space with AM-REGEN, as part of a holistic pilot project aimed at exploring more sustainable cotton cultivation methods. We are providing regenerative cotton to partners such as Jack & Jones.
The regenerative agriculture pilot project is being executed in Rahim Yar Khan, Pakistan, with close collaboration between Artistic Milliners, the World Wildlife Fund-Pakistan, and local government bodies. The initiative follows Control Union’s certification programme, RegenAgri.
c) Star Fades has been a success story in nearshoring and sustainable quick response to market needs. You are also expanding this to Guatemala in some way. Can you give more details on the same.
Yes, when SFI has been great for us. When we acquired them in 2020 we had a vision: to be the one-stop shop for denim development with a global reach. Guatemala is a step in that direction.
SFI customers can now take advantage of our partner Denimville’s speedy close-to-market production. Known for quick turns on samples and production, the more than 750,000-square-foot facility can produce 400,000 units and 1,500 samples per month. The factory offers garment sewing, washing and dyeing, sustainable ozone and waterless finishing, and dry processing. This network can save six to seven weeks of transportation time compared to production coming from Asia, SFI reports, allowing customers to respond to trends, avoid retail markdowns and offer just-in-time deliveries. Ultimately we want our Western Hemisphere customers seamlessly execute their vision with our teams from fabric to finishing, and our teams from Pakistan, Mexico, and Guatemala are geared to help them do that.
d) We thank you for deciding to launch your AW 24-25 collection at Denimsandjeans Japan in March’24. Can we have some hints on what makes this collection special.
The collection we are perhaps most excited about is one that stems from a collaboration with Mr. Masaaki Sakaguchi, called Shogun. Shogun aims to combine the timeless allure of Japanese denim, reimagined for the modern wardrobe. It honors the legendary craftsmanship of Japan, blending it seamlessly with cutting-edge advancements for unparalleled comfort, superior washability, and a conscious approach to production showcasing the slubby, textured beauty that made Japanese denim famous, infused with subtle stretch for everyday ease. We truly believe in Japan being the “second root†of denim and the honour of working with a master like Sakaguchi san is meant to encapsulate that.
e) We understand AM is trying to increase its recycled fibers usage in different ways. How has been the progress in this direction?
There has! We recently worked with Lenzing on a new approach to blending Tencel and recycled cotton fibers. The product is called 32MM, a new Tencel fiber that is optimized to create soft fabrications that have the authentic character of a classic cotton jean. The fiber’s unique structure has enabled us to scale its use of recycled cotton in our fabrics. Compared to traditional Tencel, the shorter 32MM fiber has better compatibility with cotton and allows it to blend more cohesively with fibers of modest length. It also has a greater surface area, which allows more recycled fiber to bind to it. Traditionally Tencel can be blended with up to 30 percent recycled cotton, but 32MM can carry up to 50 percent as per our research so far. The recycled fibers come from our proprietary recycling facility Circular Park.
f) Reducing impact through better dyes usage becomes critical to reduce carbon footprint. Do you think working in this direction is also helping you to give better products while reducing the footprint .
Yes it certainly has, and has led to some very fruitful and innovative collaborations. We worked with Archroma to leverage their Diresul Evolution Black dyestuff for our collections. It is said to be their cleanest sulfur black dye ever and has enabled us achieve authentic black denim and washdown effects with a lower impact compared to standard Sulfur Black 1 liquid. Overall it uses 58 percent fewer natural resources and produces less carbon dioxide during dye synthesis compared to standard black dyes, the company states. This reduces workers’ exposure to harmful compounds by 59 percent. We also partnered with partnered with Leonardo DiCaprio backed biochemicals innovator Nature Coatings on a range of 100-percent cotton products made with BioBlack TX, an alternative to petroleum-based black-tone dye. The carbon-negative black pigment is derived from industrial wood waste that comes from sustainably managed, certified sources.
Iconic actress and activist Pamela Anderson has teamed up with the renowned denim brand RE/DONE for a collaborative collection that pays homage to vintage style with a modern twist.
The Pamela Anderson x RE/DONE collaboration brings together Anderson’s timeless aesthetic with RE/DONE’s commitment to quality craftsmanship and sustainability. Inspired by Anderson’s iconic ’90s looks, the collection offers a range of vintage-inspired denim pieces that capture the essence of her signature style.
From classic denim jeans and shirts to shorts and tees, each garment in the collection is carefully crafted using eco-conscious materials and production methods. RE/DONE’s dedication to sustainability is evident in the use of recycled denim, regenerative cotton sourced from California, and untreated organic cotton, ensuring that every piece is not only stylish but also environmentally friendly.
One of the standout features of the collection is its attention to detail. Each piece is thoughtfully designed with modern updates that give a fresh twist to vintage silhouettes. Crystal embellishments, playful prints, and unique detailing add a contemporary edge to the timeless denim pieces, making them perfect for today’s fashion-forward consumer.
In addition to its stylish appeal, the Pamela Anderson x RE/DONE collection also champions ethical fashion practices. With a focus on vegan materials and cruelty-free production, the collection is a reflection of Anderson’s personal values and commitment to animal welfare.
The collaboration between Pamela Anderson and RE/DONE represents a celebration of individuality, authenticity, and sustainable fashion. By blending vintage-inspired denim with modern design and eco-consciousness, the collection offers a fresh perspective on classic style while promoting a more ethical approach to fashion consumption.
As consumers increasingly seek out sustainable alternatives, the Pamela Anderson x RE/DONE collaboration serves as a testament to the growing demand for environmentally friendly fashion options. With its timeless appeal and ethical ethos, the collection is sure to resonate with fashion enthusiasts who are looking to make a positive impact on the planet without compromising on style. Check out two pieces from the collection below :
The Chambray Oversized Shirt is inspired by one of Pamela’s most iconic 90s looks. Featuring a button up front and dimensional wash, this style can be worn along or layered over another top.
The Anderson Jean in Maliblue is our newest silhouette designed by Pamela herself, featuring a low/mid rise and slim straight leg shape. Constructed from 100% organic cotton denim.
This report outlines the critical dynamics between the USA’s leading retail brands and their Vietnamese garment suppliers throughout 2023. It focuses on the top 15 brands, their purchasing volumes, average price points, and supplier relationships. These insights provide a snapshot of the strategic sourcing and market positioning that underpin the denim apparel trade from Vietnam to the USA.
Denim imports from Vietnam to the USA have remained robust in 2023, with the top 15 brands accounting for 79% of the market share. [private_special]
Market Share Insights
The pie chart analysis indicates that American Eagle leads the market with 15.2% of the imports, closely followed by MGF Sourcing (which is sourcing on behalf of a number of brands ) and Target with 12.9% and 12.6% respectively. Torrid also claims a significant portion at 10.5%, asserting its strong market presence.
Levi’s, a brand synonymous with denim, maintains a notable 9.4% share, emphasizing its enduring appeal. The rest of the market share is distributed among brands such as Hidden Jeans (6.7%), Pacific Sunwear (6.2%), and Madewell shipments to their own brands (5.4%), down to Encore Jeans which holds the smallest share among the top fifteen at 2.9%.
Note: It is important to note that some buying houses like MGF buy in their own name and supply to other brands. Strictly speaking they are not final buyers.
[private_special]Note: This report only reflects the shipments that were made to United States. If any shipments were made by these brands to other destinations, they would not be covered here.
Purchasing Analysis of Top USA Companies Buying Denims From Vietnam
Introduction
The denim trade between Vietnam and the USA continues to thrive, with key players making significant purchases throughout 2023. The following is an analysis of the purchasing behaviors of these top USA brands, quantifying their transactions in terms of volume and value, and providing insight into their average expenditure on denim apparel.
Volume and Value Overview
American Eagle: With the largest volume of denim imports, American Eagle has purchased 19.5 lakh pieces, amounting to a total import value of $22.3 million. This indicates American Eagle’s strong market presence and consumer demand fulfillment strategy.
MGF Sourcing: Following closely, MGF Sourcing has imported 16.6 lakh pieces with a higher total value at $24.15 million, suggesting a premium sourcing strategy or selection of higher-end denim products. It needs to be remembered that MGF works for various brands and therefore they are not final consumers. They normally work for AEO, Express, Target and other brands.
Target: Target procured 16.2 lakh pieces valued at $12.22 million, positioning itself as a value-focused retailer with a significant volume of denim imports.
Average Price Point Analysis
Madewell: Standing out in terms of the average price, Madewell’s purchases average at $19.22/piece indicating their positioning in the premium segment of the market.
J Crew: On the higher end, J Crew shows a substantial average price point of $18.41/piece reflecting their strategy to procure premium denim apparel.
Target: With one of the more cost-effective strategies, Target averages at $7.5/piece demonstrating their focus on value for their customer base.
Key Insights
The data reveals that while American Eagle leads in volume, MGF Sourcing leads in value, indicating different strategies among the top buyers. The average price points range significantly from $7.5 to $19.22 per garment, showcasing the diverse market positioning from value to premium segments among these brands.
Analysis of Garment Suppliers for USA’s Top Retail Brands
Introduction
This section provides a detailed analysis of the relationships between USA’s top retail brands and their garment suppliers from Vietnam, focusing on the volume and average price points of the denim apparel procured in 2023.
Note: YDVL is the Crystal Group , Gatexim is Saigon 3
Supplier Contributions
Hualida Thai Binh and Yi Da Viet Limited for American Eagle: Hualida Thai Binh supplied American Eagle with a significant quantity of 16.71 lakh pieces at an average price of $11.13 per piece. Yi Da Viet Limited supplied a smaller quantity of 2.12 lakh pieces but at a higher average price of $13.44 per piece, indicating a mix of volume and premium sourcing strategy.
Gatexim and Phong Phu for MGF Sourcing: MGF Sourcing sourced 8.22 lakh pieces from Gatexim at $13.9 per piece and 7.73 lakh pieces from Phong Phu at a higher average price of $15.38 per piece, again suggesting a strategy focused on quality and premium positioning.
Tp Group and Yi Da Viet Limited for Target: Target worked with Tp Group for a supply of 9.31 lakh pieces at an average price of $4.97 per piece and with Yi Da Viet Limited for 1.64 lakh pieces at $8.84 per piece, balancing between high-volume value procurement and selective premium purchases.
Phong Phu for Torrid: Torrid exclusively sourced from Phong Phu, with 13.04 lakh pieces at a consistent average price of $13.88 per piece, indicating a focused strategy on a singular source that meets their quality and pricing requirements.
Yi Da Viet Limited for Levi’s: Levi’s, known for its premium denim, sourced 12.16 million pieces from Yi Da Viet Limited at a higher average price of $9.12 per piece, affirming its commitment to quality and brand reputation.
Key Insights
The analysis shows a diverse range of sourcing strategies among the top USA brands, with some opting for high-volume procurement at competitive prices and others focusing on higher-priced, premium-quality denim. The choice of suppliers and the average price points paid reflect each brand’s market positioning and customer base.
In 2023, the collective efforts of the top 15 USA retail brands have culminated in a significant share of denim apparel imports from Vietnam, with a total purchase volume of nearly 12.9 million pieces. However, the actual quantities will be much higher given that many smaller exporters are not considered neither are other brands. [/private_special]
After the exclusive report of 15 Indian denim brands which was launched by us in Sept ‘23, here comes the follow-up report for the month of Dec’23 and includes comparison with the month of Sept’23. This enables to bring out a comparison between this period of one quarter and enables one to see some trends and directions.
In this report we studied about 15 denim brands: Lee Jeans Louis Philippe Mufti Numero Uno Levi Strauss and Co. Peter England Spykar Roadster Brand Jeans Wrangler Pepe Jeans Killer Jeans Flying Machine Jack and Jones Being Human Lee Cooper
This report on Indian denim brands is over 194 pages and contains over 218 graphs and tables explaining the various aspects of these brands in comparison to each other as well as individually. We had published the report for the month of September’23 data in October and in this report we are adding the data of the month of December’23. This will enable a comparison between two months giving an indication of the movement that has taken place in this time. We evaluated them on the basis of PRICES, DISCOUNTS, GENDER RATIOS, FITS, MATERIALS/ COMPOSITIONS, DEFINITIONS etc
Price levels – What price levels they are offering their jeans.
We evaluated Dec’23 offerings from all these brands and compared the same with the data of September’23 month. We evaluated them on the basis of PRICES, DISCOUNTS, GENDER RATIOS, FITS, MATERIALS/COMPOSITIONS, DEFINITIONS etc and strived to see what differences we found in this period
Analyzing some important fiber inputs and how it differs from one brand to another
We studied about 8743 product styles sold online of all these brands included during December’23 and 8500 product styles in September’23 to arrive at the following charts and graphs to give deeper insights into the brands consumer facing front
Total approx no of men jeans styles offered by each of this brand online during this month
The average pricing of Men Jeans for all these brands.
Average discounting offered by all these brands during Dec’23.
Approx FIT breakup of styles during each of these months. One FIT is predominant in the Indian Men Jeans market in India. We analyzed how each of these brands stand in respect of this fit compared to all their styles
Most popular compositions for each of these brands during Dec’23 as compared with Sept’23. We will list out the major compositions used (and in how many styles) during each month to give an idea of kind of fibers being used for the fabrics. Currently as it shows, Indian denim brands have not started focusing on sustainable fibers in a big way.
RIGID vs STRETCH – we try to analyze how the styles pan out in regards to their stretchability in the two months.
Cotton % on an average from the whole stable of styles on offer. Is the overall cotton % used in the products going up or down? We will try to analyse that.
The report is available to our annual SPECIAL REPORTS subscribers and it is a 194 page report. Also those who want to buy this report, please contact us at this email and we will send you the buy link .
Boohoo Group plc is a British online fast-fashion retailer, aimed at 16–30 year olds. The business was founded in 2006, and had sales in 2019 of £856.9 million.
It specialises in own brand fashion clothing, with over 36,000 products. Growing rapidly, the company has acquired the brands and online presence of several defunct high street retailers, and also seen controversy over working conditions at some of its suppliers.
BOOHOO UK – WOMEN JEANS & MEN JEANS – Dec 2022 and Dec 2023
This report covers :
Price levels of Boohoo Women Jeans & Men Jeans currently at the online retail level.
We evaluated 2 months of sales ie Dec 2022 and Dec 2023 to see what differences we can note related to various aspects of the products during these 2 months ( about in 1 year). These aspects include FITS, PRICE RANGE , DISCOUNTS, COMPOSITIONS etc.
We also wanted to understand how the composition of cotton has panned out during these 2 different months. The composition of fabrics used for the jeans does reflect the particular focus of a brand where it tries to get a good balance between sustainability and fashion. We analyze the top few compositions which were most used during this time by BOOHOO’s in their Women Jeans & Men Jeans. We also wanted to see if the brand was strategizing on its fiber inputs and does it reflect in its recent assortment of product offerings. We shall bring out a table with all the most popular compositions along with a complete table of all compositions for our readers to analyze themselves.
We studied about 1401 product styles in Women Jeans & 1167 product styles in Men Jeans during these months to arrive at the following charts and graphs to give deeper insights into the brands consumer facing front.
Graphs Included :
Total approx no of women jeans & men jeans styles in each of these months sold online.
The average pricing of all these jeans
Average discounting in each of these months and average pricing after discounts
Approx FIT breakup of styles during each of these months. This will reflect if BOOHOO has changed its Fits in a big way during this period or not.
Most popular compositions during these months. We will list out the major compositions used (and in how many styles) during each month to give an idea of kind of fibers being used for the fabrics.
RIGID vs STRETCH – we try to analyze how the styles pan out in regards to their stretchability in various months. Is BOOHOO’s moving towards more rigid fabrics in their styles or not.
Cotton % on an average from the whole stable of styles on offer. Is the overall cotton % used in the products going up or down? We will try to analyze that.
Breakup of total denim products offered into various categories like Men jeans, Women jeans, Shirts, Shorts etc.
The denim trade between Pakistan and the United States is a significant aspect of the textile industry, shaping fashion trends and retail markets. This report provides an overview of the market shares of top brands importing denim from Pakistan to the US for the period of September 2022 to September 2023.
One of the key highlights is that major US brands that we are studying accounted for an impressive 82% of the overall denim purchased from Pakistan. Get ready to explore the ins and outs of this dynamic denim industry!
Market Share Breakdown Among Top 15
[private_special]
Levi’s: Dominates the import market with a significant 32.4% share, highlighting its stronghold in the US denim sector.
Gap: Commands a notable 22.3% of the imports, reinforcing its position as a major player in the market.
Target: Follows with an 11% market share, emphasizing its competitive procurement strategy.
JC Penney and 5 Star Apparel: These brands secure considerable portions of the market with 10.8% and 3.6% respectively, showcasing their relevance in the denim import market.
Smaller but notable contributions come from brands such as H&M, Kontoor, and AL USA, each holding shares ranging from 2.8% to 3.6%, reflecting a diverse market with several active participants. Of course, H&M , Kontoor etc
We will be focusing on this data to further analyze in details in the ensuing sections.
TOP 15 COMPANIES BUYING DENIMS
This section illuminates the purchasing habits of top US companies sourcing denim from Pakistan, offering a clear view of the quantities bought and the average prices paid.
Leading Buyers
LEVIS: Evidently leading the pack, LEVIS has purchased a staggering 16.86 million units, indicating a strong demand for denim garments. However, the average price paid stands at USD 8.45 per unit, which is not the highest among the competitors, suggesting a balance between quality and cost-effectiveness.
GAP: Another major player, GAP, has secured 11.6 million units at an average price of USD 9.31 per unit. This higher price point could be indicative of GAP’s positioning towards quality or a specific product range in the denim segment.
Market Trends
TARGET & JC PENNEY: Both of these retailers showcase a similar purchasing volume with TARGET buying 5.74 million units and JC PENNEY close behind at 5.61 million units. Their average prices are USD 8.91 and USD 9, respectively, again reflecting the industry’s trend towards a mid-range pricing strategy.
Value-Focused Buyers
5 STAR APPAREL & AL USA: With a more conservative quantity of 1.855 and 1.853 million units respectively, these buyers are spending less on average (USD 4.23 and USD 4.45), which may suggest a strategy targeting the value segment of the market.
Premium Pricing Strategy
KONTOOR: At a lower volume of 1.69 million units but a higher average price of USD 9.96, KONTOOR appears to be pursuing a premium pricing strategy, likely focusing on higher-end denim garments.
Consistent Buyers
H & M and MAMIYE BROTHERS: These two companies have procured lesser quantities of 1.43 and 1.31 million units but at healthy average prices of USD 8.12 and USD 5.55, signaling consistent market activity.
Niche Market Participants
KAMDAR INDUSTRIES to EXPRESS: This group ranges from KAMDAR INDUSTRIES purchasing 0.97 million units to EXPRESS with 0.48 million units. However, it’s notable that the average prices here vary significantly, with EXPRESS paying a premium of USD 11.88 per unit, possibly indicating a specialized product demand or niche market strategy.
TOP 3 GARMENT SUPPLIERS OF THESE BRANDS
In this detailed analysis, we explore the principal Top 3 garment suppliers for notable Top 5 US retail brands. Leveraging the data provided on volumes and average prices, this section aims to paint a clearer picture of the procurement strategies and partnerships that define the denim garment supply chain from Pakistan to the United States.
Artistic Milliners
Serves as a key supplier to multiple US brands, notable for providing large quantities of denim garments with varied pricing:
For LEVIS, they supplied 3.82 million units at an average of USD 8.87 per piece.
For GAP, they supplied 5.4 million units, with an average price of USD 10.19 per piece, indicating a premium product offering.
For TARGET, they are the leading supplier, delivering 3.81 million units at USD 9.2 per piece, highlighting a strong position in TARGET’s premium segment.
Artistic Fabric
Another significant player, Artistic Fabric’s presence is felt across the spectrum of US retailers:
They have provided GAP with 6.01 million units at USD 8.57 per piece.
JC PENNEY sourced 1.69 million units from them at USD 9.7 per piece, showcasing their ability to cater to different market needs.
US Apparel
This supplier has demonstrated versatility in serving both mass-market and niche segments:
Supplied LEVIS with 2.77 million units at the highest average price point of USD 10.05 per piece.
For TARGET, they delivered 1.12 million units at USD 9.99 per piece, reaffirming TARGET’s preference for higher-quality denim.
The procurement of over 52 million units of denim by the top US companies from Pakistan represents a considerable majority of the nearly 63 million units acquired in total, underscoring the depth of trust and the quality of the textiles sourced. To conclude, the data indicates that the US denim market is driven by a combination of high-volume purchases and targeted, cost-effective sourcing methods. The diversity in purchasing volumes and average price points suggests a market that caters to a wide range of consumer needs and preferences.
