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In 2015, men’s jeans and women’s jeans saw similar growth rates with 6% volume rises. The increasing number of workplaces that allow casualwear and jeans in different colours, for both men and women, contributed to their positive…

This article has been written by Begoña Garcia from Jeanologia Global Sustainability Brainbox where she speaks about the processes Jeanologia developed for reduction in water usage in the jeans washing industry.  Approximately 10 years…

Diesel’s new Ad Campaign for Spring Summer 2017 which brought romance and politics together with an intention to deliver the message of quality and humanity at last has been catching everyone’s attention . In a short film , a man tries…

The first edition of  Denimsandjeans.com Vietnam shall be held on 16th and 17th June at HCMC and shall bring some of the most reputed local and international mills and supply chain partners together at one place. The show brings…

The denim market scenario is US does not look too rosy with the latest statistics coming out. The market saw a down trend with the Men’s jeans imports taking a knock in the first quarter of 2016 . Going down 4.4% in absolute quantities,…

Frayed edges are coming out as the new in thing in denim wear. A number of brands can be seen experimenting with frayed edges in denim apparel and doing completely away with hems.  This definitely increases the fashion quotient of the…

Since 2002, Danish brand WOOD WOOD has championed a refined version of street wear classics with an underground edge. Designers Brian SS Jensen and Karl-Oskar Olsen started by selling handmade T-shirts out of a former wine cellar in their…

U.S. imports from Asia, the largest regional supplier — accounting for three-quarters of all sector imports. Amongh the countries China and Bangladesh are two important countries which are major exporters of denim apparel to US.  In this…