China has become one of the most important markets for denim . Almost all the major denim brands from around the world are present there. While international brands like Levi’s and other brands play an important role in the market, there are a number of local denim brands which have carved out their own niches and are getting good share of the market. We have listed out 18 denim brands which are Chinese denim brands and are growing at a good pace. This is the first report in this series and we will be listing the second set of brands shortly – including international brands in China and their details/contacts etc.
We are giving the short details on these brands/companies and their contacts in this report. It is interesting to see that some brands have a large number of stores – even in thousands . This shows the potential of this market !!
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Brand Name: |
Semir |
Company Name: |
Zhejiang Semir Garments Co., Ltd. |
Address: |
Shanghai, Lianhua South Road 2689 |
Website: |
http://semirbiz.com/ |
Email: |
315@vip.semir.com |
| Phone/ Fax: |
86-21-67288111 / 86-21-67288112 |
Description: |
The Semir Group was founded in 1996 and currently includes two brands – Semir and Balabala. Semir was created in 1998 and has since become a leading brand for casual clothing. It has also been named a listed Well-Known Brand, a Chinese brand name . Balabala first appeared in 2002 and is well known among China’s urbanites for children’s clothing and was among the first brands to be named a “Chinese Children’s Brand Name.†Currently, Semir has 4,300 sales locations throughout China. |
Brand Name: |
Black Peony |
Company Name: |
Black Peony Group Co., Ltd. |
Address: |
Changzhou City, Jiangsu Province, Qingyang Road No. 47 |
Website: |
http://www.blackpeony.com/index.shtml |
Email: |
bangongshi@chinadenim.com |
| Phone/ Fax: |
86-519-68868300/ 86-519-68868110 |
Description: |
It was founded in 1940, and then engaged on jean manufacturing since 1980s, which has been one of the earliest manufacturers nationwide. The company not only makes jeans (ERQ Jeans) but also denim fabrics . It has a production capacity of 60 million mtrs of denim and 8 million garments (most of them jeans). The ERQ brand was launched 2 years back and over 200 line experience stores were opened nationwide. The company is listed on the Shanghai Stock Exchange. |
Brand Name: |
TOUGH |
Company Name: |
TOUGH cowboy |
Address: |
Chungshan North Road, Putuo District, Shanghai Building, east of the mid-2000, 24th Floor |
Website: |
http://www.toughjeans.com |
Email: |
sales@bauhaus.com.hk |
| Phone/Fax: |
852-35131800 / 852-27967625 |
Description: |
Launched in 1994, TOUGH Jeansmith is the first private bauhaus label. As one of Hong Kong leading fashion creators and retailers, their activities range from designing, to merchandising and sales networking. |
Brand Name: |
Biaoqi Jeans |
Company Name: |
Shunde Biaoqi Garment Co., Ltd. |
Address: |
Shunde District Jun’an the ADLO industrial city |
Website: |
http://www.biaoqi.com/ |
| Phone/ Fax: |
86-757-25583388 / 86-757-25583399 |
Email: |
Ceo@biaoqi.com , biaoqifac@msn.com |
Description: |
Denim garment manufacturers, founded in 1998, and with an annual production capacity of more than 3.8 million, it is an important jeans brand . |
Brand Name: |
JUNTWO |
Company Name: |
The Enping Li Brothers Garments Co., Ltd. |
Address: |
Guangzhou City, Guangdong Province, Zengcheng way on the 13th |
Website: |
http://www.juntwo.com |
| Phone/ Fax: |
86-20-82792595 /86-20-82792595 |
Email: |
juntwo@qq.com |
Description: |
The company is based in the Jeans Province – Guandong (New Town).. The company has over 200 workers and their brand sells in various provinces in China. |
Brand Name: |
Lee Lang (Eng Name :LILANZ ) |
Company Name: |
Lee Lang (China) Co., Ltd. |
Address: |
No. 200 Changxing Road, Jinjiang, China |
Website: |
http://www.lilanz.com/ |
Email: |
lilanz@lilanz.com |
| Phone/ Fax: |
86-4008879888 / 86-595-85622555 |
Description: |
Lilang Group, by Wong’s three brothers – Wang Dong Xing, Wang Xing, Wang Cong Star was founded in 1987 .In 2007 and 2008 for two consecutive years it was listed by Forbes as one of the most potential SMEs in China. The company now owns the brand: Lilang LILANZ, sub-brand L2. Lilanz started its globalization strategy in 2008 by changing its trademark LILANG to LILANZ .As top Chinese men’s clothing manufacturer, Lilanz succeeded in going public in Hong Kong and entered the international capital market in 2009. After that, Lilanz enhanced its multi-brand operation and fostered new growth points by promptly exploring the huge market of medium-grade men’s business and leisure clothing with brand L2. It has currently more than 3000 outlets in China. |

Brand Name: |
Kids of ABC |
Company Name: |
Zhejiang start Children’s Products Co., Ltd. |
Address: |
Qingtian County, Zhejiang Province, hometown Development Zone |
Website: |
http://www.twabc.com.cn |
Phone/ Fax: |
400-6929-777 /86-578-400-6929-777 |
Description: |
Zhejiang start Children’s Products Co., Ltd. is a a large group focused on children products including clothing.At present, Zhejiang start Children’s Products Co., Ltd. owns Fujian started Children’s Products Co., Ltd. and other companies. In addition, the company is still in mainland China with more than 20 sales branches, with nearly 2400 sales outlets across the country. |
Brand Name: |
Baoxiniao |
Company Name: |
Baoxiniao |
Address: |
Wenzhou, Zhejiang Yongjia the Baoxiniao Industrial Park |
Website: |
http://www.baoxiniao.com.cn/about/ |
Email: |
david@baoxiniao.com |
Description: |
Baoxiniao Garments Group Co., Ltd. was established in 1996, Group under a clothing listed companies, with six original apparel brand, four international agency brand, three garment production base and more than 2,000 sales outlets. At present there are , more than 10,000 employees of the Group total assets of 3 billion yuan, annual sales income of 5 billion yuan. |
Brand Name: |
Samuel & Kevin |
Company Name: |
Guangzhou Friendship Baleno Garments Co., Ltd. |
Address: |
Block-C Bei ke Qiao tang tang xia Zhone shan ave.,Guangzhou |
Website: |
http://www.samuel-kevin.com/ |
Email: |
info@baleno.com.cn |
| Phone / Fax: |
86-20-85107888 /86-20-85107888 |
Description: |
The brand Samuel and Kevin was established in 1997 in Hong Kong. With a clear brand positioning strategy, the brand has positioned itself as “ The Trousers Expertâ€. It has established over 610 stores in China , Hong Kong, Taiwan, Singapore, Malaysia , Thailand, Vietnam etc. |
Brand Name: |
Fanse |
Company Name: |
Where the color of denim under the Garments Co., Ltd. |
Address: |
Tianhe District, Guangzhou, Zhongshan Avenue, Tianhe Business Building, on the 8th of 22 |
Website: |
http://www.fanse.com |
Phone/Fax: |
86-20-87570767 /86-20-87570767 |
Description: |
The company has a number of well-known cowboy fashion designers, professional brand marketing team and product development team, and to set up a number of garment manufacturing plant in mainland China . |
Brand Name: |
LAFEI NIER |
Company Name: |
Shantou S.E.Z.Yesheng Garment Co., Ltd. |
Address: |
2nd Floor, No.10 Changjiang Road, Shantou |
Website: |
http://www.lafeinier.com |
Email: |
yesheng@lafeinier.com |
| Phone / Fax: |
86-754-88260250 / 86-754-88265993 |
Description: |
Shantou S.E.Z.Yesheng Garment Co., Ltd. located in Guangdong province of China, was established in the year of 1992. It started from 100 odd employees, workshop area 1,000 square meters to the present scope: more than 3,000 employees, nearly workshop area 60,000 square meters, and producing capacity reaches more than 30,000 pieces of garment per day. They are also equipped with over 200 sets of computerized embroidery machines, owning a dye works factory as large as 14,000 square meters. |
Brand Name: |
Maijia cowboy |
Company Name: |
Guangzhou Maijia clothing Co., Ltd. |
Address: |
402, Block A, No. 90 East Long River Business Center, Tianhe District, Guangzhou City, a Yokomichi |
Website: |
http://www.miccan.net |
Phone/ Fax: |
400-000-8368 / 86-020-82028181 |
Description: |
The company has a large number of stores around China and specializes in Denim. It has a Business college called MBC where dealers are trained in latest industry research on denim and marketing related activities. |
Brand Name: |
LWD |
Company Name: |
Hunan little witch-commerce Co., Ltd. |
Address: |
Yuhua District, Changsha in Hunan Province People’s East Road, Ming-Cheng International 24 Floor |
Website: |
http://www.lwd.net.cn/index.asp |
| Phone / Fax: |
86-731-88866324 /86-731-88860645 |
Description: |
The Hunan little witch-commerce Co., Ltd. is a denim brand in the Chinese mainland market, the core operation of the domestic production base located in the fashion capital – Guangzhou. "LWD" is the abbreviation of "Little Witch Denim" in English. The little witch clothing brands into has become a well-known brand of domestic and foreign, Hong Kong, Macao and Taiwan regions besides mainland China. |
Brand Name: |
N6 |
Company Name: |
Shunde, Foshan, light en Garment Co., Ltd. |
Address: |
2 Ronggui, Shunde District, Foshan City, Guangdong Province, the Kau together wins Road, on the second floor |
Website: |
http://www.N6-niuzai.com |
Email: |
1158567988@qq.com |
| Phone/ Fax: |
86-757-28385365/ 86-757-28385364 |
Description: |
Light ex Garment Co., Ltd., Shunde District, Foshan City, formerly known as Guangdong Austin Adams Garments Co., Ltd., was established in 1999. With the extension and expansion of the company’s business, in 2007, the light ex-Garment Co., Ltd., was established with the sole operation of the company’s own brand N-6 JEANS Up to now, the jeans is now available throughout the 16 provinces and municipalities of Guangdong, Guangxi, Hunan, Hubei, Guizhou, Fujian, Sichuan, Hebei, Henan, Chongqing, Jiangsu, Zhejiang, Shaanxi, Shandong, Gansu, Liaoning, etc. |
Brand Name: |
JASONWOOD |
Company Name: |
Hung Garment Industry Co., Ltd. |
Address: |
Business Plaza, Hangzhou, sea 238 Senhe Building B, 10-12F |
Website: |
http://www.jasonwood.com.cn/ |
| Phone/ Fax: |
86-571-88115885 / 86-571-81995777 |
Description: |
The company designs and markets denim casual family apparel, shoes, bags and accessories.Company’s JASONWOOD brand was born in 2000.The characteristics of their clothing consumption: the pursuit of individuality, but not an alternative. |
Brand Name: |
Bso |
Company Name: |
Hopson Industrial Co., Ltd. |
Address: |
Guangdong Province by the new Town |
Website: |
http://www.bsojeans.com/ |
Email: |
bso@bsojeans.com |
| Phone/Fax: |
86-20-82693698 /86-20-82693111 |
Description: |
Hopson Industrial Co., Ltd. was established in the year 1996 , is a collection of costume design, development, marketing, brand management, after-sales service as one of the major clothing brand entity. The company is headquartered in the famous cowboy town of China —— Guangdong Province, covering 80 acres, with a production base for denim garments, denim washing etc.The company is set up in over 20 provinces, municipalities and more than a dozen branches, the country has nearly a thousand denim brand stores. |
Brand Name: |
Touchblue |
Company Name: |
Guangdong constant rain Garment Co., Ltd. |
Address: |
Guangzhou City, Guangdong Province, the village committee under the new Town Stone (set of states near the logistics park). Post Code: 511340 |
Website: |
http://touchblue.nzw.cn/ |
Email: |
sales@touchblue-gmt.com |
| Phone/ Fax: |
86-20-82882676 / 86-20-82882671 |
Description: |
The company employs more than 1,000 modern professionals in a denim apparel production factory in Guangdong Xintang. |
Brand Name: |
Wanchun |
Company Name: |
Guangzhou City Pure Garment Co., Ltd. |
Address: |
Guangzhou Xintang Tong Mei Industrial Park, A1 Building |
Website: |
http://www.wanchun.com/cn/ |
Email: |
wanchunjeans@126.com |
| Phone / Fax: |
400-889-9041 |
Description: |
Founded in 1998, after ten years of rapid development and has introduced new products, the brand has been around in more than 20 provinces nationwide. |
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