Simona Testucci – an accomplished designer having worked in different reputed brands – had brought out her denim brand PEPPINOPEPPINO some time back. Looking at the latest capsule collection we were drawn towards philosophy of the brand with all the women’s denim styles inspired by original workwear and military pieces. And we thought it was time to talk to her and bring this collection for our readers.

So as you read further  below, you will find excerpts of our talk with her as well as looks from her collection flowing side by side. This collection is a selection of vintage pieces that were made for real life, durability and work. The talented pattern Alessio Ber translated them into perfect and timeless denim silhouettes.

Q. Hi Simona, first of all, the most obvious question. Why this unique name PeppinoPeppino ?

A lot of people asked me what is the origin of the name PeppinoPeppino. Well, when I created my Instagram account (PeppinoPeppino Magazine), I was living in Berlin. I was walking in the Mitte, thinking about a name that had an Italian flavour, sounding ironic and funny and, for some inexplicable reasons, PeppinoPeppino came up

Q. You are a well known designer working in large corporate. What prompted you to launch your own label.

TYPE 10

50’s tailored vintage menswear pants remade in soft broken twill 100% cotton. Relaxed and easy to wear fit, with frontal double pleats and adjustable back buckle. Timeless styling .

TYPE 11

Vintage vest remade in soft broken twill 100% cotton. A tailored piece with a one-of-a-kind sensibility and character, featuring the classic adjustable back buckle.

Q.The capsule looks so interesting with wonderful silhouettes . You have used inspiration from workwear and military to create women denims. Tell us more about it.

TYPE 12

PeppinoPeppino denim reinterprets the iconic US Navy deck jacket. A unique silhouette in broken twill 100% cotton, that becomes a cozy, oversize, cardigan. Utility frontal patch pockets with buttons closure.

TYPE 13

Overalls have become a PeppinoPeppino denim’s staple. Type 13 has been inspired by an authentic vintage French workwear overall, with the same volumes and details. The silhouette is intentionally oversize and it is made in 100% cotton Italian denim. Adjustable straps.

TYPE 14

Military chino in 100% cotton Italian selvedge denim. Easy and commercial silhouette. Mid rise, straight leg, with single frontal pleat and back flap pockets. Unusual and playful “half selvedge” finishing.

Q. All your pieces are made in Italy. Do you think this makes a big difference to your brand. What about the fabrics, are they also from Italy.

All the garments are made in Italy, using Italian and Turkish fabrics (Candiani, Berto and Isko), accessories are YKK, with 1950’s replica zippers made by YKK Japan. I am Italian and the “made in Italy” is still, in my opinion, an additional value. I am not interested in easy margins, relocating the production abroad. I want to offer to my customers timeless and high quality products that last for a long time and get better and better with every day wear.

TYPE 15

Rugged, vintage wool military cargo pants found in an army surplus store have been faithfully remade in 100% cotton Italian denim. Easy to wear fit, slightly cropped as per the original one, with button closure at the bottom hem.

TYPE 16

Collarless denim jacket in 100% cotton Italian denim. Like an old vintage denim trucker, this piece features frontal pleats and authentic round bartacks. A line silhouette for a more feminine appeal.

TYPE 18-R

Finally the PeppinoPeppino denim’s interpretation of a classic five pockets. Oversize, boyfriend silhouette with details taken from vintage 40’s/50’s denim pants. The authentic tobacco stitching, the buttons fly and the premium, Italian selvedge denim make this style cool .

TYPE 18-W

Type 18 is available also washed. Heritage and authentic look with true vintage characteristics. The perfect rugged, worn-in look with an eye on sustainability.

TYPE 19

Type 19 is freely inspired by a vintage Italian biker trousers. Made with 100% premium Italian denim, this high rise overall can be adjusted at the straps and at the sides with buttons closure.

Q.Which of the pieces from this capsule is your personal favorite?

My favorite piece is called Type 6. It is salopette, belonging to my first SP20 capsule. It is a replica of a US WWII deck overall. It is so cool and comfy. I wear it all the times!

Q.Where will you be retailing this collection.

Currently PeppinoPeppino is distributed in Italy, UK and Germany. Next step will be the US and Japan. It takes time and patience, but, like we say in Italy, “Rome was not built in one day”.

#Coronavirus, which is now a global health emergency as declared by WHO last month and there seems to be no respite in sight yet. This has affected travel plans of global buyers , visitors and participants in various events.

The 1st edition of the Denimsandjeans Japan show was attracting  global attention and was expected to be attended by leading retailers and brands from the USA, EU, and SEA countries. The local Japanese buyers were also excited to attend the show and to meet the denim companies from all around the globe. But the sudden rise of Coronavirus compelled organisers to evaluate the situation in order to ensure the safety and wellness of all the stakeholders participating at the show.

Keeping in mind  safety and health concerns of all our stakeholdfers , the organisers have decided to postpone the 1st edition of Japan Show which was originally scheduled on March 4-5 at Sunshine City, Tokyo.

Sandeep Agarwal says

“ We have been studying the virus situation for a few days and we felt that we could not take a chance on the health of our exhibitors, visitors and our team as well. We are postponing the show and will announce new dates as soon as we feel exhibitors and visitors will be much more comfortable to attend. We thank everyone for their understanding and support.”

The new dates will be announced shortly after evaluating the situation.  The Vietnam show which is on May 28/29 and India Show which is on July 8/9 will be held as per the schedule. If you have any query, you can reach out to the organizers at info@denimsandjeans.com

China, the biggest exporter of apparel in the world has been going downhill when it comes to apparel exports – hit by various factors. Specially business with US has been affected due to the Trump effect. However, what is disturbing for the country is that its exports to EU have seen a big fall of over 21% in 2019 and expected to fall further. Countries like Bangladesh, Cambodia, Ethiopia and Vietnam are eating away the share of China. This trend is likely to continue with Bangladesh getting stronger and also Vietnam getting FTA with EU which will enable it to ship duty free to Europe – within few years – with effect coming immediately to certain extent.  China is also actually aware of this and hence its massive investments in textile and apparel sector in Vietnam.

Lets check out in the report below to understand the import of Jeans by EU from China till September 2019.  However, all data for 2019 has been extrapolated till December 2019 for easy comparison.  

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Import Of Jeans By Major EU Countries

The imports of Denim apparel into EU from China for 2017 was 76.96 million pcs  with an average price of Euro 6.44/Pc which further increased by 10% to 84.93 million pcs at an average price of Euro 5.13/Pc in 2018. Import for the first nine months of 2019 is 50.10 million pcs and if the same trends continues the import are likely to  be 66.81 million pcs at the end of the year 2019. We see that China may actually export more jeans in 2018 to EU than it did in 2017. Thus if the projected figures are achieved, we will see about 66.81 million pcs of jeans being exported from China in 2019 against about 84.93 million pcs in 2018.

Germany which is one of the biggest buyers in EU, has been reducing the imports from China by every passing year. In 2017, the share in the import was 18% which reduced to 16% now , if you look at the import volumes,  Germany reduced its import from China by apporx. 4 million pcs of jeans . The other countries including France , UK and Spain have likely to import lesser jeans as compared to 2017 .  The trend of average price has been also very fluctuating and in most of the cases, increased however Italy and Netherlands’s average price are an exception to this.

Average Price Of Import Of Jeans By Major EU Countries ( Euro/Pc)

Import of Men and Women Jeans

The imports of men’ jeans for the year 2017 was 26.71 million pcs at an average price of Euro 7.20/Pc , which jumped to 33.34 million pcs  at an average price of Euro 6.03/Pc, further the imports of men’s jeans for the first nine months of 2019 was 17.43 million pcs and if the same trend is followed the imports is likely to be around 23.25 million pcs at the end of the year 2019. So between 2017 to 2019 , we may see a fall of 3.5 million pcs (expected) of men jeans only.

The imports of women’ jeans into EU from China for the year 2017 was 50.25 million pcs at an average price of Euro 6.03/ Pc which increased to 51.59 million pcs at an average price of Euro 4.67/Pc . The imports of women’s jeans into EU from China for the first nine months of 2019 was 32.67 million pcs which is likely to be 43.56 million pcs at the end of the year 2019.

Average Price (Men & Women)

GERMANY

Germany is one of the biggest buyers of Chinese Jeans in the EU. In 2017, Germany imported 14.21 million pcs of Jeans out of which 7.56 Million pcs were men jeans and the rest were women jeans. In 2018, the import reduced to 12.87 million pcs , a total fall of 9% . The overall share of women jeans in the total imports also reduced in 2018. In 2019, on the basis of 9 months of import trend, the import is likely to be around 10-11 million pcs which lead to a substantial fall of 19% in imports. In three years, average price has witnessed a upward move upto euro 1.

Import Of Jeans By Germany From China ( In Million Pcs)

Average Price of Import Of Jeans By Germany From China (Euro/Pc)

FRANCE

France is likely to import 40% lesserin 2019  than what it imported in 2017, if the trends of 1st nine months of 2019 remained the same. In 2017, France imported 11.09 million pcs of jeans which is expected to be around 5.29 million pcs at the end of 2019. The average price has also been increased from euro 6.97/pc to euro 7.33/pc.

Import Of Jeans By France From China ( In Million Pcs)

Average Price of Import Of Jeans By France From China (Euro/Pc)

UNITED KINGDOM

UK import from China has been falling since 2018 , as it records a total fall of 48% in jeans import , by the end of 2019 it is expected to fall by 33%. In 2017, the import of jeans was 14.82 million pcs which reduced to half in 2018 and reached to 7.76 million pcs. 2019 is expected to import 5.21 million pcs of jeans only. There has been inconsistencies in the average price which went from euro 4.20/pc to euro 9.10/pc

Import Of Jeans By United Kingdom From China ( In Million Pcs)

Average Price of Import Of Jeans By United Kingdom From China (Euro/Pc)

Below you can check the other countries’ import of jeans along with average price.

ITALY

Import Of Jeans By Italy From China ( In Million Pcs)

Average Price of Import Of Jeans By Italy From China (Euro/Pc)

NETHERLAND

Import Of Jeans By Netherland From China ( In Million Pcs)

Average Price of Import Of Jeans By Netherland From China (Euro/Pc)

SPAIN

Import Of Jeans By Spain From China ( In Million Pcs)

Average Price of Import Of Jeans By Spain From China (Euro/Pc)

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QOQ is the theme of the 5th Edition of our Denimsandjeans Vietnam Show which is scheduled for May 28/29 at Riverside Palace, Ho Chi Minh City, Vietnam. QOQ: Quality over Quantity. As the fashion world is changing, we are expecting a number of current trends to reverse.

The impact on the environment is forcing consumers and suppliers alike to rethink the FAST FASHION trend. Increasingly the consumers are thinking of buying lesser and more quality products and this will definitely impact the supply chain. Over a period of time, we will see that Quality will be preferred over Quantity and consumers may want to retain and use their apparel longer. So, we think it’s the right time to start thinking of all the aspects of QOQ. Hence the theme !!

For more, log on to www.vmshow.denimsandjeans.com

In this report, we’ve listed the major denim fabric importers in MEXICO during the months of October,2019 and analyzed the volume and average price along with the countries from where they are buying. The contents of this report are as below:

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TOP COUNTRIES SUPPLYING DENIM FABRICS TO MEXICO

In the month of October 2019, Mexico has imported more than. 7.4 million sqm of denim fabrics.CHINA is the biggest exporter of Denim Fabric to Mexico with a total volume of about 6.7 million sqm at an average price of USD 1.26/sqm. United States is the 2nd biggest denim supplier which exported around 3 lakhs sqm of denim fabric at an average price of USD 2.16/sqm. India, Colombia etc. are other countries which contributed about 1% of the total import of denim fabric of Mexico respectively.Italy on the other hand exported at the highest average price of 4.16 USD/SQM.

(Note: this data has been captured from various govt organizations including customs. the actual imports are likely to be higher than this figure .)

TOP COMPANIES EXPORTING DENIM TO MEXICO

So far as the import of denim fabric by different companies are concerned, BORDERS APPAREL and LUCIOS DE MEXICO are the biggest importers of denim fabric into Mexico with the total import of 2.5 million sqm and 2.1 millions sqm of denim fabric respectively.

MAJOR IMPORTERS

BORDERS APPAREL MANUFACTURING S DE RL DE CV

BORDERS APPAREL imported 2,562,598.97 sqm of denim fabrics during the period of October 2019 and it got four suppliers on the board. Out of four suppliers,ZHEJIANG SANSEN TEXTILE is the biggest supplier with the export volume of 1,674,964.27 sqm at an average price of $1.17/sqm.

Address:AGUILA AZTECA 19308 TIJUANA BAJA CALIFORNIA NORTE 22215

LUCIOS DE MEXICO S. DE R.L. DE C.V.

LUCIOS DE MEXICO imported 2,100,580.40 sqm of denim fabrics during the period of October 2019 and it got four suppliers on the board. Out of four suppliers,ZHEJIANG SANSEN TEXTILE is the biggest supplier with the export volume of 1,548,778.96 sqm at an average price of $1.09/sqm.

Address:18 DE MARZO 10091 TIJUANA BAJA CALIFORNIA NORTE 22580

STAFFORD SA DE CV

STAFFORD imported 784,915.69 sqm of denim fabrics during the period of October 2019 and it got six suppliers on the board. Out of six suppliers,ZHEJIANG JINZHAO TEXTILE is the biggest supplier with the export volume of 357,423.47 sqm at an average price of $1.41/sqm.

Address:Norte 45 649, Industrial Vallejo, Azcapotzalco, 02300 Ciudad de México, CDMX, Mexico

DISTRIBUIDORA DE PRODUCTOS CASSI SA DE CV

DISTRIBUIDORA imported 497,330.33 sqm of denim fabrics during the period of October 2019 and at an average price of $1.40/sqm from only one comapny i.e. ZHEJIANG JINZHAO TEXTILE CO., LTD.

Address:MANUEL JOSE OTHON 18 CUAUHTEMOC DISTRITO FEDERAL 06800

TEXTILES EXPRESS SA DE CV

TEXTILES EXPRESS imported 218,869.55 sqm of denim fabrics during the period of October 2019 and it got two suppliers on the board. Out of two suppliers,ZHEJIANG TENGMA TEXTILE is the biggest supplier with the export volume of 198,869.55 sqm at an average price of $1.49/sqm.

Address:ING ZAPADORES/2/1 CUB A/LOMAS DE SOTELO//PQUE ESTRELLA Y A CAMACHO NAUCALPAN DE JUAREZ MEXICO 53390

KOOS MEXICO SA DE CV

KOOS imported 193,396.67 sqm of denim fabrics during the period of October 2019 and it got only one supplier on the board. KOOS APPAREL INC is the supplier supplying at an average price of $4.07/sqm.

Address:Blvd. Rodolfo Landeros Gallegos 1709, Ojo Caliente, 20860 Calvillo, Ags., Mexico

VICUNHA MEXICO SA DE CV

VICUNHA MEXICO  imported 190,714.81 sqm of denim fabrics during the period of October 2019 and  all of this is from its own company at different locations. So strictly Vicunha Mexico cannot be considered a direct buyer as they would stock and resell to local buyers.

Address: Av. Jorge Jiménez Cantú 1, Hacienda de Valle Escondido, 52937 Cd López Mateos, Méx., Mexico

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In this report, we’ve listed the major denim fabric importers in COLOMBIA for the month of September,2019 and analyzed the volume and average price along with the countries from where they are buying. The contents of this report are as below:

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TOP 10 COUNTRIES SUPPLYING DENIM FABRICS TO COLOMBIA

In the month of September 2019 , Colombia has imported approx. 4.06 million sqm of denim fabrics. CHINA is the biggest exporter of Denim Fabric to Colombia with a total volume of 1.33 million sqm at an average price of USD 1.64/sqm. India is the 2nd biggest denim supplier which exported 1.26 million sqm of denim fabric at an average price of USD 1.13/sqm.

Brazil, Venezuela and Pakistan are other major countries which contributed 10%,5%, and 5% of the total import of denim fabric of Colombia respectively:

TOP 10 DENIM IMPORTING COMPANIES OF COLOMBIA

So far as the import of denim fabric by different companies are concerned, COLOMBIANA DE COMERCIO SA and COMERCIALIZADORA QUANTTO are the biggest importers of denim fabric into Colombia with the total import of 4.27 lakhs sqm and 2.96 lakhs sqm of denim fabric respectively.

COLOMBIANA DE COMERCIO SA

The total import of denim fabric made by COLOMBIANA DE during the month of September 2019 is 4.27 lakhssqm. The four major suppliers to Colombiana DE are SANGAM INDIA LTD ,ZHEJIANG XINLAN TEXTILE CO LTD, MANOMAY TEX INDIA LTD and DENIMBURG. Sangam supplied 188,009.52 sqm of denim fabric at an average price of $1.25/sqm being the largest supplier of all.

Address: Calle 11 No 31 A – 42, Bogota,  Colombia and to know more visit – www.corbeta.com.co.

COMERCIALIZADORA QUANTTO SA SOCIEDAD ANONIMA COMERCIAL

The total import of denim fabric made by COMERCIALIZADORA during the month of September 2019 is 2.96 lakhs sqm.It got only one supplier onborad i.e. Blue Halo SA The Hub Co which exported the total denim fabric at an average price of USD 1.25/sqm.

Address : Cr 13 No. 20 – 79 Bogota D.C.; Bogota D.C; Postal Code: 0127

JOHN URIBE E HIJOS SA

John Uribe imported 2.70 lakhs sqm of denim fabrics during the period of September 2019 and it got many suppliers on the board. Out of many suppliers, R&B Denims is the biggest supplier with the export volume of 116,224 sqm and Jindal Denim is the second biggest suppliers with the total volume of 80,096.95 sqm. Average Price at which R&B is supplying is $1.15/sqm and Jindal is supplying at $1.12/sqm.

The Company’s line of business includes the wholesale distribution of piece goods and yard goods of natural and manmade fibers.
Address:Carrera 52 19 80 Local 2, Antioquia Medellin Colombia

STILOTEX SAS

Stilotex has bought a major part of its denim collection from Poonam Enterprises ( India) at an average price of USD 1.73/Sqm and Zhejiang Jinsuo Textiles at an average price of USD 1.73/SQM. The total denim imported for the month of September 2019 was 256,450.98 sqm.

Since 1992 ,Stilotex SAS is operating since 1997 and deals in four segments. Home, Children’s Fashion, Babies, and Hobbies. To know more, visit  http://stilotex.com

Address: Cra 106 # 15 – 25,Manzana 5,Ints. 13 – 14,Bogotá, Colombia

SURTIJEANS SA

Surtijeans has bought all its denim from 3 companies. Jindal Denims exported a total volume of 100,525 sqm at an average price of USD 0.86/Sqm. The total denim imported during the months of September 2019 was 242,990.56 sqm.

Surtijeans S A was founded in 2007. The company’s line of business includes the wholesale distribution of home furnishings and housewares.

Address:Calle 17 A 69 87 Bodega 2 Zona Industrial Montevideo Bogota Colombia

POLJEAN SAS

The total import of denim fabric made by POLJEAN during the month of September 2019 is 230,233.31 sqm. Poljean has bought all its denim from 1 company i.e. JALSEN INC at an average price of USD 1.30/Sqm.

Address:Carrera 54 Nro 72A- 135, Itagui, Antioquia, Colombia

CONTACTO TEXTIL

The total import of denim fabric made by CONTACTO during the month of September 2019 is 225,739.72 sqm. Contacto has bought its denim from various companies . Out of which the largest supplier was WinWin Textile with export volume of 89,894.58 at an average price of USD 1.95/sqm.

Address:Dir. Calle 62 Sur # 44 – 67 Sabaneta – Colombia Tel. 444 85 01

VICUNHA COLOMBIA SAS

VICUNHA COLOMBIA SAS imported 202,851.81 sqm of denim fabrics in the month of September 2019 from its own companies ie .Vicunha Textil SA from Brazil and Vicunha Ecuador SA  with the total volume of about 154,650.08 sqm and 48,201.73 sqm respectively.  Average Price at which both companies are supplying is $1.48/sqm and $1.71/sqm respectively.

Address:STREET 20 SU 27 55 OF 9947,MEDELLIN,ANTIOQUIA

C I JEANS SA

C I Jeans SA imported 189,998.20 sqm of denim fabrics in the month of Septmber 2019 from various companies out of which Santista Work Solution being the largest with the total volume of about 84,441.94 sqm.  Average Price at which Santista is supplying is $1.77/sqm.

Address:Calle 78A Sur #10, La Estrella, Pueblo Viejo, La Estrella, Antioquia, Colombia

INTERNACIONAL DE DISTRIBUCIONES DE VESTUARIO DE MODA SOCIEDA

145.810.24 sqm of denim fabric has been imported by Internacional De in the month of September 2019 at an average price of $1.09/sqm. Nandan Denim Ltd is the biggest supplier which supplied approx 87,553 sqm denim at an average price of $0.94/sqm.

Internacional de Distribuciones de Vestuario de Moda S.A., is a Colombian commercial company headquartered in the city of La Estrella in Antioquia region. It has been incorporated in 1997. The company’s main activities include designing, manufacturing, and commercialization of Apparels for women and men. The company is mostly known with its trademarks Carmel y Pacifika.

Address:Cr 48 98a Sur 367 Km 4 Vte Caldas La Estrella; Antioquia;

Website : http://www.lineadirecta.com.co/

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In our last report on Japan, we’ve analysed the import of Jeans in Japan duing 2017 –19 where we learnt that Japan imported approx 175-180 million jeans  in a year on an average. Japan is also a premium exporter of denim fabrics as with only some of its famous denim mills it is able to churn out and export some high end fabrics. In this report, we’ve analysed the export of Denim Fabric for the same period.

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Export Of Denim Fabric – 2017

In the year 2017, approx. 20 million sq meter of denim fabrics exported from Japan at an average price of $5.24 per sq mtr. China and the USA are the two prime export destination during that year and accounted for over 50% share in the total export. The USA imported half of what China imported during 2017. So far as the average price was concerned, China bought the Japanese fabric at an average price of $4.22 and The USA at $6.14 . Bangladesh, Vietnam and Mexico also imported a good volume of Japanese denim fabric and accounted for 9.59% , 9.56% and 8.86% share in the total export. Tunisia bought the denim at the most expensive average price of $8.66 and China at the cheapest average price of $4.22.

Export Of Fabric – 2018

In the year 2018, the export of denim fabric witnessed a fall of apporx. 14% from 2017 and dropped upto 17.47 million sq. meter of denim fabrics. China led the charts in the year 2018 also with 30.8% share in total export however its share also fell by 4% . US slipped to #3 and Vietnam captured the position of #2 with 19.6% share. Bangladesh increased its share upto 11.5% from 9.59% within a year and the USA lost by approx. 3% within the same time period. Vietnam bought the fabric at an average price of $2.84 which is also least amongst all and Italy bought at the most expensive average price of $8.53.

Export Of Fabric – 2019 ( August)

First 9 months of export figures have surprised us on many counts.

1. China witnessed an upward move in the import and captured 35.38% share in the total export with 4.55 million sq meter of denim fabrics.
2. The USA slipped to #4 , it was at #3 in 2018. The share dropped to 9.72% only , it was 17.20% in 2017 . The share of the USA fell by 50% within 21 months.
3. Bangladesh is at #2 with 17.15% share , Vietnam slipped to #3 and also lost approx 5% of its share from 2018.
4. 9 months trend shows that, by the end of this year, export of fabric may reach upto 17 million sq meter , still lesser than the last year export.

The projection and summarised table for all three years could be founded later in the report.

Summary and Projection

PRICE TRENDS (USD/SQ.MTR)

Thus the overall volumes of exports from Japan have gone down and also to some extent the prices. This reflects the difficult situation of the market globally which is also affecting Japan. Their productions are not huge in Japan and shifting their productions overseas as far as possible . Nisshinbo and Kurabo shifted their productions long back and even Kaihara makes more in China than in Japan. Other companies like Kuroki etc have also reduced productions.

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DENIMSANDJEANS JAPAN – #designedinnovation

Established in 1991, Kassim is one of the finest denim manufactures from Pakistan and has been catering all the leading denim brands worldwide. Kassim also claims to make the world’s heaviest selvedge denim – 37OZ as a tribute to the legendary boxer great Muhammad Ali. Join Kassim and team on September 29-30 at the 1st edition of Denimsandjeans Japan Show – hashtag#designedinnovation to see their interesting collection. For invitation, register at https://lnkd.in/fGtBBXA

De-Brands – world’s 1st B2B online denim sourcing platform, which successfully launched an IOS application this year, has now launched the awaited Android version of the application last week. Since its IOS launch, the denim community has been hailing the initiative. The De-Brands offers a one-stop solution for all kinds of denim fabric sourcing as of now with other supply chain players like chemicals, laser, laundry, accessories and technology being added shortly. The objective is to SPEED UP the process of sourcing and minimizing the cost and efforts and to bring the global denim community at one virtual platform.

The app started listing the products of the exhibitors and as of now, the platform has eleven exhibitors from India, Pakistan, Turkey, and China showcasing their latest products.

“We’re eyeing to enroll 50 denim supplying companies and 500+ international buyers by the end of FY 2019 and we hope this app brings revolutionary changes in the entire narrative of traditional denim sourcing. Marketing representatives of denim companies will have their efforts of marketing complemented and supported by this app enabling them to be more effective .

The B2C model of ecommerce is very successful and has breached many boundaries and inhibitions which many in the industry had earlier. I feel this is also possible in B2B space and great value can be derived when offline efforts are complemented with those through online ones. ” -Sandeep Agarwal , founder  De-Brands and Denimsandjeans.com

The app comes with many amazing features, however here, we’re going to pick five important features including immediate communication between suppliers and buyers, global networking, quick display of collections launched and much more.

To unlock and understand all the interesting the features, download the app and sign up from here  :

1. Android users -  http://bit.ly/dbrandsandroid
2. IOS user –http://bit.ly/dbrandsios

If you’re facing any issues while downloading the app or have any queries on the same, please drop an email at info@denimsandjeans.com

 

This is a guest post by Stefano Aldighieri , Ex Creative Director , Levis 

ElleTi laundry in San Bonifacio, Italy, held an event on June 19^th to inaugurate a denim museum and showcase their gigantic reference library.

A few hundred lucky members of the denim community had the opportunity to view the Stadium library and the Denim Museum, containing some of the best pieces of historic jeans ever seen.

A panel discussion preceded the inauguration ceremony. I had the pleasure of heading the discussion, with some of the key figures in the blue world, Adriano Goldschmied (no need for introduction), Jason Denham, founder of Denham, Tony Tonnaer, founder of Kings of Indigo, Matteo Sinigaglia, C.E.O. of Fashion Box (Replay), Matteo Marzotto, president of Dondup, and Alberto Candiani, C.E.O. of Candiani Denim.

We discussed denim, of course: Yesterday, (Why are we still looking at vintage? Do you remember your first jeans?), Today, (Other than price, what are the key reasons for customers to buy, and  Is all this talk about sustainability changing the way your company operates, and how? ) and Tomorrow, (New technologies are changing how and where we design, produce and sell our product; what is the biggest challenge and the biggest opportunity?).

The debate was very well appreciated by the large group of attendees.

The Stadium is a truly impressive display of over 13,000 pairs of jeans items, a mix of development samples from the old Martelli Archives, from the current ElleTi archives and several market samples. This is probably the most comprehensive reference library in our business, it will be a very useful tool for research and development for all the ElleTi current and new customers.

The inauguration of the Denim Museum was the highlight of the event

I was invited by ElleTi to help them curate and catalog the collection: over 100 incredible pieces,in great shape, many examples from labels that have long disappeared … Some of the rarest garments are represented here in more than one example, giving an incredible view of historical pieces.

Among them, Levi’s Type 201 (the “value” alternative to the famous 501XX), the style 333, the original 701 (first women’s jean ever made), some World War II 501s, the original Lee 101 Cowboy with arcuate stitching, a dozen examples of Boss Of The Road, several early Stronghold … and many more unknown brands that disappeared many decades ago.

Fragments of garments that were most likely found in old gold mines give us a glimpse into the real wild west.

This museum contains real works of art.

The Lovato family decided to create a suitable space where these incredible pieces (dating between mid 1800s and mid 1900s) will have a safe home where they are accessible to study (the museum is not open to the public, but current and potential customers can make arrangement to view the collection).

Stefano Aldighieri is an Italian born American design, branding and marketing expert who spent most of his working life in the world of denim.He worked with Levi Strauss in San Francisco as design director, 7 for all mankind and Hudson Jeans in Los Angeles as Creative Director, co-founded Tuff Gong Clothing with Bob Marley’s family and for the last years has collaborated with some of the major apparel manufacturers, brands and retailers worldwide.

Denimsandjeans Vietnam has released its list of exhibitors for the 4th edition in its latest press release on May 23. With over 40 denim companies from 10 countries, this time the show will have several reputed garment exporters from Vietnam as well from other countries also . This time there will be six garment exporters from Vietnam including TCE Vina Denim, T&T Garments, Navi Jeans, Resource Garments , Rose Garments and Knit Indigo which are going to exhibit their A/W 20/21 collections at the show.

Vietnam has gained more importance in last few months not only because of business treaties including EVFTA and CPTPP, but also due to ongoing tariff trade war between China and USA. China has  been facing heat from USA due to increased duties but the rising labor cost has been becoming a major problem for China and this has created a  good opportunity for Vietnam. A number of companies from China have already started investing in Vietnam to avoid the duty problems in exporting from China. This trend is likely to continue and looking at other benefits in Vietnam , many other countries including Taiwan, Korea and Japan are increasing their investments in Vietnam – and the garment sector is one of the most benefitted one.

From China & HK , leading denim fabric suppliers including Prosperity , Blackpeony ,Foison Textile , XDD Textile, Chanzhou Thome Textile, Zhejiang Xinlan Textile, and Guangzhou Indenim Textile are participating at the show. Prosperity Textiles have recently built their factory in Vietnam and  started their operation and are expected to increase the capacities to a big number.

Reports suggest that Pakistan has been also increasing its exports to USA and hence Vietnam is one of the most strategically growing market for them as well. From Pakistan, the show will have Artistic Milliners, Kassim Denim, Crescent Bahuman, Soorty , Indigo Textile and US Denim Mills . All these companies have been catering to important buyers/brands/retailers including Levis, H&M, Tesco, Inditex, C&A, PVH, GAP and Li Fung.

India has also got a great advantage as its fabric has only 7.5% as duty in Vietnam and due to having a great diplomatic relationship between the both countries , the duty is expected to be reduced further in next 2-3 years. From India, Arvind Limited, KG Fabriks, Bhaskar Denim, Anubha Industries, Malwa and Ramsons are exhibiting.

Apart from Fabric and Garments, the show will have the presence of leading industrial thread supplying company – Coats – which will be launching some special innovations at the show. Accessories suppliers including Copen United, Swarovski , Polsan Buttons, and Kwong Ngai are participating.

Turkish Denim Mill Kilim Denim is going to launch its special 1986 collection at the show and JS. Viet from Vietnam presents its special AW20/21 collection at the show. Sri Lankan Chemical manufacturers S and D Chemical showcases its range of sustainable chemical at the show.

The completer exhibitor list is live here.

The show this time also witnesses for the first time two design houses from China.

Ciecro Design and DNA1964 will be at the show to showcase its latest denim design.

A special traditional fashion show – Ao dai Denim Show has been also scheduled on very first day in the evening which will bring the traditional dresses of Vietnam in the denim form.  The entry in the show is based on invitation only however buyers can register on the spot also. Pl register online here  . For any queries, drop an email at info@denimsandjeans.com

Female Power

The 2017 Golden Globe Awards witnessed a revolutionary incident. The most influential actresses in the world started a protest by wearing black.They said, “Enough, we’ll speak up,” and rose up against the sexism, sexual harassment, rape, and unequal pay they have been suffering from as they were climbing the ladder of success. The response to #metoo and #timesup grew like snowball.

Free-thinking, free-wearing women

This uprising by women also stood against the attempt to stereotype them. Always forced to look young, sleek, and fit, women challenged the pressure and started dressing freely.The runways have been filled with female models with different body types, ages, hair, and makeup for famous fashion houses.This movement was quickly adopted by the street as we saw women replacing skinny and tight jeans with baggy and comfortable clothing.

This style reflected the free spirit of the ‘80s. Free to wear what they want and act however they want, the women brought back the denim looks of the ‘80s.Rigid or comfort stretch fabrics have been woven with open-end yarns and turned into salt and pepper effects. Looks became simpler, slubs disappeared, and washing techniques made plainer.

Now is the return to the essence of denim

This simplification, going back to basics, and discovering one’s inner beauty have been going hand in hand with an effort to return to the essence of denim.After becoming only “indigo-dyed fabric” with stretch fabrics that have been dominating the last 20 years, denim is looking for its true identity.First, denim has reset itself with the plain looks of the ‘80s and now it’s reclaiming its authentic look with slub effects, deep indigo colors, and visible twills.

Bearing great significance in terms of yarn characteristics, indigo colors, and construction, these looks also require a true expertise of denim.These fabrics, some of whose finest examples we’ll be seeing in the near future, will further highlight the importance of washing. The plain washing techniques will be replaced with those that underline lines and scrubs, revealing the character of denim.In short, denim continues to tell its origin story to the youth of today and to invite them to learn about and appreciate this special fabric.

About The Author

Dr. Dilek Erik is from Turkey and has been in denim business for 28 years. She has worked with top denim mills like Orta, Bossa, Isko, Calik and witnessed all the big changes in denim factories and market during that period.She is now giving consultancy to the companies about trends, collection and how they should present the goods in the best way.She is giving marketing lessons in university and sharing her ideas with young people.