Diesel presents a portrait of absence and desire. Told through the words, memories and messages of 16 lovers who have experienced time apart, the feelings that this evokes and the intense reconnection that follows. We bring some exclusive pieces from this collection including some denim velvets, cargoes with a lot of detailing, hand created tonal details and some acid purple toned denims. Worth taking a look !
Fayza 069RQ
Characterized by a particularly soft touch, this velvet-fabric pair features a colored wash with soft used effects and handmade whiskering.
D-SERLE
The front is constructed with multi-shaped pockets enriched by metal zips and velcro details. A stone-wash cycle and grindings create a lived-in look, enhanced by a heavily shredded hem and cuffs.
D-KARGO
Non-stretch rinse denim cargo pants with tonal top-stitching. Classic multi-pocket panel construction, enhanced with velcro and zip details. Finished with adjustable velcro tabs at the waist and cuffs, and a rear maxi logo patch.
D-Ebbey 009NP
Entirely made in Italy, this stretch-denim pair features an authentic vintage look in different shades of blue. The different tones are created using respectful handmade techniques.
D-Reggy 009ND
Embellished with a D embroidery on the right thigh, the wash delivers a vintage look in varying shades of light blue. The tonal hues are obtained through the use of different treatments on the same fabric, finished by hand for an authentic used effect.
D-Concias 009RR
An updated version of the first denim style designed by Renzo Rosso, it features a modern relaxed fit and irregular back yoke and pockets. This is a medium blue wash in fixed denim, featuring an acid purple tone. It’s enriched with subtle dirt and used effects.
D-Jevel 009PX
Made from an ultrasoft stretch fabric, this black pair is characterized by a special wash technique that creates a unique marble effect.
D-Fining 009SV
Made from stretch denim in a medium blue hue, with shaded effects and contrasting color patches.
D-Vider 009NJ
Crafted from slightly stretchy denim, this vintage-effect wash features different shades of blue. The authentic, used effect is hand-finished using expert crafting techniques.
D-Strukt JoggJeans® 069TY
This wash is defined by two contrasting shades of blue, in a combination of coated and washed textures. The rivets have an authentic used look, and the left pocket is detailed with a distinctive rectangle embroidery.
KAPITAL, the famous Japanese clothing label, has recently unveiled its Spring Summer 2021 collection in two volumes. Poured in contemporary Japanese aesthetics, the collection includes loose-fit pants, jackets, and ripped denim. Unlike the previous launches of Kapital, both the volume of the SS21 collection didn’t feature the famous traditional Japanese wear Kimono, and also the article with multi-layered constructions have been reduced to the minimum.
The volume 1 is based on darker greys and black tones and more traditional jeans / jacket silhouettes . However, the Volume 2 plays around with styles with oversized jackets, super baggy jeans , sailorman jackets, floral attributes and a lot more . The denim bandana, cap, and denim hat are the most used accessories in the collection.
The collection is up for sale at kapital.jp , little expensive but always a class apart.
Dr. Michela Puddu- Co-Founder and CEO of Haelixa, a spin-off of the Swiss Federal Institute of Technology (ETH Zurich) which offers traceability solutions to denim manufactures and brands, spoke to Sandeep Agarwal from Denimsanjdeans on Wednesday, Feb 17. Since Haelixa has come out with a new technology related to TRACEABILITY in denim industry , there was an heightened interest to know how it can help the industry achieve sustainability objectives. And hence this webinar titled ‘ Value and Benefits of Product Traceability For Denim Manufacturers and Brands’. was held . Haelixa’s DNA marking system is path breaking and we bring some excerpts from the talk.
Dr. Michela Puddu during the Talk.
Key Points From The Talk
BACKGROUND
Haelixa is a spin-off of the Swiss Federal Institute of Technology (ETH Zurich). The two founders of the company Michela Puddu (CEO) and Gediminas Mikutis (CTO) researched and developed an innovative technology based on DNA to mark and trace products from source to retail. After their Ph.D., they commercialized their innovation and founded Haelixa in 2016.
Today the company works with brands, retailers, and manufacturers in the textile, gold, and gemstone industry (among others) to create supply chain transparency through traceability and support claims related to sustainability and other standards.
HOW THE SYSTEM WORKS
Dr Michela made a presentation about how their technology works. She mentioned that in order to increase transparency and responsibility, there have been several certification schemes established in the textile supply chain including blockchains but these solutions have often failed to verify the product claims. The various certifications have been for making product claims but tracing still leaves a lot to be desired.
She mentioned that Haelixa found a way to substantiate the product claim by turning the product into information about its journey and its integrity. The technology is based on DNA markers which enables them to provide a unique DNA code for each product or a batch of products enabling easy traceability.
A special solution is created with these unique codes and which are then sprayed over the fibres, or yarns/ fabrics / garments etc. depending on what needs to be traced. The product absorb these DNA markers and then stay there in the product for most of its lifetime. So in this way, the product information travels with the product itself and can neither be manipulated nor removed in anyway.
Haelixa finds its solution extremely versatile. Dr. Michela Puddu, while explaining the technology, said that through the use of DNA they can make available an unlimited number of unique fingerprints to provide a unique identifier all fiber tyes including natural and recycled cellulose and a manufacturer can determine what code of the traceability program and which product data are the most valuable and most relevant to them.
Markers are very easy to apply and harmless and don’t affect the properties of the product. The marker is harmless for humans and the environment, GMO-free, approved as chemical inputs by GOTS and OekoTex 100 compliant, yet strong enough to withstand industrial processing. She also mentioned that Haelixa markers are the only physical markers APPROVED BY GOTS.
By using Haelixa DNA markers, the product can be traced at any point of time and all the information in regards to the journey of the product is accessible to enable the user to match the product information with the claims made.
The Q&A Session
There was a huge interest in the webinar from the audience with over 65 questions being asked ! Many of these were answered , though some of them were still could not. Sandeep Agarwal read out the questions on behalf of the audience and were answered by her – clarifying most of the queries. We bring a few of the questions that were discussed.
Que. : The solution you provide is in the form of a spray, right? Can it affect the nature of the product, say for example the fibre or cotton?
Dr. Michela Puddu: Yes, the markers we provide are in liquid form which you can spray on the cotton or fibre or can also be integrated during the production process. The marker doesn’t alter the organic nature of the product and is GMO-free, approved as chemical inputs by GOTS and OekoTex 100 compliant.
Que. : Haelixa performs all these traceability tests using the DNA marker in their own laboratory or do you have partner laboratories also?
Dr. Michela Puddu: We performed the test in our laboratory as well as we have several partners who perform the tests on our behalf which means that the 3rd party testing is also possible.
Que. : Where do the data related to the product and its traceability trail get stored? Whether it’s online or you have any other system to store the data?
Dr. Michela Puddu: On that we are flexible, we work with our client and partners and decide. Every time we do our verification test and if the client relies on us, the data goes in our tracking system and the client can check the information at any point in time. Also if a client wishes to share the tracking data with their client, they can do the same.
Que. : How do you compare the blockchain technology and other physical tracing solution available in the market with your solution?
Dr. Michela Puddu: Blockchain is certainly a great tool to record the supply chain transaction in a secure and transparent way but the blockchain can not guarantee that the data stored in the blockchain technology is authentic and that’s where we come as we provide data that can neither be manipulated nor replaced in anyways and always travels with the product. Our system can also connect with blockchain also with the data provided by us to make it more secure and transparent.
Que. : One of the key issues in the retail industry is Counterfeiting, does your solution help in controlling counterfeiting in any way?
Dr. Michela Puddu: Yes, Absolutely! While tracing the product journey we also the protection against counterfeiting because the marker is also labeled on the article. The moment you find the marker and you identify the product you can always prove that this one is a real one and not a fake or copy.
There was also an interesting Q&A which was done during the talks to bring out visitor response to various aspects of traceability. Three polls were done and the answers gave a lot insights into what the people were looking for.
The complete talk is essential to watch and understand the different aspects of this technology. Do watch out the same on Denimsandjeans Youtube channel (do subscribe to remain notified !) .
You can also watch the complete talk on our youtube channel , the video link of the talk is here
The exports of denim fabrics from India have been good even during the covid times and after successful June & July 2020, India has maintained consistency during August & Sept 2020 in exports to Columbia. . India once again was ahead of other countries post the pandemic recovery phase and became the largest exporter of denim fabrics to Colombia during October 2020.
We analyze all the imports into Columbia in this report besides listing major denim fabric importers in COLOMBIA during October 2020 and analyzed the volume and average price along with the countries from where they are buying. The contents of this report are as below:
Particulars
Tables and Graphs Showing Leading Denim Exporting Countries To Colombia.
Table And Graphs Showing Leading Denim Importing Companies Of Colombia.
Table and Graphs Showing Denim Exporting Companies to Top Denim Importing Companies Of Colombia.
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TOP COUNTRIES SUPPLYING DENIM FABRICS TO COLOMBIA
In the month of October 2020, Colombia has imported approx. 3.9 million sqm of denim fabrics. With 1.63 million sqm of denim fabric export, India strongly positioned itself as the #1 exporter of denim to Colombia, India is now ahead of China whose share reduced up to 31.37% in the total import.
China exported 1.24 million sqm of denim fabrics at an average price of $1.56/sqm.
(Note: this data has been captured from various govt organizations including customs. the actual imports are likely to be higher than this figure .)
Country of Origin
Avg Unit Price($/sqm)
Quantity Sum (In Thousands) sqm
% Share
CHINA
1.56
1244.55
31.37
INDIA
1.05
1632.13
41.14
MEXICO
2.19
303.39
7.65
BRAZIL
1.45
371.77
9.37
PAKISTAN
1.68
144.68
3.65
VENEZUELA
1.21
155.99
3.93
ECUADOR
1.53
89.32
2.25
TURKEY
3.19
25.46
0.64
TOTAL
1.39
3967.29
100
As far as the average price is concerned, India’s average price turned to be one of the most competitive amongst all i.e, $1.05/sq meter. Turkey exported the fabric at the most expensive average price of USD 3.19/Sqm. Perhaps this low price can explain the larger share that India is getting in the market .
India is at #1 with a 41.1% share and China slipped to #2 with a 31.4% share.
TOP DENIM EXPORTERS TO COLOMBIA
So far as the denim exporters are concerend Loyal Kingdom Corp (India) and Vicunha Textile (Brazil) are the biggest exporters of denim fabric to Colombia with a total import of 332 thousand sqm and 316 thousand sqm of denim fabric respectively. MPVR Trading supplied at the most expensive average price i.e., $2.12/sqm.
Shipper Name
Avg Unit Price($)
Quantity Sum (In Thousands)
Country
LOYAL KINGDOM CORP
0.83
332.95
India
VICUNHA TEXTIL S / A
1.34
316.21
Brazil
MPVR TRADING COMPANY S DE RL
2.12
294.63
Mexico
ZHEJIANG TENGMA TEXTILE CO LTD
1.51
231.44
China
SANGAM (INDIA) LTD
1.00
209.7
India
ZHEJIANG XINLAN TEXTILE CO LTD
1.48
192.2
China
JALSEN INC
1.21
155.99
Venezuela
MANOMAY TEX INDIA LTD
1.21
149.22
India
POONAM ENTERPRISES (HK) LTD
1.55
146.21
China
RB INDUSTRIES
1.06
131.85
India
ZHEJIANG BLUEDREAM TEXTILE CO LTD
1.47
115.68
China
NEXT ERA LLC
1.78
106.69
China
JRD DENIMS LTD
1.19
100.56
India
OTHERS
1.44
1484
Turkey, Pakistan, Ecuador
TOTAL
1.39
3967.33
TOP DENIM IMPORTING COMPANIES OF COLOMBIA
So far as the import of denim fabric by different companies are concerned, JOHN URIBE and VICUNHA COLOMBIA are the biggest importers of denim fabric into Colombia with a total import of 705 thousand sqm and 345 thousand sqm of denim fabric respectively. PERMODA LTDA is the buyer which has imported the denim fabrics at the most expensive average price i.e., $2.12/sqm.
Consignee Name
Avg Unit Price($/sqm)
Quantity Sum (In Thousands)sqm
JOHN URIBE E HIJOS SA
1.34
705.2
PERMODA LTDA
2.12
294.63
VICUNHA COLOMBIA SAS
1.42
345.7
STILOTEX SAS
1.54
235.3
STF GROUP SA
1.97
182.73
TRAMAS COLOMBIA INTERNACIONAL SAS
0.83
332.95
SURTIJEANS SA
1.01
190.1
COMERCIALIZADORA QUANTTO SA SOCIEDAD ANONIMA COMERCIAL
1.21
159.17
TEXDORAL SA
1.78
106.69
POLJEAN SAS
1.21
155.99
COLOMBIANA DE COMERCIO SA
1.09
128.68
JEAN BLUE TEXTIL SAS
1.47
95.06
OTHERS
1.37
1035.13
JOHN URIBE E HIJOS SA
The total import of denim fabric made by JOHN URIBE during October 2020 was 705 thousand sqm. RB Industries and ZHEJIANG BLUEDREAM TEXTILE from China are the two biggest suppliers which supplied 1.31 lacs sqm and 1.15 lacs sqm of denim fabric respectively.
AddressNIT: 800.147.745-2 CARRERA 52 NO.19-80 COD.UAP 600 MEDELLIN COLOMBIA CO
SUPPLIERS
QUANTITY(SQM)
AVERAGE PRICE($/SQM)
COUNTRY
BHASKAR INDUSTRIES PVT LTD
72,763
1.38
India
JINDAL DENIMS INC
75,657
1.13
India
KASSIM TEXTILES (PVT) LTD
5,601
1.83
Pakistan
PROSPERITY TEXTILE (H K) LTD
9,603
3.11
China
RB INDUSTRIES
131,847
1.06
India
SANKO TEKSTIL ISLETMELERI SAN VE TIC AS
9,526
3.34
Turkey
SANTISTA TEXTIL LTDA
14,379
1.28
Brazil
SHAOXING FEIFANLAN TEXTILE CO LTD
6,123
1.54
China
SIGNET DENIM PVT LTD
81,365
0.96
India
TEXTIL CANATIBA LTDA
1,600
1.76
Brazil
ZHEJIANG BLUEDREAM TEXTILE CO LTD
115,678
1.47
China
ZHEJIANG TENGMA TEXTILE CO LTD
88,893
1.42
China
ZHEJIANG XINLAN TEXTILE CO LTD
92,163
1.54
China
VICUNHA COLOMBIA SAS
The company has imported all of its fabric from its subsidiaries in Brazil, China and Ecuador at an average price of $1.31, $1.77 and $1.53 respectively.
SUPPLIERS
QUANTITY(SQM)
AVERAGE PRICE($/SQM)
COUNTRY
VICUNHA ECUADOR SA
89,321
1.53
Ecuador
VICUNHA TEXTIL S / A
2,17,148
1.31
Brazil
VICUNHA URUGUAY SA
39,228
1.77
China
TRAMAS COLOMBIA INTERNACIONAL SAS
Tramas Colombia imported all its fabrics – 3.32 lakhs sqm from Loyal Kingdom Corp based in India. Average Price seems very low at $0.83/sqm.
Address: ID: 9011520301 AV. CALLE 26 NO 69-63 EDIFICIO TORR OFIC. 205. BOGOTA COLOMBIA. Contact Number – 57-47469603
SUPPLIERS
QUANTITY(SQM)
AVERAGE PRICE($/SQM)
COUNTRY
LOYAL KINGDOM CORP
3,32,947
0.83
India
PERMODA LTDA
MPVR Trading from Mexico emerged as one of the biggest suppliers to Permoda Ltda during October 2020, the company supplied 2.94 lacs sqm of denim fabric at an average price of $2.12/sqm.
Address: #69b- a, Cl. 20 Sur #6998, Bogotá, Colombia Contact Number: (57) 1 – 2948999 Website : https://permoda.com.co
SUPPLIERS
QUANTITY(SQM)
AVERAGE PRICE($/SQM)
COUNTRY
MPVR TRADING COMPANY S DE RL
2,94,635
2.12
Mexico
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Very pleased to announce an interesting webinar on Traceability In Denim Manufacturing featuring Haelixa. Sandeep Agarwal from Denimsandjeans speaks to Dr. Michela Puddu on Feb 17 at CET 11 AM.
As denim brands, retailers, and the supply chain try to improve their sustainability credentials- especially on material inputs, the questions about the traceability of these materials become more and more pointed. Greenwashing by many companies in the denim supply chain has somehow made the push towards traceability even stronger and imminent.
For years, the brands, retailers, and consumers had to contend with blanket terms like “eco-friendlyâ€, “organic,†and “eco†to understand whether a garment is sustainable, resulting in the prevalence of greenwashing. The third-party certifiers like GOTS, Cradle to Cradle, etc did help validate sustainable claims within the supply chain but the transition to a higher transparency level still seemed too distant. And many leaders of the industry are convinced that to achieve true transparency, the conversations need to begin with traceable fibers.
Over the last couple of years, many companies have invested in traceable solutions for the fashion industry. The main idea behind such solutions is that the input materials can be traced back at the retail end – giving not only confidence to the buyers but to retailers as well.
Currently, most retailers cannot trace the input materials beyond their TIER 1 suppliers and there is an urgent need to go further into the origins as consumers demand to know how and who made their clothes. Traceability is not only important from a sustainability aspect but also for transparency reasons. Eg, the recent issue with the Xinjiang cotton ban by the US makes it important for the suppliers of fabrics and apparel to be able to prove the origin of their cotton. And as international regulations and logistical complexity grow, there will be even greater demand for transparency through traceability!
Another issue, not connected with sustainability but of great importance for most brands, is counterfeiting. It is estimated that over 16% of branded clothing sold is counterfeit and causes enormous losses to most fashion labels. The industry also needs to find a solution to this pressing issue which becomes even more important as the bottom lines of the retailers are under severe pressure.
To address some or all of the above-mentioned concerns, there have been various solutions thrown up in recent times using different technologies like Blockchain, Fingerprinting, Microbiome analysis, DNA fingerprinting, etc. The principle idea behind these technologies is the same – to find the origin of materials at any stage. However, the best technologies are defined by their success rates, ease of use, and costs.
Haelixa– a spin-off of the Swiss Federal Institute of Technology (ETH Zurich) offers proprietary and innovative solutions to physically mark, trace, and authenticate products from producer to retail creating transparency along the entire supply chain (linear or circular). The solution can be applied to textiles, gold, diamonds, and other products or raw material. Besides proving claims related to product origin and production, Haelixa also helps to protect brands against counterfeiting by providing proof of authenticity and safeguarding the value linked to the brand story, design, processing, and performance.
Dr. Michela Puddu Co-Founder, CEO and Chairwoman of the Board @Haelixa
We were excited to meet the Haelixa team and learn more from them. As we learnt the technological details, we asked them a few questions about how they came up with this innovation and its possible end uses and we were blown away by the possibilities.
Hence, we decided that it would be really interesting to have a webinar organized with them (on 17th Feb) so that we could also share the same with our industry. In the meanwhile, we reproduce some key elements of their technology in a quick Q&A and look forward eagerly to speaking to CEO and Co-Founder Michela Puddu in a webinar on 17th February.
1.What is the story behind Haelixa?
Haelixa is a spin-off of the Swiss Federal Institute of Technology (ETH Zurich). The two founders of the company Michela Puddu (CEO) and Gediminas Mikutis (CTO) researched and developed an innovative technology based on DNA to mark and trace products from source to retail. After their Phd they commercialized their innovation and founded Haelixa in 2016. Today the company works with brands, retailers, and manufacturers in the textile, gold, and gemstone industry (among others) to create supply chain transparency through traceability and support claims related to sustainability and other standards.
2.How is Haelixa different from other traceability solution providers in the apparel industry?
We at Haelixa turn the product itself into the carrier of information about its origin and journey along the supply chain. The information is safely embedded into the product during its journey, which is a clear advantage to transaction certificates or blockchain solutions. The value of a blockchain solution for example depends on the reliability of the data that is being uploaded, which can be falsified. On the contrary, the information carried by the Haelixa marker cannot be manipulated nor removed and therefore is always a true representation of the product.
The Haelixa marker can be applied at the farm level or any other node in the supply chain. So we provide flexibility where it can be applied. We can develop a dedicated marker, so unlimited amounts of markers, for each producer, manufacturer, collection, production lot, or brand. The marker is harmless for humans and the environment, GMO-free, approved as chemical inputs by GOTS and OekoTex 100 compliant, yet strong enough to withstand industrial processing. Only minute amounts of marker are added and no premix with a different matrix material is needed, and therefore does not alter purity/quality/processes.
3. An example of how a brand would trace the origin of cotton fiber?
We would mark the cotton at the origin using the dedicated DNA marker for the brand or for this specific producer. The verification in form of a qPCR (quantitative Polymerase Chain Reaction) test (that is these days also used to detect Covid-19) will be done with the final garment (such as jeans) or any intermediate product (such as denim fabric) in the Haelixa lab or at an authorized third-party lab. Having the data provided by a third party gives your product claims additional credibility. With the confirmation of the marker found a specific Certificate will be issued for each test sample. Brands and manufacturers can also use the “Marked & Traced by Haelixa†ingredient label to communicate towards their customers their commitment to full transparency.
Naked & Famous recently launched the Batman x Naked & Famous Denim capsule collection, merging the worlds of Batman with Japanese raw denim.
The collection features exclusive custom milled Japanese denim fabrics produced with labels, embroideries and other iconography of characters from the Batman universe – featuring the classic 1966 Batman & Robin Dynamic Duo, the Dark Knight himself Batman, Bane, Harley Quinn, and the Clown Prince of Crime himself the Joker. Each style is distinctive and features iconography unique to each character with custom buttons, embroidery, as well as highly detailed embossed leather patches.
THE DYNAMIC DUO SELVEDGE
The Dynamic Duo Selvedge is a 12.5oz Japanese selvedge denim made in the spirit of the 1960’s Batman television series. The indigo warp and grey weft evoke Adam West’s Batman costume, and the action visuals from the TV show POW, ZLONK, ZAP, and BIFF are woven into the selvedge.
DARK KNIGHT SELVEDGE
Dark Knight Selvedge is a 16oz Japanese selvedge denim inspired by Frank Miller’s Dark Knight Returns. The heavier weight black x grey denim harkens back to Batman’s musculature and costume. The Bat symbol is embroidered onto the back pocket. The waist button has been cast into the Bat Signal from the Dark Knight Returns.
THE CLOWN PRINCE OF CRIME SELVEDGE
The Clown Prince Of Crime Selvedge is a 12oz Japanese selvedge denim made in the spirit of the Killing Joke graphic novel. The indigo x purple denim weaves the Joker’s signature color into a classic indigo warp. The selvedge ID laughs maniacally, HAHAHAHA.
PURPLE CORE SELVEDGE
The Purple Core Selvedge is the latest in the colored-core series from Naked & Famous Denim.
Rope-dyed indigo denim usually starts with a white yarn that is dipped into a dye bath and removed before the dye can permeate all the way through the yarn, leaving its core white. So, with time and wear, the indigo dye chips away to reveal the white core. Wearing away the indigo is what makes denim fade so beautifully. With the Purple Core Selvedge, however, that yarn is first permanently dyed purple before being dipping in indigo.
On first glance, this fabric looks and feels like typical raw Japanese selvedge denim, but instead of fading to white, this denim will fade to purple. The purple selvedge ID is a preview of what’s to come, and the pull-up leather patch can be stretched to reveal rich tonal variation. Available in the following fits: Super Guy, Weird Guy, Easy Guy
The Purple Core Selvedge is a 12.5oz Japanese selvedge denim. The fabric starts looking like classic raw Japanese selvedge denim, but most rope-dyed denim starts with white cotton yarns. These yarns are reactive-dyed bright purple before being rope-dyed in indigo vats. So, with wear, the indigo yarns will chip away to reveal their bright purple cores. Cut, sewn, built in Canada with contrast stitching, a Dark Blue Pull-Up Leather patch, and silver metallic buttons and rivets.
De-Brands – The 1st online B2B denim sourcing platform, announces the launch of 1st digital launch of AW22 denim collections and is planned for the listed exhibitors of De-Brands and would be one of its own kind of launch event in the denim industry. The event will be online from the 7th of April onwards.
This special digital launch brings the collections of leading denim companies from India, Bangladesh, Pakistan, Turkey, Europe, and the USA on a common virtual platform.
The buyers can simply log in to the platform and check the AW’22 collections of the exhibitors. With a wide variety of media to explain the collections, it will be easy for them to understand collections from a number of companies in one go!
Download DE Brands app now : iOS http://bit.ly/dbrandsios Android : http://bit.ly/dbrandsandroid
De-Brands – The 1st online B2B denim sourcing platform, announces the launch of 1st digital launch of AW22 denim collections and is planned for the listed exhibitors of De-Brands and would be one of its own kind of launch event in the denim industry. The event will be online from 7th of April onwards.
This special digital launch brings the collections of leading denim companies from India, Bangladesh, Pakistan, Turkey, Europe, and the USA on a common virtual platform. The buyers can simply log in to the platform and check the SS’22 collections of the exhibitors . With a wide variety of media to explain the collections, it will be easy for them to understand collections from a number of companies in one go !
To maintain the privacy and secrecy of the products, the exhibitor will have complete control over the visibility of the products enabling only the buyers to see the product and its descriptions. A Buyer can instantly interact with the exhibitors and can even place its requirements instantly.
The launch will have a preview also where a buyer may check the synopsis of the collection of the exhibitors before the official launch, this will help buyer to plan their visit on the launch date as many buyers have their own reservations on products.
The theme of the launch is TRANSPARENCY with a special focus on sustainability and traceability components of each piece clearly defined. De Brands is also pushing the envelope and bringing Transparency , traceability and circularity in mainstream parlance to be used whenever we think and discuss the sustainability.
Currently, the platform has over 55+ denim companies around the globe that have their dedicated virtual showroom where all the latest products have been uploaded under relevant categories. The exhibitors are from all segments including fabric, garments, chemicals, accessories, technologies, and chemicals. Over 300+ global buyers have already registered on the platform and frequently transacting with the exhibitors.
The exclusive launch is planned for April 7, 2021. The products will be available thereafter also on the platform. The platform has a web version as well as app version which is available on IOS as well as on Android platforms.
Download DE Brands app from these links to be able to enjoy checking our exhibitor collections.
In this report, we have done a detailed analysis of leading denim exporters from Ethiopia and also the buyers who are importing these jeans from Ethiopia for Dec ’20 with 10 tables and graphs. The details of the report are as below :
PARTICULARS
Table And Graphs Showing Leading Exporting Destinations For Denim Apparel
Pie Chart Showing The % Share Of Countries In The Total Exports Of Ethiopia
Table And Graphs Showing Leading Exporters Of Denim Apparel From Ethiopia
Pie Chart Showing The % Share Of Countries In The Total Exports Of Ethiopia
Table And Graphs Showing Buyers Of Denim Apparel From Ethiopia during
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Disclaimer : The data for this report has been taken from some sources including customs etc. But we believe this data does not cover the entire exports from Ethiopia as all data has not probably been captured. This report , however, gives a good representation of the exports taking place from this country.
1. Top Export Destinations
The United States with an 85.67% share in the total denim exports by Ethiopia ranked #1 during Dec’20. Out of total exports of 0.68 million units, the United States imported 0.59 million units. Canada is at #2 with a 6.33% share and it has imported 44.09k pcs of denim. Other countries including Germany and Malaysia had also imported the denim from Ethiopia however the volume is not that high.
Country of Destination
Jeans Exported(‘000)
% Share
UNITED STATES
596.73
85.67
GERMANY
29.87
4.29
CANADA
44.09
6.33
MALAYSIA
23.85
3.42
MEXICO
1.96
0.28
TOTAL
696.5
100
2. Top Denim Ethiopian Jeans Buyers
Ethiopia has 3 major denim buyers that contributed more than 93% of the total denim exports during Dec’20 and they are The Children Place (67.27%) Levis (14.27%), and Wal Mart Stores(12.05%).
Consignee Name
Jeans Import(Units’000)
% Share
BONPRIX HANDELSGLSELLSCHAFT MBH
8.73
1.25%
H&M
27.35
3.93%
I-MAR LLC
8.56
1.23%
LEVI STRAUSS & CO
99.37
14.27%
THE CHILDREN PLACE LLC
468.57
67.27%
WAL-MART STORES INC
83.93
12.05%
TOTAL
696.51
100.00%
TOP DENIM EXPORTERS
Ethiopia has 5 major denim exporters that contributed more than 98% of the total denim exports during Dec’20 and they are Arvind Lifestyle Apparel (5.02%) Epic Apparel (17.3%), Indochine Apparel (21.59%), Antex Textile PLC(24.18%), and Ashton Apparel(30.65%).
Shipper Name
Jeans Export(Units’000)
% Share
INDOCHINE APPAREL PLC
150.39
21.59
ASHTON APPAREL MANUFACTURING P.L.C
213.45
30.65
EPIC APPAREL PLC
120.73
17.33
ANTEX TEXTILE PLC
168.45
24.18
ARVIND LIFESTYLE APPAREL MANUFACTUR
34.93
5.02
SHINTS ETP GARMENT P.L.C
8.56
1.23
ASHTON APPAREL MANUFACTURING P.L.C
The Children’s Place is the biggest buyer for Ashton Apparels .Ashton Apparel had 1.95 lakhs jeans to the brand during December 2020
Address: P.O.BOX 11537 SHED NO. 19 20 BOLE LEMI INDUSTRIAL ZONE TEL : +251 911 259609 TEADDIS ABABA ETHIOPIA
Buyers
Garments(Unit)
Country
H&M
18,393
Germany
THE CHILDREN’S PLACE,
195,054
United States, Canada, Malysia
ANTEX TEXTILE PLC
The Children’s Place is the sole buyer for Antex Textile PLC
Address: ADAMA INDUSTRIAL PARK SHED NO.9 ET ADAMA AM ETHIOPIA
Buyer
Jeans(Unit)
Country
THE CHILDREN’S PLACE SERVICES CO
168,449
United States, Canada, Malaysia
INDOCHINE APPAREL PLC
Levis Strauss & Co( USA , Canada) is the biggest buyer for Indochine Apparels
Italian luxury fashion brand- Gucci, recently launched its much-awaited denim capsule collection. The collection has been crafted from eco washed organic denim and embellished by the ‘Gucci quelle qu’en soit la saison’ sartorial label. The motto in French translates literally to “Gucci – Whatever the season” and plays on the concept that Gucci can be worn at any time. Its also a kick in the face of the concept of seasonality of denim .
A message about leaving fashion’s old rules behind, the Epilogue collection conveys the idea that pieces should be timeless—not just in fashion for one season. Under the “Gucci Up” program, all organic cotton leftovers from the cutting process are then upcycled into new materials. We bring some select pieces from this collection with some great laser designs accentuated with juxtaposition of leather and plain denim . How much of this collection is REALLY sustainable , we don’t know – as is really the case for most of sustainable collections that come out in the market , but its definitely cool !
Dutch Denim Label – G Star Raw, recently launched some new sustainable denim articles in its collection. The collection features primarily the sustainable denim pieces and the new innovation and collaboration used to make this collection.
The brand has used Archroma’s sustainable Diresul RDT dyestuff technology for colors and the RFTPi indigo dyeing process, which is believed to be one of the cleanest indigo dyeing processes, formulated in partnership with DyStar®, G-Star, and Artistic Milliners. The collection also features some of G-Star’s signature items including 5620 3D Jeans.
Here are some of our best picks.
Revend Skinny Jeans
The Revend is the heightened version of a classic 5-pocket jean. Based on denim’s humble beginnings as the uniform of the American working-class, this jean adds refined details to a timeless classic. These Revend jeans are executed in a skinny fit. The curved stitch lines at the back pockets are reinforced with leather.
Material
Elto Black Superstretch
Versatile, high-quality black super stretch with an authentic denim aesthetic, superb recovery, and a soft hand feel.
Weight 10.2 oz denim, 3×1 right-hand twill construction
The black is derived from Archroma’s sustainable Diresul RDT dyestuff.
LYCRA® T400® ECOMADE is a sustainable stretch fiber, partially made from recycled and renewable resources. Designed to make garments last longer and hold their shape wear after wear.
5620 3D Slim Jeans
The 5620 G-Star Elwood was first introduced in 1996 and is the original design from the G-Star 3D Denim approach to construction. The G-Star Elwood jeans was the first G-Star RAW 3D denim design. This slim-fit version features the same 3D construction as the original and is made from stretch fabric.
Material
Otas Black Stretch Denim
A 3×1 stretch black denim offering a rich surface texture. Added elastane creates a comfortable stretch. This style is dyed with sustainable black dyestuff from Archroma.
Weight 12 oz stretch denim
3×1 Right hand twill construction
99% Cotton, 1% Elastane (Lycra®)
Flight Combat Jacket
The Flight Combat jacket offers removable straps that are interchangeable. The tabs at the backside of the sleeves can be repositioned towards the snaps that are placed at the lower sleeves and upper back neck. Chest pockets show a strike-through stitch down and angled zip pockets are set at the waist. By use of the integrated tab and button, the collar can be fixated. Tabs at the waist offer a tighter look when preferred.
Material
Kir Denim Organic 2.0
This is a 3rd edition of the World’s 1st Cradle to Cradle Certified™ Gold G-Star Denim Fabric which was initially released in February 2018. This 2.0 version is still a unisex quality with an oz update to its weight and refreshed, more dynamic denim character.
Developed with RFTPi-Raw for the Planet Indigo-world’s cleanest indigo dyeing process, formulated in partnership with DyStar®, G-Star, and Artistic Milliners.
Raw for the Planet Indigo uses 15% less indigo, 70% fewer chemicals, no salts, and produces no salt by-product during the reduction and dyeing process, consequently saving water and leaving clean and recyclable water effluent.
Organic cotton fibers are free of toxic pesticides and chemical fertilizers. Growing organic cotton helps to improve soil quality, prevents water contamination, and conserves biodiversity. By choosing organic cotton, we can save up to 60% water.
Fabric chemistry with 0 risks for people and the environment
Multi Slant Pocket Relaxed Shirt
Patched on pockets are placed slanted on this straight fitted shirt. Offering a Velcro strip underneath the flap. The side seams of this button down shirt are covered by woven tapes. The long sleeves are finished with elastic and have button closed cuffs.
Heavy Lock Chambray Organic
This shirt is created out of a finely woven chambray fabric, offering a characteristic color blend of blue and white.
Chambray woven
Weight 8 oz
100% Organic cotton
Aniline free indigo, which G-Star introduced to the market in collaboration with Archroma in 2019. It holds a Gold Level Material Health Certificate from the Cradle to Cradle Products Innovation Institute.
The description of the products were taken from the official G Star Raw website. Denimsandjeans doesn’t vouch for any claims made on the website.
H&M- one of the leading voices when it comes to sustainability in the fast-fashion world and also one of the few apparel labels which have made a lot of commitments to ensure sustainable practices at each level of production in the coming 10 years. Some of the biggest sustainable targets set by HM include reducing its greenhouse gas emissions by 2030 and the use of 100% recycled or sustainable materials by 2030.
The recent collaboration of H&M with American denim label Lee to push for the next generation of “more sustainable denim” seems to be a step ahead towards fulfilling its sustainability commitments. This collaboration is unique and special on many counts, and it is great to see two rivals joining hands at every stage of design and production for one common bigger goal, that is –SUSTAINABILITY.
In this special collab, for the 1st time, H&M is coming with its first-ever 100% recycled cotton jeans, to non-leather backpatches made from cork and jacron paper. For the first time, H&M will also share Life Cycle Assessment (LCA) data on hm.com indicating the water, C02 & energy impact of each denim garment from raw materials to end of use.
This transparency is matched by the positivity of the fashion, with oversized and cocooning silhouettes as well as workwear shapes that draw on Lee’s esteemed heritage. Lee x H&M features collections for women, men and kids, and will be available on hm.com, as well as selected H&M stores, from 28th January.
“We just loved working with Lee to push for change. A change for more sustainable and circular denim garments. We looked at every detail and challenged each other in a positive way. It’s also amazing to work with Lee’s iconic designs and give them a bit of our flavor, for H&M denim lovers around the world,†says Jon Loman, designer at H&M.
“Lee is proud to be collaborating with H&M to continue our efforts to make better denim. Our brand was founded more than 130 years ago with innovation in mind, and today we are happy to be joining with H&M to advance denim into a more sustainable future,†says Chris Waldeck, EVP Global Brand President, Lee®
Lee x H&M is an ambitious collaboration that has sustainability central to its design. The brands took a holistic approach, looking at every stage of denim production. Fabric is crucial, such as H&M’s first 100% recycled cotton jeans, made from 80% post-industrial waste and 20% post-consumer waste. There’s also denim that’s cotton-free, made instead from renewable man-made fibres, as well water-saving dyes and lower impact denim washes that are 3rd party verified for their lower water usage, chemical, and energy consumption.
For the women’s collection, wide and loose jeans have a 90s throwback feel, while Lee’s classic Rider jacket is recut with an oversized cocoon shape. Denim corsets add a feminine edge, while dungarees and overshirts bring the functional workwear vibe, alongside Texloop™ RCOT™ Recycled Cotton jersey pieces for the full Lee x H&M look.
Candiani is one of the most sustainable denim producers in the world. Denimsandjeans spoke to Mr. Alberto Candiani on sustainability and changes after COVID in the denim industry.
For the men’s collection, workwear jackets are a wardrobe essential with Lee’s true authenticity of the design. Relaxed fit five-pocket jeans are cut from 100% recycled cotton, while relaxed carpenter jeans are made with water-saving dyes and 100% Tencel™ Lyocell cellulosic sewing threads.
There are workwear dungarees, denim bucket hats, and tote bags, as well as heavyweight jersey pieces to complete the more sustainable collection.
In this report, we’ve listed the major denim fabric importers in MEXICO for the month of October ,2020, and analyzed the volume along with the countries from where they are buying. The imports during October 2020 witnessed a good growth and is more than as compared to the imports of October 2019.
The report includes 14 tables and graphs to illustrate in depth.
PARTICULARS
TABLE SHOWING THE TOP DENIM SUPPLYING COUNTRIES TO MEXICO AND % SHARE
GRAPH SHOWING THE TOP DENIM SUPPLYING COUNTRIES TO MEXICO
GRAPH SHOWING THE % SHARE OF COUNTRIES IN TOTAL IMPORTS BY MEXICO
TABLE SHOWING THE TOP DENIM IMPORTING COMPANIES OF MEXICO AND % SHARE
GRAPH SHOWING THE TOP DENIM IMPORTING COMPANIES OF MEXICO
TABLES SHOWING THE IMPORTS OF DENIM FABRICS BY DIFFERENT COMPANIES INTO MEXICO
GRAPHS SHOWING THE IMPORTS OF DENIM FABRICS BY DIFFERENT COMPANIES INTO MEXICO
GRAPHS SHOWING THE AVERAGE PRICE OF IMPORTS OF DENIM FABRICS BY DIFFERENT COMPANIES INTO MEXICO
[private_special]
COUNTRIES SUPPLYING DENIM FABRICS TO MEXICO DURING OCTOBER 2020
In the month of October 2020, Mexico has imported approx. 8.27 million sqm of denim fabrics. CHINA is the biggest exporter of Denim Fabric to Mexico with a total volume of about 7.64 million sqm contributing more than 92% in total import of denim. India is the 2nd biggest denim supplier which exported 0.40 million sqm of denim fabric.
(Note: this data has been captured from various govt organizations including customs. the actual imports are likely to be higher than this figure . Also we need to understand that the prices are sometimes not correct representations as in Mexico there are many suppliers are under reporting the actual price for custom benefits . Hence we have avoided price display)
Country of Origin
Quantity Sum- Sqm (In Thousands)
% Share
CHINA
7,641,500
92.39
JAPAN
109,790
1.33
INDIA
408,020
4.93
UNITED STATES
107,010
1.29
SPAIN
4,340
0.05
TOTAL
8,270,660
100
TOP COMPANIES IMPORTING DENIM IN MEXICO
So far as the import of denim fabric by different companies are concerned, Lucios De Mexico and Bemmar Instalaciones Y are the two biggest importers of denim fabric into Mexico with a total import of 2.83 million sqm and 2.03 million sqm of denim fabric respectively.
Consignee Name
Quantity (In SQM)
% Share
LUCIOS DE MEXICO S.
2,839,090
34.33
COSMO FASHIONSA
521,310
6.3
FS INDUSTRIAS S DE RL
1,296,640
15.68
TEXTILES EXPRESS SA
362,140
4.38
KOOS MEXICO SA DE
114,130
1.38
BEMMAR INSTALACIONES Y CONSTRUCCIONES S.A
2,030,720
24.55
BORDERS APPAREL MANUFACTURING S DE RL
323,430
3.91
MANUFACTURERA LEE DE MEXICO SA
107,010
1.29
TEXTILES BUCAY SA
245,550
2.97
MARICK DE MEXICO S.A. DE
186,360
2.25
MRG DE MEXICO S.DE R.L.
86,470
1.05
INDUSTRIA DISE&ADORA DE AUTOPARTES
89,470
1.08
ORANGE SYSTEM S.A. DE
52,330
0.63
ESCALA TEXTILSA
8,690
0.11
ALMACENES DCSA
7,310
0.09
TOP COMPANIES EXPORTING DENIM TO MEXICO
So far as the export of denim fabric by different companies are concerned, Chinese companies are ruling the list. Zhejiang Sansen and Zhejiang Tengma are the two biggest exporters of denim fabric to Mexico with a total export of 1.47 million sqm and 1.40 million sqm of denim fabric respectively.
Shipper Name
Quantity Sum (In Thousands)
% Share
ZHEJIANG SANSEN TEXTILE CO LTD
1,472,900
17.81
ZHEJIANG TENGMA TEXTILE CO. LTD.
1,408,050
17.02
TRANSMOUNTAIN EXPORTS
1,296,640
15.68
SUZHOU SHENRUI IMP&EXP CO. LTD.
516,420
6.24
TOP SKY ROYAL TEXTILES CO.LTD
450,570
5.45
COSMO FASHION USA INC
423,270
5.12
SHAOXING ZEQIAN TEXTILE TECHNOLOGY CO.LTD
245,550
2.97
ZHEJIANG JINZHAO TEXTILE CO. LTD.
238,920
2.89
LANXI YONGXIN WEAVE CO. LTD
221,400
2.68
SARAANSH SUITINGS PVT LTD (India)
179,200
2.17
OTHERS
1,817,760
22.07
TOP 3 MEXICAN DENIM BUYERS
LUCIOS DE MEXICO S.
ZHEJIANG SANSEN is the biggest supplier of denim fabric to Lucios during October,2020 . It has supplied 1.47 million sqm of denim fabric at an average price of $1.37/sqm. SUZHOU SHENRUI is the 2nd biggest supplier to Lucios which supplied 0.51 million sqm of denim fabric at an average price of $1.39/sqm.
Address: Calle 18 de Marzo 10091, Matamoros Norte-Centro-Sur, Mariano Matamoros, 22206 Tijuana, B.C., Mexico
Shipper Name
Quantity(SQM)
Average Price($/SQM)
Country
JIANGSU GOLDENWAY IMP & EXP CO LTD
64,691
1.39
China
LANXI ZHENGXUAN IMPORT & EXPORT LTD
75,245
1.39
China
ORIENTEX PRECISION INDUSTRIAL CO. LTD.
74,102
1.15
China
SUZHOU SHENRUI IMP&EXP CO. LTD.
5,16,421
1.39
China
TOP SKY DRAGON TEXTILES CO. LTD.
54,500
1.39
China
TOP SKY ROYAL TEXTILES CO. LTD.
54,395
1.39
China
ZHEJIANG LIMA YUNSHAN TEXTILE CO. LTD.
97,288
1.22
China
ZHEJIANG SANSEN TEXTILE CO LTD
14,72,903
1.37
China
ZHEJIANG TENGMA TEXTILE CO. LTD.
2,74,015
1.39
China
ZHEJIANG XINLAN TEXTILE CO LTD.
1,55,533
1.41
China
TOTAL
28,39,093
1.37
BEMMAR INSTALACIONES Y CONSTRUCCIONES S.A
ZHEJIANG TENGMA supplied 0.94 million sqm of denim fabrics during October 2020 . All the suppliers to Bemmar belong to China only.
Address CALLE HUASTECOS 1011 NUEVO LAREDO TAMAULIPAS 88240
Shipper Name
Quantity(SQM)
Country
LANXI YONGXIN WEAVE CO. LTD
221,398
China
SARAANSH SUITINGS PVT LTD
179,197
India
TOP SKY ROYAL TEXTILES CO.LTD
450,566
China
ZHEJIANG JINZHAO TEXTILE CO. LTD.
238,919
China
ZHEJIANG TENGMA TEXTILE CO. LTD.
940,639
China
TOTAL
2,030,719
FS INDUSTRIAS S DE RL
FS Industrias imported all its fabric from Transmountain Exports based in China.
Address: FRAY JUNIPERO SERRA 17605-B TIJUANA BAJA CALIFORNIA NORTE 22430
