Category: News

  • Scotch And Soda – Latest Denim Looks

    Scotch And Soda – Latest Denim Looks

    SCOTCH & SODA

    Founded in the 1980’s, Scotch & Soda has grown into a global fashion brand where creativity, craftsmanship and an eye for detail reign.
    Rooted and headquartered along the canals of Amsterdam, Scotch & Soda nurtures a culture of innovation, enthusiasm and hard-work. This dedication to detailed products and service moves beyond the brand’s home as part of the drive found in the many offices and sales points dotted around the globe.
    With currently over 100 retail stores, 88 franchise stores and 7000 wholesale points selling Scotch & Soda, the brand sees good growth ahead.

    In this article we bring some of the latest denim offerings from Scotch and Soda . Baggy casual styles, Super Distresses, Green casts, prints, dark ombre shirts and some cool dobby weaves and knits highlight the looks !

    scotch and soda

    scotch and soda

    scotch and soda

    scotch and soda

    scotch and soda denimsandjeans.com

    scotch and soda denimsandjeans.com

    scotch and soda denimsandjeans.com

    scotch and soda denimsandjeans.com

    scotch and soda denimsandjeans.com

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    scotch and soda denimsandjeans.com

    scotch and soda denimsandjeans.com

    scotch and soda denimsandjeans.com

    scotch and soda denimsandjeans.com

    scotch and soda denimsandjeans.com

    scotch and soda denimsandjeans.com

    scotch and soda

    scotch and soda denimsandjeans.com

  • Gucci PRE-FALL 2016 Denim Looks

    Gucci PRE-FALL 2016 Denim Looks

    The Gucci Pre Fall 2016 displayed a riot of decorations including butterflies, ants, snakes, tigers, swallows, kittens, trees of life, tropical foliage, strawberries, moons, and stars. However, it was  imbued with a very modern attitude of individual interpretation and every item could be mixed and matched in various combinations.
    Whimsical patchworks, crocheted embroideries, floral jacquards were the hallmarks of the denim looks giving it the pop ‘70s eccentricity. The collection was a feast for the eyes and totally removed from the subtle denim interpretations  of the recent years.

    Gucci PRE-FALL 2016 Denim Trends

    Gucci PRE-FALL 2016 Denim Trends

    Gucci PRE-FALL 2016 Denim Trends

    Gucci PRE-FALL 2016 Denim Trends

    Gucci PRE-FALL 2016 Denim Trends

    Gucci PRE-FALL 2016 Denim Trends

    Gucci PRE-FALL 2016 Denim Trends

    Gucci PRE-FALL 2016 Denim Trends

    Gucci PRE-FALL 2016 Denim Trends

     

  • Niche Labels – Pre-Fall 2016 Trends !

    Niche Labels – Pre-Fall 2016 Trends !

     

    As denim gets more hauteur , a number of niche designer labels start using denim into their collections with increased frequency. This leads denim  to the Hi-Fashion highway . We bring some looks from some of the designers, who are not so denimish , to see how they are using denim and hence the possibilities of denim trends being influenced by them.

    Cédric Charlier

    Cédric Charlier won the Moêt Hennessy Fashion Award in 1998 and subsequently worked at the House of Céline in Paris for two years under the creative direction of Michael Kors. He then joined Jean Paul Knott’s studio for two other years. His usage of denim has been simple but effective. With unisex loose pajama styled denim lowers, dark collared light jackets, the designer used denim to merge into his collection of kilt skirts, fisherman knits, double breasted coats etc. Slip dresses seem to be back in style.

    Cédric Charlier Denims

     

    6397

    6397’s luxe fabrications continue to set them apart from the bulk of its peers. Pre-Fall had a number of these: denim Mao jackets, slinky ribbed knits , simple washed denims with those tomboyish looks .6397 has been offering slip dresses since its earliest collections and it does not fail to bring them back again in denim !6397 Denims

    denim

    Sonia Rykiel

    Sonia Rykiel creates a mystique with her collections which reflect a certain amount of whimsy .It could be further seen with her  denim jacket and high-rise, button-fly flares, both covered in patches, denim pajamas or denim one pieces.

    Sonia Rykiel Denims Pre Fall 2016

     

    Alexis Mabille

    Sailor styled skinny jeans with large nautical buttons, sequined tuxedo, frilled denim  were the highlights of the collection from Alexis Mabille .denim

    alexis

    Creatures of the Wind

    Chris Peters and Shane Gabier presented the Pre-Fall collection for Creatures of the Wind. Crisp denim skirts and dungarees in white and black were visible. The raw unwashed look of the fabric was accentuated with bold stitches.   The feeling was of clothes that have “been lived in and had fun in, and related to 70s era.

    Creatures of the Wind Denims Pre Fall 2016

     

    Karen Walker

    Karen Walker ,from New Zealand , has always had a  taste for pop culture and that reflects in her collections. Echoes could be felt in the ribbed cuffed jeans and elasticated-waist miniskirts  and dresses and suggest affection for sports and movement.

    Karen Walker Sonia Rykiel Denims Pre Fall 2016

    Karen Walker Denims Pre Fall 2016

    Ulla Johnson

    Ulla Johnson has been focusing on “Deconstructed luxury” as her theme . She takes artisanal route to creating some high end collection with all kinds of hand-touched details—hand-embroidery, hand-smocking, hand-pin-tucking etc. Acid washed denim is used to create dungarees, dresses and pajamas.

    Ulla Johnson Denims Pre Fall 2016

    Red Valentino

    Maria Grazia Chiuri and Pierpaolo Piccioli bring a lean ’70s silhouette, with  flower and bird embroideries and to the midi-length skirts and jeans. It was embroidery all the way for Red Valentino.

    Red Valentino Denims Pre Fall 2016

    Belstaff

    Some cool Pre-Fall biker denim jackets by Belstaff !

    Belstaff Denims Pre Fall 2016

    Mugler

    Clean tailored jackets , super stretchy leggings and some acid washed jeans were a part of Mugler’s denim outfits for Pre Fall. Focus was on clean looks without much ado .

    Mugler Denims Pre Fall 2016

    Rebecca Minkoff

    Flared jeans and denim minis from Rebecca Minkoff

    Rebecca Minkoff Denims Pre Fall 2016

    Emilio Pucci

    The denim looks from Emilio Pucci were exuberantly sequined. Evening dresses had a louche ’70s air reminiscent of Pucci’s leisure-loving clientele, which included very pretty flowing dresses with capelike bodices.

    Emilio Pucci Denims Pre Fall 2016

  • Big John – Journey Of The  First Japanese Brand

    Big John – Journey Of The First Japanese Brand

    Big John is legend for many denim veterans . It was the first Japanese denim brand and had many firsts to its credit including kickstarting the Japanese denim revolution . Though , over the decades, the brand lost out much of its sheen, it still is a very respected label and gets noticed whenever it brings out something new. We take a journey down the memory lane for this well known and legendary brand in this article.

    HISTORY

    BIG JOHN, the godfather of Japanese denim brands, as the name suggests, this giant denim brand which was in the past  had not only substantially contributed to the denim industry of Japan, but also brought paradigm shift in the denim industry through its innovations and high standard of quality.Whenever the history  of DENIM Industry would be written, it won’t be completed without mentioning the contributions of BIG JOHN. It was all started over 70 years ago with a small sewing factory in Kojima,Okayama ,which later on reached to that level where it was also known as the denim capital of Japan. The company traces its roots back to 1940 when Kotaro Osaki founded Maruo Clothing, Inc., which produced uniforms and would later become Big John.

    Big John manufactured the first made-in-Japan jeans in 1965, and later on developed the first Japanese denim fabric in 1972. Since then, Big John has continued to push boundaries in the world of denim. Their mission as the pioneer of Japanese Denim is to honor the history and simultaneously their prime thrust was to promote the local denim industry on the global platform.

    Big John | Denimsandjeans.com

     

     

    INNOVATIONS

    The first collection of the BIG JOHN brand, M1002 PROTO MODEL was produced using imported Cone Mills denim from the US in 1967. The year of 1969 witnessed the revolution in the denims industry of Japan when the BIG JOHN came up with the color jeans which were produced first time in Japan with a series named ROAD RUNNER , featured as M4002 . This was a cutting edge bell-bottom jean which took off and was widely appreciated in Japan. Due to continued efforts in the filed of innovations , the BIG JOHN introduced its much awaited signature collection “M” in 1973 which was manufactured with the Kurabo KD-8 fabric and in 1980 it developed the world’s first uneven yarns ,marking the beginning of the vintage ,repro trend we know and embraced today.

    Big John | Denimsandjeans.com

    EXPANSIONS

    Believing in the philosophy of  “Quality Comes First”, the BIG JOHN expanded into the international market in the late 80s through stockists rapidly and widely throughout Europe and the U.S.  In the 90s , use of recycled jeans and natural dyes were initiated on a larger scale under the successful campaigns  like “Jeans Revolution” . At the change of century, Big John was continuing to push boundaries; publicly calling the 2000’s the “era of proposing new styles and cutting edge.”  They made a license contract with Dickies, developing and selling under the Dickies brand in Japan. They later released the “low-rise jeans” to satisfy the street fashion demands and clamoring.

    Big John | Denimsandjeans.comBig John | Denimsandjeans.com

    RECENT DEVELOPMENTS

    Big John brought most of their export business in the mid-90 to a halt, and it wasn’t until 2009 at a Japan Expo in Paris they officially re-opened the European market.

    In the year  2010,on the eve of  their 70th anniversary , they  released their archive series by reproducing the most classic jeans Big John ever made. At the Bread & Butter show in Berlin in 2013 , they showed their wares for the season and their staple line . A brand which was known for its high standards and high end premium jeans ,however gradually failed to manage the good reputation in the modern denims market and had shown substantial downfall in recent times. Now, the jeans market is saturated with Japanese denim leading to a dizzying amount of “Made in Japan” jeans making it very difficult for Big John to fight out in the market.

    Big John | Denimsandjeans.comBig John | Denimsandjeans.comBig John | Denimsandjeans.com

     

    The Latest Buzz

    Have you ever thought about a jeans which could be able to stand on its own foot ? Perhaps Not , but the brand which has been known for its innovation over that last seven decades, has made it possible. The new addition by Japan’s leading jeans manufacturer is that they came up with a jeans  and its so hard and stiff that it “stands on its own feet “.  It has given the name “G Han”- Han for a kanji for “sail”. The reason behind its stiffens is that , it’s made of extra-thick sailcloth. However, this product (G Han) is specially for men and they plan to market 50 each of two models.

    Today, Big John’s collection offers a full range of wardrobe. With Japanese design, Japanese fabric, and Japanese production as the core elements of this brand, it promises to continue to pursue uncompromised quality and distinguished style in each piece of our clothing.

    As a pioneer of Japanese jeans, BIG JOHN keeps challenging itself to be an innovative brand while remaining ‘In Tradition.’

    Big John | Denimsandjeans.com

  • Weather Plays Spoilsport For Fast Retailing !

    Weather Plays Spoilsport For Fast Retailing !

    Fast Retailing | Denimsandjeans.comOne of the Asia’s largest apparel retailer and the corporate parent of Uniqlo  experienced weak demand for winter apparel during an unseasonably warm season around the world .Not only there was slow demand but also the company faced a decrease in foreign exchange gains from the previous year.Taking into the account the lower than expected performance in the first quarter,it compelled the company to lower its estimated full year net profit from $936.08 million to $895.38 million only , a reduction of about 4.34%. The sales forecast have been brought down to $14.65 billion as compared to the previous estimation of $15.47 billion. The foreign exchange fluctuations have not been incorporated into those forecasts.

    Change in Forecast of Fast Retailing | Denimsandjeans.com

    Global Brands reported rises in revenue and profit, UNIQLO Japan reported declines in both revenue and profit, while UNIQLO International reported a rise in revenue but a fall in profit. Foreign exchange gains under other income/expenses and net finance income fell ¥18.9 billion compared to the first quarter of fiscal 2015, when the yen weakened significantly. As a result, consolidated profit before income taxes contracted by ¥29.0 billion to ¥77.6 billion.

    Consolidated revenue: ¥1.800 trillion (+7.0% year on year), operating profit: ¥180.0 billion (+9.4%), profit attributable to owners of the parent: ¥110.0 billion (-0.0%). Basic earnings per share: ¥1,079.01. These include downward revisions as follows: ¥100.0 billion for revenue, ¥20.0 billion for operating profit, and ¥5.0 billion for profit attributable to owners of the parent. Scheduled FY2016 annual dividend: ¥370 per share, unchanged.

    These financial disappointments led the company to reconsider its product mix and hence, Fast Retailing plans to launch its spring collection earlier than expected and introduce less weather – sensitive products.

    Uniqlo Japan also witnessed lower profits and sales in the quarter which has been hurt  by “heavy discounting.  Uniqlo’s international operations fell short of its targets with weak performances in Greater China and South Korea and the United States. Surprisingly,  Uniqlo’s operations in Europe and Southeast Asia fared better.

     Forecast of UNILQO | Denimsandjeans.com

    Unseasonal warm winter weather around the globe adversely impacted same-store sales at UNIQLO Greater China (Mainland China, Hong Kong and Taiwan), UNIQLO South Korea and UNIQLO USA in particular, resulting in a lower than expected performance and declining in profits in all three areas. Store network (End November 2015): 864 stores (+169 y/y). Fifteen years after the first UNIQLO store outside of Japan opened in London in fall 2001, UNIQLO International finally overtook UNIQLO Japan in terms of store numbers.

    In fiscal 2016, Fast Retailing now expects to achieve consolidated revenue of ¥1.800 trillion (+7.0% year on year), operating profit of ¥180.0 billion (+9.4%) and profit attributable to owners of the parent of ¥110.0 billion (-0.0%). These data translate into basic earnings per share of ¥1,079.01. These figures have been revised down from our initial estimates announced in October 2015 as follows: ¥100.0 billion for revenue, ¥20.0 billion for operating profit and ¥5.0 billion for profit attributable to owners of the parent.

    Fast Retailing Co., Ltd.  is a public Japanese retail holding company. In addition to its primary subsidiary Uniqlo, it owns several other brands, including J Brand, Comptoir des Cotonniers, g.u., Princess Tam-Tam, and Theory. Denim is an integral part of Uniqlo’s apparel offer and of course J Brand is primarily a premium denim label.

  • Givenchy Pre Fall 2016 Denim Trends

    Givenchy Pre Fall 2016 Denim Trends

    Worker denims, leather paneled jeans and jackets,  new and reprised print motifs and couture like embellishments, including delicate floral embroideries crawling over flight jackets were the highlights of denim part of Givenchy Pre Fall 2016 Collection.
    The same could be said for most of the collection, which eschewed street style shock value for nuanced elegance.

    Givenchy Pre Fall 2016 Denim Trends

    Givenchy Pre Fall 2016 Denim Trends

    Givenchy Pre Fall 2016 Denim Trends

    Givenchy Pre Fall 2016 Denim Trends

    Givenchy Pre Fall 2016 Denim Trends

    Givenchy Pre Fall 2016 Denim Trends

    Givenchy Pre Fall 2016 Denim Trends

    Givenchy Pre Fall 2016 Denim Trends

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    Givenchy Pre Fall 2016 Denim Trends

    Givenchy Pre Fall 2016 Denim Trends

  • Chloé Fall /Winter 2016/17

    Chloé Fall /Winter 2016/17

    Chloe , the French design house, brought sporty chic to the catwalk recently held  presenting  long floor-sweeping skirts for women’s wardrobes next spring. Creative director Clare Waight Keller brought interesting styles in denim inspired by 1990s looks : usually shorts and skirts tied with drawstring and frayed at the edges. .SS16, however, was still a very western, grunge-era look, and one that brought out Chloé’s glory years under Stella McCartney.

    Chloé Fall /Winter 2016/17 : Denimsandjeans.com

    Chloé Fall /Winter 2016/17 : Denimsandjeans.com

    Chloé Fall /Winter 2016/17 : Denimsandjeans.com

    Chloé Fall /Winter 2016/17 : Denimsandjeans.com

    Chloé Fall /Winter 2016/17 : Denimsandjeans.com

     

    Chloé Fall /Winter 2016/17 : Denimsandjeans.com

  • Daniel Silverstain Pre-Fall 2016

    Daniel Silverstain Pre-Fall 2016

    Daniel Silverstain, an Israeli designer based in New York City exploring textiles and natural forms in an era of hi-technology and industrialism, expanded on his premise of multi-functionality. His designer apparels prominently focuses on the future which is very apparent in her creations.  Daniel’s creations aim for innovation, essentiality and futurism.

    A silver puffer and denim coat, for example, featured removable denim sleeves, while a jacquard top had an adjustable hem — wear it as a micro-mini dress or a tunic. Still in its infancy, the two-year-old label’s future depends upon developing his relaxed utilitarian aesthetic beyond adjustable garments.

    Daniel Silverstain Pre-Fall 2016 : Denimsandjeans.com

    Daniel Silverstain Pre-Fall 2016 : Denimsandjeans.com

    Daniel Silverstain Pre-Fall 2016 : Denimsandjeans.com

    Daniel Silverstain Pre-Fall 2016 : Denimsandjeans.com

    Daniel Silverstain Pre-Fall 2016 : Denimsandjeans.com

    Daniel Silverstain Pre-Fall 2016 : Denimsandjeans.com

    Daniel Silverstain Pre-Fall 2016 : Denimsandjeans.com

    Daniel Silverstain Pre-Fall 2016 : Denimsandjeans.com

    Daniel Silverstain Pre-Fall 2016 : Denimsandjeans.com

    Daniel Silverstain Pre-Fall 2016 : Denimsandjeans.com

    Daniel Silverstain Pre-Fall 2016 : Denimsandjeans.com

    Daniel Silverstain Pre-Fall 2016 : Denimsandjeans.com

    Daniel Silverstain Pre-Fall 2016 : Denimsandjeans.com

    Daniel Silverstain Pre-Fall 2016 : Denimsandjeans.com

    Daniel Silverstain Pre-Fall 2016 : Denimsandjeans.com

    Daniel Silverstain Pre-Fall 2016 : Denimsandjeans.com

    Daniel Silverstain Pre-Fall 2016 : Denimsandjeans.com

    Daniel Silverstain Pre-Fall 2016 : Denimsandjeans.com

  • Labor Crisis In China Hits At Chinese Denim Market ,Makes It Less Attractive Globally

    Labor Crisis In China Hits At Chinese Denim Market ,Makes It Less Attractive Globally

    China has been ruling the manufacturing industry for the last more than 2 decades on the basis of its economies of efficiency, lower labor costs and huge supply of manpower and of course right policies of the govt. However, much of this is likely to change in the coming future as demographic change take place in China . A recent WSJ report shows how the demographic dividend might turn into a drag on the economy and actually make it difficult for many international companies to remain cost effective in their productions.

    Looking at the history of Chinese Denim Market ,Thirty years ago , denim giant Levi Strauss & Co. began producing its iconic jeans in China , eager to tap a evidently endless lot of workers willing to work for few cents an hour which now apparently is starting to vanish. Believing on the economic statistics and market research , over the coming decades , a labor crisis like situation may evolve which will force Levi and other global brands to reconsider their operation in China or even lead to a situation of pack and leave.

    China Cheap Labor |Denimsandjeans.com

    Recent developments in the Chinese labor market apparently pointing towards a much bigger crisis for which proactive measures needed to be taken and that too within reasonable time frame. The report mentions about  manufacturing units have already started using alternatives and the recent example is an apparel factory in Zhongshan , where lasers are replacing dozens of workers who scrub Levi’s blue jeans with sandpaper to give them the worn look that American consumers find stylish. New Digital printers are being introduced to make intricate patterns on jeans , earlier the workers used to do the same with a mesh screen.

    China is also trying its bit to ensure the adequate supply of workforce for the future and therefore announced the abolishment of its one of the old policy which restrict most couples to one child. However , it won’t be able to change much as very few Chinese prefer to have more than one child.

    China Cheap Labor |Denimsandjeans.com

    The end of very cheap labor in China is giving a push to many advances in technology resulting of which it will put more emphasis on capital intensive rather than labor intensive techniques of manufacturing but this will make China apparently less central to global manufacturing. But changing consumer tastes—enabled by the same technological change—are diminishing China’s role too.Logistics, taxes and marketing may become more expensive compared to labor costs which could make China less attractive.

    Levis began production overseas in Hong Kong in 1966 and later on expanded its production also in Mexico ,Europe and Asia. During the early 1980s, demand for jeans declined, and the San Francisco company laid off a third of its global workforce, according to a Harvard Business School study, and moved more aggressively overseas to cut costs.

    In 1986, Levi started to shift its production to China. China’s rise to the world’s No. 2 economy relied on a huge increase in the country’s working-age population, which expanded by 380 million people between 1980 and 2015. In one of history’s greatest migrations, hundreds of millions of rural Chinese headed for cities for manufacturing jobs that were a step up from peasant labor, even though the work paid poorly by global standards.

    But China’s working-age population recently peaked, and its so-called demographic dividend has started to turn into a demographic drag. By 2050, the working-age population will decline by 212 million, estimates the United Nations—roughly as many people as live in Brazil, the world’s fifth most-populous nation.

    China Cheap Labor |Denimsandjeans.com

    Wages and benefits have already been rising in double-digit percentages for the past decade as workers can command higher rates. Although wage growth may ease this year because of the economic slowdown, the pressure is bound to increase in coming decades as the number of workers plunges.Adding to the shortage, many factory workers will be drawn back to their hometowns to take care of the growing ranks of Chinese older than 60, whose share of the population is forecast to double by 2050 from 2015, to 36.5%. Already, China’s rising labor costs—now $14.60 an hour on China’s coast, adjusted for productivity, compared with $22.68 an hour in the U.S., according to the Boston Consulting Group—have diminished China’s competitiveness. Adding energy costs, China is now a more expensive place to manufacture than Indonesia, Thailand, Mexico and India .

    None of this means brands like Levi is going to abruptly pull up stakes. Levi still lists about 200 Chinese factories where it does business, five times as many as any other country. Levi is adapting its laser technology so it can etch different patterns to create the right wash look , avoiding usage of too many workers.  Levis is however, using this and many other techniques to bring down its costs . These also include reducing the number of fabrics used in a line and cutting the number of suppliers. It is said to have reduced number of fabrics by 40% in last 3 years and number of suppliers by 50%. But automation is the key which China is going to target. It is already expected to be the largest automation market in the coming years.

    China’s loss is becoming gain for many countries including Mexico, Bangladesh, Vietnam and others where the Chinese cake is now spreading out. Factories in Mexico seem to be upgrading productions to take the advantage of new situation and are modernizing and investing.

     

    Still , we need to wait and see how the Chinese govt. aims to handle the demographic changes. However, its unlikely that sectors like apparel will remain lucrative for long as the govt. focuses on hi-tech sectors to get better growth with existing population.

  • H&M Green And Conscious Exclusive collection

    H&M Green And Conscious Exclusive collection

    The Eco Sustainability is the need of hour which has been well understood by the Denim Industry. Consequently , everyday new efforts are being made to ensure the sustainability and the very recent development is that the Swedish clothing company ,H&M, is moving into sustainable fashion . This Retail powerhouse H&M has taken this very innovative initiative on a much larger scale than expected .

    Eco Sustainability has been a focus for H&M for some time now. A few years back H&M started the initiative to recycle used garments .The company had rolled out a global garment recycling program in which anyone can donate their clothing and in return of that the company will give a token discount of 15% in a form of voucher which can be used by the donor on the next purchase. To collect the cloths, the bins are placed near the cash registers to prevent any ambiguity. Stores accept any clothing irrespective of brands.

    H&M has been collecting more than fourteen thousand tons of clothing since 2013. Once the cloths are collected , they are sent for further processing and classifications. Clothing which found to be very much worn are reused as cleaning cloths and otherwise. Sometimes they are also recycled into raw materials for new products. Those clothing which can be possibly worn again are sold at second hand stores. New collections are being designed with these old clothes .

    Sixteen new denim styles for men, women and children made from recycled cotton collected in H&M’s Garment Collecting initiative were recently introduced at stores. The items include jeans, jackets, joggers, zip-up hoodies, joggers and jumpsuits.

    H&M Conscious Exclusive collection

    After collaborating with the Musée des Arts Décoratifs, located in the Palais du Louvre in Paris,the chain is set to celebrate the new H&M Conscious Exclusive collection.The new H&M Conscious Exclusive Collection features organic materials,recycled wool, Tencel, and recycled sequins.The whole collection is dreamy and showcases gorgeous prints, elegant dresses and versatile separates. The natural color palette ties perfectly with the environmental theme of the range.Some of its apparel is created from recycled worn clothes – many coming through its collection of customers’ unwanted garments. For its Close The Loop collection, recycled fibers from shredded unwanted clothes are blended with organic yarns to produce durable denim.Continuing the sustainability is fashionable theme, H&M have created sustainable glamour via their Ambassador, Actress Olivia Wilde who is known for her efforts for a sustainable environment.

    H&M Conscious Collection | Denimsandjeans.com

    H&M Conscious Collection | Denimsandjeans.com

    H&M Conscious Collection | Denimsandjeans.com

    H&M Conscious Collection | Denimsandjeans.com

    H&M Conscious Collection | Denimsandjeans.com

    H&M Conscious Collection | Denimsandjeans.com

    H&M Conscious Collection | Denimsandjeans.com

    H&M Conscious Collection | Denimsandjeans.comH&M Conscious Collection | Denimsandjeans.comH&M Conscious Collection | Denimsandjeans.com

    H&M Conscious Collection | Denimsandjeans.com

    H&M Conscious Collection | Denimsandjeans.comH&M Conscious Collection | Denimsandjeans.com

    H&M Conscious Collection | Denimsandjeans.com

    The range shall be launched at Musée des Arts Décoratifs located in the Palais du Louvre in Paris  on  Thursday 7th April to coincide with the opening of the hotly anticipated exhibition, Fashion forward.

  • Kuon Spring/Summer 2016 Lookbook The Japanese label unveils its very first collection

    Kuon Spring/Summer 2016 Lookbook The Japanese label unveils its very first collection

    KUON means “eternity”,  “remote past or future”, and “permanence”. While appreciating the history and culture of vintage clothes or textiles, KUON always seeks for permanent, simple, authentic value, not bound by traditional values.KUON challenges the existing traditional notion on vintage clothes and revitalizes it with new value. KUON changes and re-invents the notion of vintage clothes.

    Shinichiro Ishibashi is the designer and creator of Kuon brand from Japan. After serving his apprenticeship at an established tailor in Marunouchi area, Tokyo prefecture, he worked as pattern maker for a regular manufacturer at Paris Collection.  In 2014 he became self-employed and started to design for several manufacturers on freelance basis. As from 2016 S/S, he became designer of KUON

    KUON , according to him, addresses social agenda via fashion business.

    “We believe that fashion possesses power to make people excited. KUON challenges the existing mass-production and consumption approach, instead we propose products and lifestyle where “stylish” and “socially good” can go together. KUON products bridges between people and society. “

    Most of the BORO fabric KUON uses is anywhere from 50 to 150 years old. Fabric which is old and about to be thrown away, is used after it has been properly repaired. We can say this is the ultimate in eco-friendliness without the killing of any animals, and it is also easy on the environment. The people who repair the BORO are mothers who live in the Tohoku region, who suffered from the devastating earthquake that occured in Japan four and a half years ago. KUON cherishes the concept of making “stylish” clothing as a fashion statement.

    kuon spring summer 16 denimsandjeans.com

    kuon spring summer 16 denimsandjeans.com

    kuon spring summer 16 denimsandjeans.com

    kuon spring summer 16 denimsandjeans.com

    BORO Jacket.This Jacket will be released in February 2016.

    kuon spring summer 16 denimsandjeans.com

    These short pants are actually the most labor intensive product that  KUON produced Kuon used BORO from about 100 years ago on one on the sides and, for the opposite side, They also used a plain old fabric that they had SASHIKO in Otsushi town. It took about 80 hours in total!

    kuon spring summer 16 denimsandjeans.com

    This may be a mountain of treasures for kuon, and yet to many other people it may only be a load of garbage. But when it turns into actual clothes, it becomes so beautiful that many people are moved by it. This is why BORO is so interesting, and why we are so fascinated by it.

    kuon spring summer 16 denimsandjeans.com

    Undoing the stitching of a kimono, washing it, and drying it. This is a very important process for KUON, and it is the hardest one. If the kimono has cotton inside, this really becomes a time-consuming job!

    kuon spring summer 16 denimsandjeans.com

    kuon spring summer 16 denimsandjeans.com

    KUON Pocket Tee

    kuon spring summer 16 denimsandjeans.com

    kuon spring summer 16 denimsandjeans.com

    kuon spring summer 16 denimsandjeans.com

    kuon spring summer 16 denimsandjeans.com

    Reverse side is  the essence of KUON.

    Traditional Japanese fabric has a width of only about 30cm, so when it is used to make clothing, there will always be several joints.Because you can see where the pieces come together, it is interesting to wear inside out as well.

    kuon spring summer 16 denimsandjeans.com

    This is called a ASANOHA by the traditional pattern of the sashiko.

    kuon spring summer 16 denimsandjeans.com

    kuon spring summer 16 denimsandjeans.com

    kuon spring summer 16 denimsandjeans.com

    Here are some answers from Mr Shinichiro regarding his brand Kuon. He does not know English and has replied in Japanese. We are publishing the same with hope to convert in English with suitable translation soon !

     

    1. What is the meaning of Kuon and why did you chose it.

    KUONは日本語で「永遠」「遠い過去と未来」を意味する「久遠」という言葉が元になっています。

    襤褸(BORO)は今から150-50年前の生地です。私たちは襤褸に限らず古いけれど素晴らしい世界中の生地を現代に甦らせ未来につなげることをテーマのひとつにしています。

    2. Your collection is supposed to be made of Boro fabrics 50-150 years old. How is that done. Pl explain to us. Does it mean no two garments are same?

    襤褸は日本中から探し集めています。それらを一度すべて解体し私たちのコレクションのデザインに落とし込みます。

    例えばジャケットで考えると、デザインは同じですが襤褸は一点物なので同じデザインのジャケットでもまったく同じ物は世界にひとつしかありません。

    3.How do you think Kuon can achieve a social purpose while making a fashion statement

    私たちは20世紀型の大量生産、大量消費に疑問を持っています。

    もちろんそれによってファッションがここまで進化したことはとても素晴らしいことだと思います。

    しかし21世紀に入って世界中の人々の価値観が大きく変化し始めています。

    新しいだけの物は次の新しい物が発表されれば古くなり価値を失います。

    しかし美しい物はいつまでも美しいのです。

    夕陽はいつ見ても美しいように襤褸にはいつまでも人を惹きつける美しさがあると思います。

    KUONはファッションを通じて新しい価値観の提案をしたいと考えます。

    またKUONで使用する襤褸はそのままでは使えない状態の物を多くあります。

    2011年3月に日本の東北地方に大きな被害をもたらした地震と津波で被災した岩手県大槌町のお母さんたちに襤褸の補修をお願いしています。

    このプロジェクトは単なる寄付ではありません。彼女たちは僕たちの大事なパートナーでKUONが大きくなるほどに彼女たちの仕事が継続かつ充実します。

    ファッションには人を元気にワクワクさせる力があると私たちは信じています。

    150年かけて熟成された生地を現代の人が補修をして甦らせそれを新しいファッションにして未来につなげる。

    こんなに興奮することはありません。

    4. How will you ensure supply of old Boro fabrics when your brand expands

    企業秘密の部分もありますが…

    KUONには日本を代表する古美術の専門家が何人もバックアップをしてくれています。

    私たちの元には日本中から貴重な襤褸がたくさん集まってきます。

    それでも襤褸は限られた資源ですので無尽蔵にあるわけではないので大切に扱っています。

    同じ襤褸を作ろうとしたら50年後になってしまうわけですから!

    日本でも近年投資目的で襤褸の価格が高騰しています。

    僕たちはそういう人たちからは買いません。

    なぜならそうすることで襤褸が単なる一過性のトレンドで終わってしまい、

    私たちの思い描くファッションの理想像とは違ってしまうからです。

    5. Boro fabrics are normally supposed to be about 30 cm wide. Does it make difficult to use these fabrics ?

    よくご存知ですね。

    もともと欧米から洋装が入ってくるまで日本人は着物を着てました。

    着物の生地幅は36cmくらいです。襤褸は両端が破けたりして使えるのは30cmくらいになります。

    それらをつなぎ合わせて仕立てます。しかも襤褸は大きさもそれぞれ異なります。

    その作業は今の工場にとっては難しく断れれますので私たちが予め処理をしてから工場に依頼します。

    このために通常の洋服作りの工程の倍以上の時間と労力が掛かると思います。

    6. When will your collection be available online ?

    来年の2月頃にオンラインストアもオープンできるように準備中です。

  • Denim Debuts at Fashion Institute of Technology Museum as Fashion’s Frontier

    Denim Debuts at Fashion Institute of Technology Museum as Fashion’s Frontier

    Today the denim is one of the world’s most beloved and frequently worn fabrics. It is speculated that on any given day, more than half the world’s population is wearing jeans. Taking into account all these facts ,December 2015 will witness the debut of Denim with an idea of Fashion’s Frontier . The idea of Fashion’s Frontier came from Emma McClendon , the assistant curator of costume at the Museum at FIT NY and the organizer of the exhibition . Denim which has been dominating the wardrobe leading to make it as  the prime locus of the Museum at FTI’s latest exhibition.

    “Denim: Fashion’s Frontier” not only examines the 175 year history of denim as well as the exhibition features more than 70 objects from the museum’s permanent collection which have never been showcased yet. Newly acquired pieces from designers like Sacai,Chloe and Dries Van Noten along with the various workwear pieces dating back to 1840s as well as  more recent high fashion items will be showcased in this exhibit. In addition to the history of jeans, Denim examines a variety of denim garments—from work wear to haute couture—in order to shed new light on how a particular style of woven cotton has come to dominate the clothing industry and the way people dress around the globe.

    The exhibition also takes a look at the 1960s hippies’ use of denim — embroidered and patched denim, bellbottom jeans — as well as the advent of “designer” jeans as examplified by Calvin Klein Jeans and their controversial commercials back in the 1980s.

    Denim: Fashion’s Frontier” will run through May 7, 2016.

    Comme de Garçons (Junya Watanabe) Dress, repurposed denim, spring 2002. (Photo: Courtesy of the Museum at FIT)

    Men’s work pants, denim and brushed cotton, circa 1840, USA, museum purchase, P86.64.3

    Gianfranco Ferré, suit, denim-look silk, spring 1999, Italy, gift of Gianfranco Ferré S.p.A., 99.83.6Levi Strauss & Co. Embroidered Denim Jeans, circa 1969. (Photo: Courtesy of the Museum at FIT)EDUN, dress, white and black denim, 2007, USA, gift of EDUN, 2010.7.1Claire McCardell, “Pop Over” dress, denim, 1942, USA, gift of Bessie Susteric for the McCardell Show, 72.54.1Jumpsuit, denim, 1942-45, USA, gift of David Toser, 2007.63.7Raphael, leisure suit, denim, circa 1973, Italy, gift of Chip Tolbert, 85.161.8

    About

    The Museum at FIT, accredited by the American Alliance of Museums, is one of a select group of specialized fashion museums, including the Muse de la Mode, the Mode Museum, and the Museo de la Moda. For the 100,000 people who visit The Museum at FIT each year works to create exhibitions, programs, and publications that are both entertaining and educational. The mission of the Museum is to advance knowledge of fashion through exhibitions, programs and publications. Founded in 1969, the Museum was installed in the current building in 1974, and exhibitions began to be presented in 1975. There are three galleries in the museum. The lower level gallery is devoted to special exhibitions, such as the recent Elegance in an Age of Crisis: Fashions of the 1930s and Dance and Fashion. The Fashion and Textile History Gallery, on the main floor, which provides on-going historical context, presents a rotating selection of approximately 200 historically and artistically significant objects from the museums permanent collection. Every six months, the exhibition in the gallery is completely changed, although it always covers 250 years of fashion history.

    Address:

    Museum at the Fashion Institute of Technology
    Seventh Avenue at 27 Street
    New York City 10001-5992