Here  is a report on Chinese denim brands market . It explains the main tiers of denim brands market in China. Also is given a list of  TOP 10 Denim brands in China. There is an analysis of  the structure of brand consumer groups for different tiers. Also some details on volume of production of denim in some imp regions of China. 

Denim brands market in  China’s domestic market, is mainly divided into [private_special] three tiers : first-tier international brands, second-tier domestic brands (domestic and international)  and third tier hybrid brands:

  1: First-line brands (international brands): International brands firmly occupy the main shopping and commercial area of ​​the large and medium-sized cities. These are world wide known brands with high reputation and visibility  including brands like  LEE, LEVI’S, CK, Wrangler etc.

These brands usually market themselves through own stores, chains and through MBOs. First-line brand consumer groups for their top of the pyramid, the pricing is instructive, because they are  selling culture, when the price is not the product itself, but beyond the value of the product itself . It is followed by the product to the customer confidence, quality, service, meet, identity, design, fashion, and other value, such as brand operators to receive the value of the product, but also receive added value! So when the first-line brand of products on store counter sales when the price is high ( $ 100-400) even going up further.    2: Second-tier brands (domestic brands (domestic and international) brand extension): Domestic brands are mainly produced by  the domestic professional jeans manufacturer who have years of OEM experience and have used this experience in manufacturing jeans to bring out their own brands. Some of these brands include Lanyan, Black Peony,  BBC, JASONWOOD, By letter, Blue Geese, Flying fish,  Blue Dragon, Small Devil Fish, BT, and so on. List of some of these brands can be found in these reports here and here.
These second-tier domestic brands have their own processing plants, and have  OEM experience . Their distribution model is mainly through chain stores , shopping malls, shop in shops, MBOs and have the advantage of technology and development . These brands (especially a specialized domestic brands) generally can only be regarded as a regional brand jeans, not national.

Domestic second-tier denim brands, in the current market environment, have much room for development. They usually have the industry background , there are a certain scale of production and design capabilities, but most of them do have not a loyal consumer groups. For Domestic second-tier brands, the main basic price is between 150 to 300 yuan, the volume  of the market  is great, but the drawback is also a lot of competing brands.Second-tier brands more or less imitate each other and even first tier brands.

The international brand and retailers in second tier include  like  ZARA, H & M, TONY JEANS, JACK & JONES, ONLY, VERO MODA and domestic brand extensions like Fairwhale  Jeanswest, Giordano, Smith Barney, and so on.

  3: Third tier brands : Some small manufacturers brands which cannot be simply called brands  are local manufacturers who sell mainly in the wholesale agent-based and sell to  personality shop, shop-in-shop, clothing retail market, some low-end retail market. The brands are sometimes fake copies of international brands and other times just local names .The market is low end and huge – mainly selling on price points and styling.

Analysis of the structure of the denim brand consumer groups

 Foreign brands: foreign brands of consumer groups are mainly concentrated in the white-collar workers, business people have a certain quality of life, their income is in good condition, age between 20 to 38, with higher education! This part of the brand culture has a preference, the pursuit to bring the brand to meet in the pursuit of quality, attention to social status , attention to leisure and has brand and fashion awareness.

Domestic brands: the domestic brands of consumer groups, mainly students, ordinary office workers, freelancers, with average monthly income, age is generally 15 to 40 years of age and has average  academic level. This part of the population have some knowledge of the brand and fashion.

 The miscellaneous brands: the main consumer groups in rural and low-income focus on price while ignoring the quality but also the pursuit of style, target groups do not care about the brand, age is generally 15 to 40 years old out of which the age of 18 to 25-year-old are the main consumers!

Top  10 jeans brands in China

It is estimated that the following are the top denim brands in China by recognition and image value. Also these are some of the highest selling brands by volume.

1.  Levis jeans (brand began in 1853)

2.  Lee jeans (started in 1889)

3.  CK jeans (Calvin Klein) (Calvin Klein jeans began in 1968)

4. Texwood jeans (Hong Kong Group texwood’s flagship brand)

5. Jeans Lanyan (from the manufactuers of Lanyan denim fabrics)

6. KIPONE jeans (the Hong Kong Kipone Group brand, national exemption product)

7 Black  peony jeans (Black Peony is also one of the important denim fabric manufacturer from China)

8.Only jeans (Danish bestseller famous brand)

9 Fifth Street Jeans ( began in 1965)

10.Wrangler jeans .

Major domestic denim production base introduced

Jeans production base in China is largely Guangzhou-based, in areas such as Guangdong Shunde Junan, town of Zengcheng new Don, Zhongshan Tai Chung Town, and so on.

Guangzhou Xintang town bases, accounts for a large part of the total production of denim with more  than 3,000 cowboy clothing and related ancillary production enterprises, more than 1000 registered denim apparel brands, more than 100,000 employees, reaching more than 200 million pieces of jeans.

In recent years, the Jun’an has also become a denim manufacturing base There are about 1000 Textile, garment manufacturing and its supporting processing enterprises and  denim garment annual output value of nearly 30 billion yuan. The region has also accumulated a lot of experience in design capacity in  20 years of production.

Tai Chung Town has formed a spinning, dyeing, weaving, finishing, and garment sewing operation  creating an an annual output of 90 million meters of denim and about 75 million pieces of denim apparel.The town has a large supply of domestic and international class enterprises. The textile and garment industry is the pillar industry of the economy of Tai Chung with   output value accounting  for 60% of local economy. The town of existing enterprises of all types is 700, of which more than 300 related enterprises for the production of denim clothing. [/private_special]