Sweden, with a small population of about 10 million has a comparatively decent market size of about USD 9 billion with the largest share of about 40% being that of women. Besides mens, Underwear and clothing accessories segments hold big shares in the apparel retail.  Its home to denim brands like Nudie Jeans and global leader in apparel retail – H&M. Jeans are a staple product used by most population and are as commonly used by young as by old. But is the usage similar among both sexes ? We don’t think so as we found during our analysis of per capita consumption of jeans in this country.
Table Of Contents
| SN. | Particulars |
| 1. | Table showing the consumption of men’s jeans along with the per capita in Sweden for the period from 2014 to 2017 |
| 2. | Graph showing the consumption of men’s jeans in Sweden for the period from 2014 to 2017 |
| 3. | Graph showing the per capita consumption of men’s jeans in Sweden for the period from 2014 to 2017 |
| 4. | Table showing the consumption of women’s jeans along with the per capita in Sweden for the period from 2014 to 2017 |
| 5. | Graph showing the consumption of women’s jeans in Sweden for the period from 2014 to 2017 |
| 6. | Graph showing the per capita consumption of women’s jeans in Sweden for the period from 2014 to 2017 |
| 7. | Table showing the consumption of total jeans along with the per capita in Sweden for the period from 2014 to 2017 |
| 8. | Graph showing the consumption of total jeans in Sweden for the period from 2014 to 2017 |
| 9. | Graph showing the per capita consumption of total jeans in Sweden for the period from 2014 to 2017 |
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1.Men’s Jeans
The consumption of men’s jeans in Sweden over the period 2014 was about 7 million pcs with the per capita of 1.5 which was about 70% of the total jeans consumption over the year 2014. However the consumption fell slightly in 2015 and 2016 was about 6 million pcs with per capita of 1.4 respectively for both years. It seems to have revived strongly in first eight months of 2017 and was over 5 million pcs and if the same trend continues the consumption would likely be about 8 million pcs with the expected per capita of 1.6 at the end of the year 2017.
| Year | Quantity
(In Million Pcs) |
Population
(In Million) |
Per Capita
(Qty/Population) |
| 2014 | 7.04 | 4.85 | 1.5 |
| 2015 | 6.75 | 4.90 | 1.4 |
| 2016 | 6.81 | 4.95 | 1.4 |
| 2017
(Eight Months) |
5.23 | 5.00 | N/A |
| 2017
(Twelve Months Projected) |
7.84 | 5.00 | 1.6 |
2. Women’s Jeans
The consumption of women’s jeans in Sweden over the period of 2014 was about 4 million pcs with the per capita consumption of 0.8 which was about 30% of the total jeans consumption. The consumption picked in 2015 and 2016 and continued the same in 2017 and it is expected that the consumption in 2017 would close at about 4.6 million pcs with an average of 0.9 jeans per person. This is significantly lower than the consumption of men’s jeans which are coming to about 1.6 jeans but the overall growth in consumption is higher for the ladies market.
| Year | Quantity
(In Million Pcs) |
Population
(In Million) |
Per Capita
(Qty/Population) |
| 2014 | 3.71 | 4.85 | 0.8 |
| 2015 | 4.17 | 4.90 | 0.9 |
| 2016 | 4.45 | 4.95 | 0.9 |
| 2017
(Eight Months) |
3.12 | 5.00 | N/A |
| 2017
(Twelve Months Projected) |
4.68 | 5.00 | 0.9 |
3. Total Jeans
If we look at the total consumption , we find that the consumption has been showing an upward trend. While the years 2014-2016 were showed a growth of about 2-3% each year, it looks like that the consumption in 2017 might show a much larger increase. This is because both the men’s and women’s segment are showing increases in consumption.
| Year | Quantity
(In Million Pcs) |
Population
(In Million) |
Per Capita
(Qty/Population) |
| 2014 | 10.74 | 9.70 | 1.1 |
| 2015 | 10.92 | 9.80 | 1.1 |
| 2016 | 11.26 | 9.90 | 1.1 |
| 2017
(Eight Months) |
8.35 | 10.00 | N/A |
| 2017
(Twelve Months) |
12.53 | 10.00 | 1.3 |
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