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  • Denim News Snippets – Week 31

    Denim News Snippets – Week 31

    Levi Strauss Steps Down Better Cotton Initiative (BCI) Board

    Levi Strauss & Co stood down from the leadership of the cotton trade body Better Cotton Initiative (BCI).  After Chinese internet users raised concern about alleged forced labor in Xinjiang, several brands including H&M, Nike, and other BCI member brands were targeted. BCI is a group that promotes sustainable cotton production. Its members include Nike, Adidas, H&M, and Japan’s Fast Retailing. The China branch of BCI however said in March there were no signs of forced labor in Xinjiang. No further comments were made by BCI since then. Member brands now remain indecisive and stricken as to how and when to respond to the Chinese user’s claims made around them.

    American Eagle Rolls Out Its Augmented Reality Campaign On Snapchat

    American Eagle launches its new fall‘21 back-to-school campaign, â€œFuture Together, Jeans Forever,” by deploying an innovative virtual shopping experience powered by Snapchat’s “Dress Yourself” tool, and in partnership with cartoon avatar creator Bitmoji. The campaign accentuates a variety of new denim offerings to further the brand’s momentum as a leader in jeans and aims at getting young people excited about showing off new styles as they head back into the world together for a new school year.

    The campaign’s innovative augmented reality experience allows Snapchat users and American Eagle fans worldwide to create an outfit from the Bitmoji avatars of American Eagle brand ambassadors Addison, Chase, Madison, Caleb, and Jenna in clothing from the retailer’s “Future Together, Jeans Forever” line, as well as use their phone’s self-facing camera to try on and shop select looks themselves. Combining appealing influencer personalities, both real-life and virtual-avatar-based, and the latest technological trends, like augmented reality, provides a potent way for brands to speak to and with their Gen Z, millennial, and younger customers. 

    Kontoor Aims For Product Diversification To Escalate Q2 Wins

     Kontoor Brands’ Wrangler and Lee businesses exceeded financial expectations in Q2. In an earnings call on Thursday, the company reported that Wrangler brought in $311 million in revenue for a 24% increase since last year, while Lee brought in $176 million for a 105% increase. Revenue across all brands totalled $491 million for a 41 percent increase, fueling executives’ confidence for the future. To sustain this momentum, the company is diversifying its offerings through strategic product extensions, focusing on increasingly popular categories like outdoor, workwear, and T-shirts. CEO Scott Baxter said the new categories present nearly $150 billion in total addressable markets, and are a natural addition to the brands’ current offerings. Baxter further said that the shift to casualization is “not cyclical” but will continue to fuel the brands’ relevance over time stating that the industry is seeing a “denim resurgence” in post-pandemic consumerism.

    Levi Strauss & Co. To Acquire Beyond Yoga

    Levi Strauss is set to buy Beyond Yoga and make its entry into the booming activewear segment after a pandemic year that saw job cuts and weakened sales. Levi Strauss expects the all-cash transaction to add more than $100 million to its net revenue by the end of next year. It plans to expand the mostly digital, size-inclusive Beyond Yoga to a wider, more global audience.  Beyond Yoga co-founder, Michelle Wahler will continue as chief executive of Beyond Yoga, a standalone division within the company, and report to Levi Strauss president and chief executive Chip Bergh. Wahler said that the brand was glad to become a part of the Levi Strauss & Co. family and the initiative will aid to accelerate their growth by leveraging the experience and resources of their team and their global infrastructure.

    Indian Textile Firm Arvind Ltd Triumphs Triple-Digit Growth In Apr-June

     Arvind Limited, one of the largest textile companies in India, reported Q1 revenue skyrocketing to 140 percent, reaching ₹1,439 crores compared to revenue of ₹599 crores in Q1 FY21. For the period ended on June 30, 2021, textiles business which includes denim, wovens and garments reported a 170 percent jump in revenues to ₹1,176 crores (₹436 crores). The company’s EBITDA for the quarter escalated 460 percent to ₹104 crores with a loss of ₹29 crores. While net loss shrank to ₹8 crores. 

    Robust export demand for the denim category whose volume grew 2.8 times in Q1 FY22 neutralized the reduction in domestic orders, while the woven category recorded volume growth to 3.3 times. Moreover, garments volume improved 1.8 times year over year. On the contrary, Advanced Material segment sales expanded to ₹193 crores. For Q2 FY22, Arvind Limited predicts exports demand to remain strong along with domestic revival to gain traction from August. The company expects to reduce its debt to near Q4 FY20 levels in the upcoming quarter.

  • Denim News Snippets – Week 27

    Denim News Snippets – Week 27

    Continuing our weekly news snippets, here are some interesting ones for Week 27.

    Levi’s profits Rise 198% in 6 months of 2021

    Levi’s reported net revenues of $1.3 billion which were up 156% versus the Q2 of fiscal 2020 and net revenues in the U.S. and China exceeded Q2 of fiscal 2019. Importantly, Direct To Consumer (DTC) stores and e-commerce comprised 29% and 8%, respectively, of total company net revenues in the Q2.E-commerce grew at a blistering pace – up 42% versus Q2 of fiscal 2020 and net revenues through all digital channels grew 75%. Digital penetration as a percentage of total sales was approximately 23%.

    Dutch Govt Initiative on Sustainability Attracts PVH

    Called the Dutch denim deal, public-private collaboration and initiative for sustainable denim were launched by Dutch Govt following the EU Green Deal and Circular Action Plan. Including partners like Scotch & Soda, Kings of Indigo, Kuyichi, 247 Jeans, Garcia, Mud Jeans, Recyclers and others from the supply chain, A public-private initiative, the Deal was launched by the Dutch government, following the EU Green Deal and Circular Action Plan, The target is to produce collectively a total of 3 million pieces containing (min 20 per cent) post-consumer recycled cotton (POCR) by end of 2023, and individually, each brand to have a minimum of 5 per cent POCR content in weight across the denim collections.

    H&M, Timberland, and OVS top Fashion transparency index

    Italian retailer OVS topped the Fashion Transparency index created by Fashion Revolution by scoring 78% of a possible 250 points. With an increase of 44% compared over 2020 OVS disclosed some of its raw materials suppliers for the first time and published data on the number of workers in the supply chain that had been paid a living wage.H&M Group came in second scoring 68%, then Timberland and The North Face which both scored 69%. German fast-fashion retailers C&A and Vans both achieved 65%.

    ISKO invests in HKKRITA’s Green Machine

    ISKO, the prominent Turkish mill, has invested in Green Machine – a revolutionary and innovative method by HKRITA. This technology allows for the separation of cotton and polyester by decomposing cotton into cellulose powders. The polyester is hence separated and the process is closed-loop and uses only water, heat, and less than 5% biodegradable green chemicals. It’s an industry first and expected to play a big role in circularity.

    Post Bankruptcy Rebounding Aeropostale Focuses on Gen Z

    Aeropostale’s back-to-school product assortment, which launched recently is heavy on denim, with a variety of new fits and washes in men’s and women’s. According to Natalie Levy, president and chief merchandise officer at Aeropostale’s parent company SPARC’s sales ratio for tops-to-bottoms were three-to-one. Now, denim is the brand’s No. 1 category, with current sales 50% higher than in 2019. The company is focusing on social media channels like TikTok to create virality. Baggy and boyfriend jeans are among the high sellers!

    Week 26 news can be found here.

  • Denim Debuts at Fashion Institute of Technology Museum as Fashion’s Frontier

    Denim Debuts at Fashion Institute of Technology Museum as Fashion’s Frontier

    Today the denim is one of the world’s most beloved and frequently worn fabrics. It is speculated that on any given day, more than half the world’s population is wearing jeans. Taking into account all these facts ,December 2015 will witness the debut of Denim with an idea of Fashion’s Frontier . The idea of Fashion’s Frontier came from Emma McClendon , the assistant curator of costume at the Museum at FIT NY and the organizer of the exhibition . Denim which has been dominating the wardrobe leading to make it as  the prime locus of the Museum at FTI’s latest exhibition.

    “Denim: Fashion’s Frontier” not only examines the 175 year history of denim as well as the exhibition features more than 70 objects from the museum’s permanent collection which have never been showcased yet. Newly acquired pieces from designers like Sacai,Chloe and Dries Van Noten along with the various workwear pieces dating back to 1840s as well as  more recent high fashion items will be showcased in this exhibit. In addition to the history of jeans, Denim examines a variety of denim garments—from work wear to haute couture—in order to shed new light on how a particular style of woven cotton has come to dominate the clothing industry and the way people dress around the globe.

    The exhibition also takes a look at the 1960s hippies’ use of denim — embroidered and patched denim, bellbottom jeans — as well as the advent of “designer” jeans as examplified by Calvin Klein Jeans and their controversial commercials back in the 1980s.

    Denim: Fashion’s Frontier” will run through May 7, 2016.

    Comme de Garçons (Junya Watanabe) Dress, repurposed denim, spring 2002. (Photo: Courtesy of the Museum at FIT)

    Men’s work pants, denim and brushed cotton, circa 1840, USA, museum purchase, P86.64.3

    Gianfranco Ferré, suit, denim-look silk, spring 1999, Italy, gift of Gianfranco Ferré S.p.A., 99.83.6Levi Strauss & Co. Embroidered Denim Jeans, circa 1969. (Photo: Courtesy of the Museum at FIT)EDUN, dress, white and black denim, 2007, USA, gift of EDUN, 2010.7.1Claire McCardell, “Pop Over” dress, denim, 1942, USA, gift of Bessie Susteric for the McCardell Show, 72.54.1Jumpsuit, denim, 1942-45, USA, gift of David Toser, 2007.63.7Raphael, leisure suit, denim, circa 1973, Italy, gift of Chip Tolbert, 85.161.8

    About

    The Museum at FIT, accredited by the American Alliance of Museums, is one of a select group of specialized fashion museums, including the Muse de la Mode, the Mode Museum, and the Museo de la Moda. For the 100,000 people who visit The Museum at FIT each year works to create exhibitions, programs, and publications that are both entertaining and educational. The mission of the Museum is to advance knowledge of fashion through exhibitions, programs and publications. Founded in 1969, the Museum was installed in the current building in 1974, and exhibitions began to be presented in 1975. There are three galleries in the museum. The lower level gallery is devoted to special exhibitions, such as the recent Elegance in an Age of Crisis: Fashions of the 1930s and Dance and Fashion. The Fashion and Textile History Gallery, on the main floor, which provides on-going historical context, presents a rotating selection of approximately 200 historically and artistically significant objects from the museums permanent collection. Every six months, the exhibition in the gallery is completely changed, although it always covers 250 years of fashion history.

    Address:

    Museum at the Fashion Institute of Technology
    Seventh Avenue at 27 Street
    New York City 10001-5992

  • Arvind Mills Plans A Denim Plant At Bangladesh

    arvind bangladesh

    Arvind , the largest denim company in India with a capacity of about 110 million mtrs , is planning to set up a manufacturing plant in Bangladesh in a 80:20 joint venture with Nitol Group of Bangladesh . The planned investment is about $69 million over a period of three years. In the first phase, a plant of 10 million mtrs would be set up with an investment of about $25 million and then it will be scaled up in the coming years.

    Why Arvind Wants To Put Up  A Plant In Bangladesh ?

    There are just too many reasons to justify this move by Arvind. In fact , there could not be a better place  for Arvind to go for to set up a new plant for denim.

    • It is a Huge Market and consumes almost around 300 million mtrs of denim p.a out which about 100 million mtrs is imported . We have seen a number of new denim plants been set up in Bangladesh in the last few years and this has taken the domestic production capacity up to 200 million mtrs.
    • Bangladesh enjoys the GSP benefit to the EU ie the garment exports from Bangladesh to EU are duty free . This provides a huge benefit to the local industry in Bangladesh – a benefit Arvind aims to tap.
    • Bangladesh was the top export performer in the EU market in 2009 with a 6% growth whereas most of other countries suffered a fall in exports to EU to global recession. Bangladesh exported a total of Euro 5.9 billion worth of goods (over 90% were garments) to EU.
    • Bangladesh exported a total of about 89.6 million pieces of jeans to EU in 2009 against only 8.1 million pieces from  India .

    There are significant cost advantages in Bangladesh as compared to India. These relate to labour  costs, power costs and cost savings due to efficiencies of scale. Eg, the power cost in the Comilla Export Processing zone  ,where Arvind will set up its plant , is about Taka 4.18 /kwh which translates to about Rupess 2.69 (about 6 cents) . Compare this with the cost of power that Arvind is currently incurring– Rs 3.8/kwh at Naroda plant and Rs 4.7/kwh at its Santej plant (about 8.5 to 10.5 cents/kwh). There will thus be a saving of about 30% in power costs alone. The labour, overheads and freight costs would be some of the  other categories where Arvind would save substantial costs.

    The lower costs in Bangladesh are one of the reasons why the average price of export of Denim Apparel from Bangladesh was  Euro 4.17 in 2009 as compared to Euro 9.46 from India . The difference is Huge ! .  In all likelihood, Arvind will go for a forward integration for export of garments from Bangladesh and aim to utilize all its fabric for own orders. This will mulitiply the gains accruing to it .

    All the above mentioned factors and more have contributed to Bangladesh becoming a favourite destination for denim garment exporters and encouraging the denim major Arvind to set up base there .

  • 1000 Denim Professionals Connected – First Milestone !

    1000 subscribers copy
    We are pleased to announce that Denimsandjeans.com has reached the first milestone of 1000 subscribers . On this occasion , WE WANT TO THANK ALL OUR SUBSCRIBERS FOR BEARING WITH US 🙂 .
    I think it would be in place to give some details about our subscribers  . Most of them are professionals from :

    • Denim Brands in US and Europe including large retailers .
    • Denim Mills in US, South Amercia,  Turkey, India , Pakistan , Hong Kong etc.
    • Denim garment exporting companies from Bangaldesh, Hong Kong, India, China , Vietnam , Turkey etc
    • Denim Machinery manufacturers.
    • Some research and media organizations.

    What does this number of 1000 mean ?

    It means that every article that we create goes (complete)  to all these people who are situated in various areas of the world and connected by the common thread of  the word ‘ Denim’ .  The increasingly higher profile of our subscribers and readers inspires us to come out with even better articles and information. We try to reach out to various parts of the denim industry worldwide and bring out interesting information for our readers. 

    Need to thank more people

    Denimsandjeans.com is  a free service and we will want to keep our regular report section like this . However, since running site needs financial support, we depend for the same on our sponsors/advertisers. We would like to give  ALL our advertisers a  BIG THANK YOU.  I would like to mention in particular about a couple of our advertisers :

    1) American and Efird : Is one  of the world’s foremost manufacturers of sewing threads and industrial yarns, A&E’s global presence extends from Asia to Europe to the Americas. It specializes in Denim yarns with various innovative products like Perma Core® NWT , D-Core® NWT – which are used in garments made for most reputable brands.

    2) Morrison Denim Systems : The famous company manufacturing Rope – Dyeing Machines which are installed in almost all the major denim mills around the world . It also manufactures Ball Warpers and Rebeamers.

    What Else ?

    We would also like to thank our Guest Writers who regularly bring their valued knowledge through the submission of their articles. In particular , I would like to thank Harry Mercer , Rik Vannienwenborgh and Saurabh Rai. We are fortunate to have a large number of other readers who regularly visit our site for information on denim world . These are people who love our site and regularly give us feedback to us .  Its also great to know that Google indexes our articles very well and top lists them so that  a large number of people who are looking for information on denim reach our site .

    So what’s ahead

    We plan to increase the quality and quantity of our reports so that we can cover more and more of the denim world . We have an ambitious target of reaching All The Denim Professionals In The World and in this we need your help . If you could send the following to your denim contacts  , it would be really nice and enable more people to know about and benefit from our site.

    “Denimsandjeans.com is a cool site on denim industry with regular reports , news and trends being published. You can subscribe to it FREE by entering your email address at the page which opens from this link – Click Here.”

    So we once again thank all of you for Reading , Appreciating and Contributing to our site and we look forward to your continued participation. THANKS.

  • Diesel Coming To India – Finally !

    Diesel has been trying to enter India for a long time and its last attempt to tie up with Arvind Brands in India for a foothold in this growing market for luxury goods fell through.

    However, Diesel has finally tied up with Reliance Brands Ltd – a branch of Reliance Industries Ltd(largest private sector group in India). and is launching in the 3rd week of March.The company – Diesel Fashion India Reliance – will initially open 5 stores in India with two in Mumbai and one each in Delhi, Hyderabad and Bangalore.

    Diesel shall position itself in the super luxury segment and compete with brands like Hugo Boss , Paul Smith etc. Though the range starts from Rs 2,000/ (about USD 50) and goes upto Rs 50,000/- (about USD 1100 !) , the average price of the jeans will be in the range of Rs 8000 (about USD 170) to Rs 17,000(USD 370).

    The price segment that they have selected is quite high for the Indian market and it remains to be seen whether the Indian customer will be sufficiently drawn by the Diesel mystique to dig so deep into their pockets.
    Diesel is used to come out with provocative ads . It has recently launched its ‘Be Stupid’ campaign and plans to use this campaign to promote its debut Spring-Summer Collection 2010 in India.

    CEO Mr Darshan Mehta says

    “We’ll throw cool parties, we’ll shock and provoke the consumer, we’ll touch them at points that are most unexpected,…”. We’ll juxtapose ourselves in situations where suddenly, being stupid makes so much sense.

    Its a strange coincidence that the Diesel ‘Be Stupid’ campaign rings in somewhat similar connotations as does the message from most popular and highest grosser Indian movie of all times  ‘Three Idiots’ which was launched only a two months ago. Will Diesel be able to get some advantage from the ‘Idiots’. Here is a small video from the ‘Be Stupid’ campaign from Diesel.

     

     

     

    So, will Diesel be able to sell ‘Attitude’ in India ? Your guess is as good as mine.

    Some Provocative (shocking ?) ads from Diesel

    diesel sex sells ad image
    diesel sex sells ad diesel ads
    diesel ad diesel ad
    diesel ad diesel ad

     image

  • Latest denim trends


    Is there a way to search for the latest on Denim Trends? Searching Google news might be one option and searching a host of other denim sites may be another option. But I like to look at search for latest in denim from the denim search engine which searches all these sites at one go. Here are some links that I would like to share :

    a)Denim trends in last one year : this link gives the search results for the last one year related to denim trends.
    Use the drop down option at the top to see results for last month or day etc.
    b)What kind of jeans denim forums and denim blogs are talking about lately?
    c)What are the latest styles of jeans of existing brands and some new brands which have come up in last one month..

    And to know which jeans the Top News Channels/Sites are talking about, just check out here
    Cool checking….

  • Search Denim jobs,brands,buyers,blog and forum posts etc

    What do you do when :

    a)You need to find about Denim brands or
    b)You need to find Denim buyers to sell your fabric and garments or
    c)You need to study about the Trends in Denim or
    d)You need a job related to Denim in(say) New York or Delhi or
    e)You have any other denim related queries..
    f)You need to buy a particular style of a jeans brand but do not know where to buy from.

    Well, for me, I used to go to Google and hope to find some answer. Or I would to visit some denim forums or blogs and try to search them individually. By the time I would find any answer, I would be totally exhausted and probably give up many times..

    As I earlier mentioned, it seems to be much easier to SEARCH ANYTHING ON DENIM ..
    Just visit the at Denim Search Engine . I use it regularly for searching various denim related articles and I thought it might come in handy to others as well..This engine SEARCHES ONLY DENIM RELATED WEBPAGES

    How do I use this Search Engine ?

    a)To find which Denim Brands(well known) has created Color Jeans,I would just
    make a search ‘Color’ and click on ‘DENIM BRANDS’ label in the search results
    and I would know that the brands that have come out with color denims.

    b)If I need to find a job in New York for a denim designer, I would just search ‘NewYork Designer’ and in the search result, I would CLICK on ‘DENIM JOBS’ label and instantly get this list of denim jobs in USA.
    c)Buyers –Since nobody employed me 🙂 , I decided to export some denims to USA and searched ‘USA’ and in the search results, I clicked on ‘DENIM BUYERS’ and I found a long list of buyers (on various sites) who had current enquiries on denim.
    d)Recent articles : I sometimes need to know what kind of posts people are making about various brand names. But it is difficult to find in reverse order – the date of posts . Now, suppose in this engine, I search for ‘DVB’..In the search results, I click on ‘RECENT4) and I get the latest posts related to DVB brand. It kind of enables one to keep track of what people are saying about your brand.Also I can check out if some top news sites have made a mention regarding DVB and I click on the label ‘TOP NEWS SITES’ and I find that Reuters had a news item on them recently.
    e)Denim Blogs : It is interesting to search any term and then click on ‘DENIM BLOGS’ label in the search results. It gives an idea what top denim bloggers (including myself 🙂 ) think about that search term..No need now to search all these different blogs to find any relevant articles.

    Now the Denim Search Engine Search box is available right here on our site. On the right panel, you willl see the search box . Just make any search on Denim and use the Labels like ‘Denim Blogs’, ‘Buy Jeans’ etc to refine the results.


  • Raymonds fabrics to be marketed through Reliance Retail?

    Raymonds Denim Division seems to have concluded talks with Reliance Retail for selling its DENIM FABRICS through the Reliance Retail Stores. The first of these stores is expected to start in Ahmedabad shortly.
    About 12-15 years ago, denim in India used to be mainly bought by buyers in the form of fabric and was stitched by the local tailors and then put on by the users . The garment could not get the Industrial Washing treatment, and the effect was primarily generated by ‘SOAPS AND SUN’.

    I am not really sure whether Raymonds is planning to revive the concept of selling denim in the form of fabrics again.. If yes, then it remains to be seen how the users -primarily the young generation- takes it as they are getting used to a variety of washing, embroidery, embellishment and other effects on their denims.

    Personally , I think, it may not be too much useful if there is no additional tools for creating effects on the denim are given to the users as plain denim is hardly worn these days..

    Update : Reliance Retail does not seem to have been growing so well. It would do Raymonds some good , if they selected some other retail partner

  • Digital Jeans ?

    I had been wondering for quite a long time when someone would give a digital touch to a pair of Jeans.
    Well, it seems that Denim Code of France has done the same . It has embedded a barcode in the Jeans which can be photographed with a mobile..
    And then?
    A little difficult to understand, but then one can gain access to video clips, music and films over your phone.
    I like the idea of giving a Digital Touch to a Jeans and I feel its a good strategy to offer free downloads to the buyers of Jeans – if the buyers are young and in the age group 15-25 , as this age group is the highest user of mobile contents.
    However, it remains to be seen how good the content that the company is offering is (for download). If it is really good, the company can expect good excitement to be built up in the youngsters.
    Let’s wait and watch…
    Let’s wait and watch..
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