This is a guest post by Harry Mercer Product development is especially important in the denim market because of demands for novelty and performance, both on the fabric production side and from the garment processing side. There are 2 aspects to product development of fabrics. Product development is usually thought of as creating a product for the market with significantly different colors, appearances (flat, slubs), hands (soft, raspy) or performance (stretch, permanent press). The other ...Read More

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Have some spare old jeans which you can dispense with ? Go to any Gap store and return your old jeans and get 30% off denim purchases at (selected) Gap stores till March 14th. Initiated by the Cotton Incorporated , the Cotton: From Blue to Green Project takes your old jeans and converts them into Ultra touch Natural Cotton Fibre Insulation for communities in need. The first From Blue To Green denim drive in 2006 collected 14,566 denim pieces across the US, more than double the anticipated ...Read More

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The average price of imports of denim apparels into US has gone down significantly in the year 2009 as compared to the year 2008 .The year 2008 had actually seen an increase of 1% in the average price of imports of denim apparels as compared to the year 2007. But when we come to the year 2009 , the average price has actually gone down by almost 7%.This was inspite of an increase of over 1.5% in volumes. It  reflects  the spillover affect of the recessionary period that hit the ...Read More

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Here is a video – a little too hot- for the  Acne Jeans A/W 2010 denim collection . Here is another video – “Behind the scenes at the AW 2010 Presentation” Behind the scenes at the AW/10 Presentation from Acne Studios on Vimeo.   Acne Jeans is a Swedish denim jeans  manufacturer and part of the Stockholm-based design firm "Ambition to Create Novel Expressions" (ACNE). Acne is a Swedish group of companies founded in 1996 in Stockholm. The denim offshoot ...Read More

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Kingpins is a denim fair with  a great format  that is getting popular among the elite of the denim industry and enables the exhibitors  to present their products in an alternative fashion . Based on an exclusivity concept, the denim fair is held twice in LA and  NY each year with new shows having started in Hong Kong. So what is so different about a trade show ? After all, a trade show is a trade show. Well, let me list some of them : A very limited number of exclusive exhibitors are ...Read More

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Denim Fabric has been produced in the United States since the 1830’s. The denim twill weave results in high strength and durability. For those reasons denim has been used for centuries in garments worn by sailors, farmers, cowboys and laborers of all types. Denim Industry In US Till 1960s The Indigo-dyed denim produced in the U.S until the 1960’s was possibly the least fashionable of apparel fabrics. Since denim was primarily found in garments for manual laborers, it was widely viewed as ...Read More

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In a previous report we mentioned that Imports of Women’s/Girls Jeans into US in the period from Jan-June 2009 increased over 6.34% over the same period in the year 2008. Lets see how this category fared over the entire last year and whether the same trend continued towards the end of the year or not.   From 2007 (million pcs) 2008 (million pcs) 2009 (million pcs) % inc. in 2009 over 2007 % inc. in 2009 over ...Read More

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Update: As pointed out by Adriana of Deniminstitute  in comments , the oldest pair of jeans is actually from the 1880s and Levi’s bought it at USD 46,532/- . Thanks Adriana Just came across this interesting video on youtube regarding the oldest jeans available – a jeans belonging to the year 1890. Levi’s wanted to reclaim their jeans and bought it in 1997 at USD 25000/- . I am sure it would worth much more now.. So, the lesson is – don’t throw away your old jeans ! PS: ...Read More

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Arvind Mills –India – is scaling up its Organic Denim Production to meet increased demand . Organic denim is witnessing a surge in demand worldwide with big retailers like Walmart  focusing on the same. Wal Mart is rumored to be aiming to convert almost all of its denims to ‘Organic’  .  The organic denim usage was popularized by some Japanese brands and then Italian and LA brands picked it up – as we mentioned in a previous report. . Now with large retailers ...Read More

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Do you find it difficult to browse through a number of articles on Denimsandjeans.com and would like to see most of them but don’t have the time to browse through them. Would you rather prefer to sit back and watch as the articles unfold ? Well, its not a fanciful thought and you can do the same . Let me explain this : Denim Reports : Visit this link and you find it opening like one of our denim reports with a frame like this on the top of the page : On the frame you will find a counter ...Read More