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Denim At 77th Annual Cannes Film Festival

The 77th annual Cannes Film Festival saw an impressive fusion of high fashion and casual chic, with denim emerging as the ultimate wardrobe workhorse. Over the course of the 11-day international film festival, celebrities embraced the timeless versatility of denim, showcasing an array of chic designer jeans and stylish denim ensembles at photo sessions, press conferences, and casual outings. This year’s event underscored denim’s enduring appeal and adaptability, blending everyday comfort with red carpet glamor.

From tailored denim silhouettes to bold, statement-making pieces, the stars of Cannes 2024 demonstrated that denim is not just a fabric but a fashion statement. The festival highlighted the creative interpretations and collaborations of renowned designers, making denim the standout trend of the season.

Source: NY breaking (https://nybreaking.com/sienna-miller-goes-braless-under-a-blazer-and-baggy-jeans-as-she-joins-dapper-co-star-kevin-costner-at-the-horizon-an-american-saga-photocall-during-cannes-film-festival/)Â

Wearing Schiaparelli’s cowboy jeans, actress Sienna Miller dazzled at the “Horizon: An American Saga” photo call at the 77th annual Cannes Film Festival at the Palais des Festivals on May 19, 2024 in Cannes, France. With their stylish barrel silhouette and contrasting stitching, these raw Japanese denim jeans honor the Texan heritage of creative director Daniel Roseberry.

Source: RCFA https://www.redcarpet-fashionawards.com/2023/05/24/maya-hawke-wore-schiaparelli-to-the-asteroid-city-cannes-film-festival-photocall/

Model and actress Maya Hawke debuted at the 76th Annual Cannes Film Festival wearing Schiaparelli Ready-To-Wear Fall-Winter 2023/2024, created by Daniel Roseberry, to present her latest movie Asteroid City directed by Wes Anderson on May 24, 2023

Source: ELLE (https://www.elle.com/uk/fashion/a60854600/denim-cannes-film-festival/)

Source: Daily Mail (https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.dailymail.co.uk%2Ftvshowbiz%2Farticle-12099603%2FCate-Blanchett-cuts-trendy-figure-denim-ord-arrives-Nice-Airport.html&psig=AOvVaw05hzkOMrrN6tn9uxBoACC2&ust=1717579809018000&source=images&cd=vfe&opi=89978449&ved=0CBQQjhxqFwoTCLiZ9cvRwYYDFQAAAAAdAAAAABAE)

On May 20, 2024, in Cannes, France, at the 77th Cannes Film Festival, Cate Blanchett was spotted at Le Majestic Hotel wearing a double denim outfit for the Kering Women in Motion talk. The Oscar-winning actress wore ensembles that matched thanks to Claire Wright Keller’s Collaboration with Uniqlo .

On Thursday, May 18, 2023, during the 76th annual Cannes Film Festival, the actress was also spotted arriving at the airport wearing a denim dress.

Tess BarthÃ©lemy attended the â€œMegalopolisâ€ Photocall at the 77th annual Cannes Film Festival at Palais des Festivals on May 17, 2024 in Cannes, France.

Source: She the people (https://www.shethepeople.tv/lifestyle/surprising-denim-trend-at-cannes-festival-2024-4594878)

The popularity of double denim was also seen among other celebrities. Actress Tess BarthÃ©lemy went for a ladylike look by wearing a miniskirt and a short-sleeved jean jacket.

Source: Mail online (https://www.dailymail.co.uk/tvshowbiz/article-13449251/Catherine-Deneuve-80-wows-black-crochet-midi-dress-French-screen-legend-attends-Marcello-Mio-photocall-Cannes.html)

In a combination of light-wash jeans and a dark-wash Prada chore jacket, director Christophe HonorÃ© blended denim washes on May 22, 2024, in Cannes, France, at the “Marcello Mio” Photocall of the 77th annual Cannes Film Festival at the Palais des Festivals.

Source: She the people (https://www.shethepeople.tv/lifestyle/surprising-denim-trend-at-cannes-festival-2024-4594878)

Yseult, a French singer and model who grabbed attention for her Dior “New Look” inspired ensemble at the “Megalopolis” premiere, created yet another impression by donning double denim. On May 16, 2024, in Cannes, France, she made an appearance at the 77th Cannes Film Festival wearing a baggy denim jacket and wide-leg trousers in a grunge Y2K wash.

Source: Madame Figaro jp (https://madamefigaro.jp/culture/240515-airport-of-nice.html)

Source: rivet https://sourcingjournal.com/gallery/denim/denim-trends/denim-at-the-2024-cannes-film-festival-slideshow-512490/september-says-photocall-the-77th-annual-cannes-film-festival/Â

Prevalence of the Y2K denim trend was spotted. Model Cindy Bruna wore a denim maxi skirt with an all-over laser swirl print on May 14, 2024, during the 77th Cannes Film Festival in Cannes, France. She paired a cropped top with the outfit. On May 15, 2024, in Cannes, France, actress LeÃ¯la Bekhti chose to wear a bleached denim outfit with heart-shaped accessories.

Source: rivet https://sourcingjournal.com/gallery/denim/denim-trends/denim-at-the-2024-cannes-film-festival-slideshow-512490/september-says-photocall-the-77th-annual-cannes-film-festival/

At the 77th Cannes Film Festival on May 17, 2024, in Cannes, France, Nichapat Suphap, the founder of Venture Management, looked amazing in a zip-up corset top and a denim fishtail maxi skirt. She accessorized with a wide belt and a monogrammed Louis Vuitton denim bag.

Source: Halberg, M. (2024, March 1). The Best Off-Duty Fashion at the 2023 Cannes Film Festival. Observer. https://observer.com/2023/05/cannes-film-festival-2023-best-street-style-off-duty-fashion/

Celebrities like French singer Juliette Armanet, who attended the Rosalie photo call wearing a white and purple tie-dyed denim set, and Marion Cotillard, who wore a Chanel outfit, were there to support the unique and eccentric denim looks that stunned everyone. The photocall was for a special screening of the movie Little Girl Blue starring Marion Cotillard at the 76th annual Cannes film festival at the Palais des Festivals 2023 in Cannes, France. Her ultra-short, bleached denim shorts with dusty pink accents were the piÃ¨ce de rÃ©sistance of this ensemble.

Source: ABP News (https://news.abplive.com/web-stories/celebrities/how-aishwarya-rai-injured-her-arm-before-cannes-1689829)

Source: Yahoo Japan (https://news.yahoo.co.jp/articles/11ed3d4447417a61ea88835e592d58c895c24058/images/008)

Aishwarya Rai attended the 77th Cannes Film Festival in 2024 in Cannes, France, and was spotted supporting wide-legged denim pants at the HÃ´tel Martinez. Eva Green, on the other hand, dressed up with a satin lapel blazer and tinted Chanel sunglasses before heading out to supper in straight-leg, mid-wash jeans and T-shirt with a corset pattern.

When it comes to reliable clothing, nothing beats a perfectly fitting denim.

June 7, 2024
Driving Change: Diesel & UNIDO Join Forces for Sustainable Fashion
In a landmark collaboration, Diesel and the UNIDO are joining forces to spearhead a revolution in sustainable fashion. This strategic partnership aims to drive change and set new standards for environmentally conscious practices within the industry.

Recycling Cutting Scraps

Prepare to be captivated as Diesel, unveils its highly anticipated fall collection consisting of 28,000 pairs of jeans. What makes these jeans truly exceptional is their construction, utilizing a remarkable 20 percent minimum of recycled fibers sourced from cutting scraps carefully collected from Diesel’s Tunisian supply chain.

Transforming Waste into Fashion as part of their ambitious undertaking, Diesel and the UNIDO are tapping into the immense potential of cutting scraps. By repurposing these seemingly insignificant remnants, they are turning waste into fashion. This innovative approach transforms discarded materials into high-quality jeans, promoting circularity and reducing the environmental impact of textile production.

Tunisia’s Local Business Ecosystem

Enhancing Value and Sustainability, the collaboration has focused on establishing a thriving local business ecosystem in Tunisia, where Diesel’s supply chain is based. By enhancing the value of pre-consumer textile waste, the project empowers the community while championing sustainability. Through effective sorting, recycling facilities can efficiently convert cutting scraps into regenerated cotton fibers, which are then reintroduced into the denim production process.

Witness the transformation of 7,500 kilograms of textile cutting waste from Diesel’s denim production in Tunisia into a remarkable 46,000 meters of exquisite fabric, ensuring the creation of 28,000 pairs of jeans that exude both style and sustainability . A remarkable 4,200 kilograms of waste will be reborn in the upcoming Spring/Summer 2024 collection, solidifying Diesel’s commitment to fashion that respects the planet we call home.

Diesel’s Commitment

For Responsible Living and UNIDO Sustainable Development Goals Diesel’s dedication to responsible living and sustainable practices aligns seamlessly with the United Nations’ Sustainable Development Goals. By actively participating in this collaboration, Diesel demonstrates its commitment to driving positive change in the fashion industry. With their shared vision of responsible consumption and production, Diesel and the UNIDO forge a path towards a more sustainable future.

The impact of recycling fibers extends far beyond reducing waste. By incorporating recycled materials into their jeans, Diesel significantly conserves resources such as water, energy, and raw materials. Additionally, the brand actively reduces its carbon footprint and minimizes the release of hazardous chemicals, promoting a greener and healthier environment.

By embracing sustainable practices and promoting circularity, Diesel and the UNIDO are paving the way for a greener and more responsible fashion industry. Together, they are driving change and shaping a future where style and sustainability go hand in hand.

Check out Special Denim Export and Import Data Reports to Glean Insights on Global Markets
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June 17, 2023
Diesel And Levi’s Pride Collections With a Philanthropic Touch
As June ushers in Pride Month, brands across the globe are embracing the occasion by introducing products that not only showcase their creativity but also support LGBTQIA+ organizations. Among the frontrunners in this movement, Levi’s & Diesel present their latest Pride collections, focusing on year-round designs that celebrate diversity and empower communities.

Levi Strauss & Diesel: Embracing Year-Round Pride

Levi’s and Diesel, renowned fashion brands with a deep appreciation for individuality, have dedicated their respective Pride collections to designs that resonate throughout the year.

Levi’s pride in its collection that revolves around the theme of “Radical Love.” They proudly assert that their range celebrates the multitude of ways in which embracing one’s true self empowers individuals to make a positive difference within their communities.

In parallel, Diesel has forged a partnership with the Tom of Finland Foundation to create AllTogether Clubhouse and a new Pride capsule collection. This collaboration, inspired by messages of freedom, expression, and sexuality, serves as a vibrant celebration of the LGBTQIA+ community, which is an integral part of Diesel’s identity. The collection beautifully captures the spirit of gay men experiencing moments of uninhibited freedom and pure joy.

Levi’s: Radical Love and Reimagined Essentials
- The collection features an array of graphic t-shirts, tank tops, tote bags, and bucket hats.
- The collection also introduces the captivating Levi’s Pride logoâ€”a prism-inspired design adorning tees and caps.
- Embracing the spirit of Pride Month, Levi’s has reimagined essentials such as boxer shorts and socks, infusing them with a touch of pride.
- Notable apparel pieces include the gender-neutral Radical Love dress, a sheer dress
- Denim lovers will also find their match with pieces like the Liberation Trucker Jacket in black denim and shorts.
Diesel: Powerful Images and Artistic Expression

The collection showcases the work of talented artists, with their powerful images acting as prints and patchworks on the garments.
- Diesel’s Pride capsule collection comprises an impressive lineup of 17 pieces, including t-shirts, denim silhouettes, and jockstraps.
- Each piece comes with a special canvas tape featuring a quote from the artist.
- Standout items include
  - 5-pocket jeans screen printed with Stellar’s renowned images of a gay couple
  - White hoodie adorned with cotton patches of Mitchell’s captivating
  - Pin-up illustrations
  - T-shirts featuring Tom of Finland’s iconic scenes from gay bars.
Philanthropy and Impact: Making a Difference

Beyond their stunning designs, both Levi’s and Diesel demonstrate their commitment to philanthropy and making a positive impact.

Levi’s pledges an annual donation of $100,000 USD to Outright Internationalâ€”an organization dedicated to advancing LGBTQ+ human rights worldwide. By supporting this cause, Levi’s ensures that their collection extends beyond fashion, championing equality and social change.

Levi’s and Diesel have launched Pride collections that celebrate diversity and empower the LGBTQIA+ community. With bold designs, empowering slogans, and philanthropic initiatives, these brands make a lasting impact. These collections transcend fashion boundaries, emphasizing self-expression, love, and equality. Levi’s and Diesel successfully merge fashion and philanthropy, leaving a meaningful imprint on both the runway and society.

Check out Special Denim Export and Import Data Reports to Glean Insights on Global Markets
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June 9, 2023
Spanto’s Levi’s Collaboration
Discover the touching story behind Spanto’s Levi’s Collaboration with Born x Raisedâ€”a heartfelt tribute to Spanto’s late father. Dive into the journey of inspiration, heritage, and community that led to this extraordinary collection. Explore how Spanto’s personal experiences shape the designs, connecting past and present through iconic Levi’s pieces.

A Father’s Legacy Inspires a Creative Vision

Born x Raised founder, Chris Printup, known as Spanto, found solace in his father’s belongings after his passing. Surrounded by cherished memories, Spanto conceived a powerful ideaâ€”to pay homage to his father’s legacy through the art of clothing.

A Memorable Encounter: Amongst his father’s possessions, Spanto stumbled upon an old Levi’s denim jacket that held deep sentimental value. Instantly, he recognized the opportunity to create a project dedicated to his father’s memory, igniting a creative spark that would shape the collaboration.

https://www.instagram.com/p/CtIaiuKrRfh/?hl=en

Honoring Butch’s Memory Through Style

Born x Raised joins forces with Levi’s to bring Spanto’s heartfelt idea to life. He imparts his unique touch to Levi’s iconic pieces such as the classic 501 jeans, denim Trucker jackets, and graphic tees. Each garment becomes a canvas of remembrance and love.

Every item in the collection, priced from $180 for the jeans to $325 for the jacket, features a special screen-printed graphic print symbolizing Butch’s watchful presence. The Trucker jacket bears the embroidered phrase “Born x Raised, In Loving Memory,” an exquisite detail that evokes a deep emotional connection. Spanto affirms that everything in the collaboration stems from his father’s teachings and actions.

Embracing Heritage and Identity

A Glimpse into Spanto’s Past: Spanto’s upbringing in Venice, California, greatly influences the collection. The vibrant and expressive fashion of the ’80s and ’90s, where clothing became a statement of courage and self-expression, serves as a constant inspiration. Partnering with Levi’s, renowned for capturing the laid-back Californian lifestyle, ensures a seamless reflection of Born x Raised’s timeless essence.

The Spirit of Indigenous Heritage: Spanto’s Indigenous roots, with Apache and Seneca ancestry, run deep within the campaign. Real people from his life, including his mother, siblings, and acclaimed actors Richard Cabral and Amber Midthunder, become models for the collection. This authentic representation fosters a sense of community and respect for diverse backgrounds.

A Journey of Self-Discovery

Uncovering Family Connections: Designing this assortment becomes a personal odyssey for Spanto, as he delves into his family’s history. Traveling to their ancestral lands in Arizona, visiting his father’s childhood home, and connecting with relatives enables him to learn more about his identity and gain a profound understanding of himself.

Spanto’s aspiration for the collection extends beyond aesthetics. Each piece holds a special spirit that he hopes wearers will senseâ€”an evocative experience unique to each individual. With Born x Raised, he strives to provoke strong emotions and forge meaningful connections.

Spanto’s Levi’s Collaboration by Born x Raised stands as a testament to the enduring love and respect he has for his late father. This heartfelt tribute weaves together personal history, cultural heritage, and a passion for fashion. Through symbolism, authenticity, and a genuine sense of community, the collection transcends boundaries and invites everyone to experience its profound beauty.

Check out Special Denim Export and Import Data Reports to Glean Insights on Global Markets
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June 6, 2023
Gap X Barbie . Denim..
A timeless representation of style and fashion, Gap has released its Barbie collection on Tuesday. Gap is creating a collection made to wear our way so that everyone can share in the fun and creative spirit around it.

The iconic Barbie doll, known for her signature pink hues, has inspired Gap’s latest collection. The Gap x Barbie line is meant for both adults and children alike and combines elements from both worlds. This collection includes pieces like logo T-shirts and hoodies with Barbie’s iconic loopy logo as well as denim jackets in her signature pink shades. These pieces don’t just look stylish but also serve as a representation of the classic Barbie that has been an evergreen fashion favorite throughout the years.

Adult Collection

Gap’s new adult collection is sure to turn heads and delight fans of the iconic Barbie and Ken brands.

Featuring a puff sleeve pink jean jacket, tank top, color-blocked hoodie, and pink striped button-down shirt with “Barbie” embroidery on the back, as well as a white T-shirt emblazoned with “Ken” in Gap’s iconic block lettering, this collection allows fans to express their love for these beloved figures.

The collection also includes accessories such as socks, tote bags, a baseball hat, a recycled satin scarf, pink sunglasses and baseball hats – ensuring that you have all the basics for completing your look.

Children Collection

Shopping for your toddler can be overwhelming, but with the right clothes, you can create an unforgettable look.

Kidâ€™s style has a wide variety of stylish and comfortable options for every occasion. For a fun and unique look, hoodies, tank tops, tanks dresses and denim skirts with lasered Gap and Barbie logos or metallic pink lunch boxes and backpacks made with recycled polyester fabric will make your little one stand out from the crowd.

To complete their look, there are also bike shorts and puff sleeve t-shirts available in toddler sizes as well as a pink tank to finish it off! Let your youngster show their true colors with these unique pieces!

Interactive Experience At Gap’s Times Square Store

Gap and Mattel have joined forces to launch a creative and interactive experience at Gapâ€™s Times Square Store that is powered by the Geospatial Creator in Adobe Aero Pre-release. This collaboration aims to bring the products to life, creating a unique immersive customer experience for visitors to the store.

Store come to life with colors and shapes and be able to interact and shop with Barbie and her friends
modeling the new limited edition Gap x Barbie collection of clothing- Gap stated.

Gapâ€™s â€œI Am Barbieâ€ film is a testament to the fact that fashion is no longer just about fit and style, itâ€™s also about embracing individual uniqueness and personal style. It emphasizes on the message that everyone should be comfortable in their own skin and proudly express their individuality through their clothing.

The new collection released on Tuesday is sure to set tongues wagging as it mixes modern trends with classic ones, creating an eclectic mix for all fashion lovers.

Check out Special Denim Export and Import Data Reports to Glean Insights on Global Markets
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May 25, 2023
OVS & Adriano Goldschmied Collaborate For A Sustainable Future
OVS, the Italian fashion chain and Adriano Goldschmied, the â€œDenim Guruâ€ have joined forces to introduce a new denim collection that run from F/W 2023.

Together with Adriano Goldschmied, we want to further increase the quality of our denim
Goldschmied, who has revolutionized techniques and styles in the world of denim, enriches OVS with his experience and brings his culture to the company. With him, we will reach more evolved peaks of experimentation, not only in terms of fashion content but above all in terms of sustainability,” said Stefano Beraldo, CEO, OVS.

F/W 2023 has an exciting new collaborative collection with Goldschmied that is guaranteed to bring something special to every wardrobe. This collection offers a range of silhouettes, from cargos and wide legs to tailored details and fits, designed to enhance all body shapes.

With innovative fabrications and eye-catching design features, these pieces create looks that transition seamlessly from day-to-night.

For men, five-pocket jeans in selvedge denim represents the ultimate expression of jeans and has been crafted with Adrianoâ€™s years of expertise in the industry. Together, they have created a perfect blend of simplicity and sophistication that offers the customers an authentic selection for all occasions.

“I was impressed by the expertise and sustainability strategy developed by OVS, a group driven by a deep responsibility and awareness of how the business must evolve,” Goldschmied said.

Game Changer Dyeing

Additionally, OVS is taking an innovative approach to dyeing with the introduction of Blu Infinity, a type of dyeing created by the Pakistani company Crescent Bahuman. This new dyeing is set to be a game changer for the F/W 2023 S/S 2024 seasons for the Italian market and it will be tested on a selection of men’s and women’s garments.

With this project, OVS promises to bring the latest trend in dyeing innovation to its customers. Additionally, it improves color absorption and ensures low usage of water. Check the video below :

OVS Sustainability Approaches

Over the last several years, OVS has long been committed to creating a more sustainable approach to its dyeing processes, from reducing water usage to decreasing carbon dioxide emissions.
- OVS has adopted the Blu Infinity dyeing process which saves up to 62% more water than conventional indigo dyeing methods and significantly reduces energy consumption and CO2 emission.
- OVS, as of 2019, has taken a pioneering step to stop using potassium permanganate in its denim collections. Potassium permanganate (KMnO4) is involved in many chemical processes that are hazardous to both humans and the environment.
- To achieve the aged effects of their denim fabrics, OVS utilizes non-harmful treatment, such as laser or biodegradable enzyme technology.
This shift towards eco-friendly fashion production is a constant effort of conscious-minded brands across the globe that are looking for effective ways to reduce environmental pollution while still maintaining high quality standards.

How OVS Is Staying Ahead In The Market?

In order to stay competitive in this quickly evolving green economy, the group decided to further its decarbonization strategy in 2022.
- This was achieved through lowering its environmental impact by embracing more sustainable raw materials & production processes.
- To minimize emissions even further, the group also introduced photovoltaics and increased collaboration with its suppliers in adopting new low-emission technologies.
- OVS is staying at the forefront of fashion sustainability by not only integrating new production models and processes, but also committing to using eco-sustainable materials for the construction of its shops.
- To prove their commitment to sustainability, OVS recently released a T-shirt capsule made from organic cotton grown in Italy. This capsule will be not only unique in terms of its fabric, but also unique in terms of its production process.
Last year was a success year for the OVS Group with an 11.3% increase in their net sales to â‚¬1,513 million.
May 24, 2023
G-Star Raw Innovates Couture With AI

G-Star Raw recently revolutionized the fashion landscape by becoming the first fashion label to take Artificial Intelligence (AI) generated designs from the screen and into their Couture collection. This collection is a testament to AIâ€™s potential in fashion, given that it was previously only capable of generating hypothetical designs or designs intended for individual use.

By merging AI capabilities with couture, G-Star Raw has allowed us to witness what is possible when these two elements are combined. This company believes that their move will help others to understand how social media can be used as a platform for AI-generated fashion, as well as inspiring budding designers and creators who may lack time or materials.

G-Star AI Denim Cape is an endgame with the help of Midjourney, an artificial intelligence app.

According to the brand, with their label core design team, the brand created 12 unique concepts as a result of this innovation. The designs are an exemplary blend of cutting-edge technology and timeless appeal. These results show that technology can enhance creativity in unexpected ways. This collaboration not only showcases the potential of technology in creating art but also highlights its current limitations when used for designing denimwear.

G-Star Atelier has taken an AI generated concept and made it a reality through the use of premium raw denim and stunning 3D details. Every detail of the design has been carefully crafted, as evidenced by a unique G-shape on each arm and adjustable waistband.

An extra touch has been added in the form of detailed stitching patterns on the chest with a very soft branding. This design is sure to stand out from the crowd with its unique details in both virtual and physical worlds.

This bizzare cape will be displayed at the G-Star Raw Antwerp store and shows off the artistry and denim expertise of the company.

It stands as a testament to G-Star’s commitment to creating innovative, high-quality products that demonstrate their commitment to both tradition and modernity.

Denimsandjeans India – don’t forget to visit our next edition on April 26-27 . Register now

March 30, 2023
Denimsandjeans Vietnamâ€“ Post Show Report 2023
Denimsandjeans Vietnam show was successfully organized on March 1-2 , 2023 after a covid gap of more than 3 years ! It was a memorable day for us as around 35 of the most recognized denim supply chain companies from 12 countries in Vietnam had come together to provide their finest products and services to the attendees. The event had special arrangements which gave the visitors more options when it came to choosing their favorite products. To add on, a separate denim bazaar section was established which had a range of exclusive Vietnamese local brands on display.
The two day event held in Vietnam drew a significant number of attendees from more than 250 companies. With a total of 1000 visitors from Vietnam & countries such as China, Hong Kong, Cambodia, Europe and US flocking to the event, it was a huge success. The visitors got to experience first-hand the Denimsandjeans platform that had been put together for the occasion.

There was no shortage of popular brands and retailers from these countries participating in the event and showcasing their products. The event was attended by companies such as Asmara, Gap, Shein, Li&Fung, Target, Landmark Group, PVH , Levi’s , Newtimes etc to name a few.

Event Theme

This year we introduced a new theme ‘ YOGIM‘ that combined two favorite everyday trends – yoga and denim. Yoga and denim go together in so many ways. Soorty (Pakistan) and Viethong (Vietnam) – presented their fresh collections of denim clothing designed for yogis, along with interesting ideas about how one can make exercise in denims more enjoyable. To capitalize on this message, the event also featured skilled Vietnamese yogis who performed impressive movements in stylish denims, demonstrating that it is entirely possible to bring elements of yoga into super comfortable denim-wear.

Trend Area

The 5th edition of DnJ Vietnam had a Trend Area at its event which showcased the YOGIM theme. The collections that were on display in this event featured majorly five categories:
- Loose n Loose (for loose jeans), Performanz (for performance jeans), Hy gene (for sustainability products), Minimalists (for subtle but elegant denims ) and My forte (for individual creativity).
Each of these categories is reflective of the latest trends and provide customers with clothing that had both look and functionality.

Seminars

Participants were also invited to join forums and seminars conducted by experts on different topics related to important denim topics. The primary goal was to provide useful insights and ideas on how this framework can be used as an effective tool for business operations in various industries.

The speakers’ presentations were inspiring and very informative. And we share the same with the youtube links below .

Nicolas Prophte
- VP Sourcing , Product and Innovation Denim for Tommy Hilfiger
- Topic : “How Vietnam Could Play A Role Towards A Circular Denim Industry”.
Florian Schneider
- Founder of YellowCrank Creative and Ex Director Sourcing PVH Far East
- Topic : “Denim in 2030”
Kyle Stephens
- CEO of Kolai Denim
- Topic : “Disrupting Denim With The Help Of Creative AI”.
Vo Manh Hung (William)
- Representative for Cotton Council International and Cotton Incorporated
- Topic : “US Cotton Trust Protocol” Sustainability and Traceability & A Needed Solution in the Challenging Market
Alice Tonello
- Marketing & RD Director Tonello
- Topic : “Laundry (R)evolution – Simple, Digital, Automatic
Serdar Demirciouglu
- Sales & Marketing Director Kaiser Textile
- Topic : “Latest Innovations In Laundry Chemistry”
Denim Bazaar

This season, a special bazaar section was set up for B2C consumers. They could purchase local Vietnamese denim brands’ handcrafted bags, accessories and trendy jeans directly from the makers. Participating denim brands included high-quality and ethically sourced jeans and accessories that featured unique embroidery, stitching, and personalization options. Customers were pleased to discover authentic pieces from these local artisans that took a modern twist on an iconic fashion style. All products were in limited supply, so it was essential for customers to shop early and act quickly before these items disappeared!

We are thrilled to announce the dates for our upcoming event in India on April 26-27 at the Lalit Ashok in Bengaluru. This event promises to be an exciting chance for exhibitors and visitors alike to discover new products and services, explore innovative ideas, and build great networks. Register HERE for the show in Bangalore.

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Stay Tuned for upcoming events
March 9, 2023
Airbag Jeans – Game Changer for Motorcycle Safety
Mo’cycle, the Swedish motorcycle brand is taking safety to a whole new level with their revolutionary airbag jeans. The unique pair of jeans is outfitted with airbags that offer unsurpassed protection for the lower body in case of accidents.

According to Mo’cycle officials, these airbags are ten times better at absorbing impact energy than traditional pads and mark a major advancement in motorcycle safety. With the introduction of these special jeans, Mo’cycle has truly changed the game for motorcycle safety.

How These Jeans Can Protect Bikers?

Spinal column injuries can be a devastating outcome of a motorcycle accident. Many riders have had to live with permanent impairments caused due to the lack of adequate protection gear. However, the recent development of Mo’cycleÂ® Airbag jeans is an advanced piece of protective gear which delivered increased safety and ensures that bikers can continue riding without giving up their passion due to fear or injury.

The Mo’cycle Airbag Jeans is an innovative fashion-tech product that unites advanced technology and high fashion to ensure ‘safety-first’.
- These specialized jeans have an integrated safety strip that can be attached to any part of the bike such as its shocker, footrest or frame.
- In case the rider falls off their bike due to an accident, this strip pulls apart which activates the details in these jeans and effectively works like a miniature airbag for the rider.
Fashion Cum Safety

They are comfortable to wear throughout a ride and can offer peace of mind knowing that if something bad were to happen, they would be protected by these revolutionary new jeans. The best part is that you won’t even feel the airbag structure as it has been integrated seamlessly into the garment.

This modern product offers superior protection without compromising on fashion or comfort. No longer does safety have to take a back seat when it comes to fashion. With Mo’cycle â€‹Airbag Jeans you can stay safe while looking good!

What’s more, this innovative design is available in a variety of styles, sizes and colors so that you can ride in comfort and with your own unique style. With airbag jeans, you have the chance to be a pioneer in wearing airbag protected gear while still looking fashionable.

Don’t miss out on your opportunity to stay safe while hitting the open road this summer – get your airbag jeans today!
February 27, 2023
Levi’s Collaborates With StÃ¼ssy For A New Denim Capsule

The much-awaited collaboration of StÃ¼ssy and Levi’s is finally here with the latest denim capsule drop. What makes this collaboration even more exciting is the fact that they have offered a sneak peek of two pieces from the upcoming capsule.

Step into the world of co-branding with these special pieces that are part of the Levi’s x StÃ¼ssy’s partnership. Both Levi’s 2 Horse and StÃ¼ssy’s logos come together to form stylish and unique design motifs embossed on both the front and back of the left and right leg on 501 jeans denote this special collaboration. With a custom co-branded back patch, each arrival has a match rugged, worn indigo wash for a timeless look. This straight-leg cut delivers classic 5-pocket styling to complete your weekend look. Get ready to hit the streets with this crop of cobranded jeans from Levi’s x StÃ¼ssy.

The iconic collaboration between Levi’s & Stussy is nothing short of revolutionary. Type II Trucker Jackets by StÃ¼ssy features great details that elevate the classic cut known as the Boxed-Cut Fit. These denim jackets are designed with extra relaxed arms and added welted pockets that are perfect for carrying documents and tools on your travels. The jackets also include special Baja-inspired pocket bags as well as a classic StÃ¼ssy eightball logo printed on the inner lining of each jacket. With this collection, you can easily add style to your wardrobe, while also protecting yourself from cold weather gusts. Easily combine with a casual or smart look for an eye-catching touch to your outfit. The jacket is exposed with large co-branded logo embossing across back.

This latest capsule certainly looks like another winner and could be just what the fashion world needs right now. This collaboration is set to bring together two of the most iconic streetwear labels in history into one unique capsule collection that offers something for everyone – from bold graphics to classic denim silhouettes . This shows each brand’s commitment to staying true to its roots while also pushing boundaries by experimenting with new silhouettes and materials. So don’t miss out on this incredible opportunity coming February 24th and itâ€™s sure to be a hit at 10 A.M. local time across North America, the U.K., Europe, Japan, Korea, and other select regions. Fans of both brands can look forward to an exclusive capsule collection available online via both brandsâ€™ websites as well as at select StÃ¼ssy chapter stores & DSM locations worldwide.

https://www.instagram.com/p/ConDMEBJ9RI/

This new offering follows on from several other successful collaborations, which have fueled a growing interest in what StÃ¼ssy will come up with next time.

February 22, 2023
Pangaia X Evrnu Just Dropped Their 100% Recycled Jacket

PANGAIA has done it again! The companyâ€™s innovation center, PANGAIA Lab, has once again brought cutting-edge technology to everyday objects. The latest example of this is the oversize denim jacket that they just dropped recently. As the name suggests, this product is taking denim to a whole new level with its oversized fit and modern styling. This product launch is a result of a partnership with Evrnu, another pioneering company in fashion tech innovation. With their groundbreaking use of new materials and techniques, PANGAIA Lab is setting the stage for a radical transformation within the denim industry. People can now get ahead of trends by wearing seemingly futuristic pieces right now!

If you are looking for a sustainable wardrobe, RENU Jacket from PANGAIA is the perfect option for you! The jacket is made of NuCycl, a polymer fabric which features an array of sustainable benefits.

These two companies are focused on improving the quality and value of already existing fabrics through innovative recycling technologies. By doing this, they hope to reduce reliance on virgin, fossil fuel derived or animal derived resources. Especially when it comes to improving sustainability and giving more options when it comes to garment production. As a result, their work stands for the highest caliber of innovation in the field of recycled fibers. Using their own proprietary technology to break down existing fibers into new ones and partnering with fashion brands for specialized projects, these companies demonstrate their promise for improved quality from recycling technology.

NuCycl, created by EVRNU, is a revolutionary fiber made from pre & post consumer textile waste . It can be recycled up to 5x without sacrificing quality or performance. This unique fiber is 4x stronger than other cellulosic fibers like cotton and majority of man-made cellulosic fibers (MMCF). Besides, it helps to divert textile waste from going into landfills. NuCycl’s groundbreaking use of pre and post consumer textile waste allows for endless possibilities when it comes to designing new fabrics, garments and products with sustainability in mind.

The RENU jacket from PANGAIA’s modern wardrobe is a stylish piece of apparel designed to be worn over a hoodie. What sets it apart from other jackets is the use of NuCycl, a substantial and resource-intensive substitute for cotton. NuCycl doesn’t need to be combined with any virgin fiber and can more easily be recycled than traditional fibers. This makes the jacket an eco-friendly alternative to traditionally sourced materials. The oversized fit allows for extra layers if needed. This makes this jacket not only stylish but also earth-friendly in its design.

If you are looking to reduce your carbon footprint , RENU Jacket from PANAGIA is definitely worth checking out! Click here

Want to check out more trending collection? Visit Denimsandjeans exhibitions to witness more trending collection and register here

February 17, 2023
Good American Just Dropped Their Soft Sculpt Denim Collection

Get ready for the coolest collection- Soft Sculpt Denim Collection from Good American yet!

The fashion brand has just dropped their latest collection that offers an ultimate blend of comfort and style. And will give you the best fit and comfort without compromising on style. With 8 silhouettes available, KhloÃ© Kardashian’s ever-expanding denim brand has something for everyone, no matter their size or shape. This innovative collection aims to provide luxury denim pieces that women can feel both beautiful and powerful in.

Why The Collection Is So Exclusive?

It features an exclusive range of dresses, jumpsuits, bodysuits and tops with unique designs that prioritize comfort. The preeminent pieces include the Pull-on Flare Jeans, Indigo Modern Knit Midi Dresses, and Fit for Success Jumpsuit, alongside the four-way stretch denim offering with sizes ranging from XS to 5XL making them perfect for everyone. What’s more, the collection uses recycled cotton which makes it environment-friendly as well!

No Zippers or Buttons? Yess! You Heard It Right

Soft Sculpt is very well designed and holds and hugs all the right places providing a super comfy fit. Using soft knit fabric that offers just the right amount of stretch and structure to tackle those curves with ease, with no buttons or zippers needed. With three styles to choose from- Skinny, Flare & Palazzo silhouettes – the choice is there for most of the ladies.

With this innovative fabrication made to fit your curves perfectly, youâ€™ll get the most flattering look ever! Check out their latest drops all in one place and find pieces that are so curve fitting ! . Experience the smoothness, stretch, and hold of soft sculpt fabric and enjoy a perfect fit like never before!

Want to explore more trending collections? Attend Denimsandjeans exhibitions in Vietnam (March 1-2) and India (April 26-27) and witness the collections yourself. Find out more here

February 13, 2023