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Studying Lifestyles and Creating Story To Sell Denims | Dr Dilek Erik

What If some one is completely clueless about as to how to sell the Denims in the market ? Being a manufacturer or retailer of denim garments or fabric in a perfectly competitive market, what is that feature which motivates the consumer to buy your denim ? The questions are many but the answer is one and that is – You need to study the lifestyles of an individual or group of individual or a culture before creating you product for a market .

There are â€˜nâ€™ number of diversity in the market as the Individuals come from different backgrounds,culture ,ambitions,emotions and purchasing capacity therefore it is equally pertinent to go for a pragmatic and comprehensive study as well asÂ observation towards the consumer behavior and thereafter one should proceed further in order to sell their denims in their respective markets .

Dr Dilek Erik ,at the Seventh Edition of Denimsandjeans Bangladesh Show on March 1-2, of the market which can help you to create your collections for the market .

She asks few questions from the Denim Mills :

What do you think before developing a fabric ? Do you think about :

She suggests that more important than all above is to STUDY THE LIFE STYLES OF CUSTOMERS YOU ARE TARGETTING.

She gives many examples of how to understand the type of life styles of people. .

1.EXTREMISM

Everything is at Maximum ,there is no limitation , you can use everything in a extreme way , this is what Dr Dilek believes when she talks about extremism as a life style and a trend. Use of patches as either on top or on bottom ,Â Â oversize jackets ,Â Â a short over a jeans orÂ Â a long denim jacket on shorts .

In case you identify the lifestyle as Extremist , how are you going to create is ? She gives certain directions for the denim mills to follow:

2.STYLISH

This is a premium class of trend which is very clean , detailed and tailored . This trend features fit , rigid and stretch lifestyles and will not have any aggressive slub effects as it had with Extremism Trends. Very classy and expensive .

To create this lifestyle collection, below are the technical details as per Dr DilekÂ :

3.ACTIVE

Active wear is a very popular trend in the Europe these days as people there are very obsessed to their health , Dr Dilek says while talking about this trend . People go to the gym and different center for exercise to keep themselves very fit and here comes the Active Wear . The lifestyles of these people are different and for them comfort at their workplace is more important than anything . Sporty,Comfortable, Thin and Super Stretch Jeans with functional finishes can be used to in this kind of lifestyles.

To create the Active lifestyle collection , denim mills can follow following guideline :Â

4.DENIMÂ LOVERS

Denim Lovers trend is all about the comeback of old fashioned jeans which were very popular during the 70â€™s and 90â€™s . High waist jeans , crop jeans ,rips and damages ,salt and pepper effects , patches , use of different shades in the single garment and the open edges without any finishing all these denim look are also becoming very popular these days .

To create a Denim LoverÂ lifestyle collection , below are the technical details :

5.SUSTAINABLE

Sustainability is a trend which is needs to be followed by every denim lover . It is the future . In the past , G Star and Pharrel Williams started a project where they collected the plastic bottles from the sea and melted these waste bottles and converted it into yarns and manufactured jeans from these recycled stuffs . H&M has been doing good in the filed of sustainability , they are collecting waste cloths and recycled them into new pair of jeans. Organic cotton ,Lyocell ,Hemp , Linen and Bamboo are being used to produce sustainable denim .

To create A SUSTAINBLEÂ lifestyle collections , Dr Dilek has following suggestions for the denim mills .

About Dr Dilek Erik

Dr. Dilek is a Management Engineer & Industrial Engineer and has been working in textile business for 28 years. After handling important portfolios at some of the top denim companies including Orta Anadolu, Bossa Denim, Martelli-Isko and Calik Denim, in 2014 she started giving marketing consultancy to many denim companies . Currently she is working as a partner of AtkÄ± Ã‡Ã¶zgÃ¼- marketing and production company.

Catch Stefano Aldighieri live at the Second Edition of Denimsandjeans Vietnam show on June 07 at 3.00 PM . Click here to reserve your spot !

April 24, 2017
Denim Mashup | The Post Show Report | Seventh Edition Of Denimsandjeans Bangladesh
The seventh edition of Denimsandjeans Bangladesh ended on March 02 at Hotel Radisson, Dhaka at a positive note. The two days of denim festival received very encouraging response and against all the odds Denimsandjeans brought out a very effective show. 26 Exhibitors from around the globe including six companies from Bangladesh participated in the show and expressed their satisfaction at the end of the show.

The show was built on the theme â€“ Denim Mashupâ€™. From Trend Zone to Exhibition Hall, each and every ingredient of the show was in a mashup form with many exhibitors coming out with some great trend garments based on this theme and using different elements mashing up their collection ! . Reputed Exhibitors from Bangladesh, Brazil, Spain, India, Pakistan, Turkey, Hong Kong and China participated in the show and showcased their SSâ€™18 collections.Â Over 1150 invited visitors from Bangladesh and around the world visited the show including from companies like G-Star, Celio, Carrefour, H&M, Jade, Kiabi, Li and Fung, Ostin, Tesco, Tom Tailor, LC Wkaiki, ANJ, Lindex , Zara, S Oliver, JC Penny,Klieder Sourcing,Kenpark, Debenhams, Original Marines, Kappahl, Sainsburry ,Charles Voegele ,Etam International, Walmart, South Pole, Bestseller, Miller BV, Itochu ,Target ,E-land Retail, Asmara , Next, El Corte Ingles , Renaissance Sourcing and many other international retailers and buyers.

Besides, most of the important apparel groups from Bangladesh were present at the show including Ananta, Armana, Arrival, Aptech, Babylon, Doreen, Palmal, Al Muslim, Fashion Forum, Dekko, Islam Garments, Jamuna, Misami, Hameem, Sterling, Passion,Standard Group, Tusuka, Tex Design, TNZ, Windy, Azim Group, Mark Designers, Dird Group, Synergies, Pioneer Group, Noman Group, Crony Group, NZ Clothing, ZXY International and many others were present.

Seminars

Dr Dilek Erik from Turkey hold the first seminar on March 01 and the Topic was – Studying Lifestyles and Creating Story To Sell Denim in which she talked about Why is it Important to know about lifestyles before developing the fabric or garment ? She further talked about the current denim trends as well as how to create a successful story for the target market. We will bring up the entire content of her presentation in another article.

The second Seminar which took place on March 02 by Mr Jordi Junai from Spain . Mr Jordi shared his views on Jeans Opportunity In USA market . The objective of the seminar was to tell the people about the consequences of political changes in US over the global jeans sourcing and how Bangladesh Jeans Industry can convert this situation in a big opportunity of development.

Bangladesh Studentsâ€™ Denim Quiz Competition

The efforts of Denimsandjeans Bangladesh have been always to promote the Bangladesh and Bangladeshi Talent at a Global Level. Continuing its tradition , Denimsandjeans Bangladesh organised the First Bangladesh Studentsâ€™ Denim Quiz CompetitionÂ . Six teams from three Fashion Universities in Bangladesh â€“ SMUCT , BUFT and NIFT – Â participated in the competition . Two teams from NIFT secured 1^st and 3^rd position andÂ team from BUFT secured 2^nd position . The first , second and third prize winnersÂ were awarded 50,000 , 30,000 and 20,000 Taka respectively Â with the first prize being sponsored byÂ Vicunha Textil of Brazil, Â 2^ndÂ prize was sponsored byÂ Â Envoy Textile 3^rdÂ Â by D&J brand – the new indigo brand from Denimsandjeans Stable !.

Organisers also acknowledged the support of the professors and VC of the respective universities and honoured them with crest.

The organizers have also announced the dates of their upcoming shows . The dates of upcoming shows are as follows
1. 2^nd Edition Of Denimsandjeans Vietnam : June 7-8 , 2017
2. 1^st Edition of Denimsandjeans India : September 25-26 ,2017
3. 8^th Edition of Denimsandjeans Bangladesh : October 4-5,2017
April 11, 2017
Bengaluru Hosts First Denimsandjeans India Show !

Bengaluru has been recently anointed as the most dynamic city in the world by JLL City Momentum Index.Â According to its fourth annual assessment, which tracks 42 indicators, Indiaâ€™s technology hub, and the capital of the Indian state of Karnataka, is strides ahead of its rivals in terms of the speed of progress in property, economics and digital success.Â The index is intended to “identify change and highlight which cities or metropolitan areas may be best at positioning themselves to compete in today’s ever-changing economic landscape,” Jeremy Kelly, research director at JLL, wrote in a blog post for the World Economic Forum.

Technology and innovation, and a city’s capacity to support it, drove Bangalore to the top spot this year . This dynamism of the city is not limited just to the IT sector , but the apparel sector also imbibes the associated dynamism as the city is host to a number of important apparel brands headquarters and a base for large jeans manufacturing units. Bengaluru brings together the skills of its expert labour and and technology base together to create a strong apparel industry both for export and domestic sector .

It is for this dual dynamism of the city which became the main reason for its being selected as the host city for Â the first edition of Denimsandjeans India show on September 25& 26, 2017 .

The Indian denim industry has been growing by leaps and bounds and with a capacity of 1.3 billion mts p.a , India is the second largest producer of denim fabrics worldwide. This huge capacity is catering not only to exports but also to a large and a growing market of denim jeans in India . With the current demand in the local market estimated to be about 500+ million denim garments, India has already overtaken US as the second largest denim market in the world after China . This gives India the dual advantage of being a large producer as well as a large market for finished products with an every growing and fashion conscious population . Besides, the Govt. of India’s recently announced Textile policy is further likely to give impetus to this industry .

Denimsandjeans seeks to create a platform for the industry to come together and grow further . We will provide further information on the show as a number of education , fashion and knowledge partners come together to make this event much more than a trade event .

February 21, 2017
Denim Mash up And Street Style To Rock Bangladesh and Vietnam In 2017

The spring of 2017 in Bangladesh is going to see denim getting mashed up while street style denim will bring the heat to the streets of Vietnam in June 2017.. The Seventh Edition of Denimsandjeans Bangladesh is scheduled toÂ happenÂ with a fresh new Denim Mash Up. A youth-centric denimÂ theme specially for young women the trend brings the fun feel of the 90s complete with allover embellishment, shredding and chain details, embroideries ,Â exaggerated proportions, quilted surfaces, fabric mixes etc. Denim Mashing Up has been a subtle trend over many years now and we now see its strong resurgence across multiple brands worldwide.Â Check out our site bdshow.denimsandjeans.com

Denimsandjeans pioneered the first show in Bangladesh in 2014 and repeated the same again in Vietnam was with its launch in launched in June 2016 .

We feel happyÂ to announce the dates of the Second Edition of our Vietnam show which is scheduled to happen on June 7-8, 2017 with the theme Street Style at Gem Center, Ho Chi Minh City. The Denimsandjeans Shows bring a platform for the global denim community to come together at different sourcing locations making it easy for the sourcing community to plan their buying of denim and related apparel from that particular location. With the site Denimsandjeans.com serving the global denim community since 2007 , the Denim supply chain shows were the next offering from the Denimsandjeans Stable.To get an invitation, visitors can register here on the given link: http://vmshow.denimsandjeans.com/invite.php

Taking forward the idea of creating new and innovative platforms for the global denim community,Â we also created the first Global Online Denim show which was launched recentlyÂ . It is again an innovative approach to increase the â€œSpeed to marketâ€ and reduce the â€œInformation gaps and delaysâ€between the denim mills and buyers.

We will continue to serve the global community by creating value added services and platformsÂ in the coming times and look forward to continuous support from the community.

November 13, 2016
5 Steps To Create Sustainable Denim Collection | Live Presentation By Lucia Rosin At Sixth Edition Of Denimsandjeans Bangladesh
Denimsandjeans.com Bangladesh endeavours toÂ always to bring denim innovations and new sustainable denim recipes to the global denim industry. Adding to this , to talk on Sustainability , this time Lucia Rosin- A Renowned Denim Consultant, from Italy was live from her Medeia Studio in Italy ,Â at the Sixth Edition Of Denimsandjeans Bangladesh . The show this time had a novel Direct Video presentation from Italy on Sustainable Denim productionÂ adding the hi-tech concept to the show.Â Lucia focused on sustainability and the process to create a collection with this Eco awareness in mind with the topicÂ â€œSustainable Design, Five Fundamental Steps to Create a Sustainable Collection â€œ.

Luciaâ€™s listed out 5 steps to bring out such a collection :
- Materials, focus on innovation in denim
- Garments design and accessories selection
- Washings, a different point of view
- Communication, give shape to the project
- SUSTAINABLE DESIGN – Inspiration, eyes on the world
For the presentation at Denimsandjeans , she had created a special video explaining the concept of sustainable designing. The 15 minute video by her explains what steps designers need to take to create eco collections. This well prepared documentary was very well received by the attendees and viewers and we attach a link to the synopsis video and the full video on the same.

Lucia Rosin is a well known denim designer havingÂ worked with some of the most reputed brands including Replay, Diesel and many others. Besides , she creates collections for some of the most well known denim mills in the world like Calik and also created collections for some of the wellÂ known washing plants and technology companies including Jeanologia. She is fluid when she speaks about what inspires her .

â€œIÂ gained my love for travelling , photography, gardening and denim and I poured it into my work, getting inspiration from my passion for exploring colors, shapes and fabrics.Since early childhood I collected vintage pieces bought in flea markets during my trips around the world and on these trips I developed my passion for photography.What guides all my choices is sustainability, an aim that I have constantly attempted to achieve in every project since the beginning of my career.In 2004 I founded MEIDEA, the company is formed by a group of professionals who start from their know-how as craftsmen to shape the future styles. We travel a lot, we observe the worldwide emerging trends to predict what will come next and provide our collections. “

In 2016, she opened the new “Meidea Atelier” located in theÂ historic centre of Castelfranco , Veneto city, Italy . She passionately restored this design studio out of an old factoryÂ .Through this studio at Italy, she tries to bring out sustainable collections in collaboration with high end global denim mills, washing plants, garment factories and others. This new studio serves as the focal point for her all her design activity and we showcase some of the looks from the studio and the collection below.

Lucia Rosin can be contacted at her emailÂ here luciarosin@meidea.it

About Meidea

Meidea is a creative studio that brings together different minds and approaches in a highly qualified Team.Established in 2004 in Northeast of Italy, it unifies a group of skilled professional with international experiences in textiles, fashion, graphic and architecture, connected to their roots as craftsmen. The aim of Meidea is to provide clients with a complete and effective made to measure consultancy in the development of image, products, boots design, innovation and industrial process.

Donâ€™t miss the dates of our Upcoming shows in Bangladesh and Vietnam . Book your spot here
November 8, 2016
Show Report | Sixth Edition Of Denimsandjeans Bangladesh | Vintage Recall

The sixth edition of Denimsandjeans Bangladesh ended on October 6 at Hotel Radisson, Dhaka at a positive note. The two days of denim festival received unprecedented response and against all the odds Denimsandjeans brought out a very effective show.

The show was built on the theme â€“ â€˜VINTAGE RECALLâ€™. From Trend Zone to Exhibition Hall, each and every ingredients of the show was celebrating all things Vintage ! Whether it was the wooden look floors, brick walls and pillars or vintage radios / record players against their backdrop, or the trend garments â€“ Vintage was one word which could not just be wished away ! . Reputed Exhibitors from Bangladesh, Brazil, Italy, India, Switzerland, Pakistan, Ethiopia, Turkey, Hong Kong, China and Indonesia participated in the show and showcased their early SSâ€™18 collections. Over 1360 visitors from Bangladesh and around the world visited the show including from companies like G-Star, Celio, Carrefour, H&M, Jade, Kiabi, Li and Fung, Ostin, Tesco, Tom Tailor, LC Wkaiki, ANJ, Lindex , Zara, S Oliver, JC Penny, Debenhams, Original Marines, Kappahl, Sainsburry ,Charles Voegele ,Etam International, Walmart, South Pole, Bestseller, Miller BV, Itochu ,Target ,E-land Retail, Asmara , Next, El Corte Ingles , Renaissance Sourcing and many other international retailers and buyers.Besides, most of the important apparel groups from Bangladesh were present at the show including Ananta, Armana, Arrival, Aptech, Babylon, Doreen, Palmal, Al Muslim, Fashion Forum, Dekko, Islam Garments, Jamuna, Misami, Hameem, Sterling, Passion,Standard Group, Tusuka, Tex Design, TNZ, Windy, Azim Group, Mark Designers, Dird Group, Synergies, Pioneer Group, Noman Group, Crony Group, NZ Clothing, ZXY International and many others were present.

Earlier the show was inaugurated by the Turkish ambassador to Bangladesh H.E Mr. Devrim Ã–ztÃ¼rk, who was also the Chief Guest. While giving the inaugural address, the Turkish envoy said â€“ â€œBangladesh has been able to strengthen its position among the globe’s leading denim product exporting countriesâ€.
Vice president of Bangladesh Textile Mills Association (BTMA) Mr. Fazlul Haque and Vice President of Dhaka Chamber of Commerce and Industry (DCCI) Mr Atique-E- Rabbani were also present at the inauguration. Mr. Haque, said Bangladesh has become the largest supplier of denim apparels to Europe, thereby even surpassing China. The President of BTMA Mr Tapan Choudhary and Chairman of Envoy Textiles Mr Kutub also visited and appreciated the show as their companies were also part of the show. The Brazilian Ambassador Ms. Wanja Campos da Nobrega also visited the show.

Five Fundamental Steps To Create A Sustainable Collection â€“ Lucia Rosin

Bringing the concept of using high technology to add value to the shows, a live video conference was arranged directly from Italy with Lucia Rosin, A Sustainable Denim Expert. Lucia Talked on the topic – Sustainable Design, Five Fundamental Steps to Create a Sustainable Collection. She also presented one video documentary which she had made especially for this show. The same can be watched here. The increased attention to everything sustainable brings out the attention to this aspect of the show. We shall be coming out with a special post on this presentation.

3000 Year Old : Natural Indigo Dyeing Workshop From Rajasthan, India

Indigo dyeing has been done in countries like China, Indian Sub Continent and other parts of the world. However, it has been preserved well by some artisan families in Rajasthan . Mr Lal from one such family in Rajasthan which has been practicing natural indigo and other dyes for over 500 years gave workshop on the process of dyeing . As the workshop started, it turned out to be more interesting and exciting as thereâ€™s a magnetic lure to the process of indigo-dyeing by hand â€“ looking at the fabric going from black to green to blue ! . Designers are at it nationally and globally, and retail players peddle hard-to-resist indigo collections. The magic stays until the fabric is put to wash. The color runs, and runs some more, with each wash. The workshop was also broadcasted live by the organizers and it received global response.

â€œThe growing interest in indigenous hand-woven fabrics and techniques in recent years has brought indigo to the mainstream and this live workshop is our small effort in attaching this art to global denim industry â€œ, said Mr Sandeep Agarwal.

In the evening, the we arranged a Village Set-up for exhibitors and buyers along with the live performance of Traditional Musical Instruments by Bangladeshi Artists which complemented the Vintage theme of the show. The evening was also special as the winners of the 2^nd Bangladesh Fashion Studentsâ€™ Denim Design Contest were awarded along with their mentors and college principals. Vice President of BGMEA Mr Faruque Hassan distributed the prizes of 25,000TK, 15000Tk and 10,000TK to the winning students of the Denim design contest which was held in 5^th Edition of the show. Also present at the prize distribution were the Vice Chancellor of SMUCT Mr Prof Dr. Quazi MD. Mofizur Rahman, Chairman of INIFD Ms Sharmeen Hassan, CEO of INIFD Mr. Najmus Ahmed and NIFT Professor Md. Jahangir Karim.

We are happy to announce the next shows from Denimsandjeans Stable ! Mark the dates !!

7th Edition of Denimsandjeans.com Bangladesh : March 1 and 2, 2017 : Dhaka

2nd Edition of Denimsandjeans.com Vietnam : June 7 and 8 , 2017 : HCMC , Vietnam

October 14, 2016
Officina +39 Italy | Reputed Supplier | Denimsandjeans Exhibitor
This article is first in the series of articles for the companies who regularlyÂ participate in Denimsandjeans shows. These are very reputed players in the denim supply chain and leave their footprints on the industry. We will bring the various aspects , strengths, products etc. of the companies through regular articles .

Officina+39 Italy

About The Company

OFFICINA+39 is a division of Techna Italia, company born in Italy in 1990 and dedicated fully on chemicals for textile industry. About their background in their own words :

â€œOFFICINA +39 division started in 2006 as the innovative branch and itâ€™s becoming the most important division of the group.The company strongly believes in service and support to the customers as key of our daily activity and Continuous Research and Developments on new process and technology are their mission.A team with common passion for textile world and fashion,OFFICINA+39 combines experience of real professional people, devoted to anticipate, develop and support market demands related to garment field. Itâ€™s real heritage is made up of thirty year experience dedicated to research and chemical application in textile sector, and present engagement to transmit it to new technicians generation. The group based in Biella, near Milan in theÂ Â Â Â north of Italy. In Biella theyâ€™ve main office, R&D center, production facilities and warehouse.With the capacity of 20 tons daily and having a sales turnover close to 10 Million USD, OFFICINA has become one of the major denim chemical company within less than two decades in Italy.The companyâ€™s USP is its Innovation on Eco-sustainable products.â€

Product Range â€“ Current Focus
- RECYCROM: Colors to dye recycling 100% textile waste REMOVER IND/J: Substitute of PP ZF RESIN SYSTEM: System for 3D effect and permanent creases formaldehyde free and without glyoxalic ( the company claims to provide 100% guarantee for no damage fabrics)
- NOAMIN AZ: Anti-ozone softener avoiding gas-fading issue
- NOVAPRET NFC/LT: Low temperature Bleachable resin.
AW17/SS18 Products

The company showcases the following products created using their chemicals .

Market Focus

The company believes that Europe and Mediterranean area, Bangladesh, India, Pakistan, Korea, Colombia, Peru, USA, Ecuador, Mexico are their main markets over which they are closely focusing and to tap the potential of these regions, the company lunchedÂ different local branches in: COLOMBIA (OFFICINA+39 COLOMBIA is managing all South America with local dilution plant and warehouse). USA (OFFICINA+39 USA is managing north and central America with local dilution plan and warehouse). BANGLADESH (OFFICINA+88 is managing South Asia market with local dilution plant and warehouse) during last year. In addition to that ,the company is also planning to open a new plant for RECYCROM Colors .

Sustainable Products

RECYCROM

Â Remover IND/J & Swept

Future of Denim As Per Officina+39

Denim was and is the most innovative garment in the fashion industry. To maintain its status, Denim must remain in the future as pioneering as possible. Investing in innovation to provide to the designers the newest technologies possible in the fashion industry.

Suggestions For The Industry

The Denim industry’s efforts must be to reduce its environmental footprint in the future. All the players in the Denim industry have responsibility on this, so itâ€™s the real time to jump in new age. All we must support and promote eco-sustainable process.

Officina+39 at Denimsandjeans Shows !
August 10, 2016
The First Denim Show At Vietnam Gets Overwhelming Response

The First Denim Show in Vietnam by Denimsandjeans.com concluded with a very encouraging response on June 17 at Gem Center, Ho Chi Minh City. With 1025 visitors in 2 days in this invite only show , the market showed great interest in the event. Vietnam is the fastest growing apparel exporting country in the world with about $27 billion of exports of garments and textiles in 2015 and expected to grow to $30 billion in 2016 (as per VITAS Vice Chairman Mr Dinh Truong)

The show was inaugurated on June 16th and many Key VIPs from the Vietnamese Apparel and Textile Industry including Ms. Pham Minh Huong– Managing Director of VINATEX , Mr. Nguyen Dinh Truong-Vice Chairman of Vietnam Textiles and Apparel Association (VITAS) , Ms. Nguyen Huong Giang-Acting Director of Investment Promotion Center South Vietnam (IPCS)-Ministry of Planning and Investment.graced the event by their presence. The show was also graced by the presence of Ms Smita Pant â€“ The Consul General of India to Vietnam .

37 exhibitors from different regions participated in this show including five companies from Vietnam. Top buyers, retailers, brands and factories from Vietnam and from other parts of the world including USA, Japan, Korea, Hong Kong, Germany, Italy, Spain, Indonesia, India, Thailand,Taiwan, Bangladesh,Cambodia and New Zealand etc visited this show from the very first day of this show. Retailers Including Inditex(Spain), Hugoboss(Germany), JC Penny (USA) , Gap Inc ( HongKong), Coach (Newyork), Target Sourcing ( USA, HK and Vietnam) , MGF ( Hongkong), S Oliver ( USA,Hongkong,Vietnam), LF Sourcing ( Hongkong ,Vietnam) ,YAGI ( Japan ,Vietnam), Walmart Global Sourcing ( Hongkong,Vietnam),PVH ( Honkong),VF Corporation (Hongkong) , NewTimes Group ( Hongkong,Vietnam) ,Edwin Brothers ,Hermes ,Original Marines,Myami and many others visited this show with their respective teams. Buying houses and Factories including Saitex, Asmara, Phong Phu International, Potrade Garment JSC,Vinatex, Saigon 3 Garment Joint Stock Company,Triumph International,Tom Tailor,Indochine International, Gloria Jeans,TP group,Lucretia Apparel and many others visited our show . Besides a number of important factories using denim fabrics from Vietnam joined the show. Over 326 companies from more than 26 countries from the globe visited the show and made this show successful. The visitors were very happy to see the collection and standard of products which were brought by our exhibitors.

Besides the trade show, there were four key seminars organized by Denimsandjeans.com. On the first day of the show, Jeanologia from Spain held a seminar titled â€“ â€œVietnam Horizon 2020â€ by Mr. Borja Trenor Casanova and the focus of the presentation was to analyze the past and current situation of Vietnam as a denim manufacturing and exporting country and how technology is transforming the denim industry and is bringing Vietnam up as a key player in the supply chain. The seminar also focused on technology and sustainable solutions in the context of the Vietnamese Apparel Industry.

Mr. Christian Reca and Fabio Adami â€“ sustainable denim experts from Italy – released their much awaited documentary titled- â€˜â€™Denim- the Stuff that our dreams are made of â€˜â€™ created especially for this show. Their video will be brought out in another article.

On the second day, the globally recognized denim expert and veteran Mr Giovanni Petrin from Italy held a seminar titled â€“ â€œBlues Revolutionâ€ – where he focused on the followings :

1. The Jeans Trends in the recent years
2. New Technologies in Production
3. Eco Finishing
4. Research and Innovation.

DE-Brands, the first global online denim show revealed at Vietnam by Sandeep Agarwal. The DE-Brands is an online portal which gives a platform for buyers and suppliers to exchange their requirements and products respectively. This is the FIRST ONLINE SHOW of this kind which aims to reduce the TIME and COST elements for the suppliers and buyers in the denim industry . A number of important exhibitor mills from the world have joined this show and have showcased their products. Buyers can register here to check out the products.

The show ended on 17th June at a very positive note and the dates of next edition of Vietnam Denim Show will be announced very soon.Here are some pictures from our show with special pics from the TREND ZONE, GAMING ZONE and Others !

Denimsandjeans.com will be holding the sixth edition of their Bangladesh show on October 5-6 at Radisson Blue, Dhaka with a theme â€œVintage Recallâ€. The theme celebrates the return of the denim to its roots , to its basics in a more contemporary way and provides a great opportunity to source denims from this important region Bangladesh !

June 26, 2016
Vicunha Textil at Fashionim–The Runway Show : 5th Denimsandjeans.com Bangladesh Show

As always, the Runway at our 5th Denimsandjeans show at DhakaÂ became more vibrant and sizzled the moment one of our esteemed sponsors Vicunha Textil started showcasing their SSâ€™17 collections . The collections were showcased in four different categories i.e, Nostalgic Remake , Notox , Roots Recap and Free Radicals.

Lets have a look at their collections :-

May 5, 2016
Sixth Edition of Denimsandjeans.com Bangladesh to be held on Oct 5-6

The sixth edition of Denimsandjeans.com Bangladesh shall be held on October 5-6 ,2016 at Radisson Blue , Dhaka with a theme – VINTAGE RECALL.

After launching the first denim show in Bangladesh, we have in the past three years successfully managed to bring the International Mills to a platform where they could watch the Denim Industry of Bangladesh . The objective behind this show has been always to showcase the importance of Bangladesh in the global denim industry . The 5th edition which ended on March 3rd ,2016 at Dhaka , has received a very positive response from all the exhibitors as well as from the visitors. The two days of this denim show started with the opening remarks by honorable Dr. Gauhar Rizvi ( Advisor to PM) followed by representatives of some reputed business communities.

Denimsandjeans is not limited to being a trade show but is a denim event where a number of activities take place and bring together the global denim fraternity where they can share their views , ideas , new technologies , business propositions etc. and enable a closer bonding among them. The 5th show was no exception and a number of events took place including seminars, live video conferences, student competitions etc. This time the live video conferences by reputed denim designer Mr. Leopoldo Durante and Owner of Pizarro Laundries – Mr. Vasco Pizzaro , not only set a new benchmark but also showed the perfect blend of quality and technology together.

The show had 30 exhibitor companies from Brazil, India, Bangladesh, Switzerland, Pakistan, China, Turkey, Indonesia, UAE and had over 1620 visitors.The highlight among the buyersâ€™ visit was that of Diesel Teams from Italy and India to the show and specially when it was the first of its kind in this region by the team. 455 companies and over 1620 visitors from around the world visited the show, among them being important retailers, buying houses, major factories , agents etc.

From Denim Playground Dhaka to Denim Hi-Fashion , we have always kept experimenting with new themes with every edition and this time since the entire denim fraternity is celebrating #100Years of collaboration of Cone Mill with Levis , therefore in a mark of respect , Vintage Recall is a little tribute to the vintage nature of denim which is expressing itself through repeated forays by designers into the past in an effort to recreate it. The trend is getting stronger and the ORIGINALITY of denim is getting vogue again . The Vintage Recall not only talks about the Vintage era but it will also talk as to why we need to go back to our traditional method of production in order to achieve the Sustainability in an absolute term.

There is lot to come , and we will update you from time to time.

Don’t forget the dates – October 5 and 6 and we look forward to meet you at the show.

April 29, 2016
Envoy at Fashionim – The Runway Show At 5th Edition Of Denimsandjeans

Fashionim â€“ the runway show â€“ has been an integral part of the Denimsandjeans.com Bangladesh show since its third edition. In every edition of Fashionim , few companies display their latest collections . Envoy Textiles from Bangladesh displayed their SS17 collections at the FASHIONIM on March 2nd , 2016. We bring some highlights of this show in this article.

Envoy brought some very unique products to the runway and this included the :

TOPS

Â· Indigo Yarn dyed knit tops â€“ with the yarn created at their factory.

Â· Tencil and Tencil cotton blended light weight fabric tops

Â· Chambray texture tops

Â· Tops with prints and dobby works

DRESSES

Â· Ladies dress with comfort stretch for Summer

Â· Ladies top with Cotton Satin and Cotton Linen

SHIRTS and BOTTOMS

Â· Light to Medium weight Shirts for Men

Â· Comfort shorts for menâ€™s casual

Â· Coated denim bottoms for men

Â· Performance denim with high stretchability (Thermolite)

Â· High stretch Satin bottoms for ladies

Â· Comfort stretch bottoms for men in different weight range and casts with variation in optics

Â· High stretch works on spun poly blend for ladies bottom to offer durable performance and wearing comfort

Enjoy the show !

April 27, 2016
Bangladesh Fashion Students Stunned The Denim World With Their Designs At The 5th Edition Of Denimsandjeans.com

The 2nd Bangladesh Fashion Studentsâ€™ Denim Design Contest successfully completed on 3rd March ,2016 at Hotel Radisson , Dhaka . This was an initiative to bring the talent of aspiring young designers of Bangladesh to the world. The students from multiple fashion universities including INIFD, NIFT,SMUCT, BUFT etc. had participated in this competition .

The students were given the theme of â€˜Hi â€“ Fashion Denimâ€™ â€“ a trend seen since last year whereby denim has entered the echelons of haute couture clothing. The students were invited to create designs on this concept and provided guidelines and support for the same. We had also planned that the garments of the students would be show cased on the FASHIONIM RUNWAY and the students created the garments with the same in mind. The best 15 garments were also to be put up on voting at our Denimsandjeans show where all the visitors and exhibitors would vote on the designs.

We were frankly not expecting too many international level designs to come up and were expecting to do one single sequence with the garments at the runway. However, we were stumped to see a large number of highly creative designs coming up from the students and we had to finally create 3 sequences at the runway and that too with some difficulty as it was very difficult to reject most of them.

The whole process of students design competition was guided by Ms Anna Troupe, a sustainable design lecturer and social entrepreneur based in Dhaka. Besides there were great contributions by others including Mr Tanveer, Mr Arief Labu, Mr Jamil and Mr Rubaiyat and our Bangladesh and India teams – all of whom helped the students in different ways in reaching the right destination in terms of their designs.

The FASHIONIM runway was already very hot when the collections of Vicunha Textil and Envoy Textil came to the ramp. However, it was literally set on fire when the designs of students were visible on the confidently walking models. The audience were very excited to see some great designs and applauded them all the way. The excited students â€“ who were also present at the show â€“ did not leave any chance of encouraging the models who wore their designs and electrified the atmosphere. Yes ! it was for the first time in the history of denim fashion shows, the designs of young students of Bangladesh was showcased to an international audience including Diesel team from Italy and India. Each and Every design was sophisticated and jaw dropping as well as demiurgic and had received tons of appreciation from all the attendees of FASHIONIM. The theme â€˜Denim In High Fashionâ€™ which was well captured and well executed by the students .

The students started with Letâ€™s have a look at the sketches the students created and converted them into wonderful designs.

The conceptualized designs were then converted into garments specifically tailored to model sizes . The beautiful garments can be seen below :

Click here to see video of Fashion Show : Students Garments

The 15 shortlisted designs were voted upon by all exhibitors and visitors creating a high level of excitement among the students and the universities.

The votes were counted and the winners were declared. We are happy to announce the names of the winners :-

Rank

Name

College

1

Shovon Majumder

SMUCT

2

Fatema Zohoro

SMUCT

3

Shamim Ara Nasrin

NIFT

Special mention and thanks to Vicunha Group for sponsoring a cash prize for the students besides their beautiful DENIM GLASSES which were given to the first prize winner.

There was one special prize for a student , Purna Ahmed , who won the award in the denim accessory section by designing a beautiful Denim Hat â€“ which became very popular and was one of the center of attraction at the photobooth .

Our very special thanks to ENVOY GROUP for providing great support in terms of prizes, sponsorship and guidance. Also we thank SQUARE GROUP for providing the fabric support.

April 1, 2016