Diesel’s creative director, Glenn Martens, continues to revolutionize the fashion industry with unprecedented transparency. For the second consecutive season, Martens invites the public into the brand’s inner workings, live-streaming the show preparation process. This bold approach democratizes high fashion, providing uncensored access to the typically exclusive world of fashion design. By breaking down barriers, Martens engages a broader audience, redefining the relationship between fashion brands and their followers.
Experience their collection’s revolutionary approach to denim, where innovation meets sustainability. They’ve reimagined iconic fabrics, transforming archival bandanas into pleated, cracked textures. Double loom weaving reduces waste, while laser distressing creates unique effects. Timeless designs, such as the Play bag and Scrunch D, are reinterpreted. Their debut eyewear collaboration with Luxottica completes the story, showcasing a fresh perspective on fashion’s future.
image source : diesel.com
Diesel’s circular approach tackles fashion’s environmental challenges. Their show set, made from 14,800 kg of recycled denim, highlights the potential of waste reduction. By reusing and repurposing materials, they minimize their ecological footprint. This commitment extends beyond the show, as the entire set will be repurposed, inspiring a more sustainable fashion industry.
“There is beauty in waste, in what is distressed and destroyed. It’s in the circularity of denim waste, and into the distressing that we build into the collection. This is the disruption of Diesel: we are pushing for circularity in our production as hard as we push the elevation of design.†– Glenn Martens, creative director of Diesel
As June ushers in Pride Month, brands across the globe are embracing the occasion by introducing products that not only showcase their creativity but also support LGBTQIA+ organizations. Among the frontrunners in this movement, Levi’s & Diesel present their latest Pride collections, focusing on year-round designs that celebrate diversity and empower communities.
Levi Strauss & Diesel: Embracing Year-Round Pride
Levi’s and Diesel, renowned fashion brands with a deep appreciation for individuality, have dedicated their respective Pride collections to designs that resonate throughout the year.
Levi’s pride in its collection that revolves around the theme of “Radical Love.” They proudly assert that their range celebrates the multitude of ways in which embracing one’s true self empowers individuals to make a positive difference within their communities.
In parallel, Diesel has forged a partnership with the Tom of Finland Foundation to create AllTogether Clubhouse and a new Pride capsule collection. This collaboration, inspired by messages of freedom, expression, and sexuality, serves as a vibrant celebration of the LGBTQIA+ community, which is an integral part of Diesel’s identity. The collection beautifully captures the spirit of gay men experiencing moments of uninhibited freedom and pure joy.
Levi’s: Radical Love and Reimagined Essentials
The collection features an array of graphic t-shirts, tank tops, tote bags, and bucket hats.
The collection also introduces the captivating Levi’s Pride logo—a prism-inspired design adorning tees and caps.
Embracing the spirit of Pride Month, Levi’s has reimagined essentials such as boxer shorts and socks, infusing them with a touch of pride.
Notable apparel pieces include the gender-neutral Radical Love dress, a sheer dress
Denim lovers will also find their match with pieces like the Liberation Trucker Jacket in black denim and shorts.
Diesel: Powerful Images and Artistic Expression
The collection showcases the work of talented artists, with their powerful images acting as prints and patchworks on the garments.
Diesel’s Pride capsule collection comprises an impressive lineup of 17 pieces, including t-shirts, denim silhouettes, and jockstraps.
Each piece comes with a special canvas tape featuring a quote from the artist.
Standout items include
5-pocket jeans screen printed with Stellar’s renowned images of a gay couple
White hoodie adorned with cotton patches of Mitchell’s captivating
Pin-up illustrations
T-shirts featuring Tom of Finland’s iconic scenes from gay bars.
Philanthropy and Impact: Making a Difference
Beyond their stunning designs, both Levi’s and Diesel demonstrate their commitment to philanthropy and making a positive impact.
Levi’s pledges an annual donation of $100,000 USD to Outright International—an organization dedicated to advancing LGBTQ+ human rights worldwide. By supporting this cause, Levi’s ensures that their collection extends beyond fashion, championing equality and social change.
Levi’s and Diesel have launched Pride collections that celebrate diversity and empower the LGBTQIA+ community. With bold designs, empowering slogans, and philanthropic initiatives, these brands make a lasting impact. These collections transcend fashion boundaries, emphasizing self-expression, love, and equality. Levi’s and Diesel successfully merge fashion and philanthropy, leaving a meaningful imprint on both the runway and society.
Diesel has recently announced – DIESEL UPCYCLING FOR, a new series of collections , which focus on a commitment to a more sustainable future through upcycling in production and adapting to a changing world. According to Diesel , the word UPCYCLING refers to the process of ‘Transforming Existing Products’ , Waste Material, and Deadstock into new products, while reducing the consumption of raw materials and decreasing the energy use , air and water pollution , and greenhouse gas emission. Essentially , it is the creation of something new by using what they already have . However, it seems the upcycled products are more expensive than the regular ones – of course, more effort is required to create them.
Here are some of our favorite picks from the collection.
D-55PARKA – Upcycled Parka in denim fabric – $748.00
This parka is crafted from strips of existing denim, cut and sewn together to create a totally new fabric. The jacket is enriched with a tonal band on the front and contrasting colored details under the sleeves.
D-OWNHILL55 – Upcycled Hooded Jacket in denim fabric –$498.00
This hooded jacket is crafted from strips of existing denim in tonal hues, sewn together to create a totally new fabric with frayed hems. The hood and cuffs are cut from an existing cotton-fleece sweater.
D-BNHILL55 –Upcycled Hoodie with denim inserts –$448.00
This hoodie combines a sweatshirt and a jacket that’s crafted from strips of existing denim. The strips are cut and sewn together to create a totally new fabric in tonal hues.
D-ARGO-JOGG – Upcycled JoggJeans with side pockets –$448.00
This denim is crafted from three different pairs of JoggJeans. The fabric is cut and remixed to create a brand new design, featuring a loose fit, military-inspired side pockets and drawstring hems to tighten the leg.
D-ONT-HURT-ME – Upcycled Camo Pants with denim patches – $298.00
This camouflage-print pant is updated with JoggJeans patches, creating a mix of textures.
D-DEEPCHECKDENIM – Upcycled Denim with check inserts – $278.00
This denim is crafted from an existing denim pant, updated with side bands in check fabric that’s cut from a Diesel Western shirt. A velcro loop at the ankle allows you to personalise the fit.
D-COACINQUE5- Upcycled Coach Jacket in denim fabric – $598.00
This coach jacket is crafted from strips of existing denim in tonal hues, cut and sewn together to create a totally new fabric. The jacket is finished with frayed hems and a colored mineral pigment dye.
Diesel has recently released a few pieces of bottoms in their previously launched men denim collection. The new additions seem very interesting and refreshing as well. Most of the pants are either in carrot fit or in a slim fit. Diesel tried different kinds of washes on each piece from the pool of new additions to make look each piece equally different from others.
The special attraction of this entire collection is D-Struck, on which fifty-five different patches of the stretch fabric have been used. From stone wash to medium wash to heavy marble wash using natural pigments, the collection offers all kinds of products targeting different segments including sportswear, street wear, and casual wear.
Here are some of our favorite picks.
D-Vider 0098S
Fit – Carrot-leg style with low crotch.
This medium blue denim is totally hand-made in Italy using traditional crafting techniques. The stretch fabric is stone washed for softness, detailed with brush strokes, rips and a final 3D effect.
D-Strukt 0093P
Fit – Slim style with a clean construction.
This superior Made in Italy pair is expertly constructed from fifty-five different patches of stretch fabric. It is overdyed in grey and black and hand-stitched for a unique look. Accented with a front zip.
D-Eetar 0098G
Fit – Carrot style with a low crotch.
Crafted from Lyocell fabric to guarantee upgraded breathability , this stretch denim features a medium blue wash that’s entirely Made in Italy. The super dirty effect is combined with overdyed treatments using natural pigments, and an archive upcycled heavy marble wash. The final 3D resin coating enhances the vintage look.
D-Vider 0091J
Fit – Carrot-leg style with low crotch.
The fix fabric is sprayed all-over with a metallic, shiny finish. Mylar applications enhance the used look of this medium blue wash.
Swarovski partnered with the iconic brand Diesel to launch the party collection for ladies for their Holiday’19 season. The Italian premum denim brand launched this collection for portraying the party love in your attire.
The capsule is a 5 piece denim collection including, denim bra , belt , cap , jeans and shorts. The collection is embedded with crystals and stones all over to highlight the party mood and taking the fashion to another level of glamour. It also features different texture such as leather, metallic rivets , frayed denim and much more. The crystals surely gives a sparkly looks to the garments making it perfect for the star evening. Perfect for those ladies who want to stand apart from the crowd !
Diesel has recently released a few pieces under their Jogg Jeans category, one of their most successful launches, and the collection has been named – MADE TO MOVE. The collection features jog jeans for both men and women and most of the jeans are of carrot fit, especially in the men segment. Catering primarily to the sportswear lovers, this could be a good alternative for your existing Athleisure bottoms.
With the appearance of a casual denim wear, get the feel and comfort of a Jogger. The brand has been trying to reinvent their Jogg jeans in different ways and bringing them as close as possible to a raw denim is one of their goals. Here are some of our favorite picks from the collection – alongwith info on how much damage will be done to the pocket !
Krooley JoggJeans 084AE – $348.00
This black wash is defined by contrasting color spots and a bold dirt finish. It’s extensively hand-treated, with ripped and repaired detailing, scratches, and sponge effects that enhance the used look. The fabric is stonewashed for a soft and comfortable fit.
Featuring a bright, shaded medium blue hue, this pair is characterized by manual treatments that confer an authentic used and worn effect. Abrasions are carefully ripped and repaired, with handmade brush strokes and dirt effects completing the look.
This light blue wash is Made in Italy from stretch denim. The fabric is stonewashed for softness and enriched with whiskering, ripped and repaired details and spots of color. All techniques are carefully handmade to channel a vintage look.
Fabric Composition: 98%Cotton 2%Elastane-Spandex
Krooley JoggJeans 069GN- $348.00
The black wash features tonal micro-abrasions and nuanced detailing. Sponge effects, creases and repaired detailing create a strong 3D finish.
This medium blue wash features a contrasting shaded effect in lighter tones on the front. The workmanship is carefully handmade to achieve different tonal shades from the same fabric.
Wide style with a slightly flared leg and sports-inspired drawstring waist. It’s crafted from JoggJeans fabric for the utmost comfort.This dynamic blue wash is detailed with contrasting multicolor bands and a D logo patch that adds a sporty yet feminine twist to the style.
Boyfriend style with a slightly low crotch, crafted in JoggJeans fabric with twill construction for an authentic denim look. It features a classic construction with a button and zip fly and a streamlined leg from the knees to the ankles.
Featuring a bright, shaded medium blue hue, this pair is characterized by manual treatments that confer an authentic used and worn effect. Abrasions are carefully ripped and repaired, with handmade brush strokes and dirt effects completing the look.
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Denimsandjeans Japan – #designedinnovation | September 29- 30 | Tokyo
Established in 1949 in Karachi, Artistic Fabric & Garment Industries is one of Pakistan’s leading premium denim manufacturers with 27000 employees and 16 factories. Meet the team Artistic Fabric & Garment at the 1st edition of Denimsandjeans Japan Show which is scheduled for September 29-30 at Sunshine City, Tokyo. To visit the show, please register at https://lnkd.in/fGtBBXA . For any information, write to us at info@denimsandjeans.com
This fall season, get ready to witness the new experience of wearing a single cloth of two extremes together in form of VELVET DENIM by Diesel. The collection offers a wide range of products which includes different colors, washes, and fits of bottoms for men and women. Diesel is naming this collection ‘ De-Velvet’Â which has the ingredients of being rugged and caressing, rough and soft at the same time.
Soft and supple to the touch, the collection features all flavors of denims in dark, red and burgundy colors. It has slim fits, high waist bottoms, straight fits, and wide-leg. The portrays of campaigns are subtle and representing the idea of ‘contrast’ – rigid and softness together. DE-Velvet offers dual experience simultaneously by making appearance rugged from outside and very soft from inside.
Scroll down to check some of our favorite picks. The collection is now available for sale at the official website of DieselÂ
Trolling and Online bullying have become a day to day affair and these have started causing serious mental harrasment which remains invisible to the larger section of the society. Most of the public figures have been facing this for last few years and this is becoming a very serious issue . Diesel, reputed for sending strong messages through their campaigns and collections , has recently launched three denim jackets to express its solidarity with the victims of online hate and trolls . Every piece comes up with a message to the people who indulge in such activities. The tag line
” The more hate you wear, the less you care. “
HC-NHILL
This vintage-wash denim jacket features subtle destroyed detailing. At the front there is a detachable framis tape application, printed with “NOT COOL ANYMORE” comment. The back has the same comment and a jacquard logo label.
HC-DE-VISEMAC
This trucker jacket is crafted from authentic vintage denim in a stonewashed, medium blue hue. It’s embellished with printed “IS DEAD” comment on front and detachable framis tape with “NOT COOL ANYMORE” comment.
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HC-DE-VELVET
This oversized denim jacket is designed to look like two shirts layered one over the other. The vintage-wash blue denim is finished with destroyed effects, raw-cut edges, high cuffs and frayed ruching at the back. It features a back detachable denim panel printed with “THE BAD GUY” comment and a detachable front tape with the same comment.
Fashion experts talk about the need to be cautious while using a double denim combination dress so that it carries well. The duo combination should have the right contrast colors, differential washes , correct patterns and so on. But not many experts might have expressed opinions about a triple or a quadruple, quintuple, sextuple denim (!!!)Â and they might be somewhat lost if they had to do it. What if the top, bottom , belts shoes , caps , ties, scarves etc all are made in denim . What do you call such a dress combination ?
Well, Diesel’s latest collection -the much awaited Red Tag Project has been finally launched at the Paris Fashion Week recently – and it leaves one wondering whether they are characters out of Harry Potter movie completely dressed in denim ! The collection is totally at odds with traditional DIESEL designs and brings a new take to its designs. Designer Shyane Oliver was behind this conceptual collection and it has started creating buzz after its launch and being labeled as ‘ cool high-end contemporary casual’ by many fashion experts.Oliver is the first designer in a three-part series of collections to be made in collaboration with Diesel. The pieces in the collection included washed oversize denim jacket , skinny jeans reconstructed from a classic jeans jacket, slouchy logo thigh-highs, and a dramatic maxi dress .
The collection revolves around four designs , named on four major global fashion cities- LONDON , NEW YORK, MILANO, and PARIS. The names of cities have been allotted to different categories according to their traditional Western clothing influence over the respective looks. The LONDON and NEW YORK designs are GENDERFREE and can be worn easily by both sexes. Some of the queer touches which also seem interesting include the zippered hems (very strange !) , inverted knee pockets ! The collection seems to reinterpret the DIESEL signature looks and do not seem to have any of the outstanding elements that used to signify the brand . The images below speak for themselves.
Adding to the continuing mission to challenge the status quo , the Premium Italian Denim Label brand – Diesel has recently unveiled its SS’17 collection. The company is promoting its SS’17 campaign through the concept of  New Season = New Denim .With rich blends  and rich texture treatments, they’ve once again pushed the peddle on fabric innovation. Apart from bottoms, the collection has one 11 Oz bleached Denim Jacket which has distressed finish and looks very rich. The leather collar of this jacket gives it a distinct view and makes it classy. Diesel goes for clean looks in this collection with very minimal distressing . Jogg jeans continues to be a major part of the collection, while black color and skinny fits dominate.
Below are some of our picks from the collection:
ELSHAR
Having two chest pockets with distressed finish ,this 11 Oz. bleached denim made of with the combination of 55% of cotton and 45% of lyocells.
TEPPHAR 0830K
Carrot , regular waist , medium blue, destroyed with 97% cotton and spandex.
Diesel is a fashion industry legend. A pioneer in the world of denim and casual wear, it has always remained both outside and ahead of trends. Never forsaking its original DNA, it has evolved into an iconic global lifestyle brand. Despite Diesel’s extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978. He envisaged a brand that would stand for passion, individuality and self-expression. Today, Diesel continues to blaze its own trail. It is on a continuing mission to challenge the status quo, experiment with new ideas, innovate and provoke.
Diesel will celebrate 30 years in Japan this September with an exhibition celebrating the Italian brand’s heritage and a “ready to retail†catwalk show with the collection , which will be available worldwide on Diesel’s e-commerce site from the 6th September.Diesel is premium denim brand was founded in Italy in 1978 and entered the Japanese market in 1986. Renzo Rosso is promising some “new crazy, cool Diesel stuff†for the celebrations which take place on 6 September in Tokyo. Diesel is also joining the ‘Ready to retail’ bandwagon – a new concept pushed by some brands like Burberry – where the pieces used in the fashion show are immediately made available online and are targeted for immediate selling season.
The event will include an exhibition of Diesel’s key denim looks from 1978 to the present day, which has been curated by the brand’s creative director Nicola Formichetti (who was himself born in Japan). The AW16 catwalk show will also take place and will be “ready to retail†with the collection available to buy worldwide that day.
In a recent statement, Nicola explained his choice of location.
“Japan is where I was born and it has always played a prominent role in my creative process, being a constant source of inspiration, being a huge part of who I am. And now it’s a match made in heaven for me, as artistic director of Diesel, to be able to celebrate 30 amazing years of Diesel in Japan. We are working hard to prepare an upcoming series of amazing events to mark this 30 year anniversary with a big boom starting with the exhibition and show on September 6th. With this event Diesel will also collaborate with three Japanese designers, and which exclusively distributed in Japan, in collaboration with N. Hoolywood established since 2000 who is Japanese menswear designer, Yuko Koike who is Japanese young designer, recipient of the OTB award at ITS 2015, and Porter – Yoshida & co., producer of quality bags made in Japan for over 80 years.
At the occasion of the 30th anniversary of Diesel in Japan, the brand is launching two denim capsule collections, bias-cut denim and a Jogg jeans utility type, which will be available worldwide on Diesel’s e-commerce site from the 6th September.
Diesel brings out Pre Fall denim look book for the women. It tries to go back to its roots using authentic distressed looks, super stretches , tighter fits etc. It extends its JOGG jeans concept further for women jeans using patches, and repairs.
DNA: RE-EVOLUTION
Diesel denim goes back to its roots, returning to a time of pure denim and authentic treatments with D.N.AÂ re-evolution. These washes pay homage to our heritage: abrasions and repairs, selvedge and pure dirty washes. A DNA re-evolution to dye for. Some of the items in this category :
1.SKINZEE-LOW
Features: The innovative super stretch fabric that always springs back perfectly after use. Features acicular back pocket design. The low waist hugs your hips perfectly. So there’ll be no muffin effect with these.
2.GRUPEE
Feature a leather coin pocket, angled fly design and a small slit on the bottom leg. They also have a low waist in the front, and a higher back. The back pocket design and positioning, lifts and compacts the derriere.
3.EAZEE
Relaxed – low – boyfriend jeans features the distinctive back pockets, with a strategic eagle position enhancing the back shape, while maintaining a loose fit. The front fly metal hook opening is inspired by typical workwear. There’s inner layering in the bottom of the leg and a tonal cimossa.
FAYZA
Features: featuring a play of pleats and complex stitching, which move across the leg to create a very unique banana tapered leg. The chino front pockets and constructed back pockets give these a fashion twist; essentially a denim interpretation of chino pants. This hunched yet flattering denim is conceived for a non-traditional woman.
COUTURE
Truly the pinnacle of experimentation and craftsmanship. Available in an extremely limited number of pieces, each denim is meticulously handcrafted in italy. The washes and treatments are pushed to the extreme, with a large amount of distressing.
FAYZA-NE
Features: featuring a play of pleats and complex stitching, which move across the leg to create a unique banana tapered leg. The chino front pockets and constructed back pockets give these a fashion twist; essentially a denim interpretation of chino pants. These jeans feature the JOGG jeans (knit denims) in their latest avatars .
DORIS
This super soft stretch fabric crosses over into the world of awesome: maximum comfort with an authentic denim look. These denim are designed around the female body and tailored to guarantee the best possible fit. The design is clean and refined. The combination of a clean crotch, rounded yoke and narrower back pockets and super soft denims form a perfectly shaped back.
