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  • Nicola Formichetti’s Diesel Collection

    Nicola Formichetti took over as creative director of Diesel in March’13, he brought out a capsule collection in December’13 and now his first complete collection has been launched.
    He unveiled his first full collection for Diesel in Venice earlier this month : indicating homage to the heritage of the brand.
    Formichetti divided the catwalk spectacular into three sections; leather, denim and military – the three themes Diesel is best known for.

    He enjoys a close relationship with Renzo Rosso, the founder of Diesel and that is one of the key to his understanding of Diesel DNA.
    The last capsule collection was assembled entirely by hand with piece-by-piece construction in Italy and used lot of embroideries, patch works and other elements form brand’s past.This collection, though not hand made, has reconstructive and decorative elements from Diesel’s history.Paint looks specialized acid washes and fun decorations on denim are other key features.it remains to be seem whether these looks will be appreciated by their die hard fans.


    Nicola Formichetti’s Diesel Debut

     Nicola Formichetti’s Diesel Debut

    Nicola Formichetti’s Diesel Debut  

    Nicola Formichetti’s Diesel Debut

     Nicola Formichetti’s Diesel Debut

     Nicola Formichetti’s Diesel Debut

    Nicola Formichetti’s Diesel Debut

    Nicola Formichetti’s Diesel Debut

    Nicola Formichetti’s Diesel Debut

    Nicola Formichetti’s Diesel Debut

    Nicola Formichetti’s Diesel Debut

    Nicola Formichetti’s Diesel Debut

    Nicola Formichetti’s Diesel Debut

     Nicola Formichetti’s Diesel Debut

    image source-Diesel.com, Vogue.com, Telegraph.com

  • Diesel Fall Winter 2013 Men’s Lookbook

    Diesel has come out with some exceptional looks for the Fall/Winter 2013/14 season. The treatments given to the jeans are very fashionable and not so each to achieve.  Lasers have been used extensively to achieve the right looks. Multiple layering of colors and the wash treatments like bleach have been used to achieve stunning effects. New coating and waxing techniques have been used to achieve special vintage effects.  Tailored looks have been given to some pieces with cool pleatings and urban looks. Ombre gradient washes create stunning effects on the jeans ..

    Check out some cool looks from the denim brand in images and presentation below:

    Diesel Fall Winter 2013 Lookbook

    Diesel Fall Winter 2013 Lookbook

    Diesel Fall Winter 2013 Lookbook

    Diesel Fall Winter 2013 Lookbook

    Diesel Fall Winter 2013 Lookbook

    Diesel Fall Winter 2013 Lookbook

    Diesel Fall Winter 2013 Lookbook

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    Diesel Fall Winter 2013 Lookbook

    Diesel Fall Winter 2013 Lookbook

    Diesel Fall Winter 2013 Lookbook

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    Diesel Fall Winter 2013 Lookbook

    Diesel Fall Winter 2013 Lookbook

    Diesel Fall Winter 2013 Lookbook

  • Latest Women’s Denim Jeans From Diesel :Style Trends 2011

    Further to the launch of the Diesel Powder, it would be pertinent to check out some of the latest denim styles from Diesel which celebrate the femininity. There are lots of skin-tight and figure-hugging shapes, made possible by stretch fabrics and the new “jegging” family. There’s a wide selection of classic, boyfriend and bootcut styles – as well as a fantastic flare
    that’s sure to tempt the fashionistas . And even the most traditional cuts are laden with details that make them uniquely Diesel. False pockets, zipped pockets, enlarged coin pockets, extra rivets and eye-catching stitching: we believe devilishness is in the details. There are also drop-crotch, carrot and sarouel styles, which are the ultimate in fashion without sacrificing any measure of glamour. And the names of these styles are no less fancy and glamorous ..
    Here are over 23 such styles  – slim fits and leggings dominate with a couple of flares thrown in !!

    1 .NEVY

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    Fit : Slim / Tapered
    Slim cross over belt – workwear backpockets  – Low waist slim fit

    2. Matic

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    Fit : Slim / Tapered
    Trademark “pop up” fifth pocket.-Slim legs – sexy low waist -  alluring rear design with curved yoke – small back pockets – low-slung belt loops.

    3. Clushy

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    Fit : Slim / Tapered
    Zipped rear pockets  -Cinch construction – Rear  higher than the front – Arrow stitching on the hip -  delivers a slim effect -  a special coin pocket.

    4. Cherick

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    Fit : Slim / Tapered
    Biker Soul – Low Waist – Cross Over Belt with double button closure – V cut in the waistband – Push Up effect by back pockets – Leg pattern to shape the calves – Slit Hem

    5. Louvely

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    Fit : Slim / Bootcut
    Flares + Slim Leg : a perfect contrast  – Knife Edge Pleats – Feminine back Pockets – Advance stitching

    6. Hushy

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    Fit : Slim / Ankle Length
    Ankle Length slim fit – Front patch pockets – Rear shaping back pockets – Lengthening effect

    7 . Debi

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    Fit : Regular / Tapered
    Mild Carrot Silhouette – Boyfriend look – Medium Wasit – Wide Front Pockets – Pleats in Front and Back of Leg

    8 . Staffy

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    Fit : Regular / Tapered
    Boyfriend fit – low crotch – Drop Down Back Pockets – Soft Waistband – Low rise Yoke with dart details – Stitching at Hip for slim shape

    9. Livy

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    Fit : Super slim / Straight
    Super Slim fit legs – rounded back pockets – Pleats on the yoke – Great for lovers of Super Skinny

    10. Hi – VY

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    Fit : Super slim / Straight
     Longer and slimmer legs – feminine yoke – tight fitting yoke – Antithesis of boyfriend jeans !!

    11 . Zivy Jeans

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    Fit : Super Slim / Ankle Length
    Zip on Livy is a Zi-Vy ! – Vertical stitching in back Pockets – Super slim fit

    12. Bi- Bi

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    Fit : Super Slim / Legging
    Stitched front Pockets – Biker Style  stitching on knee – super stretch fabrics – Super Skinny tight jeans !!

    13. Livier

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    Fit : Super Slim /Legging
    Super Soft Fabric – narrow hem ….

    14. Stretchic

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    Fit : Super Slim / Low crotch
    Super slim legs – tight hem- dropped crotch – boyfriend touch –
    upper back pocket and yoke

    15. Biszou

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    Fit : Super Slim / Legging
    Ankle length legging- – stictching details on the knee – tight hem

    16 . Halais

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    Fit : Regular / Tapered
    Boyfriend fit – star emboridery at the waist – small star rivet details – back knee pleats

    17. Ronhoir

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    Fits : Regular and straight
    Regular small boot cut fit – rich front and back pocket details – cool rivets

    18 . Tintsie

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    Fit : Regular / Low Crotch
    Workwear inspired – boyfriend attitude – super low crotch – hammer pockets – advanced stitching on hip

    19 . Ashtair

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    Fit : Regular / Low Crotch
    Sarouel fit with super low crotch – big front pleat – drawstring fastening – boyfriend fit with super soft fabric .

    20 . Lowette

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    Fit : Regular/ Straight
    Special curved 360 degree yoke – Designed pockets  for push up effect – stripe on front fifth pocket – micro eagle on back pocket .

    21. Lowky

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    Fit : Regular slim / Straight
    Reinforced waistband with zigzag stitching – curved yoke and back pockets – comfortable but rebellious

    22. Lhela

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    Fit : Regular / Straight
    Lot of rivets – special back pocket construction – waist is curved and low – super slim fit leg

    23. NEWZ

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    Fit : Regular / Bootcut
    Triple button fastening – Curved waistband – Bootcut

  • The Powder Of Diesel : Cool Summer Color Denim Collection

    Diesel has launched a new collection marked ‘The Powder of Diesel’. The collection is inspired by the world of pigments in cosmetics – the blushes, eyeshadows, powders and more  (ladies would know better..). Diesel wants to give these shades to their denim collection.  With bright colors , light fabrics , jegging and other styles  , it might just turn out to be a great selection for the summers for the girls ! Diesel  took the  color denim  trend to the next level by adding a secret ingredient: powder.

    “Don’t just be cool – be Powderful”!!

    diesel powder denim collection

    What is Diesel + Powder ??

    Well , what happens  ladies when you get ready everyday using various cosmetics including powder.. If you are in  a hurry or have butter fingers, some of the powdery cosmetics get sprayed all over yourself.  The powder shines on  the jeans or any other dress that you might be wearing.  So ! , Diesel decided to do it on purpose  to blend cosmetic references with latest innovations in fabric cut and styling.  So you will find various colors of powders sprayed over these jeans and this should draw a lot of attention to you and your jeans !

    diesel powder denim collection diesel powder denim collection

    diesel powder denim collection diesel powder denim collection

    cool summer denim jeans diesel

    What are the washes done on the Diesel Powder collection ?

    Washing is the probably the most crucial element in this collection. So it was in place to see what kind of washes are being done .Here are some of the cool washes for the Diesel powder collection :

    1)8Y4 WASH :

    diesel denim washes

    The 8Y4 “Sugar Goddess” is one of the star washes of the collection. The dark indigo fabric contains XLA cotton, a Lycra fiber that has been modifi ed to make it especially resistant.  The denim undergoes several treatments – including dirty applications – before the all-important Powder of
    Diesel pinkish effect is obtained by hand sponging     with natural color pigments.

    2) 65Z Wash

    diesel denim washes

    The 65Z “Glamarama” takes advantage of soft, superstretch lightweight denim fabric. A touch of “Powder” pink is added via manual localized sponging using natural pigments. A luminous effect is obtained by ironing
    the denim in the final phase.

    3) 8MZ Wash

    diesel denim washes

    The 8MZ “Splash of Talc” is another star wash, seen at its best advantage on the Matic fit. A 13 ounce base is softened with a number of complex manual treatments. A final press gives the fabric a luminous summer look. Localized sponging using oxidizing elements on pockets and hems adds further touches of light.

    4) 8PT Wash

    diesel denim washes

    The 8MZ wash crops up again in a modified form in the 8PT “Dream
    Stream” version, seen on the Nevy cut. It’s a broken and destroyed
    variation, using a manually applied color spot treatment.

    5) 8 NM Wash

    diesel denim washes

    Last but not least in this section is the 8NM “Blue Me Away” wash. A
    clouded effect is achieved thanks to a combination of an initial sandpaper
    treatment and an all-over manual spray treatment. This effect is highlighted by a bleach treatment .

    These were some of the cool washes from Diesel on their powder collection . We will cover some more cool washes from Diesel shortly . So keep watching !!

  • Diesel Coming To India – Finally !

    Diesel has been trying to enter India for a long time and its last attempt to tie up with Arvind Brands in India for a foothold in this growing market for luxury goods fell through.

    However, Diesel has finally tied up with Reliance Brands Ltd – a branch of Reliance Industries Ltd(largest private sector group in India). and is launching in the 3rd week of March.The company – Diesel Fashion India Reliance – will initially open 5 stores in India with two in Mumbai and one each in Delhi, Hyderabad and Bangalore.

    Diesel shall position itself in the super luxury segment and compete with brands like Hugo Boss , Paul Smith etc. Though the range starts from Rs 2,000/ (about USD 50) and goes upto Rs 50,000/- (about USD 1100 !) , the average price of the jeans will be in the range of Rs 8000 (about USD 170) to Rs 17,000(USD 370).

    The price segment that they have selected is quite high for the Indian market and it remains to be seen whether the Indian customer will be sufficiently drawn by the Diesel mystique to dig so deep into their pockets.
    Diesel is used to come out with provocative ads . It has recently launched its ‘Be Stupid’ campaign and plans to use this campaign to promote its debut Spring-Summer Collection 2010 in India.

    CEO Mr Darshan Mehta says

    “We’ll throw cool parties, we’ll shock and provoke the consumer, we’ll touch them at points that are most unexpected,…”. We’ll juxtapose ourselves in situations where suddenly, being stupid makes so much sense.

    Its a strange coincidence that the Diesel ‘Be Stupid’ campaign rings in somewhat similar connotations as does the message from most popular and highest grosser Indian movie of all times  ‘Three Idiots’ which was launched only a two months ago. Will Diesel be able to get some advantage from the ‘Idiots’. Here is a small video from the ‘Be Stupid’ campaign from Diesel.

     

     

     

    So, will Diesel be able to sell ‘Attitude’ in India ? Your guess is as good as mine.

    Some Provocative (shocking ?) ads from Diesel

    diesel sex sells ad image
    diesel sex sells ad diesel ads
    diesel ad diesel ad
    diesel ad diesel ad

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  • Diesel Flash For Fun Collection – Fall/Winter 2009

    diesel flash for fun denim collection

    Did you have a look at the Diesel Flash for Fun Collection ?

    Well, if you play hard in the day and are a party guy at night and do not take time to change in between, this collection can be interesting for you .

    The collection features glow-in-the-dark jeans which look perfectly normal during the day and it is only under the UV lights that they glow. Diesel has been making a lot of shirts and T-shirts with glow-in-the-dark features. But this collection is slightly different as it reveals extremely bright details of stitching , graphics etc during the night. A special fluorescent coating designed to glow under UV lights is laid on some parts of the jeans eg stitches, back pockets etc and it helps those parts to glow . Hidden graphics like ‘Dragons’ are revealed on the backpockets during the night.

    The concept behind this collection was headed by Creative Director, Wilbert Das.  Priced at around $120 Flash For Fun pieces are intended for nightlife lovers.

    I think Diesel has timed this collection well  in these times of economic recession . These jeans double up as day and night(club) clothing – saving some money for the users. If this collection is successful, it will encourage some more brands to follow suit.

    diesel flash for fun denim collection

    diesel flash for fun denim collection

    diesel flash for fun denim collection

    diesel flash for fun denim collection