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Smart Denim Jacket By Levis And Google
Finally Its launched ! The most awaited smart denim jacket made by Levis in a collaboration with Google which is known as Jacquard by Google. Project Jacquard was first revealed at Google’s I/O development conference in May 2016. This futuristic jacket isn’t just designed to keep you warm – it’s an extension of your phone.Â You can talk , you can find direction , you can even listen your favourite songs and many more and all these you can do just by a soft touch .

The jacket, which will cost around $350 when it goes on sale,according to an announcement at an interactive media event called SXSW festival in Austin, Texas, is the first commercial product containing ATAPâ€™s Project Jacquard technology.

The Technical Aspect â€“ How Does It Work
- The smart denim has conductive fabric which turned a standard article of clothing into a connected device of sorts that can send instructions to your smartphone, like pausing or skipping a song thatâ€™s playing by double tapping your wrist. Interactive threads are woven into the denim, creating interactive panels that work like smartphone screens and arranged to form textured panels on the sleeves. Basically designed for urban cyclist , this Jacquard enables them to access navigation prompts and information on nearby places, change their music, and answer calls just by touching the jacket’s sleeve. Further , the data can be also sent wirelessly to smartphones or other devices, enabling actions such as making phone calls or sending messages with brushes of fabric.
- A button size rechargeable Tag, comes in different colors and styles, which connects the conductive yarns in the jacket’s cuff to an electronic device.To wash the jacket , you need to remove the Tag from the jacket .
- The jacket has some patches and once it will be touched , it sends signals wirelessly to a smartphone or tablet, via a detachable smart tag that clips to the cuff. This translates the hand movements into controls, so the sleeves respond similarly to a smartphone screen. A variety of simple gestures can be programmed to activate different commands, which the user can customise with an app.The textured patches can be programmed to respond to a variety of simple gestures.
“The jacket allows cyclists to control their mobile experience and connect to a variety of services, such as music or maps, directly from the jacket,” said the American clothing brand.

Click here to watch the Video released by Levis.

We hope the JACQUARD which comes out ofÂ collaboration of Textile and Technology will surely be a successful product and add another milestone to the innovation drive of both the companies .

Kassim Denim Exhibits Its Latest Collection At The Second Edition Of Denimsandjeans Vietanm â€“ STREET STYLE to be held on June 7-8 at Gem Center , Ho Chi Minh City , Vietnam . Please Visit booth number C4 to see the latest collection . For invitation , please click here.
March 14, 2017
Smart Jeans : Levis Joins Project Jacquard By Google
Textile & Technology are again coming together to bring one of the major revolution in the field of Innovations and this time its Google and Levi Strauss ,who are teaming up to develop a wearable technology that involves super fabrics.The eyes are on to develop smart fabrics that could make any clothes smart, turning trousers into touchpads and jackets into joysticks. The smart thread developed by the firm can be woven into existing clothing. Button sized computers will then allow it to communicate with a mobile phone and other devices.

The innovation named as Project Jacquard,which has been defined as the next step in wearable technology, could lead to smart clothes or high-tech carpet with touchscreens that function like smartphone gadgets. Utilizing a new system for weaving technology into fabric by creating conductive yarn, the initiative incorporates touch and gesture interactivity into any textile made using standard, industrial looms .With Jacquard, the innovators are looking at how the access could be provided to the most important features of our phone in a way that enables us to maintain eye contact with the person across the table from us. Jacquard yarn structures combine thin, metallic alloys with natural and synthetic yarns like cotton, polyester, or silk, making the yarn strong enough to be woven on any industrial loom.Jacquard yarns are indistinguishable from the traditional yarns that are used to produce fabrics today.

At the Google I/O Conference 2015 for developers, the search engine giant announced its partnership with Levi’s. It is a Google Advanced Technology and Projects unit experimental program, according to Quartz. Textile makers in Japan will team up with Google to develop the “conductive fabric” that allows electricity to pass through. Amazingly the smart fabrics would be stretchable and washable like today’s standard fabrics.

The new Google wearable product would be made onÂ regular industrial looms, but the touch-screen fabric could store data, according to News Quench. It could thus receive gesture or touch commands. Google’s smart fabric could have several applications. The tap of a shirt’s chest pocket could make a call, or stepping on a particular spot of a smart carpet could change the room temperature. Other applications included controlling smartphone music and smart light bulbs.

Wearable gadgets have become a hot trend in the tech world. Google Glass, one of the first wearable electronics products, featured applications such as making videos and reading data. It has been a rocky road for the wearable market, with Google Glass being discontinued, and “fantastic” Apple Watch sales figures being unreleased. However, the Google-Levi’s partnership seems to imply that tech companies think that wearable tech is the thing of the future.

Â ‘If you can weave interactivity and input methods into the fabric, that’s the first step towards a wearable computer,’ said Ivan Poupyrev, who is leading Project Jacquard

In a Nutshell , the entire innovation can be briefed as :
- Smart thread developed by the firm can be woven into existing clothing
- Button sized computers allow it to communicate with a mobile phone
- Users can control their phones by swiping their hand across the fabric
Â

We let our imagination run loose and visualize some future activities that our futuristicÂ jeans might be used for :
- Getting a message from the jeans when itÂ is getting â€œPlease wash me !â€ . No unnecessary washing !
- By pressing the jeans at certain points, a girl can send a message to the police if she is being harassed . We hope she does not do it by mistake when with boyfriend â€¦..
- Jeans reading out our Blood pressure, Pulse rate etc at intervals â€“ would be awkward if it does it at a wrong time ! .
- For those interested in spying â€“ a small hidden camera starts recording at the touch at special place .
- When we start to eat , our waistline is being monitored and get reprimanded if we are crossing our eating limit – â€œHey Fatso ! Stop eatingâ€
On a serious note, the technology has great potential and could possibly be used in myriad ways to integrate with our growing smart lives . It will perhaps make significant impact and effect theÂ ways in whichÂ products are made and used. Perhaps we could also see the lives of the apparel getting increased as users get digitally attached to their clothes ! . The possibilities are limitless..
March 11, 2016
Now Touch Fabrics From Google + Levi`s

Google announced it is working on a new technology dubbed â€˜Project Jacquard â€˜ with US jean maker Levi Strauss to make clothing from specially woven fabric with touch-screen control capabilities. The new technology was revealed at its annual developers conference in San Francisco and mentioned Levi Strauss as its first partner.

Project Jacquard is named after the Jacquard looms which bring out the most intricate weaves in the textile industry. Project Jacquard is in the hands of a small Google team called Advanced Technology and Projects (ATAP), which is different from the Google (x) lab that develops big-vision innovations such as self-driving cars.

“We are enabling interactive textiles,” Emre Karagozler of Google ATAP told viewers at the conference display.

The special threads can be woven into different types of fabrics, and be made to visually stand out or go unnoticed depending on how the designerâ€™s want their fabrics to look like. Also the whole garment or a part of it could be made conductive. See the video from the Project Jacquard below.

“It is stretchable; it is washable. We do it by weaving conductive threads into fabric.”,” Mr Karagozler said, as people in the hall controlled lights or computer screens with finger strokes on a blue cloth covering a table in the display area behind him. As Project Jacquard team points out, very fine conductive threads have been made and woven in the fabric. This opens limitless possibilities of making the fabrics interactive and controlling various computing devices through simple gestures.

Conductive yarn is connected to tiny circuits, no bigger than jacket buttons, with miniaturized electronics that can use algorithms to recognize touches or swipes, ATAP said.

Project Jacquard makes it possible to weave touch and gesture interactivity into any textile using standard, industrial looms, according to Google.Anything involving fabric, from suits or dresses to furniture or carpet, could potentially have computer touch-pad style control capabilities woven.The data can be sent wirelessly to smartphones or other devices, enabling actions such as making phone calls or sending messages with brushes of fabric.

“In our hyper-digital world, people constantly struggle to be physically present in their environment while maintaining a digital connection,” Levi Strauss’ head of global product innovation Paul Dillinger said. â€œThe work that Google and Levi’s are embarking upon with Project Jacquard delivers an entirely new value to consumers with apparel that is emotional, aspirational and functional.” He said.

The new technology has wide implications if it is successfully integrated into textile and apparel industry. Think about being able to control your television, make mobile calls , fridge and even your car by rubbing your jeans pocket ! It could have widespread ramifications on the design, structure and wash techniques applied on denim and other textile products. And it is so seamless that even the most tech non-savvy person could use it .

It would be interesting to see the progress of this technology and how it changes our industry. Can Google do to textile industry what it did to technology?? Time will tell !

June 4, 2015
Skinny Jeans Going Out Of Style | Google Fashion Report

Google is not only an ocean of knowledge but it is also the largest reservoir of information (database) on human wants and desires as it systematically maps the searches by keywords, location, time etc. So , if you were to know what the people of ,say, New York primarily look for or what kind of food they most desire, or the sport they are most interested in , Google can tell exactly . And this information would be time sensitive ie it would be easy to find how the preferences have been changing over a time period.

Can this strength of Google be applied to Fashion industry as well ?? Of course- they can also mine important information on any industry and find about consumer likes , changing needs etc ! .

Google has recently released a Fashion trends report for US based on the searches that take place on the behemoth. Their team, Yarden Horwitz (fashion brand strategist) and Olivier Zimmer (Fashion data scientist) analyzed 6 billion queries related to apparel category from 2012 to 2015 and applied Time Series Clustering to group together the queries based on time series of similar trends or seasonality. The directions are quite interesting and worth noting for the fashion industry â€“specially those who are interested in the US market.

The trends from the report have been categorized into following main groups.

RISING

DECLINING

Now we look deep into important product categories that have seen the major changes in getting focus of consumers from the US.

Jogger Pants

Jogger pants have been growing in popularity for sometime as comfort factor gets more important for the consumers . The searches for Jogger Pants have grown 165% during the last year. The top styles of Jogger pants can be understood from the following image. Each rectangle size indicates the size of the search.

Google says

â€œTop searches for jogger pants span men, women, boys, girls, and even toddlers, indicating mass appeal for this apparel item. Looking at the terms often searched in conjunction with jogger pants, it seems that consumers are already well-versed in jogger pants and are turning to Google Search to learn more about which brands offer the best selection and deals. Consumers are stepping out of their comfort zone on this trend. The top most-searched style? Emoji jogger pants.â€

Denim also generates a reasonable size of interest though Emoji, Camouflage and leather look more appealing to consumers. Google analysis says that while Jogger Pants started on the East Coast, the trend is quickly becoming a big hit in the Southern areas of the US as can be seen from the images below.

Tulle Skirts

According to trending Google apparel searches, tulle skirts are growing in popularity just in time for spring fashion, up 34% from January 2014 to January 2015.

â€œOriginating on the West Coast, the tulle skirt trend is making its way across the U.S. Consumers are seeking this skirt in all colors of the rainbow (and even in rainbow), but the most popular colors are the classics: black and white. Consumers arenâ€™t interested only in buying tulle skirts. Top searches indicate that a majority are feeling inspired to get crafty and make their own. Who says you need to be a ballerina to wear a tulle skirt? said a blog post on the report by Google brand strategist Yarden Horwitz and fashion data scientist Olivier Zimmer.Originating on the West Coast, the tulle skirt trend is making its way across the US, according to Google searches. Consumers are seeking this skirt in all colours of the rainbow (and even in rainbow stripes), but the most popular colours are the classics: black and white.â€

Midi Skirts

Recently brought back in the U.K. in 2013, the midi skirt is making its way back to the U.S. While lower in search volume than tulle skirts or jogger pants, the midi skirt has seen 9X growth in searches over the past three yearsâ€”and is still in its early stages of growth within the U.S. market. Top searches for midi skirts, such as â€œhow to wearâ€ and â€œoutfits,â€ demonstrate a lack of education on how to incorporate the trend. Consumers are turning to Google Search for advice and inspiration on styling a midi skirt as part of their daily outfit. Because the trend has been growing in the U.K. over the past couple of years, there are already so many variations of silhouettes and styles displayed on the internet. Top silhouettes include pleated, pencil, A-line, high waisted, skater, circle, and flared, to name a few. With such an overwhelming list of styles, itâ€™s no wonder consumers are seeking tips on how best to pull them off.

Below are the top styles searched for Midi Skirts. Size of the rectangle represents the volume of search.

Specific Denim Trends

When we look at the specific denim trends, we find that biggest gainers are :

Boyfriend Jeans : +80%

Denim Dress : +198%

Ripped Jeans: +107%

Biker Jeans :+ 552%

Bell Bottom Jeans : +64%

Biggest losers

High Waisted Jeans : â€“41%

Skinny Jeans :+6% â€“ though in positive , skinny jeans has seen a very dormant kind of response on the Google and fades in comparison to other competing searches like Boyfriend Jeans, Ripped jeans or Bell bottom jeans !

It is not only Google report which is pointing in the direction of reduction of skinny style but a host of other indicators which show that skinny is not the current favourite of the consumers in US. A number of celebrities have been seen in either flares or increasingly in boyfriend jeans indicating that they seem to be switching the sides !. This trend also makes sense from the point of view of brands / retailers and others in supply chain. Skinny jeans have been long in trend and most consumers â€“ mainly females â€“ have a horde of them in their closet. It makes sense to encourage the shifting of the trend to non-skinny styles so that they would open up their purses and again revive the sagging market.

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May 6, 2015
‘Denim’,’Premium Denim’ search trend on Google

Google Trends is a very interesting service from Google which enables us to find what is the trend for search on particular keywords.
I checked the trends for search on two keywords – Denim and Premium Denim..
The results are interesting:

1)Search trend for ‘Denim’:

a)The search volume for the keyword ‘Denim’ is almost the same since 2004. However, it peaked in the
year 2005 (when Denim was on a high).
b)The country from where the highest search for ‘Denim’ originated was , understandably, USA.
But it was surprising to see Australia coming at number 2 position in ALL TIME Search for ‘Denim’.
Wow, I did’nt realize that Australians were so fond of Denims.
2)Search Trend for ‘Premium Denim’

a)Before the year 2007 , there was hardly any volume of search for ‘Premium Denim’. Though the Premium Denim trend had started in 2004 or before, the general public really got sucked in the trend as late as 2007 only.Hence we can also see a large number of new Premium Denim labels spring up in the last 2 years..
b)Again, its the USA which tops the list for the search.However,the second place is taken by CANADA . No doubt, we can see a lot of Canadian Premium Labels springing up !! .. Austalia is again third indicating its strong affiliation to Denim..

May 1, 2008