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Levi Strauss & Co. (LS&Co.) announced their financial results on Feb 5th,2018 for the fourth quarter and fiscal year ended November 25, 2018. The company seems to be on growth path with positive growth of over 9% in revenues. Chip…

Just recently we had G-Star released their 'Most Sustainable Jeans' collection and we now have Levi Strauss catching up the sustainable bandwagon and has come out with Project F.L.X - which they claim is the most sustainably washed denim.…

When there is a evident global pressure over consumer demand , Levi’s financial result has come as sigh of relief for the International Apparel Industry. The pioneers of blue jeans- LEVI’s posted a growth of 15% for the year ended 2017…

Continuing our previous report on Project Jacquard by Google and Levis , its heartening to know that Levi’s is taking its collaboration with Google ATAP to the next level by introducing a commuter denim jacket. The collaboration, which…

Moving a step ahead in the field of sustainability, Global Jeanswear leader Levi Strauss & Co. has recently announced that they have created the world’s first jean made from regenerated post-consumer cotton waste . This innovation has…

Levi's India is changing the marketing strategies for its Denims and Non-Denim brands. On the one hand it is seeking to expand its presence in the Premium and Super-Premium segment by launching more products in this segment. On the other…